{"id":62970,"date":"2019-02-12T15:32:07","date_gmt":"2019-02-12T14:32:07","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=62970"},"modified":"2024-07-05T10:43:17","modified_gmt":"2024-07-05T08:43:17","slug":"marketing-correu-electronic-enamora-a-els-clients","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/","title":{"rendered":"M\u00e0rqueting per correu electr\u00f2nic: enamora als teus clients"},"content":{"rendered":"<p><span class=\"NormalTextRun SCXW61368000 BCX0\">Les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">empreses<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> ja no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">volen<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">potencials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\">. Ara es busquen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">prescriptors<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">gent<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> que es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">faci<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> fan de la marca i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">recomani<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> una i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">altra<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> vegada. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">Aix\u00ed<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">destaquem<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> sobre la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">compet\u00e8ncia<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">D&#8217;aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">necessitat<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">trencar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">amb<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">t\u00e8cniques<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">promoci\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">habituals<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">neix<\/span> <span class=\"NormalTextRun SCXW61368000 BCX0\">el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">correu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">electr\u00f2nic<\/span><span class=\"NormalTextRun SCXW61368000 BCX0\">: una nova forma <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">d<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">&#8216;enamorar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">ls<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">eus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW61368000 BCX0\">eguidors<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/#Que_es_exactament_el_marqueting_per_correu_electronic\" >Qu\u00e8 \u00e9s exactament el m\u00e0rqueting per correu electr\u00f2nic?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/#ATRAURE_USUARIS\" >ATRAURE USUARIS\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/#Conversions\" >Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/#TANCAMENT_DE_VENDES\" >TANCAMENT DE VENDES\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/#FIDELITZACIO\" >FIDELITZACI\u00d3\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Que_es_exactament_el_marqueting_per_correu_electronic\"><\/span><span class=\"TextRun SCXW125520827 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">Qu\u00e8<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">exactament<\/span> <span class=\"NormalTextRun SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">m\u00e0rque<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">ting<\/span><span class=\"NormalTextRun SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">correu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">electr\u00f2nic<\/span><span class=\"NormalTextRun SCXW125520827 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP SCXW125520827 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:540}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun SCXW69410536 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW69410536 BCX0\">El componen una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">s\u00e8rie<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">t\u00e8cniques<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">estrat\u00e8gies<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">atreure<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">potencials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">clients<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">d&#8217;una<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> forma no invasiva, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">sin\u00f3<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">utilitzant<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">contingut<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">qualitat<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">\u00c9s<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">dir<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\">, \u00fatil i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">rellevant<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\">. Es tracta, a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">d&#8217;acompanyar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">l&#8217;usuari<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">durant<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> de compra, des que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">tria<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">producte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">fins<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">passa<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">pel<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">carret\u00f3<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> i el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">proc\u00e9s<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">pagament<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\">. Es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">compon<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">quatre<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\"> fases, que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69410536 BCX0\">s\u00f3n<\/span><span class=\"NormalTextRun SCXW69410536 BCX0\">:<\/span><\/span><span class=\"EOP SCXW69410536 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ATRAURE_USUARIS\"><\/span><span class=\"TextRun SCXW112416273 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112416273 BCX0\" data-ccp-parastyle=\"heading 3\">ATRAURE USUARIS<\/span><\/span><span class=\"EOP SCXW112416273 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">\u00c9s la primera i la m\u00e9s important. Busquem atraure usuaris a la nostra web o botiga online, per\u00f2 sense resultar agressius. No volem bombardejar els nostres potencials clients amb publicitat tradicional, si no fer que se sentin atrets pel contingut que generem i que, normalment, proporcionar\u00e0 informaci\u00f3 \u00fatil i rellevant. Fins i tot podr\u00e0 resoldre els seus dubtes o ajudar-lo a resoldre problemes. Per aix\u00f2 \u00e9s important\u00edssim elaborar un bon pla de m\u00e0rqueting que detalli de qu\u00e8 s&#8217;ha de parlar al blog, a les xarxes socials, la web, i fins i tot en altres llocs on tamb\u00e9 h\u00e0gim de tenir espai i que puguin arribar a indexar. Per elaborar un bon contingut hem de:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Tenir en compte el nostre perfil de client.