{"id":60090,"date":"2023-05-18T11:22:55","date_gmt":"2023-05-18T09:22:55","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=60090"},"modified":"2023-05-23T18:02:50","modified_gmt":"2023-05-23T16:02:50","slug":"cross-selling-y-up-selling","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/","title":{"rendered":"Cross selling y Up selling: aumenta tus ventas y beneficios"},"content":{"rendered":"<p><span data-contrast=\"auto\">En el mundo del marketing, siempre estamos buscando alternativas para aumentar las ventas y mejorar los beneficios. Una de las formas m\u00e1s efectivas de lograr esto es mediante el uso de t\u00e9cnicas de venta adicionales, como el <strong>up selling y el cross selling<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTENIDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Cross_selling_y_up_selling_que_es\" >Cross selling y up selling: qu\u00e9 es\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#%C2%BFPara_que_sirve_el_up_selling_y_cross_selling\" >\u00bfPara qu\u00e9 sirve el up selling y cross selling?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Principales_diferencias_entre_up_selling_cross_selling\" >Principales diferencias entre up selling &amp; cross selling\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Cross_selling_y_Up_selling_ejemplos_en_tienda_online\" >Cross selling y Up selling: ejemplos en tienda online\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Ejemplos_de_cross_selling\" >Ejemplos de cross selling\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Mostrar_otros_productos_en_el_carrito_de_compra\" >Mostrar otros productos en el carrito de compra\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Productos_relacionados\" >Productos relacionados\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Ejemplos_de_up_selling\" >Ejemplos de up selling\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Envio_gratuito\" >Env\u00edo gratuito\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Recomendar_una_opcion_de_mayor_valor\" >Recomendar una opci\u00f3n de mayor valor\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.euncet.com\/blog\/es\/cross-selling-y-up-selling\/#Pack_de_productos\" >Pack de productos\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">En este art\u00edculo, vamos a profundizar en estos conceptos, y c\u00f3mo pueden ayudarte a aumentar tus ventas y beneficios. Adem\u00e1s, te mostraremos ejemplos pr\u00e1cticos de c\u00f3mo puedes implementar estas t\u00e9cnicas en tu tienda online para obtener grandes resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-60103 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/Cross-selling-i-up-selling-que-es.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Cross-selling-i-up-selling-que-es.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Cross-selling-i-up-selling-que-es-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Cross-selling-i-up-selling-que-es-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cross_selling_y_up_selling_que_es\"><\/span><span data-contrast=\"auto\">Cross selling y up selling: qu\u00e9 es<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">El up selling y el cross selling son t\u00e9cnicas de venta adicionales que se utilizan para aumentar la cantidad de productos o servicios que un cliente compra. Ambas tienen como objetivo ofrecer al cliente opciones adicionales que complementen o mejoren su experiencia de compra actual.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La <b>cross selling o venta cruzada<\/b> consiste en ofrecer al cliente productos\u00a0<span style=\"font-weight: 400;\">adicionales o<\/span> complementarios al que ya ha seleccionado, mientras que la <strong>venta de mejora o up selling<\/strong> implica ofrecer al cliente una versi\u00f3n mejorada o m\u00e1s avanzada del producto o servicio que ha seleccionado originalmente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-60097 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/Para-que-sirve-el-up-selling-y-cross-selling.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Para-que-sirve-el-up-selling-y-cross-selling.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Para-que-sirve-el-up-selling-y-cross-selling-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Para-que-sirve-el-up-selling-y-cross-selling-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPara_que_sirve_el_up_selling_y_cross_selling\"><\/span><span data-contrast=\"auto\">\u00bfPara qu\u00e9 sirve el up selling y cross selling?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Las <strong>estrategias de up selling y cross selling<\/strong> son muy efectivas para <strong>aumentar la cantidad de ventas<\/strong> que realizas y aumentar el valor promedio de tus pedidos. Al ofrecer productos complementarios o versiones mejoradas de los productos que ya est\u00e1n seleccionados, tus clientes tienen diferentes opciones adicionales con las que mejorar su experiencia de compra.