{"id":60829,"date":"2023-06-16T11:26:57","date_gmt":"2023-06-16T09:26:57","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=60829"},"modified":"2023-07-12T09:02:40","modified_gmt":"2023-07-12T07:02:40","slug":"empresas-data-driven-que-son-y-ejemplos","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/","title":{"rendered":"Empresas Data Driven: qu\u00e9 son y ejemplos"},"content":{"rendered":"<p><span data-contrast=\"auto\">Vivimos en la era de los datos y la informaci\u00f3n. Las empresas no escapan de ello, y se est\u00e1 demostrando que solo aquellas que est\u00e1n siendo capaces de tomar decisiones estrat\u00e9gicas bas\u00e1ndose en una buena gesti\u00f3n y an\u00e1lisis de datos est\u00e1n siendo las m\u00e1s competitivas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTENIDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#Data_Driven_Que_es\" >Data Driven: Qu\u00e9 es\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#%C2%BFQue_es_una_Empresa_Data_Driven\" >\u00bfQu\u00e9 es una Empresa Data Driven?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#Funcionamiento_de_las_empresas_Data_Driven\" >Funcionamiento de las empresas Data Driven\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#Ventajas_de_las_empresas_Data_Driven\" >Ventajas de las empresas Data Driven\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#Empresas_Data_Driven_ejemplos_que_debes_conocer\" >Empresas Data Driven: ejemplos que debes conocer\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#Amazon\" >Amazon\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#Netflix\" >Netflix\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/es\/empresas-data-driven-que-son-y-ejemplos\/#Google\" >Google\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">El\u00a0<strong>Data Driven<\/strong> se est\u00e1 convirtiendo en la herramienta clave para hacer frente a este nuevo contexto, permitiendo recopilar, organizar y analizar datos e informaciones.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Descubre m\u00e1s sobre este concepto y sus beneficios en el siguiente art\u00edculo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-60830 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Data-DrivenQue-es-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Driven_Que_es\"><\/span><span data-contrast=\"auto\">Data Driven: Qu\u00e9 es<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\"><strong>Data Driven<\/strong> significa literalmente en castellano \u201c<\/span><b><span data-contrast=\"auto\">impulsado por datos<\/span><\/b><span data-contrast=\"auto\">\u201d, y suele confundirse con otros conceptos relacionados con los datos como son Data Analytics, Data Manager y democratizaci\u00f3n de datos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si bien es cierto que tiene aspectos en com\u00fan, el Data Driven va m\u00e1s all\u00e1. Puede considerarse como una <\/span><b><span data-contrast=\"auto\">herramienta, una metodolog\u00eda e incluso una filosof\u00eda <\/span><\/b><span data-contrast=\"auto\">adoptada por las empresas que buscan <\/span><b><span data-contrast=\"auto\">atender mejor a sus clientes, interpretando en todo momento los datos generados por la compa\u00f1\u00eda. <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adoptar un enfoque Data Driven implica que la empresa<\/span><b><span data-contrast=\"auto\"> implemente de forma transversal esa nueva metodolog\u00eda en todos sus departamentos y procesos<\/span><\/b><span data-contrast=\"auto\">. A trav\u00e9s de esa <\/span><b><span data-contrast=\"auto\">recopilaci\u00f3n, tratamiento y an\u00e1lisis de los datos<\/span><\/b><span data-contrast=\"auto\"> trabajados se podr\u00e1n extraer conclusiones y llevar a cabo una <\/span><b><span data-contrast=\"auto\">toma de decisiones basada en informaciones reales<\/span><\/b><span data-contrast=\"auto\">, en vez de subjetividades o presentimientos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As\u00ed pues, data driven es un <\/span><b><span data-contrast=\"auto\">concepto estrat\u00e9gico<\/span><\/b><span data-contrast=\"auto\"> que se ha convertido en indispensable gracias a las nuevas tecnolog\u00edas, la transformaci\u00f3n digital y la era del Big Data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-60833 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Que-es-una-Empresa-Data-Driven-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_una_Empresa_Data_Driven\"><\/span><span data-contrast=\"auto\">\u00bfQu\u00e9 es una Empresa Data Driven?