935 476 066
680 582 321Details of the Master in Marketing
Start: 19 October 2026
Duration: 9 months
Schedule: Tuesday to Thursday from 4 p.m. to 8 p.m. (Face-to-face)
Schedule: Tuesday to Thursday from 5 p.m. to 8 p.m. (Blended learning (on-site flexible))
The Master's Degree in Applied Marketing Technologies from Euncet Business School is designed to train professionals to lead marketing in an organisation from a global perspective, focusing on the relevance and impact that new technologies applied to marketing have on business leadership and management.
With the constantly evolving technological landscape, marketers can be overwhelmed by the diversity of options. This Master's Degree in Marketing allows them to establish selection criteria, compare, and implement the most appropriate processes and technologies for their companies.
Master's Degree in Marketing Technologies from the Universitat Politècnica de Catalunya (UPC)
Master in Marketing Technologies from Euncet Business School
Academic Information
Master's degree in Marketing Technologies from the Universitat Politècnica de Catalunya
Knowledge area:
Social and legal sciences
Next call:
19 October 2026
End:
July 2027
Teaching hours:
315 teaching hours
Credits:
60 ECTS
New intake places:
50 places (Face-to-face)
50 places (Blended learning (on-site flexible))
Duration:
1 academic year
Language:
Spanish / English
Price:
€13,200
Objectives of the Master's Degree in Marketing
The Master's in Applied Marketing Technologies trains professionals to integrate emerging and established technologies into marketing strategies, enhancing decision-making and customer experience. With a hands-on approach based on real projects, it builds strategic and leadership skills to successfully drive digital transformation in marketing environments.
Methodology of the Master's in Marketing
The learning process at Euncet Business School - UPC combines a set of methodologies that allow the participant to achieve in a practical and innovative way the skills specific to the professional profile established in the Master's degree and in the digital context.
- Practical approach: Brief and focused content is provided that facilitate the absorption and immediate application of knowledge in real projects, which supports the objectives of providing a practical approach and developing effective communication skills between marketing professionals and technologists.
- Adaptability and continuous development: The objectives of fostering the ability to adapt and promoting a proactive attitude towards continuous training are aligned.
- Technological knowledge: Short audiovisual materials can cover key aspects of emerging and established technologies in marketing, allowing students to recognise and apply these technologies in practical contexts.
- Learning based on simulators and games: A form of practical teaching in which students acquire knowledge and skills through interaction in a simulated environment or a game, which improves motivation and retention of information.
In summary, these methodological innovation strategies not only provide a modern and attractive educational approach, but also reinforce the practical and technological approach of the master's degree, preparing students to face the real challenges of the field of digital and technological marketing.
Admission Requirements
To apply for the Euncet Business School master's degrees, students must have a university degree and present a letter of motivation that they will send together with a photocopy of their passport or DNI, Curriculum Vitae and Transcript of qualifications.
Our academic committee, chaired by the director of the master's degree, will evaluate the profile and decide on the application.
In Admissions, the information regarding the requirements to access the Master's Degree in Marketing Management is expanded upon.
Study Plan
Master's Program in Marketing and Applied Technologies
Credit Distribution
The Master's Degree in Applied Marketing Technologies curriculum is structured in two four-month periods. Each of them develops the skills and abilities necessary to consolidate your professional career in the field of marketing and communication management and also allows you to acquire advanced knowledge in digital marketing and e-commerce to successfully address the digital economy.
To obtain the Master's Degree in Applied Marketing Technologies, the following subjects must be taken:
| Subject type | ECTS |
| Compulsory | 45 |
| Master's thesis | 15 |
| Total | 60 |
Supplemental courses
Students who enter with any of the degrees indicated in the “Recommended entry profile” will generally not be required to take supplemental training courses.
Other students who enter the master's degree program with a different profile must take additional training courses.
These supplemental courses will vary between 0 and 12 ECTS, depending on the admission qualification and the previous academic skills of the student reflected in their particular academic record. The number and content of the credits to be taken will be determined by the Master's Degree Academic Committee.
Specifically, the following training supplements have been defined:
- Fundamentals of Business Management, 6 ECTS.
- Fundamentals of Marketing and Applied Technology, 6 ECTS.
Subjects of the Master's Degree in Marketing
Master's Thesis
Regulations for the Master's Thesis in Applied Marketing Technologies
To obtain the title of Master's Degree in Marketing Technologies, the student must complete a Master's Thesis (TFM).
This thesis consists of the following tasks:
- Perform business analysis and diagnostics in order to establish the starting line for the design and activation of marketing plans.
- Solve real challenges of companies in activity.
- Present and defend marketing action proposals.
