{"id":63891,"date":"2024-09-06T10:17:55","date_gmt":"2024-09-06T08:17:55","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=63891"},"modified":"2026-02-27T15:39:21","modified_gmt":"2026-02-27T14:39:21","slug":"marqueting-reunio-oasis","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/","title":{"rendered":"El m\u00e0rqueting darrere de la reuni\u00f3 d&#8217;Oasis"},"content":{"rendered":"\n<p>Ha estat en boca de tothom durant diverses setmanes: la <strong>reuni\u00f3 d&#8217;Oasis<\/strong> ja \u00e9s una realitat i les comptades accions que la banda ha dut a terme per promocionar el retrobament s\u00f3n tot un exemple de com planificar a la perfecci\u00f3 el <strong>m\u00e0rqueting<\/strong> <strong>de grans esdeveniments en directe<\/strong>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/#Un_anunci_inesperat\" >Un anunci inesperat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/#El_fear_of_missing_out\" >El fear of missing out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/#Venda_dentrades_caotica\" >Venda d&#8217;entrades ca\u00f2tica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/#El_sistema_de_preu_dinamic\" >El sistema de preu din\u00e0mic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/#La_marca_Oasis\" >La marca Oasis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/#Que_podem_aprendre_de_la_reunio\" >Qu\u00e8 podem aprendre de la reuni\u00f3?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/marqueting-reunio-oasis\/#Converteix-te_en_un_professional_del_marqueting\" >Converteix-te en un professional del m\u00e0rqueting<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Una <strong>fotografia<\/strong> en blanc i negre dels germans <strong>Liam i Noel Gallagher<\/strong> junts per primera vegada en 15 anys i l&#8217;anunci sobtat de <strong>17 dates<\/strong> de concerts al Regne Unit i Irlanda han estat l&#8217;\u00fanic necessari perqu\u00e8 les <strong>xarxes socials<\/strong> i els <strong>mitjans de comunicaci\u00f3<\/strong> explotin. Van provocar un <em>sold-out<\/em> absolut de la gira i el col\u00b7lapse del portal d&#8217;entrades <strong>Ticketmaster<\/strong> durant hores.<\/p>\n\n\n\n<p>En aquest article de l&#8217;escola de negocis Euncet Business School desgranarem com s&#8217;ha pogut generar aquest <strong>fenomen<\/strong> en tan sols uns quants dies arran de l&#8217;anunci del retorn del grup de rock. <\/p>\n\n\n\n<p>Un esdeveniment que, segons la Birmingham City University, podria generar <strong>400 milions de lliures <\/strong>esterlines i que, d&#8217;entrada, podria doblar el patrimoni dels Gallagher les properes setmanes, fent-los guanyar m\u00e9s beneficis que tots els que van generar durant els anys 90, la seva \u00e8poca d&#8217;apogeu. Per\u00f2 no ho faran sense generar una mica de pol\u00e8mica, i \u00e9s que el govern brit\u00e0nic ja els est\u00e0 <strong>investigant<\/strong> pels desproporcionats <strong>preus de les entrades<\/strong> a conseq\u00fc\u00e8ncia d&#8217;un sistema de preu din\u00e0mic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_anunci_inesperat\"><\/span>Un anunci inesperat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cVull dedicar aquesta can\u00e7\u00f3 al p*to Noel Gallagher\u201d. Amb aquesta frase, Liam Gallagher va reviure la febre d&#8217;Oasis el 25 d&#8217;agost passat al <strong>festival de Reading<\/strong>, despr\u00e9s d&#8217;una baralla amb el seu germ\u00e0 que va comen\u00e7ar l&#8217;any 2009, quan la banda es va separar a Par\u00eds a conseq\u00fc\u00e8ncia d&#8217;una forta baralla. Despr\u00e9s de dedicar a Noel el tema &#8216;Half The World Away&#8217;, l&#8217;equip de Liam va projectar l&#8217;emblem\u00e0tic logo d&#8217;Oasis a les pantalles de l&#8217;escenari amb un ambigu <strong><em>teaser<\/em><\/strong> amb una data: el 27 d&#8217;agost de 2024, a dos dies del 30 aniversari del llan\u00e7ament del seu \u00e0lbum debut, Definitely maybe.