Master's Degree in Marketing
Program Details
Program Details
Academic Information
Methodology
Admission Requirements
Study Plan
Subjects
Teaching Team
Careers Opportunities
Calendars and Schedules
Calendar
Schedule
Details of the Master in Marketing
Start: 18/03/2025 or 16/10/2025
Duration: 8 months
Modality On-Site: Tuesday to Thursday from 4 p.m. to 8 p.m.
Modality Part-Time: Tuesday to Thursday from 5 p.m. to 8 p.m.
The Master's Degree in Applied Marketing Technologies from Euncet Business School is designed to train professionals to lead marketing in an organization from a global perspective, focusing on the relevance and impact that new technologies applied to marketing have on business leadership and management.
With the constantly evolving technological landscape, marketers can be overwhelmed by the diversity of options. This Master's Degree in Marketing allows them to establish selection criteria, compare, and implement the most appropriate processes and technologies for their companies.
Master's Degree in Marketing Technologies from the Universitat Politècnica de Catalunya (UPC)
Master in Marketing Technologies from Euncet Business School
Academic Information
Master's degree in Marketing Technologies from the Universitat Politècnica de Catalunya
Knowledge area:
Social and legal sciences
Next call:
Second call | Academic year 24-25: 03/18/2025
First call | Academic year 25-26: 10/16/2025
End:
Second call | Academic year 24-25: 12/18/2025
First call | Academic year 25-26: 07/18/2026
Teaching hours:
225 teaching hours
Credits:
60 ECTS
New intake places:
50 places (On-site)
50 places (Blended learning)
Duration:
1 academic year
Language:
Spanish / English
Price:
€13,200
Methodology of the Master's in Marketing
The learning process at Euncet Business School - UPC combines a set of methodologies that allow the participant to achieve in a practical and innovative way the skills specific to the professional profile established in the Master's degree and in the digital context.
- Practical approach: Brief and focused content is provided that facilitate the absorption and immediate application of knowledge in real projects, which supports the objectives of providing a practical approach and developing effective communication skills between marketing professionals and technologists.
- Adaptability and continuous development: The objectives of fostering the ability to adapt and promoting a proactive attitude towards continuous training are aligned.
- Technological knowledge: Short audiovisual materials can cover key aspects of emerging and established technologies in marketing, allowing students to recognize and apply these technologies in practical contexts.
- Learning based on simulators and games: A form of practical teaching in which students acquire knowledge and skills through interaction in a simulated environment or a game, which improves motivation and retention of information.
In summary, these methodological innovation strategies not only provide a modern and attractive educational approach, but also reinforce the practical and technological approach of the master's degree, preparing students to face the real challenges of the field of digital and technological marketing.
Admission Requirements
To apply for the Euncet Business School master's degrees, students must have a university degree and present a letter of motivation that they will send together with a photocopy of their passport or DNI, Curriculum Vitae and Transcript of qualifications.
Our academic committee, chaired by the director of the master's degree, will evaluate the profile and decide on the application.
In Admissions, the information regarding the requirements to access the Master's Degree in Marketing Management is expanded upon.
Study Plan
Master's Program in Marketing and Applied Technologies
Credit Distribution
The Master's Degree in Applied Marketing Technologies curriculum is structured in two four-month periods. Each of them develops the skills and abilities necessary to consolidate your professional career in the field of marketing and communication management and also allows you to acquire advanced knowledge in digital marketing and e-commerce to successfully address the digital economy.
To obtain the Master's Degree in Applied Marketing Technologies, the following subjects must be taken:
Subject type | ECTS |
Compulsory | 45 |
Master's thesis | 15 |
Total | 60 |
Supplemental courses
Students who enter with any of the degrees indicated in the “Recommended entry profile” will generally not be required to take supplemental training courses.
Other students who enter the master's degree program with a different profile must take additional training courses.
These supplemental courses will vary between 0 and 30 ECTS, depending on the admission qualification and the previous academic skills of the student reflected in their particular academic record. The number and content of the credits to be taken will be determined by the Master's Degree Academic Committee.
Specifically, the following training supplements have been defined:
- Fundamentals of Business Management, 6 ECTS.
- Fundamentals of Marketing and Applied Technology, 6 ECTS.
Subjects of the Master's Degree in Marketing
First Quarter
Second Quarter
Master's Thesis
Regulations for the Master's Thesis in Applied Marketing Technologies
To obtain the title of Master's Degree in Marketing Technologies, the student must complete a Master's Thesis (TFM).
This thesis consists of the following tasks:
- Perform business analysis and diagnostics in order to establish the starting line for the design and activation of marketing plans.
- Solve real challenges of companies in activity.
- Present and defend marketing action proposals.
- Develop a final project that demonstrates effective gender perspective in marketing technologies strategies, tactics and tools.
It will be evaluated on the basis of the continuous evaluations made by the tutor during seven mentoring sessions. At the end of the mentoring period, the presentation and defense of the work is made before a tribunal formed by three people: the president, the secretary and the member. The tribunal scores and issues the final grade report.
For further details:
TFM Regulations of the Master's Degree in Technologies Applied to Marketing
First Call
Part-time mode | Spanish group
On-site modality | English group
Second Call
Part-time mode | English group
Call September 2024-25
SECOND SEMESTER 2024-25
Part-time mode | Spanish group
On-site modality | English group
SECOND SEMESTER 2024-25
Part-time mode | Spanish group
On-site modality | English group
Call March 2024-25
FIRST SEMESTER 2024-25
Part-Time Mode | English group
SECOND SEMESTER 2024-25
Part-Time Mode | English group
Teaching Team
Master's Degree in Financial Innovation and Fintech from the Universitat Politècnica de Catalunya (UPC)
Directors
Lecturers

