Executive Master's Degree in Innovation and Entrepreneurship in the Family Business

  • Schedule

    Barcelona: Friday 4:00 p.m. - 8:00 p.m. @ Mexico: Friday 9:00 a.m. - 1:00 p.m.

  • Modality Online
  • Starting date

    27 September 2024

  • Duration

    12 months



The Executive Master's Degree in Ownership and Value Creation, also known as the Executive Master's Degree in Innovation and Entrepreneurship in the Family Business, is perfect for those profiles who see that good owners are due to their will and have the duty to revamp using innovation and entrepreneurship, acting with Dueñez (Ownership) and Creating Value. 

This program focuses on the process of acquiring the necessary knowledge for succession and the Next Generation in family businesses, that is, the commitment to training to promote family entrepreneurship and the continuity of the company.

The master's degree combines the development of skills that ensures the constancy of the Family Business, focusing on the importance of Value Creation and Management, methodologically applying the concept of Ownership developed by CEDEM, Centre for Entrepreneurial Dueñez (Ownership) and the experience of Euncet Business School in innovation and entrepreneurship issues.

Ownership is the exercise of leadership at the top of the organization, considered as an instance of governance above management. Whether as a successor, director, owner, director or manager, it is essential to be aware of the importance of detecting opportunities and anticipating the competition, adding value to each strategic move without losing sight of the horizon that will guide the company. 

Therefore, the virtual master's degree will enable you to participate in the most important decisions of growing companies, which focus on the management of strategic opportunities and risks and translate into the definition of the great moves of change to trigger the Creation of Value based on the benefits of innovation and entrepreneurship. In addition to this, the program is also oriented so that the owner is in sync at all times with the alignment of the entire organization.

The Executive Master's Degree in Innovation and Entrepreneurship in the Family Business combines the two main Euncet Business School postgraduate courses: Postgraduate in Value Management in Family Business and Postgraduate degree in Innovation and Entrepreneurship. The alliance between CEDEM and Euncet Business School makes this master's degree an action-oriented program, with a personalized Coaching system that accompanies participants to apply what they have learned from the first session.

CEDEM, Centre for Entrepreneurial Ownership, is an organization specialized in wealth generation. Decades of work with businesspeople and leaders from the Western Hemisphere have been synthesized in a methodology dedicated to identifying the value-creating power of their organizations and multiplying it and promoting institutionalization and innovation in family businesses. 

This master's degree is designed for all those who wish to be part of this select group of businesspeople and professionals who want to integrate into the work, into the responsibilities of the Owner's Role and into the importance of promoting the training of the successor in family businesses so as not to lose the essence of the business while adapting to new eras without losing its competitive advantage. 



The main objectives of the online master's degree are:

  • Training as a leader capable of managing your “area of responsibility” as if you were the owner and the life of the company depended on you.
  • The understanding of a family business's governance system and its dynamics around the creation of wealth and the construction of harmony among its members.
  • The development of the ability to evaluate, choose and manage opportunities for innovation and entrepreneurship.
  • Exercise in the design and implementation of projects that trigger value in your area of responsibility or in the company as a whole.
Master's Degree in Innovation and Entrepreneurship in the Family Business

Master's Degree in Innovation and Entrepreneurship in the Family Business from Universitat Politècnica de Catalunya (UPC)

Executive Online Master's Degree in Innovation and Entrepreneurship in the Family Business from Euncet Business School




Master's Degree in Innovation and Entrepreneurship in the Family Business from Universitat Politècnica de Catalunya

Next call:

27 September 2024







Credit unit fee:

360 € / credit


21.600 â‚¬



The Executive Master's Degree in Ownership and Value Creation is aimed at people linked to or interested in exercising the Owner Role. Thus, the program focuses both on entrepreneurs who are founders or leaders of family businesses, as well as successors or members of business families who want to be trained to manage the economic value of their businesses. It can also be taken by executives who participate in the strategic decisions of their organization, professional managers of financial institutions with business decision-making power, members of Executive Boards or Boards of Directors of Family Businesses, as well as managers and branch directors who want to increase growth of their unit.



Construction/real estate
Logistics Services

Company position


Median age

37 years old



The Executive Master's Degree in Innovation and Entrepreneurship in the Family Business offered in partnership with Euncet Business School and CEDEM, Centre for Business Dueñez (Ownership), prepares participants to exercise or help to exercise the Owner Role more effectively.