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Tenir cura de la redacci\u00f3 i l&#8217;estil.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Optimitzar el SEO, o posicionament.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">No hem d&#8217;oferir contingut de tipus promocional. Per contra, ha de ser interessant i \u00fatil. Per exemple, si venem roba, una bona idea \u00e9s oferir consells sobre moda.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conversions\"><\/span>Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Un cop els usuaris arriben a la nostra web, atrets per aquest contingut \u00fanic que hem generat, el seg\u00fcent punt \u00e9s convertir aquestes visites algun tipus d&#8217;acci\u00f3 que canalitzin en vendes. Per exemple, que omplin un formulari de contacte o que afegeixin productes al carret\u00f3 de la compra. Si optem per formularis de contactes, has de tenir en compte que:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Tinguin un bon disseny i estiguin ben ubicats dins del web o CTA, de manera que es vegin a simple vista.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Siguin f\u00e0cils d&#8217;omplir. Abstent de posar massa camps que no necessites: Est\u00e0 demostrat que com m\u00e9s clicks, major nombre d&#8217;abandonaments.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Han de complir amb la llei de protecci\u00f3 de dades.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Funcionen especialment b\u00e9 si ofereixes alguna cosa a canvi: subscripci\u00f3 a la newsletter amb contingut que els pugui interessar, un ebook gratu\u00eft, algun curset&#8230;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Les conversions tamb\u00e9 es poden efectuar a trav\u00e9s de p\u00e0gines d\u2019aterratge<\/span> <span data-contrast=\"none\">\u00e9s a dir, p\u00e0gines preparades per a la venda, o a trav\u00e9s de CTAs (call to action). Has de decidir quina \u00e9s la millor opci\u00f3 per al teu negoci.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"TANCAMENT_DE_VENDES\"><\/span><span class=\"TextRun SCXW77462519 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW77462519 BCX0\" data-ccp-parastyle=\"heading 3\">TANCAMENT DE VENDES<\/span><\/span><span class=\"EOP SCXW77462519 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW161808844 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161808844 BCX0\">Un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">cop<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">hem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">fet<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">conversi\u00f3<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\">, cal gestionar les dades <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">obtingudes<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> a trav\u00e9s <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">dels<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">formularis<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\">. A <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">hem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">d&#8217;analitzar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">quins<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">d&#8217;aquests<\/span> <span class=\"NormalTextRun SCXW161808844 BCX0\">contactes <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">\u00fatils<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\">, ja que, en <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">principi<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">nom\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">obtenim<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> un <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">nom<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> i un mail. Per madurar-los i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">descobrir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">quins<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">s\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">m\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">interessants<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">els<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">permetran<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> augmentar les vendes, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">disposem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">b\u00e0sicament<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">dues<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161808844 BCX0\">eines<\/span><span class=\"NormalTextRun SCXW161808844 BCX0\">:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\" data-contrast=\"none\">CRM, o programaris de gesti\u00f3 de clients. De manera que puguem vincular totes les dades obtingudes amb la nostra base de dades i, aix\u00ed, passar a la segona.<\/span><\/li>\n<li><span style=\"font-size: 16px;\" data-contrast=\"none\">Tramesa de mails personalitzats. Gr\u00e0cies al CRM i als continguts que hem preparat, podem enviar mails que resultin \u00fatils, transformant l&#8217;usuari en una venda.<\/span><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Gr\u00e0cies al tr\u00e0nsit generat, reaccions, vendes, etc, podem passar al seg\u00fcent punt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"FIDELITZACIO\"><\/span><span class=\"TextRun SCXW48868865 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48868865 BCX0\" data-ccp-parastyle=\"heading 3\">FIDELITZACI\u00d3<\/span><\/span><span class=\"EOP SCXW48868865 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:300,&quot;335559739&quot;:150,&quot;335559740&quot;:450}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"TextRun SCXW118628992 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118628992 BCX0\">La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">clau<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\"> de<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">l <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">correu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">electr\u00f2<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">ni<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">c<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">\u00e9s<\/span> <span class=\"NormalTextRun SCXW118628992 BCX0\">q<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">ue <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">o<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">dem<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">u<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">ili<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">tzar<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\"> l<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">es dades <\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">fi<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">deli<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">zar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">l<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">n<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">o<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">t<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">res<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">l<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">i<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">ents<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">. <\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">A<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">qu\u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">te<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">ns<\/span> <span class=\"NormalTextRun SCXW118628992 BCX0\">l<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">es <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">l<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">aus<\/span> <span class=\"NormalTextRun SCXW118628992 BCX0\">p<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">er <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">ac<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">onsegui<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW118628992 BCX0\">r-ho<\/span><span class=\"NormalTextRun SCXW118628992 BCX0\">:<\/span><\/span><span class=\"EOP SCXW118628992 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Oferir ajut o informaci\u00f3 rellevant.