{"id":55012,"date":"2022-09-01T08:00:51","date_gmt":"2022-09-01T06:00:51","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=55012"},"modified":"2023-02-24T10:46:21","modified_gmt":"2023-02-24T09:46:21","slug":"que-es-el-mindful-marketing","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Mindful Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55012\" class=\"elementor elementor-55012\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-217948ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"217948ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f4e0143\" data-id=\"4f4e0143\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff5e369 elementor-widget elementor-widget-text-editor\" data-id=\"2ff5e369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u00bfConsumo consciente? \u00bfImpacto social positivo? \u00bfSatisfacci\u00f3n colectiva? Posiblemente algunos de estos conceptos te suenen&#8230;Estos son los nuevos retos a los que se enfrentan las empresas y organizaciones actuales.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTENIDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Mindful_marketing_una_tendencia_creciente\" >Mindful marketing: una tendencia creciente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Principales_caracteristicas_del_Mindful_Marketing\" >Principales caracter\u00edsticas del Mindful Marketing\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Cliente_como_epicentro\" >Cliente como epicentro\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Sostenibilidad_como_forma_de_negocio\" >Sostenibilidad como forma de negocio\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Valores_positivos_en_la_empresa\" >Valores positivos en la empresa\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Mindful_Marketing_ejemplos_relevantes\" >Mindful Marketing: ejemplos relevantes\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Apple\" >Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#IKEA\" >IKEA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-el-mindful-marketing\/#Ecoalf\" >Ecoalf<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span data-contrast=\"auto\">Todos ellos forman parte del mindful marketing. Descubre en qu\u00e9 consiste esta estrategia, cada vez m\u00e1s popularizada, centrada en los consumidores en el siguiente art\u00edculo.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p aria-level=\"1\"><b><span data-contrast=\"auto\">Te puede interesar<\/span><\/b><span data-contrast=\"auto\">: <\/span><a href=\"https:\/\/blog.euncet.es\/que-es-marketing-estrategico\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u00bfQu\u00e9 es el marketing estrat\u00e9gico?<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-55017 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente.jpg\" alt=\"Mindful marketing: una tendencia creciente.\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-una-tendencia-creciente-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Mindful_marketing_una_tendencia_creciente\"><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW92916954 BCX0\">Mindful<\/span><span class=\"NormalTextRun SCXW92916954 BCX0\"> marketing: una tendencia creciente<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-contrast=\"auto\">El marketing consciente o mindful marketing <\/span><b><span data-contrast=\"auto\">tiene su origen en el mindfulness<\/span><\/b><span data-contrast=\"auto\">, una filosof\u00eda que se basa en la<\/span><b><span data-contrast=\"auto\"> toma de consciencia del momento<\/span><\/b><span data-contrast=\"auto\">, es decir, del aqu\u00ed y ahora. Popularizado en la <\/span><b><span data-contrast=\"auto\">d\u00e9cada de los 70<\/span><\/b><span data-contrast=\"auto\"> por Jon Zabat-Zinn, el mindfulness es una <\/span><b><span data-contrast=\"auto\">t\u00e9cnica de relajaci\u00f3n que ayuda a reducir el estr\u00e9s y la ansiedad<\/span><\/b><span data-contrast=\"auto\">. Con este m\u00e9todo terap\u00e9utico se reconocen y aceptan las emociones y pensamientos.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El mundo de las empresas ha adaptado este t\u00e9rmino y lo ha aplicado al marketing, dando lugar as\u00ed al mindful marketing. Con esta estrategia se pretende <\/span><b><span data-contrast=\"auto\">dar respuesta a las nuevas necesidades y h\u00e1bitos de consumo de los usuarios<\/span><\/b><span data-contrast=\"auto\">, los cuales tienden, cada vez m\u00e1s, hacia un <\/span><b><span data-contrast=\"auto\">consumo mindful<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00bfQu\u00e9 significa esto? Las estrategias de marketing deben orientarse, adem\u00e1s de a la venta al p\u00fablico objetivo, a la <\/span><b><span data-contrast=\"auto\">b\u00fasqueda de la repercusi\u00f3n social positiva<\/span><\/b><span data-contrast=\"auto\">. Ya no basta \u00fanicamente en satisfacer sus necesidades materiales, sino que se debe <\/span><b><span data-contrast=\"auto\">aportar un valor a\u00f1adido que satisfaga sus preocupaciones m\u00e1s profundas.