In order to exercise this role, in addition to a series of knowledge, skills and attitudes, a mental posture that promotes the best and is oriented towards revamping all processes of Generation, Multiplication and Value Capture is required. The master's degree develops these fundamental skills regarding business activities.

Why study an Executive Master's Degree at Euncet?

  • Leadership
    Understanding of the role of corporate governance, its structures, leadership and the personal role to develop in the exercise of Business Dueñez (Ownership) (Owner Role).

  • Professional growth
    Our postgraduate and master's degrees will help you develop skills and competencies to boost your professional success.

  • Relevance
    Diagnosis and evaluation of opportunities for change. Focus on the big growth-triggering plays.

  • Projects
    Selection and implementation of Value Trigger Projects in their area of responsibility. 

  • Lecturers with business experience
    Consultants and entrepreneurs with successful careers in countless companies.

  • Pragmatism
    The entire program is oriented towards the practical application of learning, promoting the implementation of innovation and entrepreneurship projects.



The Executive Master's Degree in Innovation and Entrepreneurship in the Family Business from Euncet Business School and CEDEM , Centre for Business Dueñez (Ownership), is made up of different modular programs that allow you to obtain a master's degree from the sum of two postgraduate degrees. With the addition of the postgraduate degree in Value Management in Family Businesses and the postgraduate degree in Innovation and Entrepreneurship you will be able to obtain the Executive Master's Degree in Innovation and Entrepreneurship in the Family Business.

Thanks to the modular training offered by the Euncet Business School, you will be able to take the various postgraduate courses in a flexible way, adapting them to your needs and to the moment in which you find yourself professionally. Complete your studies and expand your networking with other professionals in the sector.

The program focuses on the areas of value creation and management, including finance, governance, strategy, innovation, entrepreneurship, and managerial and organizational skills. The program focuses on providing owners, directors, managers and board members with leadership positions the tools to incorporate the concept of Dueñez (ownership), creation and preservation of value from a more systematic and practical approach.

At Euncet Business School, we offer you practical and advanced content, connected to current affairs. We provide you with critical and different thinking, as well as a global and international vision.

Study Plan for the Master's Degree in Innovation in the Family Business

Value Creation Strategies

  • Know and understand the principles, models and tools that correspond to the good exercise of Ownership and Value Management.
  • Differentiate the tasks that correspond to the Owner and the Manager.
  • Develop the ability to identify relevant areas of opportunity in the field of Value Creation.
  • Learn how to choose strategic areas of opportunity and how to turn them into Value- Triggering Projects
  • To become aware of the temporality of every business model and that the fundamental task of the owner's role is to maintain the Value Creation logic of its business formulas.
  • To understand the challenge of internationalization as a strategic option.


  • Corporate governance and value management
  • Principles of value management
  • Value creation model
  • Value management method
  • Internationalization
  • Redesigning the business formula

Teaching guide 

Competitive Focus and Value Generation

  • Understand and review the fertility of current and potential markets and uncover opportunities for concentration and segment abandonment.
  • Analyse the competitive position of the business in each of its product-market combinations and seek ways for differentiation and leadership.
  • Understand how to measure and evaluate the positioning of the company, its products and brands, and explore ways to strengthen the identity and power of its image.


  • Market Fertilisation.
  • Paths to differentiation. 
  • Competitive Positioning.
  • Competitive Strategy.

Teaching guide 

Organisational Synergy and Value Multiplication

  • Learn to share with our team a common growth project. Understand the process to create a long, medium and short term vision together with key people and to communicate that vision to the rest of the organisation, awakening in them the commitment to make it real.
  • Understand how to generate a Governance Formula that ensures the management capacity required for the implementation of strategic projects and that evolves to respond to each stage of the organisation's growth. 
  • Analyse the design and management of the mechanisms of Assets Engineering that facilitate the control of the exercise of the role of owner by those who have the talent to do so. 
  • Study in depth the two main ways of multiplication: internal synergy and external synergy. 


  • Attachment
  • Governance Formula.
  • Ownership Formula.
  • External Synergy.

