{"id":67660,"date":"2026-06-12T17:08:04","date_gmt":"2026-06-12T15:08:04","guid":{"rendered":"https:\/\/www.euncet.com\/blog\/?p=67660"},"modified":"2026-06-29T17:19:47","modified_gmt":"2026-06-29T15:19:47","slug":"liderar-equipo-marketing-remoto","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/","title":{"rendered":"Com liderar un equip de m\u00e0rqueting en remot sense perdre el control ni la creativitat"},"content":{"rendered":"\n<p>Tens la sensaci\u00f3 que, des que el teu equip de m\u00e0rqueting treballa en remot \u2014o en model h\u00edbrid\u2014, les idees creatives ja no flueixen amb la mateixa naturalitat? \u00c9s una situaci\u00f3 for\u00e7a habitual. Liderar a dist\u00e0ncia \u00e9s un dels reptes m\u00e9s grans als quals s&#8217;enfronten els directors de m\u00e0rqueting en l&#8217;actualitat. Les reunions per videotrucada sovint es tornen fredes, la comunicaci\u00f3 as\u00edncrona genera malentesos i la sensaci\u00f3 d&#8217;\u00abequip\u00bb es dilueix entre notificacions de Slack i correus electr\u00f2nics.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDEX DE CONTINGUTS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#El_repte_de_la_creativitat_a_distancia\" >El repte de la creativitat a dist\u00e0ncia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#3_estrategies_practiques_per_liderar_en_remot\" >3 estrat\u00e8gies pr\u00e0ctiques per liderar en remot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#Cas_real_com_Zapier_va_redissenyar_el_seu_marqueting_en_remot\" >Cas real: com Zapier va redissenyar el seu m\u00e0rqueting en remot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#Llista_de_verificacio_estas_liderant_be_el_teu_equip_en_remot\" >Llista de verificaci\u00f3: est\u00e0s liderant b\u00e9 el teu equip en remot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#Com_mesurar_la_productivitat_sense_caure_en_el_control_toxic\" >Com mesurar la productivitat sense caure en el control t\u00f2xic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#El_rol_de_la_tecnologia_en_la_gestio_dequips\" >El rol de la tecnologia en la gesti\u00f3 d&#8217;equips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#Transforma_la_teva_manera_de_dirigir\" >Transforma la teva manera de dirigir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/ca\/liderar-equipo-marketing-remoto\/#Preguntes_frequents_FAQ\" >Preguntes freq\u00fcents (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Malgrat tot, tornar a l&#8217;oficina al 100% rarament \u00e9s la soluci\u00f3 si vols retenir el millor talent. El que necessites \u00e9s adaptar el teu estil de direcci\u00f3. Si et preguntes com&nbsp;<strong><em>liderar un equip de m\u00e0rqueting en remot<\/em><\/strong>&nbsp;mantenint alts nivells de productivitat, alineaci\u00f3 estrat\u00e8gica i, sobretot, espurna creativa, en aquest article trobar\u00e0s les claus pr\u00e0ctiques per aconseguir-ho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_repte_de_la_creativitat_a_distancia\"><\/span>El repte de la creativitat a dist\u00e0ncia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En una oficina f\u00edsica, la creativitat sorgeix sovint de manera espont\u00e0nia: un comentari creuat a la m\u00e0quina del caf\u00e8, una ullada a la pantalla del dissenyador o una sessi\u00f3 de&nbsp;<em>brainstorming<\/em>&nbsp;improvisada davant d&#8217;una pissarra. En remot, aquesta espontane\u00eftat es redueix. Tot ha de ser agendat, i agendar la creativitat \u00e9s gaireb\u00e9 un ox\u00edmoron.