<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-55020 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing.jpg\" alt=\"Principales caracter\u00edsticas del Mindful Marketing\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/principales-caracteristicas-del-mindful-marketing-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Principales_caracteristicas_del_Mindful_Marketing\"><\/span><span class=\"TextRun SCXW240083521 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240083521 BCX0\">Principales caracter\u00edsticas del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240083521 BCX0\">Mindful<\/span><span class=\"NormalTextRun SCXW240083521 BCX0\"> Marketing<\/span><\/span><span class=\"EOP SCXW240083521 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-contrast=\"none\"><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\">Esta nueva t\u00e9cnica de marketing basa las acciones de la empresa en <\/span><\/span><strong><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\">conectar de manera consciente con los consumidores a trav\u00e9s de la escucha activa y la empat\u00eda<\/span><\/span><\/strong><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\"><strong>.<\/strong> El <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW119842891 BCX0\">mindful<\/span><span class=\"NormalTextRun SCXW119842891 BCX0\"> marketing gestiona la empresa a trav\u00e9s de tres conceptos: la <\/span><\/span><strong><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\">consciencia<\/span><\/span><\/strong><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\">, la<\/span><\/span><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\"><strong> intencionalidad<\/strong> <\/span><\/span><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\">y la<\/span><\/span><span class=\"TextRun SCXW119842891 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119842891 BCX0\"><strong> conexi\u00f3n<\/strong>.<\/span><\/span><span class=\"EOP SCXW119842891 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Cliente_como_epicentro\"><\/span><span class=\"TextRun SCXW82688157 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82688157 BCX0\">Cliente como epicentro<\/span><\/span><span class=\"EOP SCXW82688157 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW137977876 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137977876 BCX0\"><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\">El<\/span><\/span><strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78269489 BCX0\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78269489 BCX0\">centric<\/span><span class=\"NormalTextRun SCXW78269489 BCX0\"> o <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78269489 BCX0\">customer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW78269489 BCX0\">centricity<\/span><\/span><\/strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\"> es el enfoque de trabajo actual en las estrategias de marketing de las empresas, las cuales <strong>ponen el <\/strong><\/span><\/span><strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\">foco en sus necesidades<\/span><\/span><\/strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\"><strong>.<\/strong> Se busca la <\/span><\/span><strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\">satisfacci\u00f3n colectiva<\/span><\/span><\/strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\"> a trav\u00e9s de acciones que vayan acorde con los valores de la organizaci\u00f3n para <\/span><\/span><strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\">actuar as\u00ed con transparencia y coherencia<\/span><\/span><\/strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\">. Esta nueva forma de crear estrategias se basa en <\/span><\/span><strong><span class=\"TextRun SCXW78269489 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78269489 BCX0\">alinear los intereses de ambas partes para que todos ganen.\u00a0<\/span><\/span><span class=\"EOP SCXW78269489 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/strong><\/span><\/span><\/p><p><b><span data-contrast=\"auto\">Te puede interesar: <\/span><\/b><a href=\"https:\/\/blog.euncet.es\/conocer-nuestros-clientes-para-propuestas-valor-efectivas\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Conociendo a tu cliente. C\u00f3mo pasar del yo pienso al yo s\u00e9<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Sostenibilidad_como_forma_de_negocio\"><\/span><span class=\"TextRun SCXW257792957 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257792957 BCX0\">Sostenibilidad como forma de negocio<\/span><\/span><span class=\"EOP SCXW257792957 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span data-contrast=\"auto\">Todo proceso de fabricaci\u00f3n tiene un impacto medioambiental. Las organizaciones cada vez son m\u00e1s conscientes de su papel en ello, y es por eso por lo que muchas <\/span><b><span data-contrast=\"auto\">apuestan por reducir ese impacto con acciones y pr\u00e1cticas sostenibles.