{"id":66778,"date":"2026-01-29T17:00:00","date_gmt":"2026-01-29T16:00:00","guid":{"rendered":"https:\/\/www.euncet.com\/blog\/?p=66778"},"modified":"2026-02-04T13:36:46","modified_gmt":"2026-02-04T12:36:46","slug":"empreses-ia-creixen-rapid","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/","title":{"rendered":"Les empreses que dominen la IA creixen tres vegades m\u00e9s r\u00e0pid"},"content":{"rendered":"\n<p>En un m\u00f3n empresarial que no deixa d&#8217;evolucionar, la intel\u00b7lig\u00e8ncia artificial (IA) s&#8217;ha consolidat com el motor de creixement m\u00e9s potent de l&#8217;\u00faltima d\u00e8cada. Les\u00a0<strong><em>empreses que fan servir IA<\/em><\/strong>\u00a0no nom\u00e9s optimitzen les seves operacions, sin\u00f3 que estan redefinint ind\u00fastries senceres, aconseguint un creixement fins a tres vegades superior al dels seus competidors. A continuaci\u00f3, t&#8217;expliquem com ho estan aconseguint i qu\u00e8 pots fer per no quedar-te enrere.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/#Empreses_que_usen_IA_la_nova_avantguarda_competitiva\" >Empreses que usen IA: la nova avantguarda competitiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/#Mes_enlla_de_leficiencia_la_IA_com_a_motor_dinnovacio\" >M\u00e9s enll\u00e0 de l'efici\u00e8ncia: la IA com a motor d'innovaci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/#Sectors_que_ja_estan_enlairant-se_gracies_a_la_IA\" >Sectors que ja estan enlairant-se gr\u00e0cies a la IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/#El_rol_del_lider_a_lera_de_la_IA_habilitats_per_al_futur\" >El rol del l\u00edder a l'era de la IA: habilitats per al futur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/#Com_pot_la_teva_empresa_sumar-se_a_la_revolucio_de_la_IA\" >Com pot la teva empresa sumar-se a la revoluci\u00f3 de la IA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/#Preguntes_frequents_sobre_limpacte_de_la_IA_a_les_empreses\" >Preguntes freq\u00fcents sobre l'impacte de la IA a les empreses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/empreses-ia-creixen-rapid\/#Estas_preparat_per_liderar_la_transformacio_digital_a_la_teva_empresa\" >Est\u00e0s preparat per liderar la transformaci\u00f3 digital a la teva empresa?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empreses_que_usen_IA_la_nova_avantguarda_competitiva\"><\/span>Empreses que usen IA: la nova avantguarda competitiva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La IA ha deixat de ser una tecnologia del futur per convertir-se en una eina estrat\u00e8gica del present. De fet, les organitzacions que lideren la\u00a0<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=41612&#038;p=41612&#038;p=66781\" target=\"_blank\" rel=\"noreferrer noopener\">transformaci\u00f3 digital<\/a>, conegudes com a &#8220;Empreses Frontera&#8221;, obtenen rendiments tres vegades majors que aquelles que adopten la IA de forma m\u00e9s lenta. I aix\u00ed ho certifica un\u00a0<a href=\"https:\/\/news.microsoft.com\/source\/latam\/noticias-de-microsoft\/cerrar-la-brecha-de-la-ia-como-las-empresas-frontera-transforman-los-negocios\/\" target=\"_blank\" rel=\"noreferrer noopener\">estudi de Microsoft<\/a>. Per\u00f2, quin \u00e9s el secret darrere d&#8217;aquest \u00e8xit aclaparador?<\/p>\n\n\n\n<p>La clau resideix en la capacitat de la IA per analitzar grans volums de dades, automatitzar processos complexos i oferir informaci\u00f3 predictiva que permet prendre decisions m\u00e9s intel\u00b7ligents i r\u00e0pides. Aix\u00f2 es tradueix en una s\u00e8rie de beneficis tangibles que impulsen el creixement a tots els nivells:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimitzaci\u00f3 de l&#8217;efici\u00e8ncia:<\/strong>\u00a0L&#8217;automatitzaci\u00f3 de tasques repetitives allibera els equips perqu\u00e8 puguin centrar-se en activitats de m\u00e9s valor afegit.