<\/p>\n\n\n\n<p>Per solucionar-ho, has de canviar el teu enfocament: no es tracta de replicar l&#8217;oficina f\u00edsica en l&#8217;entorn digital, sin\u00f3 de dissenyar processos pensats espec\u00edficament per al treball a dist\u00e0ncia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_estrategies_practiques_per_liderar_en_remot\"><\/span>3 estrat\u00e8gies pr\u00e0ctiques per liderar en remot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vols que el teu equip de m\u00e0rqueting mantingui el ritme i treballi de manera coordinada \u2014sense importar des d&#8217;on es connectin\u2014, pots aplicar aquestes tres estrat\u00e8gies fonamentals:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Passa del control d&#8217;hores al control per objectius (OKR)<\/h3>\n\n\n\n<p>El major error del lideratge en remot \u00e9s el\u00a0<em>micromanagement<\/em>. Si intentes controlar a quina hora es connecta el teu\u00a0<em>copywriter<\/em>\u00a0o quant tarda el teu especialista en SEO a respondre un missatge, nom\u00e9s generar\u00e0s estr\u00e8s i desmotivaci\u00f3. Has de\u00a0<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=66731\" target=\"_blank\" rel=\"noreferrer noopener\">confiar en el teu equip<\/a>.<\/p>\n\n\n\n<p><strong>Com aplicar-ho avui:<\/strong>\u00a0Implementa la\u00a0<a href=\"https:\/\/asana.com\/es\/resources\/setting-okrs\">meto<\/a><a href=\"https:\/\/asana.com\/es\/resources\/setting-okrs\" target=\"_blank\" rel=\"noreferrer noopener\">dologia OKR<\/a>\u00a0(<em>Objectives and Key Results<\/em>). Defineix un objectiu trimestral clar i inspirador (Ex: \u00abConvertir-nos en la marca de refer\u00e8ncia a TikTok per al nostre sector\u00bb) i associa&#8217;l a 3 resultats clau mesurables (Ex: \u00abAssolir 50.000 seguidors\u00bb, \u00abAconseguir un 5% d&#8217;<em>engagement rate<\/em>\u00bb, \u00abTancar 3 col\u00b7laboracions amb\u00a0<em>influencers<\/em>\u00bb). A partir d&#8217;aqu\u00ed, deixa marge perqu\u00e8 cada membre de l&#8217;equip decideixi com organitzar-se i quan treballar per assolir aquests resultats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Estructura la comunicaci\u00f3: s\u00edncrona vs. as\u00edncrona<\/h3>\n\n\n\n<p>La fatiga per Zoom \u00e9s real. Si el teu equip passa 4 hores al dia en videotrucades, no tindran temps per al treball profund (<em>deep work<\/em>) que requereix el m\u00e0rqueting estrat\u00e8gic.<\/p>\n\n\n\n<p><strong>Com aplicar-ho avui:<\/strong>&nbsp;Crea un \u00abManifest de Comunicaci\u00f3\u00bb per al teu equip. Defineix clarament quin canal es fa servir per a cada cosa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Urg\u00e8ncies reals (caiguda de la web, crisi de reputaci\u00f3):<\/strong>\u00a0Trucada telef\u00f2nica.<\/li>\n\n\n\n<li><strong>Dubtes r\u00e0pids o coordinaci\u00f3 di\u00e0ria:<\/strong>\u00a0Slack o Teams.<\/li>\n\n\n\n<li><strong>Aprovaci\u00f3 de dissenys o textos llargs:<\/strong>\u00a0Eines as\u00edncrones com Loom (enregistrar un v\u00eddeo explicant els canvis) o comentaris a Figma\/Google Docs.<\/li>\n\n\n\n<li><strong>Videotrucades:<\/strong>\u00a0Nom\u00e9s per a\u00a0<em>brainstorming<\/em>, reunions de\u00a0<em>feedback<\/em>\u00a0(1-to-1) o retrospectives mensuals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Dissenya rituals de connexi\u00f3 humana<\/h3>\n\n\n\n<p>L&#8217;a\u00efllament \u00e9s l&#8217;enemic silenci\u00f3s del treball en remot. Com a l\u00edder, \u00e9s la teva responsabilitat crear espais on l&#8217;equip pugui connectar a nivell personal, no nom\u00e9s professional.