- Develop a final project that demonstrates effective gender perspective in marketing technologies strategies, tactics and tools.
It will be evaluated on the basis of the continuous evaluations made by the tutor during seven mentoring sessions. At the end of the mentoring period, the presentation and defense of the work is made before a tribunal formed by three people: the president, the secretary and the member. The tribunal scores and issues the final grade report.
For further details:
TFM Regulations of the Master's Degree in Technologies Applied to Marketing
Spanish Group
English Group
Academic Year
First Semester
Second Semester
Tutoring schedule
Academic year
- Tutoring schedule (25-26)
Research Grants
This call regulates the Research Grants 2026–2027, aimed at promoting applied research and the development of projects linked to the strategic areas of Euncet Business School.
The call is addressed to undergraduate students, alumni, and individuals linked to the institution who wish to develop a research project associated with an Official Master’s Degree during the 2026–2027 academic year.
For the purpose of submitting the scholarship application, in addition to the application form, the following documentation must be provided:
- Official academic transcript.
- Motivation letter.
- Curriculum vitae (CV).
- Research proposal (provisional title, objectives and thematic justification).
- Commitment to enrolment and academic progress in an Official Master’s Degree during the year 2026.
This document details the priority thematic areas, the participation requirements, the evaluation criteria, the application procedure, the established deadlines, as well as the rights and obligations of the beneficiaries.
Teaching Team
Master's Degree in Marketing Technologies from the Universitat Politècnica de Catalunya (UPC)
Career Opportunities
Master's Degree in Marketing Technologies
The Master's Degree in Applied Marketing Technologies prepares professionals to efficiently and agilely manage a wide variety of tools that help achieve marketing goals and objectives.
Master's students graduate with a profile prepared to fill various marketing positions in the current context of the digital economy. Both the holistic vision of strategic marketing and knowledge of all types of tools at the intersection of marketing and technology allow students to pursue the following career opportunities in the labor market:
- Marketing Manager
- Communication Manager
- Brand Manager
- Social Media Manager
- Data Analyst
- Digital Manager
Carla García
Master's Degree Graduate
"At Euncet Business School, I learned to integrate new technologies, such as artificial intelligence, into marketing strategies. I value the practical approach and the faculty’s strong commitment to student growth."
Why study a Master's Degree in Marketing Management at Euncet?
HOLISTIC VISION OF STRATEGIC MARKETING AND DIGITAL BUSINESS
Students have the opportunity to apply their knowledge in entrepreneurial projects.
LEARNING BASED ON DYNAMICS AND EXPERIENCES
Seminars, masterclasses, workshops and company visits.
PRESTIGIOUS PROFESSORS
Teachers with recognised academic and professional careers linked to the business world.
ACCESS TO THE DOCTORATE
Academic program with a mixed profile oriented towards both the application in professional practice and training for research.
Master's Degrees practical information
Other Euncet Master's Degrees
Frequently Asked Questions
Master's Degree in Marketing Technologies
If you already have training in marketing, graphic design or business administration and are looking to specialise, the Master in Applied Marketing Technologies is an excellent option. This university master's degree in marketing prepares you to master advanced tools such as artificial intelligence and machine learning, applying them to the creation of innovative marketing strategies.
This master's degree covers topics such as:
- Use of artificial intelligence and machine learning in marketing.
- Creation of marketing strategies based on technological advances.
- Optimization of the user experience through virtual assistants and data analysis.
- Market research using advanced algorithms.
This approach allows for the design of effective strategies that improve the user experience and maximize the impact of campaigns.
Yes, the program is designed for working professionals, offering flexible schedules and Blended learning (on-site flexible) options. This allows students to combine the master's degree with their work or academic activities.
The highest degree in marketing is a PhD in marketing. However, a Master's degree in marketing, such as this one, is the ideal stepping stone to an advanced level of specialization before undertaking a PhD.
One of the biggest challenges when studying marketing is keeping up with constant technological advances. Mastering tools like artificial intelligence, machine learning, and market research algorithms requires dedication and practice.
The program is designed to train professionals capable of applying marketing strategies in international markets. It includes the use of advanced tools such as virtual assistants and algorithms to analyze global trends, helping companies compete in a globalized environment.
The master's degree is aimed at:
- Graduates in marketing, business administration or related disciplines.
- Professionals interested in using technological advances to improve the user experience.
- Professionals interested in market research and strategies based on artificial intelligence.
This master's degree stands out for its technological and practical approach, training students to use marketing strategy tools. It also focuses on optimizing marketing campaigns through virtual tools and other advanced technologies.
Miriam Barón
Master's Degrees Advisor
