{"id":67238,"date":"2026-04-15T13:08:43","date_gmt":"2026-04-15T11:08:43","guid":{"rendered":"https:\/\/www.euncet.com\/blog\/?p=67238"},"modified":"2026-06-12T09:55:08","modified_gmt":"2026-06-12T07:55:08","slug":"vendre-xarxes-socials-descobreix-social-selling","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/","title":{"rendered":"Social selling: com vendre a les xarxes socials com les marques l\u00edders"},"content":{"rendered":"\n<p>El paradigma de les vendes ha experimentat una transformaci\u00f3 radical en l&#8217;\u00faltima d\u00e8cada. La trucada en fred i el correu electr\u00f2nic massiu, encara que presents en algunes estrat\u00e8gies, han perdut efic\u00e0cia davant d&#8217;un consumidor hiperconnectat i saturat d&#8217;impactes publicitaris. En aquest context, el&nbsp;<strong><em>vendre en xarxes socials<\/em><\/strong>, o social selling, ha emergit no com una moda passatgera, sin\u00f3 com la metodologia dominant per construir relacions comercials s\u00f2lides i sostenibles.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Levolucio_de_lembut_de_vendes_tradicional\" >L&#8217;evoluci\u00f3 de l&#8217;embut de vendes tradicional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Pilars_fonamentals_del_Social_Selling_efectiu\" >Pilars fonamentals del Social Selling efectiu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Comparativa_Venda_tradicional_vs_Social_Selling\" >Comparativa: Venda tradicional vs. Social Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Estrategies_per_plataforma_adaptant_el_missatge\" >Estrat\u00e8gies per plataforma: adaptant el missatge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Metriques_clau_mesurant_lexit_del_Social_Selling\" >M\u00e8triques clau: mesurant l&#8217;\u00e8xit del Social Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#El_rol_del_contingut_en_el_Social_Selling\" >El rol del contingut en el Social Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Alineacio_entre_Vendes_i_Marqueting_Smarketing\" >Alineaci\u00f3 entre Vendes i M\u00e0rqueting (Smarketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Format_per_liderar_el_marqueting_del_futur\" >Forma&#8217;t per liderar el m\u00e0rqueting del futur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#Lautenticitat_com_a_avantatge_competitiu\" >L&#8217;autenticitat com a avantatge competitiu<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>El social selling no consisteix a bombardejar els contactes de LinkedIn o Instagram amb missatges promocionals directes. Es tracta d&#8217;un proc\u00e9s estrat\u00e8gic d&#8217;investigaci\u00f3, connexi\u00f3 i interacci\u00f3 amb prospectes i clients potencials a trav\u00e9s de les plataformes socials. L&#8217;objectiu final \u00e9s establir confian\u00e7a i posicionar-se com un referent en el sector abans d&#8217;intentar tancar una venda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Levolucio_de_lembut_de_vendes_tradicional\"><\/span>L&#8217;evoluci\u00f3 de l&#8217;embut de vendes tradicional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hist\u00f2ricament, l&#8217;embut de vendes era un proc\u00e9s lineal i controlat gaireb\u00e9 exclusivament pel venedor. Avui, el comprador realitza fins al 70% de la seva investigaci\u00f3 de compra abans de contactar amb un representant comercial. Les xarxes socials s\u00f3n el principal escenari on ocorre aquesta investigaci\u00f3.