{"id":61660,"date":"2023-09-06T16:08:08","date_gmt":"2023-09-06T14:08:08","guid":{"rendered":"https:\/\/blog.euncet.com\/?p=61660"},"modified":"2023-09-19T16:42:19","modified_gmt":"2023-09-19T14:42:19","slug":"que-es-un-crm-y-para-que-sirve-en-marketing","status":"publish","type":"post","link":"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es un CRM y para qu\u00e9 sirve en marketing?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Aunque para algunos profesionales un software CRM sea sin\u00f3nimo de quebradero de cabeza, la realidad es que es una de las herramientas m\u00e1s esenciales dentro del marketing, las ventas y otras \u00e1reas de negocio.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTENIDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#%C2%BFQue_es_un_CRM\" >\u00bfQu\u00e9 es un CRM? \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#%C2%BFQue_es_un_CRM_en_marketing\" >\u00bfQu\u00e9 es un CRM en marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#Ventajas_de_un_CRM_en_marketing\" >Ventajas de un CRM en marketing\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#Ventajas_de_un_CRM_en_clientes\" >Ventajas de un CRM en clientes\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#3_ejemplos_CRM\" >3 ejemplos CRM\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#SalesForce\" >SalesForce\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#Hubspot\" >Hubspot\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.euncet.com\/blog\/es\/que-es-un-crm-y-para-que-sirve-en-marketing\/#Sendpulse\" >Sendpulse\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Las siglas CRM vienen del ingl\u00e9s y significa <\/span><i><span data-contrast=\"auto\">Customer Relationship Management<\/span><\/i><span data-contrast=\"auto\">, es decir, gesti\u00f3n relaciones con los clientes en espa\u00f1ol.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el siguiente art\u00edculo, te explicamos en qu\u00e9 consiste esta herramienta, qu\u00e9 ventajas ofrece integrarlo en una empresa y algunos ejemplos de los softwares m\u00e1s populares.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_CRM\"><\/span><span class=\"TextRun SCXW145721364 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW145721364 BCX0\">\u00bfQu\u00e9 es un CRM?<\/span><\/span> <span class=\"EOP SCXW145721364 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Un CRM (<\/span><i><span data-contrast=\"auto\">Customer Relationship Management<\/span><\/i><span data-contrast=\"auto\">) va m\u00e1s all\u00e1 de ser un software de seguimiento y gesti\u00f3n de datos de <\/span><span data-contrast=\"auto\">usuarios y <\/span><i><span data-contrast=\"auto\">leads<\/span><\/i><span data-contrast=\"auto\">. Debe ir acompa\u00f1ado de una estrategia de negocios enfocado al cliente. Este \u00faltimo punto es muy importante, ya que la personalizaci\u00f3n se ha posicionado como uno de los factores determinantes en los procesos de ventas y fidelizaci\u00f3n dentro de las campa\u00f1as de marketing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esta herramienta es uno de los sistemas m\u00e1s avanzados y sofisticados para capturar y organizar todos los datos que se recopilan de los usuarios y clientes potenciales o ya existentes. Funciona como un almac\u00e9n de informaci\u00f3n y a partir de los datos recopilados genera informes, seguimientos y permite automatizar tareas y funciones basadas en <\/span><i><span data-contrast=\"auto\">business intelligence <\/span><\/i><span data-contrast=\"auto\">(inteligencia empresarial).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Los sistemas CRM pueden integrar diferentes \u00e1reas funcionales de un negocio, como son el equipo de ventas y el equipo de marketing, con el objetivo de proporcionar informaci\u00f3n en tiempo real e interactuar con todos los clientes y <\/span><i><span data-contrast=\"auto\">leads <\/span><\/i><span data-contrast=\"auto\">de una manera m\u00e1s personalizada y eficiente.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Te puede interesar<\/span><\/b><span data-contrast=\"auto\">: <\/span><a href=\"https:\/\/blog.euncet.com\/conocer-nuestros-clientes-para-propuestas-valor-efectivas\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Conociendo a tu cliente. C\u00f3mo pasar del yo pienso al yo s\u00e9<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Existen muchos tipos de CRM, seg\u00fan el aspecto en el que se centra:<\/span><\/p>\n<ul>\n<li><b style=\"font-size: 16px;\"><span data-contrast=\"auto\">CRM operativo. <\/span><\/b><span style=\"font-size: 16px;\" data-contrast=\"auto\">Prioriza la automatizaci\u00f3n en su funcionamiento y en procesos repetitivos durante el proceso de venta.