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, este\u00a0<strong><span style=\"font-weight: 400;\">tipo de<\/span><\/strong> t\u00e9cnicas son muy \u00fatiles para mejorar la satisfacci\u00f3n del cliente. Si ofreces productos o servicios adicionales que complementen su compra original, es m\u00e1s probable que el cliente est\u00e9 satisfecho con su experiencia de compra en general, <span style=\"font-weight: 400;\">y que aumenten las posibilidad de que vuelva en el futuro, mejorando el <strong>ciclo de vida del cliente<\/strong>.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-60100 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/Principals-diferencies-entre-up-selling-cross-selling.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Principals-diferencies-entre-up-selling-cross-selling.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Principals-diferencies-entre-up-selling-cross-selling-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Principals-diferencies-entre-up-selling-cross-selling-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Principales_diferencias_entre_up_selling_cross_selling\"><\/span><span data-contrast=\"auto\">Principales diferencias entre up selling &amp; cross selling<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Estas t\u00e9cnicas tienen como objetivo <strong>aumentar las ventas y mejorar la experiencia de compra del cliente<\/strong>, hay algunas diferencias clave entre el up selling y el cross selling.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El up selling se centra en ofrecer al cliente una <strong>versi\u00f3n mejorada o m\u00e1s avanzada del producto o servicio<\/strong> que ha seleccionado originalmente. Por ejemplo, si un cliente est\u00e1 comprando un tel\u00e9fono m\u00f3vil de gama media, puedes <strong>ofrecerle una versi\u00f3n de gama alta<\/strong> que tenga caracter\u00edsticas adicionales, como una c\u00e1mara mejorada o una pantalla m\u00e1s grande.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El cross selling, por otro lado, se centra en <strong>ofrecer al cliente productos complementarios<\/strong> al que ya ha seleccionado. Por ejemplo, si un cliente est\u00e1 comprando una c\u00e1mara fotogr\u00e1fica, puedes <strong>ofrecerle un tr\u00edpode o un estuche<\/strong> para proteger la c\u00e1mara.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60106 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/Cross-selling-y-Up-selling-ejemplos-en-tienda-online.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Cross-selling-y-Up-selling-ejemplos-en-tienda-online.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Cross-selling-y-Up-selling-ejemplos-en-tienda-online-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/Cross-selling-y-Up-selling-ejemplos-en-tienda-online-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cross_selling_y_Up_selling_ejemplos_en_tienda_online\"><\/span><span data-contrast=\"auto\">Cross selling y Up selling: ejemplos en tienda online<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">A continuaci\u00f3n, te mostramos algunos ejemplos pr\u00e1cticos de c\u00f3mo puedes implementar t\u00e9cnicas de up selling y cross selling en tu negocio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ejemplos_de_cross_selling\"><\/span><span data-contrast=\"auto\">Ejemplos de cross selling<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Mostrar_otros_productos_en_el_carrito_de_compra\"><\/span><span data-contrast=\"auto\">Mostrar otros productos en el carrito de compra<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Una forma sencilla de implementar la venta cruzada en tu tienda online es <strong>mostrando productos relacionados<\/strong> en el carrito de compra. Por ejemplo, si un cliente agrega un vestido a su carrito de compra, puedes mostrar otros productos relacionados, como zapatos, joyas o accesorios que complementen el vestido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Productos_relacionados\"><\/span><span data-contrast=\"auto\">Productos relacionados<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Otra forma de implementar la venta cruzada es mostrando productos relacionados <strong>en la p\u00e1gina de detalles del producto<\/strong>. Por ejemplo, si un cliente est\u00e1 mirando una televisi\u00f3n, puedes mostrar ofreciendo productos y servicios que complementen la compra actual del cliente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por otro lado, el up selling se enfoca en <strong>aumentar el valor de la venta actual del cliente<\/strong>, ofreci\u00e9ndole <strong>opciones de mayor