<\/p>\n\n\n\n<p>Les marques l\u00edders han compr\u00e8s que el social media m\u00e0rqueting no \u00e9s nom\u00e9s una eina de br\u00e0nding, sin\u00f3 un canal de vendes directe. En integrar l&#8217;estrat\u00e8gia de xarxes socials amb els objectius comercials, les empreses poden interceptar el comprador en les fases primerenques del seu proc\u00e9s de decisi\u00f3, aportant valor i guiant la seva elecci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pilars_fonamentals_del_Social_Selling_efectiu\"><\/span>Pilars fonamentals del Social Selling efectiu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Per implementar una estrat\u00e8gia de social selling que generi resultats reals, \u00e9s necessari construir sobre quatre pilars fonamentals que transformen la pres\u00e8ncia digital en oportunitats de negoci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Creaci\u00f3 d&#8217;una marca personal professional<\/h3>\n\n\n\n<p>En l&#8217;entorn B2B (Business to Business), les persones compren a persones. Un perfil optimitzat en plataformes com LinkedIn \u00e9s la targeta de presentaci\u00f3 digital del venedor. No ha de ser un curr\u00edculum vitae est\u00e0tic, sin\u00f3 un recurs din\u00e0mic que demostri experi\u00e8ncia, coneixement del sector i capacitat per resoldre problemes.<\/p>\n\n\n\n<p>Elements clau d&#8217;un perfil orientat a vendes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Titular descriptiu:<\/strong>\u00a0M\u00e9s enll\u00e0 del c\u00e0rrec, ha d&#8217;explicar quin problema resols i per a qui.<\/li>\n\n\n\n<li><strong>Extracte centrat en el client:<\/strong>\u00a0Un resum que destaqui el valor aportat als clients, no nom\u00e9s els \u00e8xits passats.<\/li>\n\n\n\n<li><strong>Contingut multim\u00e8dia:<\/strong>\u00a0Inclusi\u00f3 de presentacions, articles o v\u00eddeos que recolzin l&#8217;experi\u00e8ncia professional.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Identificaci\u00f3 precisa de prospectes<\/h3>\n\n\n\n<p>L&#8217;\u00e8xit del social selling rau en la precisi\u00f3. Eines com\u00a0<a href=\"https:\/\/business.linkedin.com\/sales-solutions\/sales-navigator\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Sales Navigator<\/a>\u00a0permeten segmentar audi\u00e8ncies amb un nivell de detall sense precedents (per c\u00e0rrec, sector, mida d&#8217;empresa, antiguitat, etc.).<\/p>\n\n\n\n<p>La clau \u00e9s identificar no nom\u00e9s els prenedors de decisions, sin\u00f3 tamb\u00e9 els influenciadors dins de l&#8217;organitzaci\u00f3 objectiu. Escoltar activament (<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=41612&#038;p=58814\" target=\"_blank\" rel=\"noreferrer noopener\">social listening<\/a>) el que aquestes persones publiquen, comenten o comparteixen proporciona el context necessari per iniciar una conversa rellevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Interacci\u00f3 aportant valor (Insights)<\/h3>\n\n\n\n<p>L&#8217;error m\u00e9s com\u00fa en el m\u00e0rqueting a Instagram o LinkedIn \u00e9s la venda prematura. Abans de demanar, cal donar. La interacci\u00f3 s&#8217;ha de basar a aportar&nbsp;<em>insights<\/em>&nbsp;(perspectives valuoses) que ajudin el prospecte a entendre millor els seus propis reptes o descobrir noves oportunitats.<\/p>\n\n\n\n<p>Formes efectives d&#8217;interactuar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comentar publicacions del prospecte aportant una perspectiva complement\u00e0ria.<\/li>\n\n\n\n<li>Compartir articles rellevants del sector esmentant contactes espec\u00edfics.<\/li>\n\n\n\n<li>Respondre a preguntes plantejades en grups o f\u00f2rums professionals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Construcci\u00f3 de relacions a llarg termini<\/h3>\n\n\n\n<p>El social selling \u00e9s una marat\u00f3, no un esprint. Requereix consist\u00e8ncia i paci\u00e8ncia. L&#8217;objectiu \u00e9s\u00a0<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=41612&#038;p=59777\" target=\"_blank\" rel=\"noreferrer noopener\">mantenir-se en el \u00abtop of mind\u00bb del prospecte<\/a>\u00a0perqu\u00e8, quan sorgeixi la necessitat de compra, tu siguis la primera opci\u00f3 que considerin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparativa_Venda_tradicional_vs_Social_Selling\"><\/span>Comparativa: Venda tradicional vs. Social Selling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Per comprendre l&#8217;impacte del social selling, \u00e9s \u00fatil contrastar-lo amb els m\u00e8todes tradicionals de prospecci\u00f3 i venda.