<\/p>\n\n\n\n<p><strong>Com aplicar-ho avui:<\/strong>\u00a0Instau\u00b7la rituals setmanals que no tinguin res a veure amb\u00a0<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=66739\">KP<\/a><a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=66739\" target=\"_blank\" rel=\"noreferrer noopener\">I<\/a><a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=66739\">s<\/a>\u00a0ni campanyes. Per exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El caf\u00e8 virtual dels dilluns:<\/strong>\u00a015 minuts a l&#8217;inici de la setmana on est\u00e0 prohibit parlar de feina.<\/li>\n\n\n\n<li><strong>Canal d&#8217;\u00abInspiraci\u00f3\u00bb:<\/strong>\u00a0Un espai a Slack on tots comparteixen campanyes d&#8217;altres marques que els han agradat, articles interessants o tend\u00e8ncies.<\/li>\n\n\n\n<li><strong>Reconeixement p\u00fablic:<\/strong>\u00a0Dedica els \u00faltims 5 minuts de la reuni\u00f3 setmanal perqu\u00e8 els membres de l&#8217;equip puguin agrair p\u00fablicament l&#8217;ajuda rebuda durant la setmana.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cas_real_com_Zapier_va_redissenyar_el_seu_marqueting_en_remot\"><\/span>Cas real: com Zapier va redissenyar el seu m\u00e0rqueting en remot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cas real \u2013 Zapier<\/p>\n\n\n\n<p><a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier<\/a>, la coneguda eina d&#8217;automatitzaci\u00f3, \u00e9s una empresa 100% en remot des de la seva fundaci\u00f3. El seu equip de m\u00e0rqueting est\u00e0 distribu\u00eft arreu del m\u00f3n. Com aconsegueixen llan\u00e7ar campanyes globals amb \u00e8xit?<\/p>\n\n\n\n<p>El seu secret rau en la&nbsp;<strong>documentaci\u00f3 extrema<\/strong>. A Zapier, si un proc\u00e9s no est\u00e0 documentat, no existeix. Fan servir eines internes on detallen pas a pas com es llan\u00e7a una campanya, qui aprova cada cosa i quins s\u00f3n els est\u00e0ndards de marca. Aix\u00f2 permet que un nou empleat a Espanya pugui entendre perfectament com col\u00b7laborar amb un dissenyador a Austr\u00e0lia sense necessitat de creuar un sol correu electr\u00f2nic. La documentaci\u00f3 redueix la fricci\u00f3 i permet avan\u00e7ar amb m\u00e9s agilitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Llista_de_verificacio_estas_liderant_be_el_teu_equip_en_remot\"><\/span>Llista de verificaci\u00f3: est\u00e0s liderant b\u00e9 el teu equip en remot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fes-te aquestes preguntes per avaluar la salut del teu lideratge a dist\u00e0ncia. Si respons \u00abNo\u00bb a m\u00e9s de dues, tens marge de millora:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Pregunta d&#8217;avaluaci\u00f3<\/th><th>S\u00ed \/ No<\/th><\/tr><\/thead><tbody><tr><td>Cada membre de l&#8217;equip sap exactament qu\u00e8 s&#8217;espera d&#8217;ell aquesta setmana sense necessitat de preguntar-te?<\/td><td><\/td><\/tr><tr><td>Tens reunions individuals (1-to-1) almenys una vegada al mes centrades en el seu desenvolupament, no en l&#8217;estat dels projectes?<\/td><td><\/td><\/tr><tr><td>L&#8217;equip t\u00e9 blocs de temps protegits a l&#8217;agenda on no es poden programar reunions?<\/td><td><\/td><\/tr><tr><td>Fas servir eines de gesti\u00f3 de projectes (Asana, Trello, Monday) de manera centralitzada perqu\u00e8 tots vegin el progr\u00e9s global?<\/td><td><\/td><\/tr><tr><td>Fomentes activament que l&#8217;equip comparteixi idees \u00abboges\u00bb o arriscades sense por a ser jutjats a les videotrucades?