{"id":55478,"date":"2022-10-26T13:53:51","date_gmt":"2022-10-26T11:53:51","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=55478"},"modified":"2022-10-26T13:53:51","modified_gmt":"2022-10-26T11:53:51","slug":"que-es-servitizacion","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/es\/que-es-servitizacion\/","title":{"rendered":"Servitizaci\u00f3n: c\u00f3mo mejorar la competitividad en tu empresa"},"content":{"rendered":"<p><span data-contrast=\"none\">Los h\u00e1bitos de consumo est\u00e1n evolucionando y las organizaciones deben adaptarse a estas nuevas necesidades. El uso de tecnolog\u00edas digitales disruptivas como la inteligencia artificial, el metaverso y los NFT est\u00e1n revolucionando los modelos de negocio en muchos sectores.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTENIDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-servitizacion\/#Digitalizacion_transformacion_digital_e_industria_40\" >Digitalizaci\u00f3n, transformaci\u00f3n digital e industria 4.0.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-servitizacion\/#%C2%BFQue_es_la_servitizacion\" >\u00bfQu\u00e9 es la servitizaci\u00f3n?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-servitizacion\/#4_tendencias_de_servitizacion\" >4 tendencias de servitizaci\u00f3n\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"none\">Este nuevo escenario supone una oportunidad para que los negocios sean m\u00e1s competitivos, generen ingresos adicionales a su actividad econ\u00f3mica principal y mejoren la experiencia de los clientes aportando valor a\u00f1adido con la creaci\u00f3n de servicios complementarios. Sobre ello ha reflexionado <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jordiarrufi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Jordi Arruf\u00ed<\/span><\/b><\/a><span data-contrast=\"none\">, program Director en Mobile World Capital Barcelona y profesor del <\/span><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-innovacion-emprendimiento\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">posgrado en Innovaci\u00f3n y Emprendimiento de Euncet Business School<\/span><\/b><\/a><span data-contrast=\"none\">, en el <\/span><b><span data-contrast=\"none\">workshop: \u201cServitizaci\u00f3n: c\u00f3mo mejorar la competitividad de tu empresa\u201d.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Te puede interesar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.es\/productos-servicios-competitivos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Productos y servicios competitivos: las claves para los tiempos actuales<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el siguiente art\u00edculo te explicamos en qu\u00e9 consiste la servitizaci\u00f3n, qu\u00e9 sectores est\u00e1n vi\u00e9ndose m\u00e1s afectados por este fen\u00f3meno y qu\u00e9 papel est\u00e1 jugando la tecnolog\u00eda en todo ello.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-55482 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/10\/Digitalizacion-transformacion-digital-e-industria-4.0..png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/Digitalizacion-transformacion-digital-e-industria-4.0..png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/Digitalizacion-transformacion-digital-e-industria-4.0.-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/Digitalizacion-transformacion-digital-e-industria-4.0.-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digitalizacion_transformacion_digital_e_industria_40\"><\/span><span data-contrast=\"auto\">Digitalizaci\u00f3n, transformaci\u00f3n digital e industria 4.0.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Desde que apareciera <\/span><b><span data-contrast=\"auto\">internet en el a\u00f1o 1983<\/span><\/b><span data-contrast=\"auto\">, la sociedad, la industria y los mercados han vivido una <\/span><b><span data-contrast=\"auto\">gran revoluci\u00f3n tras la globalizaci\u00f3n e hiperconectividad<\/span><\/b><span data-contrast=\"auto\"> que supuso su nacimiento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"auto\">Te puede interesar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.com\/la-tecnologia-como-transformacion-estructural-de-la-sociedad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">La tecnolog\u00eda como transformaci\u00f3n estructural de la sociedad<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><span data-contrast=\"auto\">La <\/span><b><span data-contrast=\"auto\">digitalizaci\u00f3n <\/span><\/b><span data-contrast=\"auto\">es uno de los efectos directos de su aparici\u00f3n, y es la acci\u00f3n orientada a la <\/span><b><span data-contrast=\"auto\">t\u00e1ctica de automatizaci\u00f3n con los que optimizar las operaciones<\/span><\/b><span data-contrast=\"auto\"> y procesos con m\u00e9todos digitales.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En cambio, la <\/span><b><span data-contrast=\"auto\">transformaci\u00f3n digital<\/span><\/b><span data-contrast=\"auto\"> va m\u00e1s all\u00e1, ya que implica <\/span><b><span data-contrast=\"auto\">cambios sustanciales en la cultura empresarial y en el modelo de negocio.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La <\/span><b><span data-contrast=\"auto\">informaci\u00f3n se ha masificado<\/span><\/b><span data-contrast=\"auto\"> y esto ha supuesto un cambio en la manera que tenemos de relacionarnos con ella. Se han redise\u00f1ado los modelos sociales y de negocio.