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Una empresa Data Driven o empresa basada en datos es aquella que incorpora en su cultura corporativa la filosof\u00eda Data Driven,<\/span><b><span data-contrast=\"auto\"> aprovechando los beneficios de la transformaci\u00f3n digital<\/span><\/b><span data-contrast=\"auto\"> y teniendo los datos como eje en su toma de decisiones. Esto ayudar\u00e1 en la<\/span><b><span data-contrast=\"auto\"> medici\u00f3n del cumplimiento de los objetivos corporativos y las metas.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para convertirse en una compa\u00f1\u00eda Data Driven <\/span><b><span data-contrast=\"auto\">se necesitan soluciones tecnol\u00f3gicas<\/span><\/b><span data-contrast=\"auto\"> que permitan capturar datos constantemente y un posterior tratado de ellos para convertirlos en informaci\u00f3n relevante para la toma de decisiones a trav\u00e9s del Data Science. Esto har\u00e1 que los directivos <\/span><b><span data-contrast=\"auto\">dispongan de datos c<\/span><\/b><b><span data-contrast=\"auto\">onsistentes y consolidados<\/span><\/b><span data-contrast=\"auto\">, asegurando as\u00ed la <\/span><b><span data-contrast=\"auto\">objetividad y eficiencia de las decisiones estrat\u00e9gicas<\/span><\/b><span data-contrast=\"auto\">. Tambi\u00e9n es de gran utilidad en la predicci\u00f3n de posibles escenarios.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Funcionamiento_de_las_empresas_Data_Driven\"><\/span><span data-contrast=\"auto\">Funcionamiento de las empresas Data Driven<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Una <strong>organizaci\u00f3n data driven<\/strong> se caracteriza por el <\/span><b><span data-contrast=\"auto\">total acceso de los empleados <\/span><\/b><span data-contrast=\"auto\">a los datos corporativos, de los clientes y de los mercados, ya sean positivos o negativos.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, estas compa\u00f1\u00edas cuentan con uno de los perfiles profesionales m\u00e1s demandados: <\/span><b><span data-contrast=\"auto\">el data scientitst<\/span><\/b><span data-contrast=\"auto\">. Este rol es el encargado de tratar los datos y dispone de <\/span><b><span data-contrast=\"auto\">grandes conocimientos en estad\u00edstica, matem\u00e1ticas y tecnolog\u00eda<\/span><\/b><span data-contrast=\"auto\">. Entre sus tareas debe <\/span><b><span data-contrast=\"auto\">extraer, recopilar y estructurar<\/span><\/b><span data-contrast=\"auto\"> los datos para que se conviertan en informaci\u00f3n de valor para la compa\u00f1\u00eda y contribuyan a una <\/span><b><span data-contrast=\"auto\">mejor toma de decisiones estrat\u00e9gicas<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Otra de las caracter\u00edsticas de su funcionamiento es la <\/span><b><span data-contrast=\"auto\">percepci\u00f3n que tienen de los objetivos como datos<\/span><\/b><span data-contrast=\"auto\">. Estos deben poder cuantificarse para <\/span><b><span data-contrast=\"auto\">medir su rendimiento<\/span><\/b><span data-contrast=\"auto\">. Es lo que se conoce como objetivos S.M.A.R.T.:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Specf\u00edfic (espec\u00edfico)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Measurable (medible)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Attainable (alcanzable)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Relevant (importante)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Time based (de duraci\u00f3n limitada)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Te puede interesar:<\/strong> <a href=\"https:\/\/blog.euncet.com\/objetivos-smart\/\" target=\"_blank\" rel=\"noopener\"><strong>La importancia de los objetivos SMART<\/strong><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ventajas_de_las_empresas_Data_Driven\"><\/span><span data-contrast=\"auto\">Ventajas de las empresas Data Driven<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Las empresas basadas en datos utilizan herramientas de tecnolog\u00eda punta con las que:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ofrecen una transparencia en los datos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">La informaci\u00f3n siempre est\u00e1 actualizada y se puede consultar a tiempo real.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mejora la agilidad de los procesos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Facilita hacer predicciones posibles cambios en los mercados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ayuda a mejorar la experiencia y satisfacci\u00f3n de los clientes, consiguiendo as\u00ed una mayor personalizaci\u00f3n y fidelizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimiza los recursos, por lo que minimiza gastos innecesarios y hace que los procesos sean m\u00e1s eficientes.