Studies
- Degree in Mathematics, UAB, 1976.
- PhD in Mathematics, UAB, 1984.
Experience
- Lecturer in charge of a course, UB Teacher Training School, 1976-1978.
- Lecturer in charge of course, UAB, 1978-1981.
- Assistant professor, UAB, 1981-1983.
- Lecturer in charge of course, UPC, 1983-1984.
- Assistant Professor, UPC, 1984-1986.
- Full Professor, UPC, 1986-1999.
- Special Service Commission, Senate, 1999-2011.
- Reincorporation as Full Professor, UPC, 2011.

Studies
- Doctorate in Department of Didactics and School Organization, University of Santiago de Compostela, 2010 - 2016.
- Diploma of Advanced Studies, University of Santiago de Compostela, 2008 - 2010.
- CAP - Pedagogical Aptitude Courses, University of Santiago de Compostela, 2007 - 2008.
- Degree in Advertising and PR, University of Vigo, 2002 - 2006.
Experience
- Manager de tripulación a bordo y tierra, Iryo (Intermodalidad de Levante S.A), 2021 - Actual.
- Crew & Training manager, Newrest Travel Retail, 2019 - 2021.
- Chief Instructor - Área Experiencia Cliente, Ryanair Airlines, 2017 - 2019.
- Instructor de seguridad y experiencia cliente, Ryanair Airlines, 2013 - 2017.
- Jefe de base operativa FEZ, Ryanair Airlines, 2014 - 2014.
- Sobrecargo de vuelo, Ryanair Airlines, 2012 - 2013.
- Tripulante de cabina de pasajeros, Ryanair Airlines, 2009 - 20012.