<\/p>\n\n\n\n<p>Durant els dos dies seg\u00fcents les xarxes esclaten i els mitjans es comencen a fer ress\u00f2 d&#8217;un possible <strong>acord<\/strong> dels germans Gallagher per a una gira de reuni\u00f3 d&#8217;Oasis (avan\u00e7at pel diari brit\u00e0nic The Times). Alhora, apareixen rumors que s&#8217;ha vist la filla de Noel Gallagher al <em>backstage<\/em> del concert del seu oncle Liam al festival de Reading.<\/p>\n\n\n\n<p>Arriba el dia 27 d&#8217;agost i els <strong>comptes oficials <\/strong>d&#8217;Oasis a les xarxes socials publiquen un simple anunci amb una <strong>nova fotografia<\/strong> dels germans reunits i un missatge conc\u00eds en una <strong>nota de premsa<\/strong>: \u201cEls canons han callat. Les estrelles s&#8217;han alineat. <strong>La gran espera s&#8217;ha acabat<\/strong>. Veniu a veure-ho\u201d.<\/p>\n\n\n\n<p>La nota acaba amb una contundent advert\u00e8ncia a aquells fans que no prevegin assistir a l&#8217;acte: \u201c<strong>No ser\u00e0 televisat<\/strong>\u201d. Es tracta d&#8217;alguna cosa que semblen estar prenent-se massa de deb\u00f2, ja que, mancant cap entrevista o imatge addicional dels germans Noel i Liam Gallagher junts, tot apunta que podrien no tornar a deixar-se veure l&#8217;un al costat de l&#8217;altre fins que es dugui a terme la gira el 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-14.png\" alt=\"El Wembley Stadium, a Londres\" class=\"wp-image-63885\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-14.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-14-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-14-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_fear_of_missing_out\"><\/span>El <em>fear of missing out<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es podria dir que l&#8217;estrat\u00e8gia de m\u00e0rqueting de la gira de reuni\u00f3 d&#8217;Oasis ha volgut apel\u00b7lar al <strong><em>fear of missing out<\/em> <\/strong>(tamb\u00e9 conegut com a <strong>FOMO<\/strong>) del p\u00fablic. El <em>fear of missing out <\/em>\u00e9s una tipologia d&#8217;ansietat social comuna a l&#8217;era de les xarxes socials descrita pels experts com una aprehensi\u00f3 generalitzada que els altres podrien estar tenint experi\u00e8ncies gratificants de les quals un no en forma part. Podria resumir-se de manera col\u00b7loquial com la \u201c<strong>por de perdre&#8217;s alguna cosa<\/strong>\u201d.<\/p>\n\n\n\n<p>Al capdavall, estem parlant d&#8217;una reuni\u00f3 que no semblava probable fa uns dies i que, aparentment, estava m\u00e9s freda que mai despr\u00e9s d&#8217;algunes de les \u00faltimes dures topades que els germans han tingut a trav\u00e9s de la <strong>premsa<\/strong> durant aquests darrers anys. <\/p>\n\n\n\n<p>\u201c<strong>Et repto que em truquis<\/strong>. Per\u00f2 no ho far\u00e0s, perqu\u00e8 si jo et responc que \u00e9s una bona idea que podria funcionar llavors haurem d&#8217;estar a la mateixa habitaci\u00f3 junts, i tots dos sabem com acaba aix\u00f2\u201d, desafiava Noel al seu germ\u00e0 en una entrevista a l&#8217;emissora de r\u00e0dio nord-americana 98.9 KPNW-FM el passat any 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Venda_dentrades_caotica\"><\/span>Venda d&#8217;entrades ca\u00f2tica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El dia de la venda d&#8217;entrades, el dissabte 31 d&#8217;agost, la web de Ticketmaster va clarejar col\u00b7lapsada i els amants de la banda van haver d&#8217;aguantar cues virtuals de 3, 4 i 5 hores per accedir a la compra. La gira constar\u00e0 de 14 dates al Regne Unit i Irlanda, al Cardiff Principality Stadium, al Manchester Heaton Park, a l&#8217;estadi de Wembley de Londres, el Scottish Gas Murrayfield Stadium i el Croke Park a Dubl\u00edn.