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Caracter\u00edstica<\/th><th>Venda Tradicional<\/th><th>Social Selling<\/th><\/tr><\/thead><tbody><tr><td><strong>Enfocament principal<\/strong><\/td><td>Volum (quantitat de trucades\/emails)<\/td><td>Qualitat (rellev\u00e0ncia i personalitzaci\u00f3)<\/td><\/tr><tr><td><strong>Moment de contacte<\/strong><\/td><td>Interrupci\u00f3 (trucada en fred)<\/td><td>Interacci\u00f3 contextual (basada en activitat social)<\/td><\/tr><tr><td><strong>Rol del venedor<\/strong><\/td><td>Transmissor d&#8217;informaci\u00f3 del producte<\/td><td>Consultor expert i solucionador de problemes<\/td><\/tr><tr><td><strong>Cicle de venda<\/strong><\/td><td>Sovint m\u00e9s llarg per la manca de confian\u00e7a inicial<\/td><td>Sol escur\u00e7ar-se en establir confian\u00e7a pr\u00e8viament<\/td><\/tr><tr><td><strong>Taxa de conversi\u00f3<\/strong><\/td><td>Generalment baixa (1-3%)<\/td><td>Significativament major a causa de la qualificaci\u00f3 pr\u00e8via<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategies_per_plataforma_adaptant_el_missatge\"><\/span>Estrat\u00e8gies per plataforma: adaptant el missatge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No totes les xarxes socials s\u00f3n iguals, i una estrat\u00e8gia de social selling reeixida s&#8217;ha d&#8217;adaptar a la naturalesa i el context de cada plataforma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn: L&#8217;epicentre del B2B<\/h3>\n\n\n\n<p>LinkedIn \u00e9s, indiscutiblement, la plataforma reina per al social selling B2B. Aqu\u00ed, el contingut ha de ser estrictament professional, centrat en tend\u00e8ncies de la ind\u00fastria, lideratge de pensament i casos d&#8217;\u00e8xit. L&#8217;eina Sales Navigator \u00e9s indispensable per a equips comercials que busquen escalar els seus esfor\u00e7os de prospecci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram i Facebook: Humanitzant la marca<\/h3>\n\n\n\n<p>El m\u00e0rqueting a Facebook i el m\u00e0rqueting a Instagram s\u00f3n vitals per a estrat\u00e8gies B2C (Business to Consumer), per\u00f2 tamb\u00e9 tenen el seu lloc en el B2B per mostrar la cultura de l&#8217;empresa i humanitzar la marca. Formats com les Stories o els Reels permeten mostrar el \u00abdarrere d&#8217;escena\u00bb, generant una connexi\u00f3 emocional m\u00e9s forta amb l&#8217;audi\u00e8ncia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicitat social com a amplificador<\/h3>\n\n\n\n<p>Encara que el social selling es basa en interaccions org\u00e0niques, la publicitat social (Social Ads) actua com un potent amplificador. Campanyes de retargeting adre\u00e7ades a usuaris que ja han interactuat amb el contingut org\u00e0nic poden accelerar significativament el proc\u00e9s de conversi\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metriques_clau_mesurant_lexit_del_Social_Selling\"><\/span>M\u00e8triques clau: mesurant l&#8217;\u00e8xit del Social Selling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El que no es mesura, no es pot millorar. Per avaluar l&#8217;efic\u00e0cia d&#8217;una estrat\u00e8gia de social selling, \u00e9s fonamental monitorar KPIs (Key Performance Indicators) espec\u00edfics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Selling Index (SSI) de LinkedIn:<\/strong>\u00a0Una m\u00e8trica que avalua l&#8217;efic\u00e0cia amb qu\u00e8 estableixes la teva marca professional, trobes les persones adequades, interactues amb informaci\u00f3 i crees relacions.<\/li>\n\n\n\n<li><strong>Taxa d&#8217;acceptaci\u00f3 de connexions:<\/strong>\u00a0Indica la rellev\u00e0ncia de les teves sol\u00b7licituds de contacte.<\/li>\n\n\n\n<li><strong>Engagement rate:<\/strong>\u00a0El nivell d&#8217;interacci\u00f3 (likes, comentaris, compartits) que genera el teu contingut.<\/li>\n\n\n\n<li><strong>Oportunitats generades (<a href=\"https:\/\/www.ibm.com\/es-es\/think\/topics\/sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener\">Pipeline<\/a>):<\/strong>\u00a0El nombre de reunions o demostracions comercials originades a trav\u00e9s d&#8217;interaccions socials.