{"id":66387,"date":"2025-12-11T11:01:13","date_gmt":"2025-12-11T10:01:13","guid":{"rendered":"https:\/\/www.euncet.com\/blog\/?p=66387"},"modified":"2026-01-21T09:38:53","modified_gmt":"2026-01-21T08:38:53","slug":"algoritme-viral-marca-xarxes-socials","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/algoritme-viral-marca-xarxes-socials\/","title":{"rendered":"Qu\u00e8 fa que una marca es torni viral?"},"content":{"rendered":"\n<p>En l&#8217;era digital, la viralitat \u00e9s el sant grial del m\u00e0rqueting. Una campanya que es propaga com la p\u00f3lvora, un v\u00eddeo que acumula milions de visualitzacions en hores, un hashtag que es converteix en tend\u00e8ncia mundial. Totes les marques somien amb aix\u00f2, per\u00f2 molt poques ho aconsegueixen. La pregunta \u00e9s: existeix una f\u00f3rmula m\u00e0gica? O \u00e9s simplement una q\u00fcesti\u00f3 de sort? La resposta, com gaireb\u00e9 sempre en m\u00e0rqueting, \u00e9s m\u00e9s complexa. No hi ha una recepta infal\u00b7lible, per\u00f2 s\u00ed que hi ha una s\u00e8rie d&#8217;ingredients que, combinats de la forma adequada, poden desencadenar el tan desitjat <strong><em>algoritme viral.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/algoritme-viral-marca-xarxes-socials\/#El_mite_de_lalgoritme_no_es_magia_es_ciencia\" >El mite de l&#8217;algoritme: no \u00e9s m\u00e0gia, \u00e9s ci\u00e8ncia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/algoritme-viral-marca-xarxes-socials\/#Facebook_i_Instagram_Ads_el_catalitzador_de_la_viralitat\" >Facebook i Instagram Ads: el catalitzador de la viralitat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/algoritme-viral-marca-xarxes-socials\/#El_rol_dels_influencers_i_els_creadors_de_contingut\" >El rol dels influencers i els creadors de contingut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/algoritme-viral-marca-xarxes-socials\/#Formar-se_per_dominar_lalgoritme\" >Formar-se per dominar l&#8217;algoritme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/algoritme-viral-marca-xarxes-socials\/#Conclusio_la_viralitat_com_a_consequencia_no_com_a_objectiu\" >Conclusi\u00f3: la viralitat com a conseq\u00fc\u00e8ncia, no com a objectiu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/algoritme-viral-marca-xarxes-socials\/#Preguntes_sobre_lalgoritme_viral\" >Preguntes sobre l&#8217;algoritme viral<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_mite_de_lalgoritme_no_es_magia_es_ciencia\"><\/span>El mite de l&#8217;algoritme: no \u00e9s m\u00e0gia, \u00e9s ci\u00e8ncia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Moltes persones creuen que l<strong>&#8216;algoritme viral<\/strong> \u00e9s una mena d&#8217;entitat misteriosa que decideix quin contingut es fa popular i quin no. En realitat, els algoritmes de les xarxes socials com Instagram o TikTok s\u00f3n sistemes complexos dissenyats per a un objectiu molt concret: mantenir l&#8217;usuari enganxat el major temps possible.<\/p>\n\n\n\n<p>Per aix\u00f2, analitzen milers de senyals: el temps que passes veient un v\u00eddeo, si li dones a &#8216;m&#8217;agrada&#8217;, si el comparteixes, si deixes un comentari, etc. Per tant, perqu\u00e8 un contingut es torni viral, ha de ser capa\u00e7 de generar una gran quantitat d&#8217;aquestes interaccions en un curt per\u00edode de temps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Els ingredients de la viralitat<\/h3>\n\n\n\n<p>Encara que no hi ha una f\u00f3rmula exacta, s\u00ed que podem identificar una s\u00e8rie d&#8217;elements comuns en la majoria dels continguts virals. Aquests s\u00f3n els m\u00e9s importants:<\/p>\n\n\n\n<p>Emoci\u00f3: El contingut que ens fa riure, plorar, enfadar-nos o sorprendre&#8217;ns \u00e9s molt m\u00e9s propens a ser compartit.