{"id":63570,"date":"2018-03-23T11:52:00","date_gmt":"2018-03-23T10:52:00","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=63570"},"modified":"2024-05-21T11:56:59","modified_gmt":"2024-05-21T09:56:59","slug":"els-estudiants-visiten-la-fabrica-de-cola-cao","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/els-estudiants-visiten-la-fabrica-de-cola-cao\/","title":{"rendered":"Els estudiants visiten la f\u00e0brica de Cola Cao"},"content":{"rendered":"\n<p>El 19 de mar\u00e7 de 2018 al mat\u00ed, <strong>els nostres alumnes del<\/strong><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\"><strong> postgrau en Direcci\u00f3 de M\u00e0rqueting<\/strong><\/a><strong> van estar en la gran multinacional espanyola<\/strong><a href=\"http:\/\/www.idilia.es\/\"><strong> <\/strong>Idilia Foods<\/a><strong>, coneguda per l&#8217;elaboraci\u00f3 de productes alimentaris per a esmorzars i berenars<\/strong> i que entre algunes de les seves marques m\u00e9s conegudes es troben <strong>Cola Cao, Nocilla, Palad\u00f3n, Mesura i Okey<\/strong>.<\/p>\n\n\n\n<p>Idilia Foods forma part de la vida quotidiana de moltes fam\u00edlies des de fa anys i la seva aposta per la qualitat, el treball i la rodalia al sector han convertit les seves marques en l\u00edders en el sector. Per aquest motiu, la visita, organitzada per la Dra. Jessica Lingan, <strong>va ser molt interessant perqu\u00e8 els nostres estudiants de m\u00e0ster coneguessin l&#8217;estrat\u00e8gia de m\u00e0rqueting digital d&#8217;una de les seves grans marques: <\/strong><a href=\"https:\/\/colacao.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cola Cao<\/a>.<\/p>\n\n\n\n<p>Durant la visita el Sr. Alvaro Malmierca, Digital Manager de Cola Cao, va presentar la companyia i va explicar l&#8217;estrat\u00e8gia de m\u00e0rqueting digital que duen a terme. D&#8217;aquesta manera, els estudiants van poder relacionar i desenvolupar molts conceptes donats a classe.&nbsp;<\/p>\n\n\n\n<p>Un cop acabada la xerrada, <strong>van visitar totes les instal\u00b7lacions de la f\u00e0brica (producci\u00f3, sitges, envasats) i, finalment, els van delectar amb la degustaci\u00f3 de productes<\/strong> d&#8217;Idilia Foods. Per\u00f2 aix\u00f2 no va ser tot, ja que a m\u00e9s van obsequiar els estudiants amb pots de Cola Cao, que segurament, aquests ja s&#8217;hagin acabat! Perqu\u00e8\u2026 \u00bfQui no es beu un Cola Cao cada mat\u00ed?<\/p>\n\n\n\n<p>Des de l&#8217;Euncet Business School, volem agrair l&#8217;atenci\u00f3 de Cola Cao. <strong>Repetirem la visita segur!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 19 de mar\u00e7 de 2018 al mat\u00ed, els nostres alumnes del postgrau en Direcci\u00f3 de M\u00e0rqueting van estar en la gran multinacional espanyola Idilia Foods, coneguda per l&#8217;elaboraci\u00f3 de productes alimentaris per a esmorzars i berenars i que entre algunes de les seves marques m\u00e9s conegudes es troben Cola Cao, Nocilla, Palad\u00f3n, Mesura i [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[300,291],"tags":[],"class_list":["post-63570","post","type-post","status-publish","format-standard","hentry","category-alumni-euncet","category-comunidad-euncet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els estudiants visiten la f\u00e0brica de Cola Cao - Euncet Business School<\/title>\n<meta name=\"description\" content=\"Visita d&#039;estudiants de Euncet Business School a la f\u00e0brica de ColaCao. 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