<\/li>\n\n\n\n<li><strong>Reducci\u00f3 de costos:<\/strong>\u00a0La IA permet optimitzar l&#8217;assignaci\u00f3 de recursos, predir fallades en la maquin\u00e0ria i millorar la log\u00edstica, cosa que es tradueix en una reducci\u00f3 de costos operatius de fins a un 20%.<\/li>\n\n\n\n<li><strong>Presa de decisions basada en dades:<\/strong>\u00a0Els algorismes d&#8217;IA poden identificar patrons i tend\u00e8ncies a les dades que passarien desapercebuts per a un analista hum\u00e0, permetent a les empreses anticipar-se a les demandes del mercat i als moviments de la compet\u00e8ncia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9s enll\u00e0 de l&#8217;efici\u00e8ncia: la IA com a motor d&#8217;innovaci\u00f3<\/h2>\n\n\n\n<p>Si b\u00e9 l&#8217;optimitzaci\u00f3 de processos \u00e9s un benefici evident, el veritable poder disruptiu de la IA resideix en la seva capacitat per impulsar la innovaci\u00f3. Les\u00a0<strong>empreses que fan servir IA<\/strong>\u00a0no es limiten a fer el mateix de sempre, per\u00f2 m\u00e9s r\u00e0pid; estan creant models de negoci completament nous i explorant fonts d&#8217;ingressos que abans eren impensables.<\/p>\n\n\n\n<p>La\u00a0<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=41612&#038;p=41612&#038;p=41612&#038;p=41612&#038;p=41612&#038;p=65961\" target=\"_blank\" rel=\"noreferrer noopener\">IA generativa<\/a>, per exemple, est\u00e0 permetent als equips de m\u00e0rqueting i disseny crear continguts personalitzats a una escala sense precedents, des de campanyes d&#8217;email m\u00e0rqueting fins a creativitats per a xarxes socials. D&#8217;altra banda, la\u00a0<strong>IA predictiva<\/strong>\u00a0ajuda les empreses a desenvolupar nous productes i serveis que s&#8217;anticipen a les necessitats dels clients, millorant la fidelitzaci\u00f3 i obrint nous n\u00ednxols de mercat.<\/p>\n\n\n\n<p>Aquesta capacitat per innovar \u00e9s el que realment diferencia les empreses l\u00edders. No veuen la IA com un simple centre de costos, sin\u00f3 com una inversi\u00f3 estrat\u00e8gica que els permet reinventar-se i mantenir-se a l&#8217;avantguarda. Adoptar aquesta mentalitat \u00e9s el primer pas per convertir la tecnologia en un veritable motor de creixement sostenible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sectors_que_ja_estan_enlairant-se_gracies_a_la_IA\"><\/span>Sectors que ja estan enlairant-se gr\u00e0cies a la IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La intel\u00b7lig\u00e8ncia artificial no \u00e9s exclusiva de les grans tecnol\u00f2giques. Empreses de totes les mides i sectors estan aprofitant el seu potencial per innovar i cr\u00e9ixer. A continuaci\u00f3, detallem alguns dels exemples m\u00e9s destacats:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Sector<\/th><th>Aplicacions de la IA<\/th><th>Beneficis Clau<\/th><\/tr><\/thead><tbody><tr><td>Serveis Financers<\/td><td>Detecci\u00f3 de frau, an\u00e0lisi de riscos, atenci\u00f3 al client personalitzada.<\/td><td>Major seguretat, decisions d&#8217;inversi\u00f3 m\u00e9s encertades i millora de l&#8217;experi\u00e8ncia del client.<\/td><\/tr><tr><td>Salut<\/td><td>Diagn\u00f2stic m\u00e8dic assistit per IA, desenvolupament de f\u00e0rmacs, gesti\u00f3 hospital\u00e0ria.<\/td><td>Diagn\u00f2stics m\u00e9s precisos, tractaments personalitzats i optimitzaci\u00f3 dels recursos sanitaris.<\/td><\/tr><tr><td>Manufactura<\/td><td>Manteniment predictiu, control de qualitat automatitzat, optimitzaci\u00f3 de la cadena de subministrament.<\/td><td>Reducci\u00f3 de parades no planificades, millora de la qualitat del producte i major efici\u00e8ncia log\u00edstica.