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vivimos en la era de los datos y esto bien lo saben las industrias. <\/span><b><span data-contrast=\"auto\">La industria 4.0. incorpora el internet de las cosas (IoT) en los procesos productivos. <\/span><\/b><span data-contrast=\"auto\">Con ello, se consigue una <\/span><b><span data-contrast=\"auto\">mayor eficiencia en los procesos a la vez que supone un redise\u00f1o en el modelo organizativo.<\/span><\/b><span data-contrast=\"auto\"> La automatizaci\u00f3n, sumada al Big Data, genera una <\/span><b><span data-contrast=\"auto\">mayor productividad a la vez que impulsa una reformulaci\u00f3n de los perfiles profesionales<\/span><\/b><span data-contrast=\"auto\">, los cuales deben transformar sus puestos de trabajo estrat\u00e9gicamente.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"auto\">Te puede interesar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/transformacion-tecnologica-marc-vidal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Transformaci\u00f3n tecnol\u00f3gica en los negocios, de opci\u00f3n a obligaci\u00f3n<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ejemplo de esta aplicaci\u00f3n la encontramos en los sensores empleados en f\u00e1bricas 4.0. que mediante estos dispositivos recaban datos con lo que pueden hacer simulaciones de planificaciones de maquinarias.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><img decoding=\"async\" class=\"size-full wp-image-55479 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/10\/Que-es-la-servitizacion.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/Que-es-la-servitizacion.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/Que-es-la-servitizacion-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/Que-es-la-servitizacion-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_servitizacion\"><\/span><span data-contrast=\"auto\">\u00bfQu\u00e9 es la servitizaci\u00f3n?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">La servitizaci\u00f3n es el <\/span><b><span data-contrast=\"auto\">proceso con el que las empresas pueden ofrecer servicios m\u00e1s eficientes y digitales mejorando la experiencia del cliente.<\/span><\/b><span data-contrast=\"auto\"> A trav\u00e9s de la propuesta de valor <\/span><b><span data-contrast=\"auto\">se explotan nuevos modelos de negocio <\/span><\/b><span data-contrast=\"auto\">que suponen <\/span><b><span data-contrast=\"auto\">servicios adicionales al producto core del negocio.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esto se presenta como una<\/span><b><span data-contrast=\"auto\"> gran oportunidad para la evoluci\u00f3n de las industrias<\/span><\/b><span data-contrast=\"auto\"> hacia esta nueva tendencia. Para ello, es necesario que <\/span><b><span data-contrast=\"auto\">este proceso lo lideren personas ambidiestras capaces de explotar sus recursos a trav\u00e9s de la digitalizaci\u00f3n, a la vez que exploran nuevas oportunidades<\/span><\/b><span data-contrast=\"auto\"> apostando por nuevos modelos de negocio.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"auto\">Te puede interesar:<\/span><\/b> <a href=\"https:\/\/blog.euncet.com\/innovacion-consistencia-empresarial-xavier-marcet\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Innovaci\u00f3n y consistencia empresarial: c\u00f3mo hacer que tu empresa sea memorable<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><span data-contrast=\"auto\">La servitizaci\u00f3n <\/span><b><span data-contrast=\"auto\">se basa en las tendencias tecnol\u00f3gicas como son los gemelos digitales, las energ\u00edas inteligentes y renovables, el metaverso, la robotizaci\u00f3n, el blockchain y el Big Data<\/span><\/b><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">este \u00faltimo debe aportar valor, variedad y velocidad. Incorporar estas herramientas o medios <\/span><b><span data-contrast=\"auto\">contribuyen a la hora de ofrecer servicios complementarios poniendo el foco en las necesidades de los clientes.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Te puede interesar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/que-es-blockchain-y-las-ventajas-de-su-aplicacion-en-la-cadena-de-suministro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Qu\u00e9 es Blockchain y las ventajas de su aplicaci\u00f3n en la cadena de suministro<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"auto\">Saber m\u00e1s: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/el-metaverso\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">El metaverso: el nuevo presente digital<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><img decoding=\"async\" class=\"size-full wp-image-55485 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/10\/4-tendencias-de-servitizacion.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/4-tendencias-de-servitizacion.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/4-tendencias-de-servitizacion-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/4-tendencias-de-servitizacion-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_tendencias_de_servitizacion\"><\/span><span data-contrast=\"auto\">4 tendencias de servitizaci\u00f3n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">La servitizaci\u00f3n puede realizarse de diferentes formas dentro de un modelo de negocio. Entre ellas destacan:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">La econom\u00eda de plataforma. <\/span><\/b><span data-contrast=\"none\">Muchos negocios han visto en las plataformas digitales la oportunidad de escalar su empresa. El ecosistema digital ayuda a que sean m\u00e1s eficientes a la vez que permite recopilar datos que pueden ser capitalizados.