Master's Degree in Marketing

Details of the Master in Marketing

Start: 18/03/2025 or 16/10/2025

Duration: 8 months

Modality On-Site: Tuesday to Thursday from 4 p.m. to 8 p.m.

Modality Part-Time: Tuesday to Thursday from 5 p.m. to 8 p.m.

Campus: Barcelona Can Dragó

Language: Spanish, English

Credits: 60

The Master's Degree in Applied Marketing Technologies from Euncet Business School is designed to train professionals to lead marketing in an organization from a global perspective, focusing on the relevance and impact that new technologies applied to marketing have on business leadership and management.

With the constantly evolving technological landscape, marketers can be overwhelmed by the diversity of options. This Master's Degree in Marketing allows them to establish selection criteria, compare, and implement the most appropriate processes and technologies for their companies.

Academic Information

Master's degree in Marketing Technologies from the Universitat Politècnica de Catalunya

Knowledge area:

Social and legal sciences

Next call:

Second call | Academic year 24-25: 03/18/2025

First call | Academic year 25-26: 10/16/2025

End:

Second call | Academic year 24-25: 12/18/2025

First call | Academic year 25-26: 07/18/2026

Teaching hours:

225 teaching hours

Credits:

60 ECTS

New intake places:

50 places (On-site)

50 places (Blended learning)

Duration:

1 academic year

Language:

Spanish / English

Price:

€13,200

Methodology of the Master's in Marketing

The learning process at Euncet Business School - UPC combines a set of methodologies that allow the participant to achieve in a practical and innovative way the skills specific to the professional profile established in the Master's degree and in the digital context.

  • Practical approach: Brief and focused content is provided that facilitate the absorption and immediate application of knowledge in real projects, which supports the objectives of providing a practical approach and developing effective communication skills between marketing professionals and technologists.
  • Adaptability and continuous development: The objectives of fostering the ability to adapt and promoting a proactive attitude towards continuous training are aligned.
  • Technological knowledge: Short audiovisual materials can cover key aspects of emerging and established technologies in marketing, allowing students to recognize and apply these technologies in practical contexts.
  • Learning based on simulators and games: A form of practical teaching in which students acquire knowledge and skills through interaction in a simulated environment or a game, which improves motivation and retention of information.

In summary, these methodological innovation strategies not only provide a modern and attractive educational approach, but also reinforce the practical and technological approach of the master's degree, preparing students to face the real challenges of the field of digital and technological marketing.

Admission Requirements

To apply for the Euncet Business School master's degrees, students must have a university degree and present a letter of motivation that they will send together with a photocopy of their passport or DNI, Curriculum Vitae and Transcript of qualifications.

Our academic committee, chaired by the director of the master's degree, will evaluate the profile and decide on the application.

In Admissions, the information regarding the requirements to access the Master's Degree in Marketing Management is expanded upon.

Study Plan

Master's Program in Marketing and Applied Technologies

Credit Distribution

The Master's Degree in Applied Marketing Technologies curriculum is structured in two four-month periods. Each of them develops the skills and abilities necessary to consolidate your professional career in the field of marketing and communication management and also allows you to acquire advanced knowledge in digital marketing and e-commerce to successfully address the digital economy.

To obtain the Master's Degree in Applied Marketing Technologies, the following subjects must be taken:

Subject typeECTS
Compulsory 45
Master's thesis15
Total 60

Supplemental courses

Students who enter with any of the degrees indicated in the “Recommended entry profile” will generally not be required to take supplemental training courses.

Other students who enter the master's degree program with a different profile must take additional training courses.

These supplemental courses will vary between 0 and 30 ECTS, depending on the admission qualification and the previous academic skills of the student reflected in their particular academic record. The number and content of the credits to be taken will be determined by the Master's Degree Academic Committee.

Specifically, the following training supplements have been defined:

  • Fundamentals of Business Management, 6 ECTS.
  • Fundamentals of Marketing and Applied Technology, 6 ECTS.

 Download Master's Study Plan

Subjects of the Master's Degree in Marketing

FIRST QUARTER SUBJECTSECTS
Strategic Marketing and Technology (cast./eng.)8
Consumer, Purchasing Trends and Personalization (cast./eng.)5
Experience Creation (cast./eng.)5
E-Commerce (cast./eng.)4
Marketing Communication, media landscape and audiencesas (cast./eng.)5
Marketing Automation (cast./eng.)3
SECOND QUARTER SUBJECTSECTS
Digital Advertising and Social Media (cast./eng.)8
Hybrid Immersive Experiences (cast./eng.)3
Marketing Analytics (cast./eng.)4
Master’s Thesis (cast./eng.)15

Master's Thesis

Regulations for the Master's Thesis in Applied Marketing Technologies

To obtain the title of Master's Degree in Marketing Technologies, the student must complete a Master's Thesis (TFM).