valor o mejor calidad<\/strong>. En lugar de ofrecer productos complementarios, se busca que el cliente elija una opci\u00f3n de mayor precio o una versi\u00f3n premium del producto o servicio que ya ha decidido comprar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Es importante destacar que tanto el cross selling como el up selling son t\u00e9cnicas que se aplican a clientes existentes y que ya han decidido comprar un producto o servicio. Estas estrategias buscan aprovechar la experiencia de compra del cliente para ofrecerle opciones\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ejemplos_de_up_selling\"><\/span><span data-contrast=\"auto\">Ejemplos de up selling<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Envio_gratuito\"><\/span><span data-contrast=\"auto\">Env\u00edo gratuito<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Una t\u00e9cnica de up selling muy efectiva es ofrecer env\u00edo gratuito para compras superiores a cierto valor. De esta forma, <strong>se incentiva al cliente a aumentar el valor de su compra<\/strong> para obtener el beneficio del env\u00edo gratuito.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Recomendar_una_opcion_de_mayor_valor\"><\/span><span data-contrast=\"auto\">Recomendar una opci\u00f3n de mayor valor<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">Otra forma de aplicar el up selling es r<strong>ecomendando al cliente una opci\u00f3n de mayor valor o calidad<\/strong>. Por ejemplo, si un cliente est\u00e1 buscando un televisor, se puede recomendar una opci\u00f3n de mayor tama\u00f1o o resoluci\u00f3n que tenga un precio m\u00e1s elevado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pack_de_productos\"><\/span><span data-contrast=\"auto\">Pack de productos<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\"><strong>Ofrecer un pack de productos<\/strong> que incluya la compra original del cliente y otros productos complementarios puede ser una t\u00e9cnica de up selling efectiva. Por ejemplo, si un cliente compra un ordenador, se puede ofrecer un pack que incluya una impresora y unos altavoces a un precio m\u00e1s elevado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-comercial-ventas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60091 size-full\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-2.png\" alt=\"\" width=\"757\" height=\"267\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-2.png 757w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-2-300x106.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/05\/2.-PDCV-H-2-80x28.png 80w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<p><span class=\"TextRun SCXW85817132 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW85817132 BCX0\">Si te han parecido interesantes estas dos t\u00e9cnicas con las que impulsar tus ventas, no te pierdas el <\/span><\/span><a class=\"Hyperlink SCXW85817132 BCX0\" href=\"https:\/\/www.euncet.com\/es\/executive-education\/posgrado-direccion-comercial-ventas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW85817132 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW85817132 BCX0\" data-ccp-charstyle=\"Hyperlink\">posgrado en Direcci\u00f3n Comercial y Ventas <\/span><span class=\"NormalTextRun SCXW85817132 BCX0\" data-ccp-charstyle=\"Hyperlink\">de<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW85817132 BCX0\" data-ccp-charstyle=\"Hyperlink\">Euncet<\/span><span class=\"NormalTextRun SCXW85817132 BCX0\" data-ccp-charstyle=\"Hyperlink\"> Business <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85817132 BCX0\" data-ccp-charstyle=\"Hyperlink\">School<\/span><\/strong><span class=\"NormalTextRun SCXW85817132 BCX0\" data-ccp-charstyle=\"Hyperlink\">.<\/span><\/span><\/a><span class=\"TextRun SCXW85817132 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW85817132 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW85817132 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo del marketing, siempre estamos buscando alternativas para aumentar las ventas y mejorar los beneficios. Una de las formas m\u00e1s efectivas de lograr esto es mediante el uso de t\u00e9cnicas de venta adicionales, como el up selling y el cross selling.\u00a0 En este art\u00edculo, vamos a profundizar en estos conceptos, y c\u00f3mo pueden [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":60110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293],"tags":[],"class_list":["post-60090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion-y-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross selling y Up selling: sus diferencias | Blog Euncet<\/title>\n<meta name=\"description\" content=\"El cross selling y up selling son esenciales en una tienda online o en el marketing en general. 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