Studies
- Master's Degree in Marketing Management, Euncet Business School, 2024.
- Master's Degree in Artificial Intelligence Applied to Business - Euncet Business School, 2024.
- Bachelor in Business Administration - Euncet Business School, 2022.
Experience
- Academic Coordinator - Euncet Business School
- Junior Project Manager - Euncet Business School
- Marketing and market research - TOTEM branding
- Data marketing analyst and contest strategist - PATTY Branding
Studies
- PhD in Marketing & Communication, Blanquerna-Ramon Llull University, 2017-2023.
- Master in European Urban Cultures, Manchester Metropolitan University, 2009-2010.
- Bachelor's Degree in Communication, Panteion University of Social & Political Sciences, Media and Culture, 2003-2008.
Experience
- Communications and marketing manager, Phoenix Technologies and Solutions, Muscat, Oman, 2016-2018.
- Freelance copywriter and communication specialist, Muscat, 2014-2015.
- Translator, Alpro UK, 2014.
- Public Relations, El Chedi Muscat-GHM-LHW, Muscat, Oman, 2013-2014.
- Assistant Director of Marketing and Communications, Youtravel.com, 2012-2013.
- Journalist (freelance, contributing writer and editor-in-chief), Associated Press, 2012.
- Journalist (freelance, contributing editor and editor-in-chief), Escape Program- National Television of Greece, 2011.
- Journalist (freelance, contributing editor and editor-in-chief), Attica Publications- Madame Figaro Magazine, 2008-2009.
- Journalist (freelance, contributing editor and editor-in-chief), News and cultural sites, 2011-2011.
- Journalist (freelance, contributing editor and editor-in-chief), local newspaper "Dromeas", 2006-2008.
- Cultural and communication manager, Athens Fringe Festival, Athens, Greece, 2011-2012.
- Cultural and communication manager, Vrysaki Cultural Space, Greece, 2011-2012.
- Cultural and communication manager, Synthesis Media Company, 2011-2012.
- Educators' assistant, Hellenic Children's Museum of Greece, 2007-2008.
- Bank clerk, National Bank of Greece, 2005-2006.
Studies
- PhD in Communication, University of Málaga, 2017.
- Master's Degree in Journalistic Communication Research, University of Málaga, 2014.
- Degree in Journalism, University of Málaga, 2012.
Accreditations
- AQU Accreditation, “Associate Professor”, 2024.
- Six-year research period ANECA, 2022.
- AQU Accreditation, "Profesor lector", 2022.
- ANECA accreditation, "Profesor Ayudante Doctor" and "Profesor Contratado Doctor", 2019-2021.
Experience
- Associate Professor, ESIC Business and Marketing School, 2020 - present.
- Journalist, Manuel Navarro Arquitecto, 2017-2019.
- Communication Technician, Press Association of Malaga, 2015-2016.
- Journalist, Creaciones Audiovisuales del Sur, 2014-2014.
- Communication Technician, University of Málaga, 2013-2014.
Studies
- PhD in Management Sciences, ESADE, 2024.
- Master in Management Science Research, Organizational Behavior Studies, ESADE, 2020.
- Master of Business Administration, Northumbria University, 2015.
- Bachelor of Arts (BA), Practical Use of Business English, 武蔵野大学, 2012.
- Bachelor of Arts (BA), Blingual Studies of English and Japanese, 大连外国语学院, 2012.
Experience
- Marketing Consultant, NERA ECO CONSTRUCTION, 2024 - present.
- Decision Lab Manager, ESADE, 2024 - present.
- PhD in Management, Investigadora, ESADE, 2020 - present.
Studies
- Doctoral student in Audio-visual Communication and Advertising, Universitat Autònoma de Barcelona, 2022.
- Master’s degree in Communication and Digital Marketing, Universitat Autònoma de Barcelona, 2016.
- Degree in Journalism, Universitat Autònoma de Barcelona, 2013.
Accreditations
- Accredited Reader by the AQU, 2023.
Experience
- Advanced Technician in Support to Research, UAB, 2016 – to date.
- SEO / SEM specialist, Freelance Consultant, 2016 - 2018.
- SEO / SEM Marketing Specialist, AT-LanguageSolutions, 2015 - 2016.
- Digital Marketing Manager, UAB, 2014 - 2015.
Studies
- Doctorate in Department of Didactics and School Organization, University of Santiago de Compostela, 2010 - 2016.
- Diploma of Advanced Studies, University of Santiago de Compostela, 2008 - 2010.
- CAP - Pedagogical Aptitude Courses, University of Santiago de Compostela, 2007 - 2008.
- Degree in Advertising and PR, University of Vigo, 2002 - 2006.
Experience
- Manager de tripulación a bordo y tierra, Iryo (Intermodalidad de Levante S.A), 2021 - Actual.
- Crew & Training manager, Newrest Travel Retail, 2019 - 2021.
- Chief Instructor - Área Experiencia Cliente, Ryanair Airlines, 2017 - 2019.
- Instructor de seguridad y experiencia cliente, Ryanair Airlines, 2013 - 2017.
- Jefe de base operativa FEZ, Ryanair Airlines, 2014 - 2014.
- Sobrecargo de vuelo, Ryanair Airlines, 2012 - 2013.
- Tripulante de cabina de pasajeros, Ryanair Airlines, 2009 - 20012.
Studies
- PhD in Communication, Information and Technology, University of Alcalá, 2024.
- Master in Multimedia Journalism, University of the Basque Country, 2012.
- Bachelor's Degree in Social Communication, PUCMM, 2010.
Experience
- 2013-2024, Professor of Communication and Journalism, PUCMM, Santiago de los Caballeros, República Dominicana.
- 2017-2021, Digital Journalist, Mixta Magazine, DRepública Dominicana.
- 2019-2020, Instructor/Company Coordinator, Academia Vial, República Dominicana.
- 2019, Resident Director, Tompkins Cortland Community College, New York.
- 2016-2019, Audiovisual Production Manager, Eduardo León Jimenes Cultural Center, República Dominicana.
- 2015-2016, Social Media Manager, National Migration Institute, República Dominicana.
- 2014-2016, Social Media Manager, Viewfinder Production, República Dominicana.
- 2013-2014, Community Manager, Nexo Global, República Dominicana.
- 2011-2012, Chief Culture Officer, Intellisys D Corp, República Dominicana.
- 2010-2011, Journalist, Santiago Beat Magazine, República Dominicana.
Subject
- Marketing and Commercialisation in International Environments
Euncet research line
- Marketing, communication and advertising
