Double Bachelor's Degree in Business, Innovation and Technology + Marketing, Innovation and Technology

Details of the Double Bachelor's Degree in Business and Marketing Program

Start: September 2025

Duration: 5 years

Modality On-Site: 9:30 a.m. to 1:30 p.m.

Campus: Terrassa and Barcelona 22@

Language: Catalan, Spanish, English

Credits: 336 ECTS

In an ever-changing business world, the digital revolution and new technologies have radically transformed the way we live and work. Faced with this challenge, the labor market is looking for versatile professionals capable of adapting to a global, dynamic and competitive environment marked by technological disruptions.
 

The Double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology at Euncet Business School is the perfect combination for students to acquire an international, transversal and unique perspective that will enable them to lead in the administration and management of companies using the potential of innovation and technology.
 

Marketing is no longer just an addition to the strategic plan, but a fundamental pillar for the success of any product or service. The degree in Marketing, Innovation and Technology trains students for crucial roles in digital marketing, from Product Manager to Director of Digital Communication.

At the same time, the degree in Business, Innovation and Technology merges business management with technology, offering students a managerial approach and the ability to make strategic decisions in a world driven by technological innovation. 
 

The convergence between marketing and business with technology is fundamental in the era of data and artificial intelligence. Euncet Business School students acquire new knowledge and skills that enable them to anticipate opportunities and manage projects in complex and changing business environments, whether in public or private administration.
 

In addition, our educational approach fosters international experience, preparing tomorrow's leaders to operate in a global context. The double degree in Marketing, Business, Innovation and Technology offers students the opportunity to develop effective marketing strategies at an international level and equips them with the skills necessary for strategic leadership and management of organizations.

 

Graduate in Business, Innovation and Technology by the Universitat Politècnica de Catalunya (UPC)
Graduate in Marketing, Innovation and Technology by the Universitat Politècnica de Catalunya (UPC)

Knowledge branch:

Social and Legal Sciences

New entry spots:

Campus Terrassa

35 places

Campus Barcelona 22@  

35 places

Pre-registration codes Double bachelor's degree:

Campus Terrassa

31130

Campus Barcelona 22@  

31129

Cut-off mark 1 course PAU/CFGS 2021:

5,000

Credit unit fee:

120 € (On-site)

First academic year fee:

7.200 € (On-site)

PROGRAM

The curriculum of the Double Degree in Business, Innovation and Technology + Marketing, Innovation and Technology at Euncet Business School is designed to provide students with a solid foundation in two key areas such as Business Administration and Management (MBA) and Marketing, while integrating the key concepts of innovation and technology. This curriculum is comprised of a wide variety of subjects that allow students to acquire knowledge and skills crucial to today's business world.


Students will be trained in business fundamentals with which they will establish the foundations of business administration, including accounting, finance, human resources and business strategy; strategic marketing (which will allow them to learn how to develop effective strategies to meet customer needs and compete in the market), marketing plan with different promotion strategies, inbound marketing, email marketing, etc.


This curriculum is also designed to train highly skilled and versatile professionals, capable of leading in a constantly evolving business world and adapting to the demands of the digital era. With the combination of theory and practice, this dual degree will provide the tools and skills necessary to excel in the competitive world of business and marketing.

Distribution of credits

The study plan of this double degree is the union between the Degree in Business Administration and Management and the Degree in Marketing and Digital Communication. In five years, you will be able to obtain two university degrees that will provide you with a holistic vision of a company's operation, turning you into one of the most complete and qualified profiles in the business and digital marketing field.

Below, you will find the study plan of one of the most requested careers by companies with the greatest professional opportunities and with double employability. 

Distribution of credits:

Subject typeECTS
Compulsory (FO)312
Bachelor's Thesis (TFG)24
Total336

Annexes study plan Double Bachelor's Degree 

VALIDATIONS OF CFGS CREDITS

FIRST SEMESTER 
CoursesType
Mathematical Tools for Business ManagementFB
Digital Productivity ToolsFB
Fundamentals of Business ManagementFB
Impact of the Social, Cultural and Political Environment on BusinessFB
Self-knowledge and Professional DevelopmentFB
SECOND SEMESTER 
CoursesType
Fundamentals of DataFB
Customer-Centric MarketingFB
Innovation and Business Sustainability FB
Impact of Technologies on BusinessFB
Oral and Written CommunicationFB
FIRST SEMESTER 
CoursesType
Data Analysis and VisualizationFB
Data Management FB
Leadership and Team DevelopmentFB
Impact of the Economic Environment and Legal Framework on the Company FB
Digital Communication ToolsFB
SECOND SEMESTER 
CoursesType
Financial AccountingFB
Introduction to FinanceFB
Business LawFB
Economic Analysis applied to BusinessFB
Business Strategy and ManagementFB
Consumer BehaviorFB
FIRST SEMESTER 
CoursesType
People ManagementFB
Digital Marketing and CommunicationFB
Business TaxationFB
Analytical Accounting and Management ControlFB
Financial Statement AnalysisFB
Brand Management