<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_mesurar_la_productivitat_sense_caure_en_el_control_toxic\"><\/span>Com mesurar la productivitat sense caure en el control t\u00f2xic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un dels majors temors en liderar en remot \u00e9s la p\u00e8rdua de productivitat. Si no veus el teu equip teclejant, com saps que estan treballant? La resposta \u00e9s canviar el focus: deixa de mesurar l&#8217;\u00abesfor\u00e7\u00bb (hores asseguts davant l&#8217;ordinador) i comen\u00e7a a mesurar l&#8217;\u00abimpacte\u00bb (resultats aconseguits).<\/p>\n\n\n\n<p>Per aconseguir-ho sense ofegar el teu equip, necessites establir m\u00e8triques clares i transparents. Aqu\u00ed tens un sistema de tres nivells per mesurar el rendiment a dist\u00e0ncia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e8triques de negoci (<em>Lagging indicators<\/em>):<\/strong>\u00a0S\u00f3n els resultats finals, com el nombre de\u00a0<em>leads<\/em>\u00a0generats, el cost d&#8217;adquisici\u00f3 (CAC) o el retorn de la inversi\u00f3 (ROI) d&#8217;una campanya. T&#8217;indiquen si l&#8217;estrat\u00e8gia ha funcionat, per\u00f2 arriben tard per corregir el rumb.<\/li>\n\n\n\n<li><strong>M\u00e8triques de proc\u00e9s (<em>Leading indicators<\/em>):<\/strong>\u00a0S\u00f3n les accions di\u00e0ries que porten al resultat. Per exemple, el nombre d&#8217;articles publicats a la setmana, la quantitat de tests A\/B llan\u00e7ats o els correus electr\u00f2nics enviats a\u00a0<em>partners<\/em>. Aquestes m\u00e8triques s\u00f3n 100% controlables per l&#8217;equip.<\/li>\n\n\n\n<li><strong>M\u00e8triques de salut de l&#8217;equip:<\/strong>\u00a0Avaluen el benestar. Pots mesurar-les mitjan\u00e7ant enquestes an\u00f2nimes mensuals preguntant de l&#8217;1 al 10 sobre el seu nivell d&#8217;estr\u00e8s, claredat d&#8217;objectius i satisfacci\u00f3 amb les eines de treball.<\/li>\n<\/ul>\n\n\n\n<p>Si les m\u00e8triques de proc\u00e9s es compleixen per\u00f2 les de negoci no, el problema \u00e9s l&#8217;estrat\u00e8gia, no la productivitat de l&#8217;equip. Si les m\u00e8triques de proc\u00e9s no es compleixen, llavors s\u00ed has d&#8217;intervenir per entendre quins bloquejos impedeixen l&#8217;execuci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_rol_de_la_tecnologia_en_la_gestio_dequips\"><\/span>El rol de la tecnologia en la gesti\u00f3 d&#8217;equips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No pots liderar en remot fent servir les eines del segle XX. El correu electr\u00f2nic \u00e9s excel\u00b7lent per a comunicacions formals externes, per\u00f2 no \u00e9s la millor opci\u00f3 per a la\u00a0<a href=\"https:\/\/www.euncet.com\/blog\/ca\/blog-2\/?p=41612&#038;p=62944\" target=\"_blank\" rel=\"noreferrer noopener\">gesti\u00f3 \u00e0gil de projectes<\/a>\u00a0de m\u00e0rqueting.<\/p>\n\n\n\n<p>Assegura&#8217;t que el teu equip domina l&#8217;\u00ab<em>stack<\/em>\u00bb tecnol\u00f2gic b\u00e0sic per al treball a dist\u00e0ncia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gesti\u00f3 de tasques:<\/strong>\u00a0Eines com Asana o ClickUp per saber qui fa qu\u00e8 i per a quan.<\/li>\n\n\n\n<li><strong>Col\u00b7laboraci\u00f3 creativa:<\/strong>\u00a0Pissarres virtuals com Miro o FigJam per a sessions de\u00a0<em>brainstorming<\/em>\u00a0en temps real.<\/li>\n\n\n\n<li><strong>Gesti\u00f3 d&#8217;actius (DAM):<\/strong>\u00a0Un repositori centralitzat (Google Drive estructurat, Bynder) perqu\u00e8 ning\u00fa perdi temps buscant el logotip en alta resoluci\u00f3 o l&#8217;\u00faltima versi\u00f3 d&#8217;un v\u00eddeo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transforma_la_teva_manera_de_dirigir\"><\/span>Transforma la teva manera de dirigir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Liderar un equip de m\u00e0rqueting en remot no consisteix a vigilar que la gent treballi, sin\u00f3 a eliminar els obstacles que els impedeixen fer la seva millor feina. Requereix empatia, una comunicaci\u00f3 impecable i la capacitat d&#8217;inspirar a trav\u00e9s d&#8217;una pantalla.