Research group
- ORCID: 0000-0001-9601-2222.
- Scopus ID: 57226179781.
- Researcher ID: K-7855-2017.
- Member of the Research Group in Strategy and Creativity in Advertising and Public Relations of the URL, (2014 SGR 671). Currently working on the project "New Forms of Interactive Advertising in Television, Internet and Digital Media. Real Applications in HbbTV", funded by the Ministry of Economy, Industry and Competitiveness, reference: CSO2017-88895-R (MINECO/FEDER).
Studies
- PhD in Communication and Advertising, UAB.
- Bachelor’s Degree in Advertising and Public Relations, Universitat Ramon Llull.
- Postgraduate Degree in Strategic Planning of Business Communication, Universitat Ramon Llull.
Academic and professional experience
- Associate professor in subjects such as Marketing, Strategic Communication Planning and Market Research at several universities.
- Brand Innovation Strategy Director at ADVISIUM.
- Marketing Consultant and Project Manager at Relevance & Mediasport (2009-2012)
- Account Planner at Atletico International from 2005 to 2008.
Most relevant publications
- Vidal, E. & Roca, D. (2016). How juniors creative construct their identity through symbolic consumption. (ICORIA 2016 Conference
- Vidal, E. (2017) The role of symbolic consumption in the construction of professional identity. (Blanquerna Emerson Global Summit on “Cross Cultural Diplomacy, Engagin in diplomacy, Sports and Politics across cultures”)
Studies
- PhD student in Communication, Universitat Ramon Llull.
- Master's degree, Communication and media studies, Universitat Ramon Llull, 2017-2018.
- Postgraduate degree, Film and music criticism, Universitat Ramon Llull, 2003-2003.
- Bachelor, Audiovisual Communication, Universitat Ramon Llull, 1994-1998.
Experience
- Freelance Creative Director, 2011 - present.
- Agency Creative Director, Road, 2008-2010.
- Advertising Art Director, Dayax, McCann, Pavlov, Road, 2000-2007.
Studies
-
Master’s Degree in Marketing Management, Escuela Superior de Administración y Dirección de Empresas (ESADE-URL), 2001 - 2002.
-
Degree in Market Research and Techniques, Universitat de Barcelona, 1995 - 1997.
-
Degree in Economics, Universitat de Barcelona,1992 - 1997.
Experience
-
Director of Market Intelligence, ELOGIA, 2011 – to date.
-
Dependence in Marketing Management, PANRICO DONUTS, 2007 – 2011
-
Dependence in Marketing Management, Salvetti & Lllombart, 1997- 2007
-
Associate, Mix Studies Division. Responsible for a team made up of project heads and analysts, 2002 – 2007.
-
Project Manager and Consultant in the area of quantitative studies, 1997 – 2002.
-
Associate Lecturer in Marketing, Universitat de Barcelona.
-
Lecturer at the master’s degree in Marketing and Sales Strategic Management and Digital Master’s Degree at IL3.
-
Tutor in ADE Degree’s Final Projects and in Marketing Master’s Final Projects, Universitat de Barcelona.
Studies
- Master's Degree in Marketing Management, Euncet Business School, 2024.
- Master's Degree in Artificial Intelligence Applied to Business - Euncet Business School, 2024.
- Bachelor in Business Administration - Euncet Business School, 2022.
Experience
- Academic Coordinator - Euncet Business School
- Junior Project Manager - Euncet Business School
- Marketing and market research - TOTEM branding
- Data marketing analyst and contest strategist - PATTY Branding
Estudios
- PhD Candidate, Ramon Llull University.
- Master in Strategic and Creative Advertising, Ramon Llull University, 2021-2022.
- Master in International Business, Northeastern University, 2012-2013.
- Bachelor's Degree in Advertising and Public Relations, Ramon Llull University, 2007-2011.
Experiencia
- Professor, Blanquerna-Ramon Llull, 2017-present.
- Digital Sales Manager, CaixaBank, 2018-2022.
- Brand Manager, Bicentury, 2017-2018.
- Product Manager, Bimbo, 2015-2017.
- Assistant Brand Manager Boston, Dunkin' Donuts, USA 2014-2015
- Triptrotting, Food review app, Marketing Specialist. San Francisco, USA 2013-2014.
Studies
-
Course on Strategic Marketing, HAAS School of Business, 2000
-
Postgraduate Degree in Market Research, AEDEMO
-
Master’s Degree in Marketing Management, ESADE, 2001-2002
-
Degree in Business Management and Administration, UB, 1991
Experience
-
Lecturer, SAE Institute, 2016 – to date.
-
Director of the postgraduate course on Marketing Management, Euncet Business School, 2015 – to date.
-
Lecturer, La Salle, 2015 – to date.
-
Director of Marketing and Communication, Barcelona Activa, 2013 – to date.
Studies
- Computer Engineer, Universidad Autònoma de Barcelona.
Experience
- Independent consultant specialized in eCommerce & Growth hacking.
- eCommerce Evangelist and project manager for Spain at VTEX eCommerce, SAAS e-commerce solution for large accounts, 2020 - 2022.
- Iternational Trainer for PrestaShop’s agencies and users, 2012 - 2019.
- Former Partner and founder of eCo, 2019.
Studies
- Master in Interaction and Web Design, IDATBCN, 2012.
- Master in Graphic Design, ELISAVA, 2008.
- Bachelor of Fine Arts, Universitat Politècnica de València, 2006.
Experience
- Art Director and Senior Graphic Designer, Pilarsola, 2020 - present.
- Co-Founder Manager, Art Direction & Graphic Designer, Workship Studio, 2013 - 2020.
- Graphic Designer, Grup Editorial 62 SL, 2013 - 2014.
Career Opportunities
Master's Degree in Marketing Technologies
The Master's Degree in Applied Marketing Technologies prepares professionals to efficiently and agilely manage a wide variety of tools that help achieve marketing goals and objectives.
Master's students graduate with a profile prepared to fill various marketing positions in the current context of the digital economy. Both the holistic vision of strategic marketing and knowledge of all types of tools at the intersection of marketing and technology allow students to pursue the following career opportunities in the labor market:
- Marketing Manager
- Communication Manager
- Brand Manager
- Social Media Manager
- Data Analyst
- Digital Manager