<\/p>\n\n\n\n<p>Identificaci\u00f3: Ens encanta compartir contingut que reflecteix els nostres valors, les nostres opinions o les nostres experi\u00e8ncies.<\/p>\n\n\n\n<p>Utilitat: Els consells pr\u00e0ctics, els trucs o els tutorials que ens faciliten la vida tamb\u00e9 tenen un gran potencial viral.<\/p>\n\n\n\n<p>Sorpresa: Un gir inesperat, una dada curiosa o una perspectiva original poden captar l&#8217;atenci\u00f3 de l&#8217;usuari i animar-lo a compartir.<\/p>\n\n\n\n<p>Participaci\u00f3: Els reptes, els concursos o les preguntes que conviden a la participaci\u00f3 de la comunitat s\u00f3n un motor de viralitat molt potent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_i_Instagram_Ads_el_catalitzador_de_la_viralitat\"><\/span>Facebook i Instagram Ads: el catalitzador de la viralitat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear contingut amb potencial viral \u00e9s nom\u00e9s una part de l&#8217;equaci\u00f3. L&#8217;altra part \u00e9s aconseguir que aquest contingut arribi a l&#8217;audi\u00e8ncia adequada. I aqu\u00ed \u00e9s on entra en joc la <a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=41612&#038;p=66319\" target=\"_blank\" rel=\"noreferrer noopener\">publicitat a xarxes socials<\/a>. Una campanya ben segmentada a Facebook i Instagram pot ser l&#8217;empenta que necessita un contingut per comen\u00e7ar a rodar i activar l&#8217;<strong>algoritme viral<\/strong>. A continuaci\u00f3, es comparen les dues plataformes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"855\" height=\"119\" src=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-105701.png\" alt=\"\" class=\"wp-image-66390\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-105701.png 855w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-105701-300x42.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-105701-80x11.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-105701-768x107.png 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La import\u00e0ncia de la segmentaci\u00f3<\/h3>\n\n\n\n<p>De res serveix tenir el millor contingut del m\u00f3n si no el veu la gent adequada. La clau de l&#8217;\u00e8xit a Facebook i Instagram Ads \u00e9s la segmentaci\u00f3. La <a href=\"https:\/\/business.facebook.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">plataforma de Meta<\/a> ofereix opcions de segmentaci\u00f3 incre\u00efblement detallades: dades demogr\u00e0fiques, interessos, comportaments, etc.<\/p>\n\n\n\n<p>Un bon professional del m\u00e0rqueting digital sap com utilitzar aquestes eines per trobar el seu p\u00fablic objectiu i mostrar-li l&#8217;anunci perfecte en el moment perfecte. Aix\u00f2 no nom\u00e9s maximitza el retorn de la inversi\u00f3, sin\u00f3 que tamb\u00e9 augmenta exponencialment les possibilitats que la campanya es torni viral.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_rol_dels_influencers_i_els_creadors_de_contingut\"><\/span>El rol dels influencers i els creadors de contingut<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Els <a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=41612&#038;p=62913\" target=\"_blank\" rel=\"noreferrer noopener\">influencers<\/a> i els creadors de contingut s&#8217;han convertit en actors clau en l&#8217;ecosistema de les xarxes socials. La seva capacitat per arribar a audi\u00e8ncies n\u00ednxol i generar confian\u00e7a els converteix en aliats molt valuosos per a les marques. Una col\u00b7laboraci\u00f3 amb l&#8217;influencer adequat pot amplificar l&#8217;abast d&#8217;una campanya i donar-li la credibilitat que necessita per tornar-se viral.