\u00a0<\/span><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">CRM colaborativo. <\/span><\/b><span data-contrast=\"auto\">Se centra en la integraci\u00f3n con otras plataformas y canales para mejorar la eficiencia en la gesti\u00f3n de relaciones con los clientes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">CRM anal\u00edtico. <\/span><\/b><span data-contrast=\"auto\">Sus funcionalidades se focalizan en la gesti\u00f3n de datos y en la automatizaci\u00f3n de procesos con el fin de generar informes con los que poder aplicar mejoras en las campa\u00f1as.\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-61664 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Que-es-un-CRM-en-marketing-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_CRM_en_marketing\"><\/span><span data-contrast=\"auto\">\u00bfQu\u00e9 es un CRM en marketing?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Cualquier negocio o empresa debe incluir un software CRM en marketing si quiere ser competitivo en el mundo digital. Con esta herramienta las empresas pueden automatizar funciones como la captura y an\u00e1lisis de datos de los clientes y aprovecharlo para crear campa\u00f1as de marketing personalizadas a las necesidades detectadas. Esto ayudar\u00e1 a aumentar las conversiones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s de la recopilaci\u00f3n y organizaci\u00f3n de datos, gestionar las interacciones, automatizar tareas y generar informes, el CRM tambi\u00e9n permite personalizar y segmentar mensajes espec\u00edficos y facilitar la comunicaci\u00f3n y colaboraci\u00f3n entre los equipos de la empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-61667 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/Ventajas-de-un-CRM-en-marketing-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_de_un_CRM_en_marketing\"><\/span><span data-contrast=\"auto\">Ventajas de un CRM en marketing<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Con la transformaci\u00f3n digital, las empresas han tenido que adaptarse a los nuevos tiempos y demandas y la implementaci\u00f3n de nuevas tecnolog\u00edas se ha convertido en una de las prioridades para aquellos negocios que quieran seguir siendo competitivos.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El CRM se caracteriza por operar en la nube, es decir, la informaci\u00f3n est\u00e1 accesible y disponible porque se encuentra alojada en un servidor externo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, este software es totalmente personalizable seg\u00fan el tipo de empresa, es decir, no se trata de un sistema excesivamente espec\u00edfico, por lo que sus funcionalidades se adaptan a las necesidades de cada tipolog\u00eda de negocio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A continuaci\u00f3n, te mostramos algunas de las ventajas que supone implementar un CRM en marketing, tanto para las ventas como para los clientes:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span style=\"font-family: Poppins; font-size: 26px; font-weight: bold; text-transform: uppercase;\" data-contrast=\"auto\">Ventajas de un CRM en ventas<\/span><span style=\"font-family: Poppins; font-size: 26px; font-weight: bold; text-transform: uppercase;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En el caso de las ventas, el CRM:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Concentra toda la informaci\u00f3n en una \u00fanica plataforma.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimiza el tiempo.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Potencia la capacidad de trabajo gracias a la integraci\u00f3n de otras herramientas y canales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ofrece una visi\u00f3n cr\u00edtica del estado de la empresa con el que poder tomar decisiones estrat\u00e9gicas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Favorece la creaci\u00f3n y mejora de nuevos perfiles de <\/span><i><span data-contrast=\"auto\">buyer persona.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permite acceder a la informaci\u00f3n del cliente en tiempo real y conocer su estado actual en el ciclo de venta.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Te puede interesar: <\/span><\/b><a href=\"https:\/\/blog.euncet.com\/que-es-como-hacer-buyer-persona\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u00bfQu\u00e9 es un buyer persona? La gu\u00eda completa para aprender hacer el tuyo<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ventajas_de_un_CRM_en_clientes\"><\/span><span data-contrast=\"auto\">Ventajas de un CRM en clientes<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Los clientes tambi\u00e9n pueden beneficiarse de esta herramienta:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aumenta la fidelizaci\u00f3n de clientes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permite crear campa\u00f1as de segmentaci\u00f3n y personalizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mejora la atenci\u00f3n del cliente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fortalece la relaci\u00f3n entre consumidor y empresa.