<\/p>\n\n\n\n<p>Tot plegat per al final no poder acabar realitzant el <em>checkout<\/em> de la transacci\u00f3 o acabar descobrint que en molts casos les entrades que estaven buscant havien pogut ascendir de les 148 a les 355 lliures a conseq\u00fc\u00e8ncia del <strong>sistema de preu din\u00e0mic<\/strong> de la plataforma. \u201cTinc 37 anys i he hagut d&#8217;aixecar-me a les 9 per barallar-me amb nens de 19 anys a Ticketmaster\u201d, comentava en aquest sentit en to humor\u00edstic el <a href=\"https:\/\/youtu.be\/1SoVv9SGc4o?si=vALt10NFP9Bd4YZk\" target=\"_blank\" rel=\"noreferrer noopener\">comediant brit\u00e0nic <strong>Rob Thomas<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-15.png\" alt=\"P\u00e0gina d'Oasis a Ticketmaster\" class=\"wp-image-63887\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-15.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-15-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2024\/09\/Diseno-sin-titulo-15-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_sistema_de_preu_dinamic\"><\/span>El sistema de preu din\u00e0mic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El <strong>sistema de preu din\u00e0mic<\/strong> (o <em>dynamic pricing<\/em>, en angl\u00e8s) \u00e9s una forma d&#8217;establiment de preus d&#8217;entrades a esdeveniments que ha estat incentivada per companyies com<strong> Live Nation<\/strong> (propietari de Ticketmaster). Funciona de la manera seg\u00fcent: les entrades parteixen d&#8217;uns <strong>preus base<\/strong> que poden canviar per ajustar-se a la <strong>demanda canviant<\/strong>.<\/p>\n\n\n\n<p>Es tracta del sistema pel qual es regeixen els preus de la gran majoria de <strong>cadenes hoteleres<\/strong> i <strong>aerol\u00ednies<\/strong>, que s&#8217;adapten depenent de l&#8217;\u00e8poca de l&#8217;any i, per tant, de la demanda per part dels clients a cada moment. <\/p>\n\n\n\n<p>Pel que fa a l&#8217;organitzaci\u00f3 d&#8217;espectacles en viu, els canvis en els preus poden ser m\u00e9s immediats, cosa que sol suscitar pol\u00e8mica entre els compradors als esdeveniments m\u00e9s sol\u00b7licitats. En el cas de la venda d&#8217;entrades d&#8217;Oasis, dissabte passat vam poder veure apujar el preu de molts tiquets corresponents a la pista dels estadis <strong>de les 148 a les 355 lliures<\/strong> en q\u00fcesti\u00f3 d&#8217;hores o minuts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_marca_Oasis\"><\/span>La marca Oasis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Un emblema dels anys 90<\/h3>\n\n\n\n<p>Per\u00f2, com s&#8217;explica des del punt de vista del m\u00e0rqueting que aquesta tornada hagi generat tanta conversa amb tan poc? La resposta rau en el valor que segueix tenint en ple 2024 el que podr\u00edem anomenar com <strong>la \u201cmarca Oasis\u201d<\/strong>. Nom\u00e9s va caldre veure la reacci\u00f3 del p\u00fablic de Reading davant el logotip de la banda (un dels m\u00e9s reconeixibles de la hist\u00f2ria del pop) per comprovar que el fervor pels germans de Manchester \u00e9s m\u00e9s viu que mai.