{"id":65045,"date":"2025-07-18T10:31:00","date_gmt":"2025-07-18T08:31:00","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=65045"},"modified":"2025-07-18T10:38:12","modified_gmt":"2025-07-18T08:38:12","slug":"employee-branding","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/employee-branding\/","title":{"rendered":"Employee Branding i Xarxa Alumni: Com els exalumnes reforcen la teva marca educativa"},"content":{"rendered":"\n<p>En un mercat educatiu cada cop m\u00e9s competitiu, la diferenciaci\u00f3 ja no dep\u00e8n \u00fanicament de la qualitat acad\u00e8mica o de l&#8217;oferta formativa. Avui, <strong>l&#8217;enlla\u00e7 que les institucions mantenen amb els seus exalumnes<\/strong> s&#8217;ha convertit en una eina poderosa per potenciar-ne el prestigi i la visibilitat. I aqu\u00ed \u00e9s on es creuen dos conceptes clau: <strong>Xarxa Alumni<\/strong> i <strong><em>Employee Branding<\/em><\/strong><em>.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/employee-branding\/#Que_es_lEmployee_Branding_i_per_que_es_important_per_al_sector_educatiu\" >Qu\u00e8 \u00e9s l&#8217;Employee Branding i per qu\u00e8 \u00e9s important per al sector educatiu?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/employee-branding\/#Que_es_una_Xarxa_Alumni\" >Qu\u00e8 \u00e9s una Xarxa Alumni?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/employee-branding\/#Estrategies_per_impulsar_lEmployee_Branding_des_de_la_teva_xarxa_Alumni\" >Estrat\u00e8gies per impulsar l&#8217;Employee Branding des de la teva xarxa Alumni\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/employee-branding\/#El_cas_de_lEuncet_Com_impulsem_lenllac_postformacio\" >El cas de l\u2019Euncet: Com impulsem l&#8217;enlla\u00e7 postformaci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/employee-branding\/#Una_xarxa_forta_una_marca_amb_proposit\" >Una xarxa forta, una marca amb prop\u00f2sit<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"335\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2025\/07\/employer-branding-banner-web-icon-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment-and-attraction-vector-1030x335.jpg\" alt=\"\" class=\"wp-image-65036\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/employer-branding-banner-web-icon-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment-and-attraction-vector-1030x335.jpg 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/employer-branding-banner-web-icon-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment-and-attraction-vector-300x98.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/employer-branding-banner-web-icon-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment-and-attraction-vector-80x26.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/employer-branding-banner-web-icon-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment-and-attraction-vector-768x250.jpg 768w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/employer-branding-banner-web-icon-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment-and-attraction-vector-1536x499.jpg 1536w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/employer-branding-banner-web-icon-illustration-concept-with-an-icon-of-pay-raise-reputation-value-proposition-retention-recruitment-and-attraction-vector.jpg 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p>En aquest article us expliquem com una xarxa d&#8217;antics alumnes s\u00f2lida es pot convertir en un pilar estrat\u00e8gic de la vostra marca educativa, generant valor m\u00e9s enll\u00e0 de l&#8217;aula.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_lEmployee_Branding_i_per_que_es_important_per_al_sector_educatiu\"><\/span>Qu\u00e8 \u00e9s l&#8217;<em>Employee Branding<\/em> i per qu\u00e8 \u00e9s important per al sector educatiu?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u2019<strong><em>Employee Branding<\/em><\/strong> \u00e9s una estrat\u00e8gia de marca centrada a transformar els empleats i per extensi\u00f3, <strong>als exalumnes en ambaixadors <\/strong>dels valors, la cultura i la proposta de valor d&#8217;una instituci\u00f3. El seu impacte en la reputaci\u00f3, el talent i la projecci\u00f3 internacional \u00e9s cada cop m\u00e9s reconegut al sector acad\u00e8mic.