<\/li>\n\n\n\n<li><strong>Ingressos atribu\u00efts:<\/strong>\u00a0El valor econ\u00f2mic de les vendes tancades l&#8217;origen de les quals es rastreja fins a les xarxes socials.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_rol_del_contingut_en_el_Social_Selling\"><\/span>El rol del contingut en el Social Selling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El contingut \u00e9s el combustible que alimenta el motor del social selling. Sense contingut rellevant, educatiu i atractiu, \u00e9s impossible captar l&#8217;atenci\u00f3 dels prospectes en un entorn digital saturat. Les marques l\u00edders no nom\u00e9s comparteixen not\u00edcies de l&#8217;empresa; creen un ecosistema de contingut dissenyat per resoldre problemes espec\u00edfics de la seva audi\u00e8ncia objectiu.<\/p>\n\n\n\n<p>Una estrat\u00e8gia de contingut efectiva per a social selling ha d&#8217;incloure una barreja equilibrada de formats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Articles de lideratge de pensament:<\/strong>\u00a0Textos profunds que analitzen tend\u00e8ncies del sector, ofereixen perspectives \u00faniques i posicionen l&#8217;autor com un expert de confian\u00e7a.<\/li>\n\n\n\n<li><strong>Casos d&#8217;estudi i testimonis:<\/strong>\u00a0Hist\u00f2ries reals d&#8217;\u00e8xit que demostren com el producte o servei ha resolt problemes similars per a altres empreses, aportant prova social.<\/li>\n\n\n\n<li><strong>Infografies i dades visuals:<\/strong>\u00a0Contingut altament compartible que resumeix informaci\u00f3 complexa de forma r\u00e0pida i atractiva, ideal per captar l&#8217;atenci\u00f3 al feed de not\u00edcies.<\/li>\n\n\n\n<li><strong>V\u00eddeos curts i webinars:<\/strong>\u00a0Formats din\u00e0mics que humanitzen la marca i permeten explicar conceptes de manera m\u00e9s propera i did\u00e0ctica.<\/li>\n<\/ul>\n\n\n\n<p>La clau de l&#8217;\u00e8xit rau en la consist\u00e8ncia i en la capacitat d&#8217;adaptar el missatge a cada etapa del viatge del comprador (buyer\u2019s journey), des de la conscienciaci\u00f3 inicial fins a la decisi\u00f3 final de compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alineacio_entre_Vendes_i_Marqueting_Smarketing\"><\/span>Alineaci\u00f3 entre Vendes i M\u00e0rqueting (Smarketing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un dels reptes m\u00e9s grans en la implementaci\u00f3 del social selling \u00e9s la desconnexi\u00f3 hist\u00f2rica entre els departaments de vendes i m\u00e0rqueting. Perqu\u00e8 l&#8217;estrat\u00e8gia funcioni, ambdues \u00e0rees han de treballar en perfecta sincronia, un concepte conegut com a \u00abSmarketing\u00bb (Sales + Marketing).<\/p>\n\n\n\n<p>M\u00e0rqueting ha de proporcionar a vendes el contingut adequat, les eines d&#8217;an\u00e0lisi i els perfils dels buyer personas. Per la seva banda, vendes ha de retroalimentar m\u00e0rqueting amb informaci\u00f3 de primera m\u00e0 sobre les objeccions, preguntes i necessitats reals dels prospectes obtingudes durant les seves interaccions socials.<\/p>\n\n\n\n<p>Aquesta alineaci\u00f3 garanteix que el missatge sigui coherent en tots els punts de contacte i que els esfor\u00e7os de prospecci\u00f3 estiguin recolzats per\u00a0<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=41612&#038;p=58787\" target=\"_blank\" rel=\"noreferrer noopener\">campanyes de m\u00e0rqueting s\u00f2lides<\/a>\u00a0i ben dirigides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Format_per_liderar_el_marqueting_del_futur\"><\/span>Forma&#8217;t per liderar el m\u00e0rqueting del futur<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Per a aquells que busquen dominar les estrat\u00e8gies de vendes digitals i liderar la transformaci\u00f3 comercial de les empreses,\u00a0<a href=\"https:\/\/www.euncet.com\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Euncet Business School<\/a>\u00a0ofereix el\u00a0<a href=\"https:\/\/www.euncet.com\/ca\/graus\/grau-marqueting-innovacio-i-tecnologia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grau en M\u00e0rqueting, Innovaci\u00f3 i Tecnologia<\/a>.