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Un cas d&#8217;\u00e8xit que il\u00b7lustra el poder de la IA a la ind\u00fastria \u00e9s el de Mercedes-Benz. El fabricant d&#8217;autom\u00f2bils ha implementat una plataforma de dades connectada al n\u00favol que li permet optimitzar la producci\u00f3 en m\u00e9s de 30 plantes de tot el m\u00f3n, aconseguint estalvis energ\u00e8tics de fins al 20% en alguns dels seus tallers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El rol del l\u00edder a l&#8217;era de la IA: habilitats per al futur<\/h2>\n\n\n\n<p>En aquest context de canvi accelerat, el paper del l\u00edder \u00e9s m\u00e9s important que mai. La transformaci\u00f3 digital no \u00e9s nom\u00e9s un repte tecnol\u00f2gic, sin\u00f3 tamb\u00e9 un desafiament cultural i organitzatiu. Els directius i responsables d&#8217;equip han d&#8217;estar preparats per guiar les seves organitzacions en aquesta transici\u00f3, i per aix\u00f2 necessiten desenvolupar un nou conjunt d&#8217;habilitats.<\/p>\n\n\n\n<p>L&#8217;alfabetitzaci\u00f3 en dades, per exemple, s&#8217;ha tornat indispensable. Un l\u00edder ha de ser capa\u00e7 d&#8217;entendre i q\u00fcestionar les dades que li presenta un sistema d&#8217;IA, aix\u00ed com d&#8217;interpretar els resultats per prendre decisions estrat\u00e8giques. A m\u00e9s, la gesti\u00f3 del canvi \u00e9s fonamental per superar la resist\u00e8ncia interna i fomentar una cultura d&#8217;innovaci\u00f3 en qu\u00e8 els empleats vegin la IA com un aliat i no com una amena\u00e7a.<\/p>\n\n\n\n<p>Aqu\u00ed \u00e9s on la formaci\u00f3 juga un paper crucial. Programes com el\u00a0<a href=\"https:\/\/www.euncet.com\/ca\/cursos-de-formacio\/curs-transformacio-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Curs de Transformaci\u00f3 Digital: La IA com a Eina Estrat\u00e8gica<\/a>\u00a0d&#8217;Euncet estan dissenyats per dotar els l\u00edders empresarials de les compet\u00e8ncies necess\u00e0ries per guiar les seves organitzacions en aquest nou paradigma. A trav\u00e9s d&#8217;una metodologia pr\u00e0ctica i orientada a resultats, els participants aprenen a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrar la IA a l&#8217;estrat\u00e8gia de negoci:<\/strong>\u00a0Alinear l&#8217;adopci\u00f3 de tecnologies d&#8217;IA amb els objectius a llarg termini de l&#8217;empresa.<\/li>\n\n\n\n<li><strong>Prendre decisions basades en dades:<\/strong>\u00a0Utilitzar l&#8217;an\u00e0lisi predictiva per identificar oportunitats i minimitzar riscos.<\/li>\n\n\n\n<li><strong>Liderar equips a l&#8217;era digital:<\/strong>\u00a0Fomentar una cultura d&#8217;innovaci\u00f3 i adaptaci\u00f3 al canvi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_pot_la_teva_empresa_sumar-se_a_la_revolucio_de_la_IA\"><\/span>Com pot la teva empresa sumar-se a la revoluci\u00f3 de la IA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La transformaci\u00f3 digital ja no \u00e9s una opci\u00f3, sin\u00f3 una necessitat per a qualsevol empresa que vulgui continuar sent competitiva. No obstant aix\u00f2, per liderar aquest canvi no n&#8217;hi ha prou amb implementar noves tecnologies; \u00e9s fonamental comptar amb professionals capa\u00e7os d&#8217;entendre el potencial de la IA i d&#8217;integrar-la a l&#8217;estrat\u00e8gia de negoci.<\/p>\n\n\n\n<p>Aqu\u00ed \u00e9s on la formaci\u00f3 juga un paper crucial. Programes com el Curs de Transformaci\u00f3 Digital d&#8217;<a href=\"https:\/\/www.euncet.com\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Euncet Business School<\/a>\u00a0estan dissenyats per dotar els l\u00edders empresarials de les compet\u00e8ncies necess\u00e0ries per guiar les seves organitzacions en aquest nou paradigma. A trav\u00e9s d&#8217;una metodologia pr\u00e0ctica i orientada a resultats, els participants aprenen a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrar la IA a l&#8217;estrat\u00e8gia de negoci:<\/strong>\u00a0Alinear l&#8217;adopci\u00f3 de tecnologies d&#8217;IA amb els objectius a llarg termini de l&#8217;empresa.