<\/span><\/b><span data-contrast=\"auto\"> La sociedad est\u00e1 comprometida con el cambio clim\u00e1tico y la preservaci\u00f3n del medio ambiente. Esto ha hecho que entre sus principales preocupaciones est\u00e9 el tipo de compromiso que tienen las empresas con la responsabilidad social.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El mindful marketing es la <\/span><b><span data-contrast=\"auto\">estrategia encargada de alinear esa visi\u00f3n con las acciones organizativas a trav\u00e9s del deep acting<\/span><\/b><span data-contrast=\"auto\">, es decir, de <\/span><b><span data-contrast=\"auto\">promover el cambio real a trav\u00e9s del impacto positivo en la sociedad de su actividad.\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Valores_positivos_en_la_empresa\"><\/span><span data-contrast=\"auto\">Valores positivos en la empresa<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW33469734 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33469734 BCX0\"><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\">Valores como la <\/span><\/span><strong><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\">solidaridad<\/span><\/span><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\">, la<\/span><\/span><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\"> empat\u00eda<\/span><\/span><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\"> y el<\/span><\/span><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\"> consumo consciente <\/span><\/span><\/strong><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW89837728 BCX0\">forman parte del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89837728 BCX0\">mindful<\/span><\/strong><span class=\"NormalTextRun SCXW89837728 BCX0\"><strong> marketing<\/strong>. Este es el rumbo que deben seguir las estrategias de las organizaciones en sus productos y servicios para satisfacer estas nuevas necesidades de los consumidores. <\/span><\/span><strong><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\">Si la organizaci\u00f3n es coherente y consigue crear una relaci\u00f3n basada en la confianza con sus consumidores su percepci\u00f3n mejorar\u00e1<\/span><\/span><\/strong><span class=\"TextRun SCXW89837728 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89837728 BCX0\">, consiguiendo una mayor reputaci\u00f3n y n\u00famero de clientes.\u00a0<\/span><\/span><span class=\"EOP SCXW89837728 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/span><\/p><h2><img decoding=\"async\" class=\"aligncenter wp-image-55026 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes.jpg\" alt=\"Mindful Marketing: ejemplos relevantes\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/06\/mindful-marketing-ejemplos-relevantes-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2><h2><span class=\"ez-toc-section\" id=\"Mindful_Marketing_ejemplos_relevantes\"><\/span><span class=\"TextRun SCXW256901644 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW256901644 BCX0\">Mindful<\/span><span class=\"NormalTextRun SCXW256901644 BCX0\"> Marketing: ejemplos relevantes<\/span><\/span><span class=\"EOP SCXW256901644 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span class=\"TextRun SCXW98288717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW98288717 BCX0\">Algunos ejemplos pr\u00e1cticos de esta nueva estrategia de marketing los encontramos en grandes empresas como Apple, IKEA y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98288717 BCX0\">Ecoalf<\/span><span class=\"NormalTextRun SCXW98288717 BCX0\">. En mayor o menor medida, estas marcas <\/span><\/span><strong><span class=\"TextRun SCXW98288717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW98288717 BCX0\">han incorporado esta filosof\u00eda en su actividad convirti\u00e9ndose en referentes de esta nueva tendencia.\u00a0<\/span><\/span><span class=\"EOP SCXW98288717 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/strong><\/p><h3><span class=\"ez-toc-section\" id=\"Apple\"><\/span>Apple<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span data-contrast=\"auto\">La marca fundada por Steve Jobs, Steve Wozniak y Ronald Wayne en 1976 lleva a\u00f1os trabajando y aplicando un <\/span><b><span data-contrast=\"auto\">plan de Responsabilidad Social Corporativa de forma integral<\/span><\/b><span data-contrast=\"auto\">, es decir, desde los procesos de fabricaci\u00f3n hasta la venta de sus productos y servicios.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Vinculada al impacto medioambiental, la compa\u00f1\u00eda californiana ha utilizado el mindful marketing al <\/span><b><span data-contrast=\"auto\">comunicar sus acciones relacionadas con el plan de cero emisiones de carbono cuyo objetivo es alcanzar esa cifra para 2030<\/span><\/b><span data-contrast=\"auto\">.\u00a0 Durante este tiempo, la marca ha conseguido <\/span><b><span data-contrast=\"auto\">reducir la huella de carbono en m\u00e1s de 4 millones de toneladas <\/span><\/b><span data-contrast=\"auto\">gracias a su inversi\u00f3n en investigaci\u00f3n e innovaci\u00f3n de nuevos materiales y componentes m\u00e1s sostenibles.