FB

SECOND SEMESTER 
CoursesType
Sales and Commercial ManagementFB
Supply Chain & Operations ManagementFB
Markets and Financial Instruments IFB
Treasury Management FB
Corporate FinanceFB
Fundamentals of Marketing Data AnalyticsFB
FIRST SEMESTER 
CoursesType
People ManagementFB
Digital Marketing and CommunicationFB
Business TaxationFB
Analytical Accounting and Management ControlFB
Financial Statement AnalysisFB
Brand Management

FB

SECOND SEMESTER 
CoursesType
Sales and Commercial ManagementFB
Supply Chain & Operations ManagementFB
Markets and Financial Instruments IFB
Treasury Management FB
Corporate FinanceFB
Fundamentals of Marketing Data AnalyticsFB
FIRST SEMESTER 
CoursesType
People ManagementFB
Digital Marketing and CommunicationFB
Business TaxationFB
Entrepreneurship Project IFB
Innovative Business ModelsFB
Brand Management

FB

SECOND SEMESTER 
CoursesType
Sales and Commercial ManagementFB
Supply Chain & Operations ManagementFB
Entrepreneurship Project IIFB
Agile Methodologies for EntrepreneurshipFB
Types of Innovation and EntrepreneurshipFB
Fundamentals of Marketing Data AnalyticsFB
FIRST SEMESTER 
CoursesType
People ManagementFB
Digital Marketing and CommunicationFB
Business TaxationFB
Entrepreneurship Project IFB
Innovative Business ModelsFB
Brand Management

FB

SECOND SEMESTER 
CoursesType
Sales and Commercial ManagementFB
Supply Chain & Operations ManagementFB
Entrepreneurship Project IIFB
Agile Methodologies for EntrepreneurshipFB
Types of Innovation and EntrepreneurshipFB
Fundamentals of Marketing Data AnalyticsFB
FIRST SEMESTER 
CoursesType
People ManagementFB
Digital Marketing and CommunicationFB
Business TaxationFB
Market ResearchFB
Data Warehousing and ModellingFB
Brand Management

FB

SECOND SEMESTER 
CoursesType
Sales and Commercial ManagementFB
Supply Chain & Operations ManagementFB
Programming Applied to Data AnalysisFB
Data MiningFB
Temporal Data AnalysisFB
Fundamentals of Marketing Data AnalyticsFB
FIRST SEMESTER 
CoursesType
International FinanceFB
Markets and Financial Instruments IIFB
Financial Planning and ManagementFB
Technology and Innovation in FinanceFB
Company ValuationFB
Strategic Advertising Planning

FB

SECOND SEMESTER 
CoursesType
Market ResearchFB
Innovation and Development of Products and ServicesFB
E-Commerce and Omnichannel ManagementFB
Customer Management and Loyalty StrategiesFB
TFG FB
FIRST SEMESTER 
CoursesType
International FinanceFB
Markets and Financial Instruments IIFB
Financial Planning and ManagementFB
Technology and Innovation in FinanceFB
Company ValuationFB
Data Collection and Processing in Marketing

FB

SECOND SEMESTER 
CoursesType
Market ResearchFB
Innovation and Development of Products and ServicesFB
E-Commerce and Omnichannel ManagementFB
Customer Management and Loyalty StrategiesFB
Annual Business TFGFB
FIRST SEMESTER 
CoursesType
Financing, Taxation and Grants for EntrepreneurshipFB
Business Opportunities with AIFB
Scalability and InternationalisationFB
Startups and Technology-Based CompaniesFB
Entrepreneurship and Innovation EcosystemsFB
Strategic Advertising Planning