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Oferir un adequat servei postvenda i un seguiment dels nostres clients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Mantenir els registres dels no-compradors actualitzats, de manera que puguem seguir enviant-los informaci\u00f3 rellevant que faci que, en un futur, s\u00ed que es decideixin per la compra. O que ens reconeguin i ens recomanin.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.euncet.es\/es\/executive-education\/posgrado-direccion-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52448 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2019\/01\/3-PDM-H-3.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW235097756 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235097756 BCX0\">En definitiva, <\/span><span class=\"NormalTextRun SCXW235097756 BCX0\">el <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">m\u00e0rqueting<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">correu<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">electr\u00f2nic<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> busca <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">aconseguir<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">prescriptors<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> i no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">nom\u00e9s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">potencials<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">clients<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">Gent<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">s&#8217;enamori<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">nostra<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> marca, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">producte<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">servei<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\">, i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">ens<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">recomanin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">als<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">seus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">coneguts<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">Vols<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> saber <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">m\u00e9s<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> sobre <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">aquesta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">tend\u00e8ncia<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\"> per enamorar <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">els<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">nostres<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235097756 BCX0\">usuaris<\/span><span class=\"NormalTextRun SCXW235097756 BCX0\">?<\/span><\/span><span class=\"EOP SCXW235097756 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:1,&quot;335557856&quot;:16777215,&quot;335559685&quot;:-225,&quot;335559737&quot;:-225,&quot;335559738&quot;:0,&quot;335559739&quot;:338,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les empreses ja no volen potencials clients. Ara es busquen prescriptors, gent que es faci fan de la marca i ens recomani una i altra vegada. Aix\u00ed, destaquem sobre la compet\u00e8ncia. D&#8217;aquesta necessitat de trencar amb les t\u00e8cniques de promoci\u00f3 habituals, neix el m\u00e0rqueting per correu electr\u00f2nic: una nova forma d&#8216;enamorar els teus seguidors Qu\u00e8 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":38585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[480],"class_list":["post-62970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes","tag-marketing-digital-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apr\u00e8n m\u00e9s sobre M\u00e0rqueting per correu electr\u00f2nic. Blog Euncet<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting per correu electr\u00f2nic est\u00e0 format per una s\u00e8rie d&#039;estrat\u00e8gies per atraure a els nostres clients utilitzant contingut de qualitat. Saps com funciona?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apr\u00e8n m\u00e9s sobre M\u00e0rqueting per correu electr\u00f2nic. Blog Euncet\" \/>\n<meta property=\"og:description\" content=\"El m\u00e0rqueting per correu electr\u00f2nic est\u00e0 format per una s\u00e8rie d&#039;estrat\u00e8gies per atraure a els nostres clients utilitzant contingut de qualitat. Saps com funciona?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.euncet.com\/blog\/ca\/marketing-correu-electronic-enamora-a-els-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Euncet Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/euncet\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-12T14:32:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-05T08:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2019\/02\/Inbound-marketing-Enamora-a-tus-clientes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"euncet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@euncet\" \/>\n<meta name=\"twitter:site\" content=\"@euncet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"euncet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/marketing-correu-electronic-enamora-a-els-clients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/marketing-correu-electronic-enamora-a-els-clients\\\/\"},\"author\":{\"name\":\"euncet\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/8253e592273eb1f7a48788902ca03268\"},\"headline\":\"M\u00e0rqueting per correu electr\u00f2nic: enamora als teus clients\",\"datePublished\":\"2019-02-12T14:32:07+00:00\",\"dateModified\":\"2024-07-05T08:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/marketing-correu-electronic-enamora-a-els-clients\\\/\"},\"wordCount\":807,\"image\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/marketing-correu-electronic-enamora-a-els-clients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Inbound-marketing-Enamora-a-tus-clientes.jpg\",\"keywords\":[\"Marketing Digital\"],\"articleSection\":[\"M\u00e0rqueting, Comunicaci\u00f3 i Vendes\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/marketing-correu-electronic-enamora-a-els-clients\\\/\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/marketing-correu-electronic-enamora-a-els-clients\\\/\",\"name\":\"Apr\u00e8n m\u00e9s sobre M\u00e0rqueting per correu electr\u00f2nic. 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