This thesis consists of the following tasks:

  • Perform business analysis and diagnostics in order to establish the starting line for the design and activation of marketing plans.
  • Solve real challenges of companies in activity.
  • Present and defend marketing action proposals.
  • Develop a final project that demonstrates effective gender perspective in marketing technologies strategies, tactics and tools.

It will be evaluated on the basis of the continuous evaluations made by the tutor during seven mentoring sessions. At the end of the mentoring period, the presentation and defense of the work is made before a tribunal formed by three people: the president, the secretary and the member. The tribunal scores and issues the final grade report.

For further details:

TFM Regulations of the Master's Degree in Technologies Applied to Marketing

Download PDF

Contenido Salidas profesionales
Activado

First Call

Part-time mode | Spanish group 

On-site modality | English group

 

Second Call

Part-time mode | English group 

Call September 2024-25

SECOND SEMESTER 2024-25

Part-time mode | Spanish group 

On-site modality | English group

SECOND SEMESTER 2024-25

Part-time mode | Spanish group 

On-site modality | English group

Call March 2024-25

FIRST SEMESTER 2024-25

Part-Time Mode | English group

SECOND SEMESTER 2024-25 

Part-Time Mode | English group 

Teaching Team

Master's Degree in Financial Innovation and Fintech from the Universitat Politècnica de Catalunya (UPC)

Master’s Degree Director
Master's Degree Coordinator
Master's Degree Manager

Career Opportunities

Master's Degree in Marketing Technologies

The Master's Degree in Applied Marketing Technologies prepares professionals to efficiently and agilely manage a wide variety of tools that help achieve marketing goals and objectives.

Master's students graduate with a profile prepared to fill various marketing positions in the current context of the digital economy. Both the holistic vision of strategic marketing and knowledge of all types of tools at the intersection of marketing and technology allow students to pursue the following career opportunities in the labor market:

  • Marketing Manager
  • Communication Manager
  • Brand Manager
  • Social Media Manager
  • Data Analyst
  • Digital Manager

→ See Euncet's Employability data

Why study a  Master's Degree in Marketing Management at Euncet?

HOLISTIC VISION OF STRATEGIC MARKETING AND DIGITAL BUSINESS

Students have the opportunity to apply their knowledge in entrepreneurial projects.

LEARNING BASED ON DYNAMICS AND EXPERIENCES

Seminars, masterclasses, workshops and company visits.

PRESTIGIOUS PROFESSORS

Teachers with recognized academic and professional careers linked to the business world.

ACCESS TO THE DOCTORATE

Academic program with a mixed profile oriented towards both the application in professional practice and training for research.

Other Euncet Master's Degrees

Frequently Asked Questions

Master's Degree in Marketing Technologies

What master's degree can I do if I have studied marketing?

If you already have training in marketing, graphic design or business administration and are looking to specialise, the Master in Applied Marketing Technologies is an excellent option. This university master's degree in marketing prepares you to master advanced tools such as artificial intelligence and machine learning, applying them to the creation of innovative marketing strategies.

What is studied in the Master in Applied Technologies in Marketing?

This master's degree covers topics such as:

  • Use of artificial intelligence and machine learning in marketing.
  • Creation of marketing strategies based on technological advances.
  • Optimization of the user experience through virtual assistants and data analysis.
  • Market research using advanced algorithms.

This approach allows for the design of effective strategies that improve the user experience and maximize the impact of campaigns.

Can I combine this master's degree with work or online studies?

Yes, the program is designed for working professionals, offering flexible schedules and blended learning options. This allows students to combine the master's degree with their work or academic activities.

What is the highest degree you can get in marketing?

The highest degree in marketing is a PhD in marketing. However, a Master's degree in marketing, such as this one, is the ideal stepping stone to an advanced level of specialization before undertaking a PhD.

What is the most difficult thing about studying marketing?

One of the biggest challenges when studying marketing is keeping up with constant technological advances. Mastering tools like artificial intelligence, machine learning, and market research algorithms requires dedication and practice.

How does this master's degree prepare you for working in a global environment?

The program is designed to train professionals capable of applying marketing strategies in international markets. It includes the use of advanced tools such as virtual assistants and algorithms to analyze global trends, helping companies compete in a globalized environment.

What are the ideal profiles to study this degree?

The master's degree is aimed at:

  • Graduates in marketing, business administration or related disciplines.
  • Professionals interested in using technological advances to improve the user experience.
  • Professionals interested in market research and strategies based on artificial intelligence.
What makes this master's degree different from other marketing programs?

This master's degree stands out for its technological and practical approach, training students to use marketing strategy tools. It also focuses on optimizing marketing campaigns through virtual tools and other advanced technologies.

Elisabeth Bazán

Elisabeth Bazán

University Master's Degree Advisor

If you have any questions or queries, I will be happy to help you.
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