<\/li>\n\n\n\n<li><strong>Prendre decisions basades en dades:<\/strong>\u00a0Utilitzar l&#8217;an\u00e0lisi predictiva per identificar oportunitats i minimitzar riscos.<\/li>\n\n\n\n<li><strong>Liderar equips a l&#8217;era digital:<\/strong>\u00a0Fomentar una cultura d&#8217;innovaci\u00f3 i adaptaci\u00f3 al canvi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents sobre l&#8217;impacte de la IA a les empreses<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9s la IA nom\u00e9s per a grans empreses?<\/h3>\n\n\n\n<p>No, en absolut. Tot i que les grans corporacions han estat les primeres a adoptar la IA, avui dia existeixen solucions i eines accessibles per a pimes que permeten competir en igualtat de condicions. La clau est\u00e0 a identificar els casos d&#8217;\u00fas que m\u00e9s impacte poden tenir en cada negoci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u00e8 necessito per comen\u00e7ar a usar IA a la meva empresa?<\/h3>\n\n\n\n<p>El primer pas \u00e9s la formaci\u00f3. \u00c9s fonamental entendre qu\u00e8 \u00e9s la IA, quins tipus existeixen i com pot aplicar-se al teu sector. A partir d&#8217;aqu\u00ed, es pot comen\u00e7ar amb projectes pilot per validar el retorn de la inversi\u00f3 abans d&#8217;escalar la implementaci\u00f3 a tota l&#8217;organitzaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La IA destruir\u00e0 llocs de treball?<\/h3>\n\n\n\n<p>M\u00e9s que destruir, la IA est\u00e0 transformant els llocs de treball. Si b\u00e9 \u00e9s cert que algunes tasques repetitives s&#8217;automatitzaran, tamb\u00e9 es crearan nous rols que requeriran habilitats de supervisi\u00f3, gesti\u00f3 i estrat\u00e8gia d&#8217;IA. La formaci\u00f3 i l&#8217;adaptaci\u00f3 seran clau per aprofitar aquestes noves oportunitats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estas_preparat_per_liderar_la_transformacio_digital_a_la_teva_empresa\"><\/span>Est\u00e0s preparat per liderar la transformaci\u00f3 digital a la teva empresa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les\u00a0<strong>empreses que fan servir IA<\/strong>\u00a0no nom\u00e9s estan creixent m\u00e9s r\u00e0pid, sin\u00f3 que estan construint un avantatge competitiu sostenible en el temps. Si vols que la teva organitzaci\u00f3 formi part d&#8217;aquest grup de l\u00edders, \u00e9s el moment de fer el pas. Forma&#8217;t, experimenta i comen\u00e7a a aplicar el poder de la intel\u00b7lig\u00e8ncia artificial per portar el teu negoci al seg\u00fcent nivell.<\/p>\n\n\n\n<p>No deixis que la teva empresa es quedi enrere. Sol\u00b7licita m\u00e9s informaci\u00f3 sobre el Curs de Transformaci\u00f3 Digital d&#8217;Euncet i descobreix com pots convertir la IA en el millor aliat per al creixement del teu negoci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un m\u00f3n empresarial que no deixa d&#8217;evolucionar, la intel\u00b7lig\u00e8ncia artificial (IA) s&#8217;ha consolidat com el motor de creixement m\u00e9s potent de l&#8217;\u00faltima d\u00e8cada. Les\u00a0empreses que fan servir IA\u00a0no nom\u00e9s optimitzen les seves operacions, sin\u00f3 que estan redefinint ind\u00fastries senceres, aconseguint un creixement fins a tres vegades superior al dels seus competidors. A continuaci\u00f3, t&#8217;expliquem [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":66754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[452],"tags":[],"class_list":["post-66778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio-i-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empreses que fan servir IA \u25b6 Creixen 3 vegades m\u00e9s R\u00c0PID<\/title>\n<meta name=\"description\" content=\"Empreses que fan servir IA \u25b6 Creixen 3 vegades m\u00e9s r\u00e0pid. 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