<\/p>\n\n\n\n<p>Quan una escola de negocis o universitat treballa el seu <em>Employee Branding<\/em> de forma estructurada, aconsegueix:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posicionar la marca a trav\u00e9s d&#8217;hist\u00f2ries reals.<\/li>\n\n\n\n<li>Atreure nous perfils amb afinitat cultural i aspiracional.<\/li>\n\n\n\n<li>Enfortir la comunitat educativa amb enlla\u00e7os duradors.<\/li>\n<\/ul>\n\n\n\n<p>A difer\u00e8ncia de la <em>marca patronal<\/em>, que posa el focus en l&#8217;atracci\u00f3 i retenci\u00f3 de talent, l\u2019<strong><em>Employee Branding<\/em><\/strong> se centra en com les persones que formen part de l&#8217;organitzaci\u00f3 actuen com a altaveus naturals de la marca. En cas d&#8217;una <strong>escola de negocis o universitat, <\/strong>aix\u00f2 implica activar tant els actuals col\u00b7laboradors com els alumni per compartir les seves experi\u00e8ncies reals i transmetre els valors institucionals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exemple de l\u2019Employee Branding aplicat a exalumnes<\/h3>\n\n\n\n<p>Els alumni, com <strong>ambaixadors de marca<\/strong>, reforcen la <strong>identitat corporativa<\/strong> i amplifiquen la <strong>reputaci\u00f3 institucional<\/strong> a trav\u00e9s de les accions professionals i testimonis reals.&nbsp;<\/p>\n\n\n\n<p>A l\u2019Euncet, aquesta estrat\u00e8gia pren sentit a trav\u00e9s de la <a href=\"https:\/\/www.euncet.com\/ca\/campus\/alumni\/\">Xarxa Alumni<\/a>, una comunitat activa d&#8217;antics alumnes que no mantenen nom\u00e9s l&#8217;enlla\u00e7 amb l&#8217;escola, sin\u00f3 que contribueixen activament al seu posicionament.<\/p>\n\n\n\n<p>Vegem-ne un exemple:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2025\/07\/whatsapp-video-2025-07-10-at-154948_rmIoVnCs.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e8 diuen les dades?<\/h3>\n\n\n\n<p>Informes com el <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/talent\/human-capital-trends.html\">Tend\u00e8ncies globals del capital hum\u00e0 de Deloitte<\/a> <strong>subratllen la import\u00e0ncia d&#8217;una marca interna s\u00f2lida per a la gesti\u00f3 del talent, indicant que les organitzacions que inverteixen a construir una marca forta des de dins<\/strong> aconsegueixen <strong>m\u00e9s retenci\u00f3 de talent i una millor atracci\u00f3 de nous perfils<\/strong>.<\/p>\n\n\n\n<p>En el context educatiu, aix\u00f2 es tradueix en m\u00e9s fidelitzaci\u00f3 de l&#8217;alumnat i un posicionament diferencial davant de competidors que encara no treballen aquests vincles estrat\u00e8gicament.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_una_Xarxa_Alumni\"><\/span>Qu\u00e8 \u00e9s una Xarxa Alumni?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una xarxa d&#8217;Alumni no \u00e9s simplement una llista de contactes antics d&#8217;exalumnes. Ben gestionada, \u00e9s un ecosistema viu que potencia el <strong>treball en xarxa<\/strong>, l&#8217;ocupabilitat, la reputaci\u00f3 institucional i la creaci\u00f3 d&#8217;oportunitats col\u00b7laboratives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e8 aporta una Xarxa Alumni activa a una instituci\u00f3?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Difusi\u00f3 espont\u00e0nia de la marca educativa<\/strong> en esdeveniments, empreses i xarxes socials.<\/li>\n\n\n\n<li><strong>Retroalimentaci\u00f3 constant<\/strong> sobre l&#8217;aplicaci\u00f3 real de l&#8217;aprenentatge a l&#8217;entorn laboral.<\/li>\n\n\n\n<li><strong>Connexi\u00f3 entre generacions<\/strong> estudiants, promovent el mentoring i la col\u00b7laboraci\u00f3 interprofessional.<\/li>\n\n\n\n<li><strong>Generaci\u00f3 de contingut aut\u00e8ntic<\/strong>: hist\u00f2ries d&#8217;\u00e8xit, casos reals, testimonis.