<\/p>\n\n\n\n<p>Aquest programa universitari oficial de 4 anys (240 ECTS), disponible als campus de Terrassa i Barcelona 22@, est\u00e0 dissenyat per formar professionals capa\u00e7os de desenvolupar estrat\u00e8gies de m\u00e0rqueting eficaces en un entorn impulsat per la innovaci\u00f3 tecnol\u00f2gica.<\/p>\n\n\n\n<p>A trav\u00e9s d&#8217;una metodologia din\u00e0mica i experiencial, els estudiants adquireixen compet\u00e8ncies clau en anal\u00edtica digital, estrat\u00e8gies de social media, automatitzaci\u00f3 de m\u00e0rqueting i gesti\u00f3 de marca. El pla d&#8217;estudis, que inclou mencions en Publicitat o Anal\u00edtica de M\u00e0rqueting, prepara els futurs l\u00edders per a rols com Digital Manager, Social Media Strategist o Director de M\u00e0rqueting.<\/p>\n\n\n\n<p>Amb opcions de modalitat presencial i semipresencial, i un fort enfocament en l&#8217;ocupabilitat des del primer dia, el Grau en M\u00e0rqueting, Innovaci\u00f3 i Tecnologia d&#8217;Euncet \u00e9s el trampol\u00ed ideal per construir una carrera d&#8217;\u00e8xit en l&#8217;apassionant m\u00f3n del m\u00e0rqueting digital i les vendes socials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lautenticitat_com_a_avantatge_competitiu\"><\/span>L&#8217;autenticitat com a avantatge competitiu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En \u00faltima inst\u00e0ncia, el social selling reeixit no es basa en trucs o dreceres algor\u00edtmiques, sin\u00f3 en l&#8217;autenticitat. Les eines digitals faciliten la connexi\u00f3 a escala, per\u00f2 \u00e9s l&#8217;empatia humana, la voluntat genu\u00efna d&#8217;ajudar i el coneixement expert el que tanca les vendes.<\/p>\n\n\n\n<p>En adoptar el social selling, les empreses no nom\u00e9s milloren les seves m\u00e8triques comercials a curt termini, sin\u00f3 que construeixen un actiu inavaluable a llarg termini: una xarxa de relacions basades en la confian\u00e7a i el respecte mutu. En l&#8217;era digital, aquest \u00e9s el veritable avantatge competitiu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El paradigma de les vendes ha experimentat una transformaci\u00f3 radical en l&#8217;\u00faltima d\u00e8cada. La trucada en fred i el correu electr\u00f2nic massiu, encara que presents en algunes estrat\u00e8gies, han perdut efic\u00e0cia davant d&#8217;un consumidor hiperconnectat i saturat d&#8217;impactes publicitaris. En aquest context, el&nbsp;vendre en xarxes socials, o social selling, ha emergit no com una moda [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":67230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[454],"tags":[],"class_list":["post-67238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-comunicacio-i-vendes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Selling: estrat\u00e8gies de vendes a les xarxes socials<\/title>\n<meta name=\"description\" content=\"Descobreix qu\u00e8 \u00e9s el social selling i com transformar les vendes a les xarxes socials en una estrat\u00e8gia de creixement. Claus, m\u00e8triques i t\u00e8cniques B2B per vendre millor en l\u2019era digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling: estrat\u00e8gies de vendes a les xarxes socials\" \/>\n<meta property=\"og:description\" content=\"Descobreix qu\u00e8 \u00e9s el social selling i com transformar les vendes a les xarxes socials en una estrat\u00e8gia de creixement. Claus, m\u00e8triques i t\u00e8cniques B2B per vendre millor en l\u2019era digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Euncet Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/euncet\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T11:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:55:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2026\/04\/social-selling-vender-redes-sociales-marcas-lideres-1059-1030x575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pablo