<\/p>\n\n\n\n<p>Si sents que necessites actualitzar les teves habilitats directives per adaptar-te a aquests nous entorns de treball, la formaci\u00f3 \u00e9s la teva millor aliada. El\u00a0<a href=\"https:\/\/www.euncet.com\/ca\/cursos-de-formacio\/curs-oratoria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Curs d&#8217;Orat\u00f2ria i Lideratge per a Empreses<\/a>\u00a0d&#8217;Euncet Business School et donar\u00e0 les eines pr\u00e0ctiques per comunicar amb impacte, motivar el teu equip a dist\u00e0ncia i liderar projectes complexos amb seguretat i efic\u00e0cia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preguntes_frequents_FAQ\"><\/span>Preguntes freq\u00fcents (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Com gestiono el baix rendiment d&#8217;un empleat en remot?<\/h3>\n\n\n\n<p>Aborda el problema basant-te en dades objectives (dates de lliurament incomplertes, KPIs no assolits), no en percepcions (\u00abet veig poc connectat\u00bb). Fes una videotrucada privada, exposa les dades de manera neutral, pregunta-li quins obstacles est\u00e0 trobant i definiu junts un pla d&#8217;acci\u00f3 a curt termini per revertir la situaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9s bona idea fer sessions de&nbsp;<em>brainstorming<\/em>&nbsp;per videotrucada?<\/h3>\n\n\n\n<p>S\u00ed, per\u00f2 requereixen molta m\u00e9s preparaci\u00f3 que en persona. Envia el context i l&#8217;objectiu de la sessi\u00f3 48 hores abans perqu\u00e8 els perfils m\u00e9s introvertits puguin pensar idees per endavant. Durant la trucada, fes servir una pissarra virtual (com Miro) perqu\u00e8 tots puguin afegir \u00ab<em>post-its<\/em>\u00bb digitals simult\u00e0niament, evitant que nom\u00e9s parlin els m\u00e9s extrovertits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Com integro un nou membre de l&#8217;equip (<em>onboarding<\/em>) a dist\u00e0ncia?<\/h3>\n\n\n\n<p>L&#8217;<em>onboarding<\/em>&nbsp;en remot ha de ser exhaustiu. Assigna-li un \u00ab<em>buddy<\/em>\u00bb (un company veter\u00e0 que no sigui el seu cap directe) perqu\u00e8 li resolgui dubtes informals. Prepara un document amb la cultura de l&#8217;empresa, el glossari de termes interns i un pla detallat del que s&#8217;espera d&#8217;ell en els seus primers 30, 60 i 90 dies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tens la sensaci\u00f3 que, des que el teu equip de m\u00e0rqueting treballa en remot \u2014o en model h\u00edbrid\u2014, les idees creatives ja no flueixen amb la mateixa naturalitat? \u00c9s una situaci\u00f3 for\u00e7a habitual. Liderar a dist\u00e0ncia \u00e9s un dels reptes m\u00e9s grans als quals s&#8217;enfronten els directors de m\u00e0rqueting en l&#8217;actualitat. Les reunions per videotrucada [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":67601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[453],"tags":[],"class_list":["post-67660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-management-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com liderar un equip de m\u00e0rqueting en remot sense perdre el control<\/title>\n<meta name=\"description\" content=\"Com liderar un equip de m\u00e0rqueting en remot sense perdre el control ni la creativitat. 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