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Productivizaci\u00f3n. <\/span><\/b><span data-contrast=\"none\">Relacionada con la tendencia anterior, la productivizaci\u00f3n consiste en crear productos con los que poder captar esos datos e informaciones, pero esta vez para utilizarlos como base para el desarrollo de nuevos servicios.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Hiperpersonalizaci\u00f3n. <\/span><\/b><span data-contrast=\"none\">La inteligencia artificial se ha convertido en una herramienta indispensable para muchas organizaciones y se est\u00e1 posicionando como el punto de venta ideal en las estrategias actuales basadas en el cliente y sus necesidades como foco.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Generaci\u00f3n de comunidad. <\/span><\/b><span data-contrast=\"none\">La forma de relacionarnos con la informaci\u00f3n tambi\u00e9n ha cambiado. Cada vez es m\u00e1s com\u00fan que aparezcan plataformas en las que los propios usuarios generan una comunidad que aporta valor y consigue que se establezca un intercambio de opiniones y valoraciones. Esto ha sido posible gracias a la digitalizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-55488 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/10\/DouglasAdams-infografia.jpg\" alt=\"\" width=\"526\" height=\"415\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/DouglasAdams-infografia.jpg 842w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/DouglasAdams-infografia-300x237.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/DouglasAdams-infografia-80x63.jpg 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/DouglasAdams-infografia-768x607.jpg 768w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p><span class=\"TextRun SCXW43091280 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43091280 BCX0\">Estas son algunas tendencias que est\u00e1n siguiendo las industrias a la hora de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW43091280 BCX0\">se<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW43091280 BCX0\">rvitizar<\/span> <span class=\"NormalTextRun SCXW43091280 BCX0\">sus modelos de negocio. Ahora el quid de la cuesti\u00f3n est\u00e1 en que <\/span><\/span><span class=\"TextRun SCXW43091280 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43091280 BCX0\">hay que entender que la tecnolog\u00eda nos ha cambiado la vida y la manera de trabajar y es fundamental entender<\/span><span class=\"NormalTextRun SCXW43091280 BCX0\"> estas tecnolog\u00edas para ser m\u00e1s competitivos y aportar valor.\u00a0<\/span><\/span><span class=\"EOP SCXW43091280 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-innovacion-emprendimiento\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55491 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2022\/10\/7-PIE-H.png\" alt=\"\" width=\"1575\" height=\"555\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/7-PIE-H.png 1575w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/7-PIE-H-300x106.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/7-PIE-H-1030x363.png 1030w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/7-PIE-H-80x28.png 80w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/7-PIE-H-768x271.png 768w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2022\/10\/7-PIE-H-1536x541.png 1536w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW117631344 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117631344 BCX0\">Descubre c\u00f3mo <\/span><span class=\"NormalTextRun SCXW117631344 BCX0\">sacarles<\/span><span class=\"NormalTextRun SCXW117631344 BCX0\"> partido a estas tecnolog\u00edas y convertirlas en una oportunidad para tu idea de negocio o empresa con el<\/span><\/span> <a class=\"Hyperlink SCXW117631344 BCX0\" href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-innovacion-emprendimiento\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW117631344 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117631344 BCX0\" data-ccp-charstyle=\"Hyperlink\">posgrado en Innovaci\u00f3n y Emprendimiento de <\/span><span class=\"NormalTextRun SCXW117631344 BCX0\" data-ccp-charstyle=\"Hyperlink\">Euncet<\/span><span class=\"NormalTextRun SCXW117631344 BCX0\" data-ccp-charstyle=\"Hyperlink\"> Business <\/span><span class=\"NormalTextRun SCXW117631344 BCX0\" data-ccp-charstyle=\"Hyperlink\">School<\/span><span class=\"NormalTextRun SCXW117631344 BCX0\" data-ccp-charstyle=\"Hyperlink\">.<\/span><\/span><\/a><span class=\"TextRun SCXW117631344 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117631344 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW117631344 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los h\u00e1bitos de consumo est\u00e1n evolucionando y las organizaciones deben adaptarse a estas nuevas necesidades. El uso de tecnolog\u00edas digitales disruptivas como la inteligencia artificial, el metaverso y los NFT est\u00e1n revolucionando los modelos de negocio en muchos sectores.\u00a0\u00a0 Este nuevo escenario supone una oportunidad para que los negocios sean m\u00e1s competitivos, generen ingresos adicionales [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":55496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295],"tags":[],"class_list":["post-55478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-y-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Servitizaci\u00f3n: qu\u00e9 es y c\u00f3mo mejorar\u00e1 la competitividad en tu empresa<\/title>\n<meta name=\"description\" content=\"Jordi 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