Teaching guide

Strategic Alignment and Value Capture

  • Analyse the implications of the alignment process on the company's growth project.
  • Identify ways to redirect the organisation's resources towards the value creation strategy and trigger operational performance.
  • Identify and adapt the organisation's indicators and monitoring and information systems to the aspects of the Value Creation Strategy. 


  • Alignment of the Organisation.
  • Resource Alignment.
  • Information Alignment.

Teaching guide 

Shared Ownership in Family Business

  • Recognise Ownership as the highest sphere of power within the organisation, and as the area where it is crucial that the owning family learns to manage it collegially.
  • Realise that Value Management, the fundamental task of Ownership, can be shared at the top of the family business. Family members have to choose who are their most talented members to do it and they have to learn to manage it as a team. 
  • Review the structures and leadership of the governance system in the family business and detect its conditions for optimisation. 
  • Understand the paths underlying the institutionalisation process of family businesses.


  • Introduction to Shared Ownership.
  • Ownership leadership
  • Succession
  • Harmony and value management in shared ownership
  • Governance and leadership.
  • Institutionalisation of Shared Ownership.

Teaching guide

Value Finance

  • Understand the basic components of operational finance: cash flow, financial structure and operation, financial structure and operations.
  • Know the financial impact of your company's decisions and value propositions.
  • Facilitate the migration of the participants' culture: from operators to value managers.


  • Operational finance
  • Value Finance

Teaching guide

Transformation in the digital era

  • Know and understand the operation of the main exponential technologies.
  • Understand the impact of exponential technologies on the competitiveness of the companies
  • Reflect on the main changes and disruptions generated by the digital revolution in the different industries.
  • To understand the new possibilities of competing and interacting generated by the digital transformation.


  • Exponential Technologies
  • Digital Transformation

Teaching guide

Competitiveness in a world of disruption

  • Understand the difference between innovating (process) and generating an innovation (outcome).
  • Understand the levels and types of innovation.
  • Know the characteristics that a company must have in order to adapt and even advance to the change.
  • Learn to analyze the different types of changes and their potential impact on the company.
  • To explore tools and methodologies for identifying trends and changes in the customer and user behavior.
  • Learn to apply tools to represent the business model.


  • Introduction to business innovation
  • Competitive enterprise

Teaching guide

Agile project management

  • Understand the agile culture and philosophy.
  • Understand predictive and adaptive methodologies to manage projects.
  • Capture and implement the most appropriate method according to the type of project and context (waterfall, agile or hybrid)
  • Deepen in the most relevant frameworks of adaptive (agile) methodologies: SCRUM, KANBAN and LEAN.
  • Understand the difference between classic management by objectives versus the Objectives and Key Results (OKR) method. 
  • Know how to create and implement effective OKRs in any organization.


  • Introduction to project management
  • Agile (adaptive) methodologies
  • OKR Methodology

Teaching guide

Value creation through innovation

  • Understand the importance and discover how to design, build and maintain a culture that fosters innovation and intrapreneurship. 
  • Understand the 2 major spaces in the process of innovating: the challenge/problem space and the solution space.
  • Master specific tools for each of the spaces (challenge/problem and solution).
  • Learn to use some of the tools through the application of Design Thinking.


  • Intrapreneurial culture
  • Challenge/problem space
  • Solution space

Teaching guide

Collaboration with the ecosystem

  • Understand the importance of collaborating with the different actors in the ecosystem.
  • Become familiar with the different actors and possible ways to collaborate with them.
  • Discover why and how to collaborate with startups and other entrepreneurial initiatives.
  • Explore how to incorporate Growth Hacking methodology to generate rapid growth for the company, with the least amount of time, money and effort.


  • Collaboration with the ecosystem
  • Go to market: Growth hacking

Teaching guide 

Calendars and schedules

Executive Master's Degree in Innovation and Entrepreneurship in the Family Business

Class schedule:

•    Barcelona: Friday 4:00 p.m. - 8:00 p.m.
•    Mexico: Friday 9:00 a.m. - 1:00 p.m.