<\/p>\n\n\n\n<p>Els autors d&#8217;algunes de les can\u00e7ons m\u00e9s famoses de la d\u00e8cada dels 90, que continuen ressonant a l&#8217;era de <strong>les plataformes d\u2019<em>streaming<\/em><\/strong> (sense anar m\u00e9s lluny, &#8220;Wonderwall&#8221; va ser la primera can\u00e7\u00f3 d&#8217;aquesta d\u00e8cada a arribar a les mil milions de visualitzacions a Spotify), han incrementat els seus oients mensuals a Spotify <strong>de 21 a 29 milions<\/strong> despr\u00e9s de l&#8217;anunci de la gira.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One Love Manchester i la publicitat<\/h3>\n\n\n\n<p>Altres fets recents imprescindibles per entendre la cultura del <em>hype<\/em> que s&#8217;ha generat al voltant de la reuni\u00f3 d&#8217;Oasis s\u00f3n el documental del 2016 &#8216;Supersonic&#8217; i, en especial, el paper de la m\u00fasica del grup al concert ben\u00e8fic <strong>One Love Manchester<\/strong>, en honor a les v\u00edctimes de l&#8217;<strong>atemptat<\/strong> al concert d&#8217;<strong>Ariana Grande <\/strong>el 22 de maig de 2017 a l&#8217;estadi Manchester Arena.<\/p>\n\n\n\n<p>A aquesta trobada nom\u00e9s va acudir un dels dos germans Gallagher i en ell les can\u00e7ons<strong> &#8220;Live Forever<\/strong>&#8221; i &#8220;<strong>Don&#8217;t Look Back in Anger&#8221; <\/strong>es van consolidar com a himnes generacionals i emblemes de la ciutat anglesa. Les seves interpretacions en directe, per part del mateix Liam i el cantant de Coldplay, <strong>Chris Martin<\/strong>, acumulen <strong>100 milions de visites<\/strong> a YouTube.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Liam Gallagher and Coldplay - Live Forever (One Love Manchester)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NDJlPG_M600?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Que ni tan sols un espectacle ben\u00e8fic a la seva ciutat natal com l&#8217;esmentat fos una excusa perqu\u00e8 Liam i Noel deixessin les armes de banda \u00e9s una altra mostra m\u00e9s de com est\u00e0 d&#8217;arrelada la narrativa de la relaci\u00f3 entre els germans en la <strong>cultura pop<\/strong> de la segona meitat dels anys 90.<\/p>\n\n\n\n<p>Paral\u00b7lelament, la imatge i la m\u00fasica d&#8217;Oasis tamb\u00e9 han estat associades moltes vegades a reeixides <strong>campanyes publicit\u00e0ries<\/strong>. L&#8217;exemple m\u00e9s c\u00e8lebre \u00e9s el de la can\u00e7\u00f3 \u2018<strong>Whatever\u2019<\/strong>, que va posar banda sonora a l&#8217;emblem\u00e0tica campanya del 125\u00e8 aniversari de <strong>Coca-Cola<\/strong> el 2012, titulada &#8220;Raons per cr\u00e9ixer&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Comercial Coca-Cola: &quot;Razones Para Creer&quot; 2011 (Fullscreen HD) Whatever \/ Oasis\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/BEhd2S5GbUg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_podem_aprendre_de_la_reunio\"><\/span>Qu\u00e8 podem aprendre de la reuni\u00f3?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hagi estat de forma conscient per part dels membres de la banda o no, ens trobem davant d&#8217;<strong>una lli\u00e7\u00f3 magistral d\u2019<em><a href=\"https:\/\/blog.euncet.com\/ca\/que-es-storytelling-consejos-para-aplicarlo\/\" data-type=\"link\" data-id=\"https:\/\/blog.euncet.com\/ca\/que-es-storytelling-consejos-para-aplicarlo\/\" target=\"_blank\" rel=\"noreferrer noopener\">storytelling<\/a><\/em><\/strong>. El retrobament dels germans Gallagher implica que la seva hist\u00f2ria i la del grup encara no s&#8217;ha acabat i que, per aix\u00f2, tothom que hagi aconseguit entrades per als nous concerts tindr\u00e0 l&#8217;oportunitat de <strong>formar part d&#8217;aquest nou cap\u00edtol de la hist\u00f2ria<\/strong>. Aix\u00f2 inclou les noves generacions, que no van ser presents en el moment de m\u00e0xima fama dels autors de &#8220;Stop Crying Your Heart Out&#8221;.