<\/p>\n\n\n\n<p>No obstant aix\u00f2, no es tracta de triar l&#8217;influencer amb m\u00e9s seguidors. \u00c9s fonamental trobar alg\u00fa els valors i estil de comunicaci\u00f3 del qual estiguin alineats amb els de la marca. L&#8217;autenticitat, una vegada m\u00e9s, \u00e9s la clau de l&#8217;\u00e8xit. Per aquesta ra\u00f3, la gesti\u00f3 de campanyes amb influencers \u00e9s una de les compet\u00e8ncies m\u00e9s demandades en el m\u00e0rqueting digital actual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e8triques de vanitat vs. m\u00e8triques de negoci<\/h3>\n\n\n\n<p>En el m\u00f3n de la viralitat, \u00e9s f\u00e0cil deixar-se portar per les \u00abm\u00e8triques de vanitat\u00bb: likes, seguidors, visualitzacions. No obstant aix\u00f2, el que realment importa s\u00f3n les m\u00e8triques que tenen un impacte real en el negoci: el tr\u00e0nsit a la web, les conversions, el retorn de la inversi\u00f3 (ROI). Un bon professional del m\u00e0rqueting digital sap mirar m\u00e9s enll\u00e0 dels n\u00fameros superficials i centrar-se en el que de deb\u00f2 importa.<\/p>\n\n\n\n<p>Eines com Meta Business Suite ofereixen informes molt detallats que permeten analitzar el rendiment de les campanyes en profunditat. Un curs de Facebook i Instagram Ads t&#8217;ensenya a interpretar aquests informes i a prendre decisions basades en dades per optimitzar les teves campanyes i maximitzar el ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formar-se_per_dominar_lalgoritme\"><\/span>Formar-se per dominar l&#8217;algoritme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Entendre el funcionament de l&#8217;<strong>algoritme viral<\/strong> i dominar les eines publicit\u00e0ries de Meta no \u00e9s quelcom que s&#8217;aprengui de la nit al dia. Requereix formaci\u00f3, pr\u00e0ctica i una actualitzaci\u00f3 constant. I, en aquest sentit, un programa com el <a href=\"https:\/\/www.euncet.com\/ca\/cursos-de-formacio\/curs-de-facebook-instagram-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Curs de Facebook i Instagram Ads<\/a> d&#8217;Euncet est\u00e0 dissenyat precisament per a aix\u00f2.<\/p>\n\n\n\n<p>En aquest curs, els alumnes aprenen de la m\u00e0 de professionals en actiu a crear, gestionar i optimitzar campanyes publicit\u00e0ries en aquestes plataformes. \u00c9s una formaci\u00f3 100% pr\u00e0ctica que et prepara per afrontar els reptes del m\u00e0rqueting digital i aprofitar al m\u00e0xim les oportunitats que ofereixen les xarxes socials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El poder del Storytelling en l&#8217;era digital<\/h3>\n\n\n\n<p>M\u00e9s enll\u00e0 de les dades i els algoritmes, el que realment connecta amb les persones s\u00f3n les hist\u00f2ries. El storytelling s&#8217;ha convertit en una eina fonamental per a les marques que volen generar un vincle emocional amb la seva audi\u00e8ncia.<\/p>\n\n\n\n<p>Una bona hist\u00f2ria pot transmetre els valors d&#8217;una marca, humanitzar-la i fer-la memorable. En el context de les xarxes socials, el storytelling s&#8217;adapta a nous formats: v\u00eddeos curts, seq\u00fc\u00e8ncies de stories, carrusels d&#8217;imatges, etc. La clau \u00e9s explicar una hist\u00f2ria que sigui rellevant per a l&#8217;audi\u00e8ncia, que l&#8217;enganxi des del primer segon i que la convidi a formar-ne part. Un bon curs de Facebook i Instagram Ads no nom\u00e9s t&#8217;ensenya a segmentar, sin\u00f3 tamb\u00e9 a explicar hist\u00f2ries que venen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusio_la_viralitat_com_a_consequencia_no_com_a_objectiu\"><\/span>Conclusi\u00f3: la viralitat com a conseq\u00fc\u00e8ncia, no com a objectiu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En definitiva, la viralitat no ha de ser l&#8217;objectiu final d&#8217;una estrat\u00e8gia de m\u00e0rqueting, sin\u00f3 la conseq\u00fc\u00e8ncia d&#8217;una feina ben feta. Una marca que coneix la seva audi\u00e8ncia, que crea contingut de valor, que explica hist\u00f2ries aut\u00e8ntiques i que utilitza les eines publicit\u00e0ries de forma intel\u00b7ligent t\u00e9 moltes m\u00e9s possibilitats que el seu missatge es propagui de forma org\u00e0nica.