FB

SECOND SEMESTER 
COURSESType
Market ResearchFB
Innovation and Development of Products and ServicesFB
E-Commerce and Omnichannel ManagementFB
Customer Management and Loyalty StrategiesFB
Annual Business TFGFB
FIRST SEMESTER 
CoursesType
Financing, Taxation and Grants for EntrepreneurshipFB
Business Opportunities with AIFB
Scalability and InternationalisationFB
Startups and Technology-Based CompaniesFB
Entrepreneurship and Innovation EcosystemsFB
Data Collection and Processing in Marketing

FB

SECOND SEMESTER 
CoursesType
Market ResearchFB
Innovation and Development of Products and ServicesFB
E-Commerce and Omnichannel ManagementFB
Customer Management and Loyalty StrategiesFB
Annual Business TFGFB
FIRST SEMESTER 
CoursesType
Artificial IntelligenceFB
Predictive AnalyticsFB
Visualisation and ReportingFB
Business Scenario SimulationFB
Business Analytics ProjectsFB
Strategic Advertising Planning

FB

SECOND SEMESTER 
CoursesType
Strategic MarketingFB
Innovation and Development of Products and ServicesFB
E-Commerce and Omnichannel ManagementFB
Customer Management and Loyalty StrategiesFB
Annual Business TFGFB
FIRST SEMESTER 
CoursesType
Technological Trends in AdvertisingFB
Creativity and Advertising ProjectsFB
Advertising Metrics and AnalyticsFB
AI Applied to AdvertisingFB
Digital and Audiovisual ProductionFB
Advertising Agencies

FB

SECOND SEMESTER 
CoursesType
Advertising CampaignsFB
Media and Communication PlatformsFB
Advertising and Social NetworksFB
Annual Marketing TFGFB
FIRST SEMESTER 
CoursesType
Predictive Analytics and Data MiningFB
Digital Marketing Metrics and AnalyticsFB
Marketing Mix Metrics and AnalysisFB
Artificial Intelligence Applied to MarketingFB
Marketing Visualisation and ReportingFB
Marketing Analytics Projects

FB

SECOND SEMESTER 
CoursesType
Analytical Models in MarketingFB
Customer Metrics and AnalysisFB
Market Trend Analysis and MetricsFB
TFG Annual MarketingFB
FIRST SEMESTER 
CoursesTipo
Technological Trends in AdvertisingFB
Digital and Audiovisual ProductionFB
Creativity and Advertising ProjectsFB
Advertising Metrics and AnalyticsFB
AI Applied to AdvertisingFB
Advertising Agencies

FB

SECOND SEMESTER 
CoursesType
Advertising CampaignsFB
Media and Communication PlatformsFB
Advertising and Social NetworksFB
Annual Marketing TFGFB
FIRST SEMESTER 
CoursesType
Predictive Analytics and Data MiningFB
Digital Marketing Metrics and AnalyticsFB
Marketing Mix Metrics and AnalysisFB
Artificial Intelligence Applied to MarketingFB
Marketing Visualisation and ReportingFB
Marketing Analytics Projects

FB

SECOND SEMESTER 
CoursesType
Analytical Models in MarketingFB
Customer Metrics and AnalysisFB
Market Trend Analysis and MetricsFB
Annual Marketing TFGFB
FIRST SEMESTER 
CoursesType
Technological Trends in AdvertisingFB
Digital and Audiovisual Production

FB

Creativity and Advertising ProjectsFB
Advertising Metrics and AnalyticsFB
AI Applied to AdvertisingFB
Advertising Agencies

FB

SECOND SEMESTER 
CoursesType
Advertising CampaignsFB
Media and Communication PlatformsFB
Advertising and Social NetworksFB
Annual Marketing TFGFB

Majors of the Double Bachelor's Degree in Business and Marketing

The Double Bachelor's Degree in Business and Marketing: Innovation and Technology is distinguished by its unique specialisation system, which allows students to customise their academic experience by selecting one major from the Bachelor's Degree in Business, Innovation and Technology and another from the Bachelor's Degree in Marketing, Innovation and Technology. In this way, students can tailor their education to their interests and career goals, having a competitive edge in a constantly evolving job market.