Rial Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@euncet\" \/>\n<meta name=\"twitter:site\" content=\"@euncet\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Rial Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/\"},\"author\":{\"name\":\"Pablo Rial Gonz\u00e1lez\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/615b02e07c0071d9a2c34960e95d59a2\"},\"headline\":\"Social selling: com vendre a les xarxes socials com les marques l\u00edders\",\"datePublished\":\"2026-04-15T11:08:43+00:00\",\"dateModified\":\"2026-06-12T07:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/\"},\"wordCount\":1781,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png\",\"articleSection\":[\"M\u00e0rqueting, Comunicaci\u00f3 i Vendes\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/\",\"name\":\"Social Selling: estrat\u00e8gies de vendes a les xarxes socials\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png\",\"datePublished\":\"2026-04-15T11:08:43+00:00\",\"dateModified\":\"2026-06-12T07:55:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/615b02e07c0071d9a2c34960e95d59a2\"},\"description\":\"Descobreix qu\u00e8 \u00e9s el social selling i com transformar les vendes a les xarxes socials en una estrat\u00e8gia de creixement. Claus, m\u00e8triques i t\u00e8cniques B2B per vendre millor en l\u2019era digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png\",\"width\":2560,\"height\":1429,\"caption\":\"vendre a les xarxes socials\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/vendre-xarxes-socials-descobreix-social-selling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social selling: com vendre a les xarxes socials com les marques l\u00edders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/\",\"name\":\"Euncet Business School\",\"description\":\"Escuela de negocios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/#\\\/schema\\\/person\\\/615b02e07c0071d9a2c34960e95d59a2\",\"name\":\"Pablo Rial Gonz\u00e1lez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/cropped-Pablo_Pablo-Rial-Gonzalez_300x300-96x96.png\",\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/cropped-Pablo_Pablo-Rial-Gonzalez_300x300-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/cropped-Pablo_Pablo-Rial-Gonzalez_300x300-96x96.png\",\"caption\":\"Pablo Rial Gonz\u00e1lez\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pablo-rial\\\/\"],\"url\":\"https:\\\/\\\/www.euncet.com\\\/blog\\\/ca\\\/author\\\/pablo-rial\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Selling: estrat\u00e8gies de vendes a les xarxes socials","description":"Descobreix qu\u00e8 \u00e9s el social selling i com transformar les vendes a les xarxes socials en una estrat\u00e8gia de creixement. Claus, m\u00e8triques i t\u00e8cniques B2B per vendre millor en l\u2019era digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/","og_locale":"ca_ES","og_type":"article","og_title":"Social Selling: estrat\u00e8gies de vendes a les xarxes socials","og_description":"Descobreix qu\u00e8 \u00e9s el social selling i com transformar les vendes a les xarxes socials en una estrat\u00e8gia de creixement. Claus, m\u00e8triques i t\u00e8cniques B2B per vendre millor en l\u2019era digital.","og_url":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/","og_site_name":"Euncet Business School","article_publisher":"https:\/\/www.facebook.com\/euncet","article_published_time":"2026-04-15T11:08:43+00:00","article_modified_time":"2026-06-12T07:55:08+00:00","og_image":[{"width":1030,"height":575,"url":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2026\/04\/social-selling-vender-redes-sociales-marcas-lideres-1059-1030x575.png","type":"image\/png"}],"author":"Pablo Rial Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_creator":"@euncet","twitter_site":"@euncet","twitter_misc":{"Escrit per":"Pablo Rial Gonz\u00e1lez","Temps estimat de lectura":"8 