<\/p>\n\n\n\n<p>A m\u00e9s, el secretisme al voltant de les <strong>condicions de la reuni\u00f3<\/strong> (i de les condicions de l&#8217;acord de la banda amb la promotora Live Nation) transmet als fans la sensaci\u00f3 que <strong>qualsevol cosa podria passar<\/strong>, que encara hi podria tornar a haver una nova baralla entre els germans i que la gira, d&#8217;alguna manera, penja d&#8217;un fil. En definitiva, Oasis ha aconseguit oferir al p\u00fablic una finestra de nost\u00e0lgia als 90 i, aix\u00ed, construir <strong>un dels productes m\u00e9s cobejats del pr\u00f2xim any 2025<\/strong> en mat\u00e8ria d&#8217;oferta cultural.<\/p>\n\n\n\n<p>&#8220;Ni tan sols s\u00e9 si a mi m&#8217;agraden tant, per\u00f2 em recorden una \u00e8poca en qu\u00e8 encara no eres aqu\u00ed, b\u00e0sicament&#8221;, afegia tamb\u00e9 l&#8217;humorista Rob Thomas al seu mon\u00f2leg sobre la tornada dels Gallagher, en refer\u00e8ncia a una conversa amb el seu fill sobre la nova gira.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Converteix-te_en_un_professional_del_marqueting\"><\/span>Converteix-te en un professional del m\u00e0rqueting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si et sembla interessant i t&#8217;agradaria con\u00e8ixer-ne m\u00e9s, \u00e9s possible que estiguis interessat\/da a emprendre una carrera professional en l&#8217;\u00e0mbit del m\u00e0rqueting de grans esdeveniments i empreses. Si \u00e9s aix\u00ed, l\u2019Euncet Business School compta a la seva oferta formativa amb el <a href=\"https:\/\/www.euncet.com\/ca\/graus\/grau-marqueting-innovacio-i-tecnologia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Grau Universitari en M\u00e0rqueting, Innovaci\u00f3 i Tecnologia<\/strong><\/a>, una carrera que t&#8217;aportar\u00e0 tot el que necessites saber per convertir-te en el professional del m\u00e0rqueting que les companyies necessiten a l&#8217;era digital i que podr\u00e0s cursar tant al seu <strong>Campus Terrassa<\/strong> com al seu nou <strong>Campus Barcelona 22@<\/strong>.<\/p>\n\n\n\n<p>En cas que ja tinguis estudis o experi\u00e8ncia laboral en aquesta disciplina i vulguis aprofundir encara m\u00e9s en els teus coneixements, el <a href=\"https:\/\/www.euncet.com\/ca\/masters\/tecnologies-aplicades-al-marqueting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00e0ster Universitari en Tecnologies Aplicades al M\u00e0rqueting<\/strong><\/a> o el <a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Postgrau en Direcci\u00f3 de M\u00e0rqueting<\/strong><\/a> de l&#8217;escola de negocis poden ser la formaci\u00f3 que cerques per impulsar la teva traject\u00f2ria professional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha estat en boca de tothom durant diverses setmanes: la reuni\u00f3 d&#8217;Oasis ja \u00e9s una realitat i les comptades accions que la banda ha dut a terme per promocionar el retrobament s\u00f3n tot un exemple de com planificar a la perfecci\u00f3 el m\u00e0rqueting de grans esdeveniments en directe. Una fotografia en blanc i negre dels [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":63889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293],"tags":[],"class_list":["post-63891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion-y-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El m\u00e0rqueting darrere de la reuni\u00f3 d&#039;Oasis - Euncet Business School<\/title>\n<meta name=\"description\" content=\"En aquest article, analitzem l&#039;estrat\u00e8gia de m\u00e0rqueting de l&#039;anunci de la reuni\u00f3 d&#039;Oasis. 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