2024-25 Academic Year


Faculty of Executive Master's Degree in Innovation in the Family Business


  • Carlos Dumois Núñez
  • Director of the Master's Degree in Innovation and Entrepreneurship in Family Businesses
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  • Enric Bayó
  • Co-director of the Master's Degree in Innovation and Entrepreneurship in Family Businesses
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  • Lorena Espinoza
  • Coordinator of the Master's Degree in Innovation and Entrepreneurship in Family Businesses.
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  • Dra. Jessica Lingan Azañedo
  • Director of Executive Education
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  • Milena Perozo
  • Academic coordinator of Executive Education
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  • Olga Villa
  • Academic manager of executive education
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  • Dr. Eduardo Martínez
  • Email
  • Luis Miguel Álvarez
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  • Jordi Arrufí Hernández
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  • Elías Adam Bitar
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  • Anita Bodnar
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  • Eduardo Caccia
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  • Carlos Dumois López
  • Guillermo Estrada Carrancá
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  • Livia Fioretti
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  • Carles Gómara
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  • Guillermo Gutíerrez Ramírez
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  • Ubaldo Hervás
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  • Nicolas LeBlanc
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  • Eva López Doval
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  • Horacio Marchand Flores
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  • Héctor Martínez Reding
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  • Marc Milian i Rueda
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  • Patricio Morales Sada
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  • Alfonso Orozco Martínez
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  • Alfonso Pompa Padilla
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  • Anna Ripoll
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  • María Luisa Velasco Bautista
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  • Roberto Becerra Rodriguez
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  • Galia Marusia Gil Camacho
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  • Dunia Guzmán
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Methodology & Coaching

Methodology details

We are aware that learning is much more effective when the student interacts in the teaching process, which is why we have integrated an effective methodology for the transformation of companies aimed at maximizing value. All this, thanks to a teaching team with extensive experience in management positions in family businesses and in the administration of value generation, multiplication and capture processes.

The Executive Master's Degree in Innovation and Entrepreneurship in the Family Business from Euncet Business School is conceived of to be given virtually. The participants in this master's degree will have total flexibility for their training. Didactic contents can be followed by online streaming, according to the schedule marked depending on corresponding time zones.


During the program, each participant works with their coach, with their Advisory Council (four or five participants in each Council) in the following activities:

  • Synchronous online sessions.
  • Study of practical cases.
  • Discussion of experiential cases with businesspeople.
  • Individual and group coaching sessions.
  • Value Trigger Plays of your own company.
  • Short research projects to define your own position on business issues.
  • Solving specific business challenges.
  • Value Creation Project in your company

Coaching methodology

The methodology of the Online Postgraduate Course in Value Management in Family Businesses, one of the two postgraduate courses that make up the Executive Master's Degree in Innovation and Entrepreneurship in the Family Business, is based on a program designed to provide the student with personalised coaching throughout the academic year. Euncet Business School and CEDEM provides monitoring and feedback on individual and teamwork, which will allow its members to achieve the objectives set at the beginning of the course, achieving success with their family businesses or growing companies.

The CEDEM coaching team, the Centre for Entrepreneurial Dueñez (Ownership), has as its maxim to motivate to be proactive and to take action with agility. CEDEM experts will accompany participants during their learning and will provide them with the necessary tools to find and choose their best opportunities for action in the company.

The assigned coach will give you feedback so that your contribution to the team is productive and will channel your concerns to the program coordinators.

Academic Week in Barcelona

Master's Degree Academic Week in Innovation in the Family Business

2023-24 Academic Year

The academic weeks are a series of academic sessions that take place in person at the University of Miami, in Florida and at Euncet Business School, in Barcelona.

Attendees must travel to Barcelona (Spain) to complete their training. These activities aim to enhance multicultural synergies by breaking down the distance barriers that live online training can entail. It is a great opportunity to value what has been learned by networking between students and the teaching team and interacting with entrepreneurs during visits to their businesses:

  • GLOBAL STRATEFIC LEADERSHIP. Academic week at the University of Miami, in Florida. From April 22 to April 26, 2024.
  • INNOVATION IN THE DNA OF THE FAMILY BUSINESS. Academic week at Euncet Business School, in Barcelona .From September 16 to September 20, 2024

Master's Thesis

Master's Thesis

  • Demonstrate in a single document the application of the methodology, as well as the skills developed and knowledge acquired throughout the master's degree.
  • To have, at the end of the master's degree, a portfolio with all the tasks, projects and challenges applied to each student's company.

Teaching guide