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#article","isPartOf":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/"},"author":{"name":"Pablo Rial Gonz\u00e1lez","@id":"https:\/\/www.euncet.com\/blog\/ca\/#\/schema\/person\/615b02e07c0071d9a2c34960e95d59a2"},"headline":"Social selling: com vendre a les xarxes socials com les marques l\u00edders","datePublished":"2026-04-15T11:08:43+00:00","dateModified":"2026-06-12T07:55:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/"},"wordCount":1781,"commentCount":0,"image":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2026\/04\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png","articleSection":["M\u00e0rqueting, Comunicaci\u00f3 i Vendes"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/","url":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/","name":"Social Selling: estrat\u00e8gies de vendes a les xarxes socials","isPartOf":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#primaryimage"},"image":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2026\/04\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png","datePublished":"2026-04-15T11:08:43+00:00","dateModified":"2026-06-12T07:55:08+00:00","author":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/#\/schema\/person\/615b02e07c0071d9a2c34960e95d59a2"},"description":"Descobreix qu\u00e8 \u00e9s el social selling i com transformar les vendes a les xarxes socials en una estrat\u00e8gia de creixement. Claus, m\u00e8triques i t\u00e8cniques B2B per vendre millor en l\u2019era digital.","breadcrumb":{"@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#primaryimage","url":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2026\/04\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png","contentUrl":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2026\/04\/social-selling-vender-redes-sociales-marcas-lideres-1059-scaled.png","width":2560,"height":1429,"caption":"vendre a les xarxes socials"},{"@type":"BreadcrumbList","@id":"https:\/\/www.euncet.com\/blog\/ca\/vendre-xarxes-socials-descobreix-social-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.euncet.com\/blog\/ca\/"},{"@type":"ListItem","position":2,"name":"Social selling: com vendre a les xarxes socials com les marques l\u00edders"}]},{"@type":"WebSite","@id":"https:\/\/www.euncet.com\/blog\/ca\/#website","url":"https:\/\/www.euncet.com\/blog\/ca\/","name":"Euncet Business School","description":"Escuela de negocios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.euncet.com\/blog\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/www.euncet.com\/blog\/ca\/#\/schema\/person\/615b02e07c0071d9a2c34960e95d59a2","name":"Pablo Rial Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/cropped-Pablo_Pablo-Rial-Gonzalez_300x300-96x96.png","url":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/cropped-Pablo_Pablo-Rial-Gonzalez_300x300-96x96.png","contentUrl":"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2025\/12\/cropped-Pablo_Pablo-Rial-Gonzalez_300x300-96x96.png","caption":"Pablo Rial Gonz\u00e1lez"},"sameAs":["https:\/\/www.linkedin.com\/in\/pablo-rial\/"],"url":"https:\/\/www.euncet.com\/blog\/ca\/author\/pablo-rial\/"}]}},"_links":{"self":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/67238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/comments?post=67238"}],"version-history":[{"count":5,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/67238\/revisions"}],"predecessor-version":[{"id":67531,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/posts\/67238\/revisions\/67531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/media\/67230"}],"wp:attachment":[{"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/media?parent=67238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/categories?post=67238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euncet.com\/blog\/ca\/wp-json\/wp\/v2\/tags?post=67238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}