<br><\/li>\n<\/ul>\n\n\n\n<p>Tot aix\u00f2 repercuteix directament al <strong><em>Employee Branding<\/em><\/strong>, ja que projecta els valors de la instituci\u00f3 a trav\u00e9s de l&#8217;experi\u00e8ncia transformadora dels qui hi van passar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategies_per_impulsar_lEmployee_Branding_des_de_la_teva_xarxa_Alumni\"><\/span>Estrat\u00e8gies per impulsar l&#8217;<em>Employee Branding<\/em> des de la teva xarxa Alumni\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aprofitar el potencial dels exalumnes requereix estrat\u00e8gia, continu\u00eftat i una proposta de valor clara. Aquestes s\u00f3n algunes claus per aconseguir-ho:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Oferir valor continu a l&#8217;alumni<\/h3>\n\n\n\n<p>No n&#8217;hi ha prou de mantenir el contacte. \u00c9s necessari dissenyar iniciatives que segueixin aportant valor un cop finalitzada l&#8217;etapa formativa. Una bona estrat\u00e8gia de l\u2019<em>Employee Branding<\/em> passa per construir una relaci\u00f3 a llarg termini que mantingui viu el vincle amb la instituci\u00f3.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formaci\u00f3 continuada i actualitzada.<\/li>\n\n\n\n<li>Esdeveniments exclusius i espais de networking.<\/li>\n\n\n\n<li>Acc\u00e9s a recursos, publicacions i tend\u00e8ncies del sector.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Incloure els alumni en la comunicaci\u00f3 institucional<\/h3>\n\n\n\n<p>Una de les claus per <strong>implementar una estrat\u00e8gia<\/strong> s\u00f2lida de visibilitat \u00e9s incorporar els alumni a les diferents accions de comunicaci\u00f3. Les seves hist\u00f2ries, traject\u00f2ries professionals i testimonis poden generar contingut aut\u00e8ntic que millori la <strong>imatge de marca<\/strong> i aporti credibilitat als missatges institucionals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1030\" height=\"385\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2025\/07\/image-5-1030x385.png\" alt=\"\" class=\"wp-image-65046\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-1030x385.png 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-300x112.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-80x30.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-5-768x287.png 768w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-5.png 1283w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p>A m\u00e9s, aquests perfils es converteixen en ambaixadors naturals en xarxes socials, esdeveniments o fins i tot en la relaci\u00f3 amb <strong>clients, prove\u00efdors<\/strong> i estudiants futurs, ampliant l&#8217;impacte de la instituci\u00f3 sense necessitat d&#8217;accions publicit\u00e0ries directes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Facilitar l&#8217;enlla\u00e7 amb l&#8217;ocupabilitat<\/h3>\n\n\n\n<p>La Xarxa Alumni pot actuar com a <strong>pont entre talent i mercat,<\/strong> connectant els egressats amb oportunitats laborals o col\u00b7laboratives. Des de l&#8217;Euncet, aquesta connexi\u00f3 s&#8217;impulsa mitjan\u00e7ant programes de mentoring, esdeveniments amb empreses, i la creaci\u00f3 d&#8217;una xarxa activa que fomenta l&#8217;ocupabilitat.<\/p>\n\n\n\n<p>Aix\u00f2 no nom\u00e9s beneficia els antics alumnes, sin\u00f3 que <strong>refor\u00e7a <\/strong>l\u2019<em>Employee Branding<\/em> de la instituci\u00f3: les empreses perceben l&#8217;escola com a font de talent, alineada amb les necessitats actuals de l&#8217;entorn laboral i capa\u00e7 de formar perfils multidisciplinaris.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Refor\u00e7ar l&#8217;orgull de pertinen\u00e7a<\/h3>\n\n\n\n<p>El sentiment d&#8217;identitat i pertinen\u00e7a \u00e9s essencial perqu\u00e8 l\u2019<em>Employee Branding<\/em> funcioni de forma org\u00e0nica. Crear campanyes de reconeixement, involucrar els alumni en actes institucionals i facilitar la seva participaci\u00f3 en esdeveniments interns en refor\u00e7a el vincle emocional.Aquest enfocament no sols enforteix la comunitat educativa, sin\u00f3 que tamb\u00e9 projecta a l&#8217;exterior els valors i el prop\u00f2sit de la instituci\u00f3. L&#8217;experi\u00e8ncia viscuda pels exalumnes es converteix aix\u00ed en un element diferenciador dins d&#8217;una <strong>estrat\u00e8gia de l&#8217;<em>Employee Branding<\/em><\/strong> ben articulada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"823\" height=\"490\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2025\/07\/image-4.png\" alt=\"\" class=\"wp-image-65041\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-4.png 823w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-4-300x179.