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-61670 aligncenter\" src=\"https:\/\/blog.euncet.com\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM.png\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM.png 750w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM-300x120.png 300w, https:\/\/www.euncet.com\/blog\/wp-content\/uploads\/2023\/09\/3-ejemplos-CRM-80x32.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_ejemplos_CRM\"><\/span><span data-contrast=\"auto\">3 ejemplos CRM\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Aunque existen muchas empresas que ofrecen software CRM, te ense\u00f1amos las 3 m\u00e1s destacadas:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SalesForce\"><\/span><span data-contrast=\"auto\">SalesForce<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.salesforce.com\/es\/\" target=\"_blank\" rel=\"noopener\">SalesForce<\/a> es uno de los CRM m\u00e1s utilizados por las organizaciones por la gran capacidad de control y gesti\u00f3n que ofrece con sus m\u00faltiples funcionalidades. Entre ellas, destaca la posibilidad de ofrecer a los clientes experiencias m\u00e1s personalizadas e inteligentes conectadas a m\u00faltiples canales.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adem\u00e1s, esta plataforma dispone de una amplia colecci\u00f3n de aplicaciones e integraciones con las que ampliar las funciones que ofrece el software.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hubspot\"><\/span><span data-contrast=\"auto\">Hubspot<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.hubspot.es\/\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a> es otro de los CRM m\u00e1s populares y cuenta con 5 softwares, seg\u00fan el objetivo de su uso: Marketing Hub, Sales Hub, CMS Hub, Service Hub y Operations Hub. Al integrar en una \u00fanica plataforma estos softwares la herramienta favorece a las empresas disponer de informaci\u00f3n a tiempo real de las diferentes \u00e1reas funcionales del negocio, favoreciendo as\u00ed la productividad, la captaci\u00f3n de <\/span><i><span data-contrast=\"auto\">leads <\/span><\/i><span data-contrast=\"auto\">y su fidelizaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sendpulse\"><\/span><span data-contrast=\"auto\">Sendpulse<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Por \u00faltimo, <a href=\"https:\/\/sendpulse.com\/latam\" target=\"_blank\" rel=\"noopener\">Sendpulse<\/a> es otra de las plataformas utilizadas por las empresas y se trata de un proveedor de servicios SMTP y una plataforma de marketing multicanal que destaca por la facilidad que ofrece para gestionar campa\u00f1as de marketing con correos electr\u00f3nicos, as\u00ed como por mejorar las comunicaciones entre los clientes y la propia empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Otra de las funciones por las que deseca es su servidor SMTP, que permite integrar otros sistemas y enviar mensajes de correo electr\u00f3nico transaccionales a trav\u00e9s de las aplicaciones integradas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Descubre qu\u00e9 otras herramientas utilizan las empresas para mejorar sus estrategias con las <\/span><a href=\"https:\/\/www.euncet.com\/es\/area-de-conocimiento\/marketing-y-comunicacion\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">formaciones en Marketing de Euncet Business School.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque para algunos profesionales un software CRM sea sin\u00f3nimo de quebradero de cabeza, la realidad es que es una de las herramientas m\u00e1s esenciales dentro del marketing, las ventas y otras \u00e1reas de negocio.\u00a0\u00a0 Las siglas CRM vienen del ingl\u00e9s y significa Customer Relationship Management, es decir, gesti\u00f3n relaciones con los clientes en espa\u00f1ol.\u00a0\u00a0 En [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":61673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[293],"tags":[],"class_list":["post-61660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion-y-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es un CRM y para qu\u00e9 sirve: marketing y ventas | Blog Euncet<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es un CRM y para qu\u00e9 sirve, espec\u00edficamente en el mundo del marketing y c\u00f3mo puedes integrar todo un ecosistema en torno a \u00e9l. \u00a1Lee el blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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