<\/p>\n\n\n\n<p>L<strong>&#8216;algoritme viral<\/strong> no \u00e9s un enemic a batre, sin\u00f3 un aliat que premia la qualitat, la rellev\u00e0ncia i la connexi\u00f3 emocional. Formar-se per entendre les seves regles \u00e9s la millor inversi\u00f3 que pot fer qualsevol professional del m\u00e0rqueting que vulgui triomfar en l&#8217;era digital. Programes com el Curs de Facebook i Instagram Ads d&#8217;<a href=\"https:\/\/www.euncet.com\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Euncet Business School<\/a> s\u00f3n el cam\u00ed m\u00e9s directe per adquirir aquestes compet\u00e8ncies i convertir-te en un expert en la mat\u00e8ria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preguntes_sobre_lalgoritme_viral\"><\/span>Preguntes sobre l&#8217;algoritme viral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Es pot predir quin contingut es tornar\u00e0 viral?<\/h3>\n\n\n\n<p>Predir amb un 100% de certesa \u00e9s impossible. No obstant aix\u00f2, s\u00ed que podem analitzar les tend\u00e8ncies, entendre els patrons de comportament dels usuaris i aplicar les millors pr\u00e0ctiques per augmentar les probabilitats d&#8217;\u00e8xit. No es tracta d&#8217;endevinar, sin\u00f3 d&#8217;estrat\u00e8gia. Un bon professional del m\u00e0rqueting digital sap com jugar amb aquestes probabilitats al seu favor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9s necessari invertir molts diners en publicitat per fer-se viral?<\/h3>\n\n\n\n<p>No necess\u00e0riament. Una campanya amb un pressupost modest per\u00f2 molt ben segmentada i amb un contingut molt potent pot tenir un abast molt m\u00e9s gran que una campanya amb un gran pressupost per\u00f2 mal executada. La clau no \u00e9s quant inverteixes, sin\u00f3 com ho inverteixes. Per aix\u00f2, la formaci\u00f3 en plataformes com Meta Ads \u00e9s tan important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quin paper juga l&#8217;autenticitat en la viralitat?<\/h3>\n\n\n\n<p>En un m\u00f3n saturat de publicitat, els usuaris valoren cada vegada m\u00e9s l&#8217;autenticitat. Les marques que es mostren transparents, que tenen una veu pr\u00f2pia i que connecten de forma genu\u00efna amb la seva audi\u00e8ncia tenen moltes m\u00e9s possibilitats que el seu contingut sigui compartit. L&#8217;<strong>algoritme viral<\/strong> premia l&#8217;autenticitat perqu\u00e8 \u00e9s el que els usuaris demanen. Per conseg\u00fcent, les marques han d&#8217;esfor\u00e7ar-se per ser reals i properes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l&#8217;era digital, la viralitat \u00e9s el sant grial del m\u00e0rqueting. Una campanya que es propaga com la p\u00f3lvora, un v\u00eddeo que acumula milions de visualitzacions en hores, un hashtag que es converteix en tend\u00e8ncia mundial. Totes les marques somien amb aix\u00f2, per\u00f2 molt poques ho aconsegueixen. La pregunta \u00e9s: existeix una f\u00f3rmula m\u00e0gica? O [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":66364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-66387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Algoritme viral \u25b6 Qu\u00e8 fa que una MARCA es torni viral<\/title>\n<meta name=\"description\" content=\"Algoritme viral \u25b6 Descobreix les CLAUS perqu\u00e8 la teva marca es torni viral. 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