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"IKEA\"><\/span>IKEA<span class=\"ez-toc-section-end\"><\/span><\/h3><p aria-level=\"3\"><span data-contrast=\"none\">Bajo el lema \u201cTodas las personas merecemos un verdadero hogar\u201d, la multinacional sueca tambi\u00e9n <\/span><b><span data-contrast=\"none\">incorpora en su cultura organizacional la concienciaci\u00f3n de la problem\u00e1tica relacionada con el medio ambiente.\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Entre sus acciones destaca que el <\/span><b><span data-contrast=\"auto\">algod\u00f3n de sus productos es 100 % sostenible<\/span><\/b><span data-contrast=\"auto\">, primer objetivo de su plan con el que <\/span><b><span data-contrast=\"auto\">aspiran conseguir que todos sus productos sean fabricados con material reciclado o renovable.\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Ecoalf\"><\/span>Ecoalf<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span class=\"TextRun SCXW179148223 BCX0\" lang=\"CA\" xml:lang=\"CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179148223 BCX0\"><span class=\"TextRun SCXW238130770 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238130770 BCX0\">Posiblemente esta empresa de moda sostenible sea <\/span><\/span><span class=\"TextRun SCXW238130770 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238130770 BCX0\">una de las marcas que m\u00e1s <\/span><span class=\"NormalTextRun SCXW238130770 BCX0\">arraigada tenga esa concienciaci\u00f3n social en su actividad<\/span><\/span><span class=\"TextRun SCXW238130770 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238130770 BCX0\">. Bajo la campa\u00f1a <\/span><\/span><span class=\"TextRun SCXW238130770 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238130770 BCX0\">\u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238130770 BCX0\">BecauseThereIsNoPlanetB<\/span><\/span><span class=\"TextRun SCXW238130770 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238130770 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238130770 BCX0\">Ecoalf<\/span><span class=\"NormalTextRun SCXW238130770 BCX0\"> ha lanzado m\u00faltiples acciones con las que <\/span><\/span><span class=\"TextRun SCXW238130770 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238130770 BCX0\">promover el reciclaje y la preservaci\u00f3n del medio ambiente.\u00a0<\/span><\/span><span class=\"EOP SCXW238130770 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/span><a href=\"https:\/\/www.euncet.com\/ca\/executive-education\/postgrau-direccio-marketing\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58225 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/02\/3-PDM-H-1.gif\" alt=\"\" width=\"750\" height=\"200\" \/><\/a><\/p><p><span class=\"TextRun SCXW231518354 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231518354 BCX0\">Ahora que ya sabes m\u00e1s sobre esta nueva tendencia hacia la sostenibilidad y la satisfacci\u00f3n colectiva no te puedes perder el <\/span><\/span><a class=\"Hyperlink SCXW231518354 BCX0\" href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW231518354 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW231518354 BCX0\" data-ccp-charstyle=\"Hyperlink\">posgrado en Direcci\u00f3n de Marketing de <\/span><span class=\"NormalTextRun SCXW231518354 BCX0\" data-ccp-charstyle=\"Hyperlink\">Euncet<\/span><span class=\"NormalTextRun SCXW231518354 BCX0\" data-ccp-charstyle=\"Hyperlink\"> Business <\/span><span class=\"NormalTextRun SCXW231518354 BCX0\" data-ccp-charstyle=\"Hyperlink\">School<\/span><span class=\"NormalTextRun SCXW231518354 BCX0\" data-ccp-charstyle=\"Hyperlink\">.<\/span><\/span><\/a><span class=\"TextRun SCXW231518354 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231518354 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW231518354 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfConsumo consciente? \u00bfImpacto social positivo? \u00bfSatisfacci\u00f3n colectiva? Posiblemente algunos de estos conceptos te suenen&#8230;Estos son los nuevos retos a los que se enfrentan las empresas y organizaciones actuales.\u00a0\u00a0 Todos ellos forman parte del mindful marketing. Descubre en qu\u00e9 consiste esta estrategia, cada vez m\u00e1s popularizada, centrada en los consumidores en el siguiente art\u00edculo.\u00a0\u00a0 Te puede [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":55013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293],"tags":[],"class_list":["post-55012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion-y-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Te explicamos qu\u00e9 es el Mindful Marketing | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El Mindful Marketing es una tendencia que promueve valores y sostenibilidad para el correcto funcionamiento del negocio. 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