Juan Gabriel Hernández
Master's Degree Graduate
"This master's degree gave me the necessary tools to improve my employability and stand out in the digital era of marketing".
Why study a Master's Degree in Marketing Management at Euncet?


HOLISTIC VISION OF STRATEGIC MARKETING AND DIGITAL BUSINESS
Students have the opportunity to apply their knowledge in entrepreneurial projects.


LEARNING BASED ON DYNAMICS AND EXPERIENCES
Seminars, masterclasses, workshops and company visits.


PRESTIGIOUS PROFESSORS
Teachers with recognized academic and professional careers linked to the business world.


ACCESS TO THE DOCTORATE
Academic program with a mixed profile oriented towards both the application in professional practice and training for research.
Masters Degrees practical information
Other Euncet Master's Degrees
Frequently Asked Questions
Master's Degree in Marketing Technologies
If you already have training in marketing, graphic design or business administration and are looking to specialise, the Master in Applied Marketing Technologies is an excellent option. This university master's degree in marketing prepares you to master advanced tools such as artificial intelligence and machine learning, applying them to the creation of innovative marketing strategies.
This master's degree covers topics such as:
- Use of artificial intelligence and machine learning in marketing.
- Creation of marketing strategies based on technological advances.
- Optimization of the user experience through virtual assistants and data analysis.
- Market research using advanced algorithms.
This approach allows for the design of effective strategies that improve the user experience and maximize the impact of campaigns.
Yes, the program is designed for working professionals, offering flexible schedules and blended learning options. This allows students to combine the master's degree with their work or academic activities.
The highest degree in marketing is a PhD in marketing. However, a Master's degree in marketing, such as this one, is the ideal stepping stone to an advanced level of specialization before undertaking a PhD.
One of the biggest challenges when studying marketing is keeping up with constant technological advances. Mastering tools like artificial intelligence, machine learning, and market research algorithms requires dedication and practice.
The program is designed to train professionals capable of applying marketing strategies in international markets. It includes the use of advanced tools such as virtual assistants and algorithms to analyze global trends, helping companies compete in a globalized environment.
The master's degree is aimed at:
- Graduates in marketing, business administration or related disciplines.
- Professionals interested in using technological advances to improve the user experience.
- Professionals interested in market research and strategies based on artificial intelligence.
This master's degree stands out for its technological and practical approach, training students to use marketing strategy tools. It also focuses on optimizing marketing campaigns through virtual tools and other advanced technologies.
Contact with us

Elisabeth Bazán
University Master's Degree Advisor