  • Major in Business Analytics + Advertising: the objective of the major in Business Analytics and Advertising is to provide students with a strategic vision of the business to enable them to make decisions through a preliminary study of the competition and the market. It also seeks to train students to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
  • Major in Entrepreneurship + Marketing Analytics: the major in Entrepreneurship and Marketing Analytics provides the knowledge and tools necessary for the creation and management of new innovative companies, identifying market opportunities and developing creative solutions. It also trains students to collect and analyse marketing data, design research studies and make strategic marketing decisions.  
  • Major in Entrepreneurship + Advertising: the major in Entrepreneurship and Advertising provides the knowledge and tools necessary for the creation and management of new innovative companies, identifying market opportunities and developing creative solutions. It enables the student to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation.
  • Major in Finance + Marketing Analytics: the Finance and Marketing Analytics major delves into accounting and financial aspects of companies of various sizes and sectors. It also enables students to collect and analyse marketing data, design research studies and make strategic marketing decisions.
  • Major in Finance + Advertising: The Finance and Advertising major delves into accounting and financial aspects in companies of various sizes and sectors. At the same time, it trains students to conceive, design and develop advertising campaigns in various media and formats, providing creativity and innovation. 

SCHEDULE

Degree in Business + Marketing, Innovation and Technology

Campus Terrassa

First Semester

Schedules and Exams - Classroom

Second Semester

Schedules and Exams - Classroom

Campus Barcelona 22@

First Semester

Schedules and Exams - Classroom

Second Semester

Schedules and Exams - Classroom
 

DFP REGULATIONS FOR DOUBLE BACHELOR'S DEGREE IN BUSINESS, INNOVATION AND TECHNOLOGY + MARKETING, INNOVATION AND TECHNOLOGY

Bachelor's Thesis (TFG) will be evaluated based on the information obtained by the professor during the mentoring and through the presentation and defense of the work before a tribunal. For the evaluation of the TFG, the TFG Committee will appoint a Tribunal that will be formed by three people: the president, the secretary and the member. 


The secretary of the Tribunal will be the director of the TFG. Specifically, the evaluation panel will evaluate the following aspects: the correlation between the proposal and the result, the consolidation of knowledge, the multidisciplinary integration, the contribution of new knowledge, the quality of the report and the quality of the oral and audiovisual presentation.  

TFG Regulations for the Double Bachelor's Degree in Business and Marketing: Innovation and Technology

MANAGEMENT

Director of the university center
Director of the Double Degree Program in Business and Marketing, Innovation and Technology
Coordinator of the Double Degree in Business and Marketing, Innovation and Technology
Academic tutor of the Double Degree in Business and Marketing, Innovation and Technology.

LECTURERS

Career opportunities for the Double Degree in Business and Marketing, Innovation and Technology

Studying a double degree in Business, Innovation and Technology and Marketing, Innovation and Technology provides students with twice as many job opportunities:

Degree in Business, Innovation and Technology:

  • General Manager
  • Entrepreneur
  • Financial Director
  • Project Manager
  • Financial analyst or consultant
  • International Expansion Director
  • Business Consultant
  • Data Analyst
  • Business analyst
  • Marketing, HR, Communication and Sales Department Manager
  • Business Intelligence Director

Degree in Marketing, Innovation and Technology:

  • Marketing Manager
  • Digital Manager
  • Advertising Manager
  • Digital Analyst
  • Socia Media Strategist
  • Content Manager
  • Advertising Creative
  • Account Manager
  • Marketing Business Intelligence Manager
  • Market Analysis Specialist
  • Marketing Automation Specialist
  • Media Planning Manager
  • Brand o Product Manager
  • Marketing Data Analyst

Why study the double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology?

  • We prepare qualified professionals with a comprehensive vision of the company and a special focus on marketing, innovation and technology to help companies adapt to a highly dynamic environment due to the digital revolution.
  • We offer you a solid academic training, with a practical and professional orientation.
  • We train experts with a high demand in the labor market and with a highly competitive curriculum thanks to the double degree in these two areas.
  • We work in the development of multidisciplinary profiles and resolute, motivated and agile decision makers, important requirements in the digital environment and essential in the professional fields of Marketing and Business.
  • You will be able to carry out academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
  • It offers multiple career options in the Marketing area: Digital Marketing Manager, Digital Communication Manager, Content Manager, Social Media Manager...
  • The training model is dynamic and experiential: seminars, masterclasses, workshops, business simulators and tutorials.
  • By understanding how innovation and technology impact organizations, you will be prepared to lead and adapt to change in any business or marketing agency.
  • Obtain the double degree in only 5 years and specialize your profile thanks to the different mentions offered by each course.
Xevi Vidal

Xevi Vidal

Bachelor’s Degrees Advisor

If you have any questions or queries, I will be happy to help you.
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