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-4-80x48.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/07\/image-4-768x457.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_cas_de_lEuncet_Com_impulsem_lenllac_postformacio\"><\/span>El cas de l\u2019Euncet: Com impulsem l&#8217;enlla\u00e7 postformaci\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Des de la Xarxa Alumni de l\u2019Euncet Business School, fomentem un espai on els exalumnes poden continuar creixent professionalment, generar sinergies i mantenir connectats amb l&#8217;actualitat de l&#8217;escola.<\/p>\n\n\n\n<p>Algunes accions destacades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organitzaci\u00f3 d&#8217;esdeveniments presencials i en l\u00ednia.<\/li>\n\n\n\n<li>Participaci\u00f3 activa d&#8217;alumni a webinars, classes i m\u00e0sters.<\/li>\n\n\n\n<li>Visibilitat al bloc institucional i mitjans especialitzats.<br><\/li>\n<\/ul>\n\n\n\n<p>Consulta la<a href=\"https:\/\/www.euncet.com\/ca\/sala-de-premsa\/revista\/\"> iniciativa dels estudiants<\/a> de l&#8217;Euncet i descobreix com formar part d&#8217;una xarxa amb impacte global.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_xarxa_forta_una_marca_amb_proposit\"><\/span>Una xarxa forta, una marca amb prop\u00f2sit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&#8217;<strong><em>Employee Branding<\/em><\/strong> \u00e9s m\u00e9s que una tend\u00e8ncia: \u00e9s una manera de projectar identitat, coher\u00e8ncia i confian\u00e7a en un mercat educatiu exigent. I els alumni en s\u00f3n la millor prova.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.refinelabs.com\/article\/personal-linkedin-engagement-vs-company-page\">Segons un estudi de LinkedIn<\/a>, <strong>els empleats i antics alumnes tenen un abast 5 vegades m\u00e9s gran que els comptes corporatius quan comparteixen continguts relacionats amb la instituci\u00f3<\/strong>. Aquesta dada demostra que les persones i no les marques s\u00f3n les que generen m\u00e9s confian\u00e7a i engagement en entorns digitals. Per aix\u00f2, construir una comunitat activa, reconeguda i connectada amb la instituci\u00f3 \u00e9s clau per potenciar el prestigi i atreure noves generacions compromeses.<\/p>\n\n\n\n<p>Una xarxa Alumni forta no nom\u00e9s genera orgull de pertinen\u00e7a, sin\u00f3 que tamb\u00e9 es converteix en un canal de difusi\u00f3 espontani, una font de reputaci\u00f3 i una palanca per al creixement sostenible de la instituci\u00f3. Cada hist\u00f2ria compartida, cada retrobament, cada oportunitat professional generada refor\u00e7a el vincle entre l&#8217;escola i els seus egressats, tot consolidant un cercle virtu\u00f3s de confian\u00e7a i visibilitat.Invertir en relacions duradores. Impulsa la teva marca. Crea comunitat. I deixa que els teus exalumnes es converteixin en<strong> els millors ambaixadors del teu prop\u00f2sit educatiu.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mercat educatiu cada cop m\u00e9s competitiu, la diferenciaci\u00f3 ja no dep\u00e8n \u00fanicament de la qualitat acad\u00e8mica o de l&#8217;oferta formativa. Avui, l&#8217;enlla\u00e7 que les institucions mantenen amb els seus exalumnes s&#8217;ha convertit en una eina poderosa per potenciar-ne el prestigi i la visibilitat. I aqu\u00ed \u00e9s on es creuen dos conceptes clau: Xarxa [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":65043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[300,291],"tags":[],"class_list":["post-65045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-euncet","category-comunidad-euncet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employee Branding i Xarxa Alumni en educaci\u00f3: Com aplicar-la?<\/title>\n<meta name=\"description\" content=\"Descobreix com una Xarxa Alumni activa contribueix a l&#039;employee branding, posicionant la teva instituci\u00f3 com a referent i generant impacte a llarg termini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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