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permite la recolecci\u00f3n masiva de datos.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-60836 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer.jpg 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer-300x120.jpg 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/06\/Empresas-Data-Driven-ejemplos-que-debes-conocer-80x32.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Empresas_Data_Driven_ejemplos_que_debes_conocer\"><\/span><span data-contrast=\"auto\">Empresas Data Driven: ejemplos que debes conocer<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Cada vez son m\u00e1s las empresas que est\u00e1n explotando el potencial que tiene la gesti\u00f3n de datos en sus modelos de negocio. Las compa\u00f1\u00edas que han revolucionado el mercado con sus modelos de negocio y procesos innovadores son:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazon\"><\/span><span data-contrast=\"auto\">Amazon<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">El e-commerce fundado por Jeff Bezos es <strong>un claro ejemplo de una data driven company<\/strong>. A partir de los datos de cada cliente, <strong>personaliza todo el contenido<\/strong> que le aparece.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esta plataforma se nutre del uso de los usuarios en su p\u00e1gina web, es decir, en funci\u00f3n de las b\u00fasquedas de los productos realizadas en la p\u00e1gina web, esta ofrece productos similares o complementarios a los ya vistos. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esto enriquece la experiencia del consumidor y ayuda a visibilizar otros productos que posiblemente puedan ser de su inter\u00e9s.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Netflix\"><\/span><span data-contrast=\"auto\">Netflix<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por otro lado, Netflix aprovecha tambi\u00e9n esa <strong>posibilidad de personalizaci\u00f3n<\/strong> y la lleva al extremo. Todos los usuarios de la plataforma tienen acceso a diferentes listas seleccionadas de los diferentes productos audiovisuales que ofrece la plataforma, atendiendo diferentes criterios: lo m\u00e1s popular seg\u00fan el pa\u00eds, las series m\u00e1s vistas, series seleccionadas seg\u00fan su tem\u00e1tica, las pel\u00edculas m\u00e1s recientes&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En este caso, Netflix ha sabido aprovechar los beneficios que ten\u00edan los videoclubs y ha adaptado esa idea a un nuevo modelo de negocio disruptivo como son las plataformas on demand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google\"><\/span><span data-contrast=\"auto\">Google<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">El gigante tecnol\u00f3gico con sede en Mountain View es el ejemplo por antonomasia de la <strong>cultura data driven<\/strong>. Es una de las empresas que m\u00e1s datos maneja y que lo ha sabido integrar durante todo el proceso del comprador en su motor de b\u00fasqueda. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Google analiza los datos de conversi\u00f3n<\/strong> y basa la atribuci\u00f3n en ellos, permitiendo a las empresas un an\u00e1lisis m\u00e1s preciso en sus campa\u00f1as de publicidad. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Este nuevo modelo de negocio est\u00e1 marcando un antes y un despu\u00e9s en la gesti\u00f3n empresarial. Si quieres saber m\u00e1s sobre este y otros conceptos que pueden mejorar el rumbo de tu negocio no te pierdas el <\/span><a href=\"https:\/\/www.euncet.com\/es\/executive-education\/mba-barcelona\/\"><span data-contrast=\"none\">Global Executive Education de Euncet Business School.<\/span><\/a> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivimos en la era de los datos y la informaci\u00f3n. Las empresas no escapan de ello, y se est\u00e1 demostrando que solo aquellas que est\u00e1n siendo capaces de tomar decisiones estrat\u00e9gicas bas\u00e1ndose en una buena gesti\u00f3n y an\u00e1lisis de datos est\u00e1n siendo las m\u00e1s competitivas.\u00a0 El\u00a0Data Driven se est\u00e1 convirtiendo en la herramienta clave para [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":60839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[295],"tags":[],"class_list":["post-60829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-y-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empresas Data Driven: Qu\u00e9 tienes que saber | Blog de Euncet<\/title>\n<meta name=\"description\" content=\"Los datos en una empresa son su gran poder, por eso las mejores empresas del mundo son empresas Data Driven. 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