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680 582 321Details of the Master's Degree in Communication Management in Barcelona
Start: 19 Octubre 2026
Duration: 9 months
Schedule: Tuesday to Thursday from 5 p.m. to 8 p.m.
The Official Master's in Communication Management at Euncet Business School aims to train communication professionals who are flexible, creative, and analytical to design, manage, and lead communication in business contexts focused on technological progress.
This Master's in Communication Management offers comprehensive training in strategy, digital communication, and corporate management, combining communication techniques, leadership, and mastery of technological tools. This master's degree equips students to design effective and sustainable communication strategies that enhance reputation, visibility, and the success of companies in today's market.
Master's Degree in Communication of Technology and Innovation from the Universitat Politècnica de Catalunya (UPC)
Master's Degree in Communication Management from Euncet Business School.
Academic Information
Master's Degree in Communication Management in Barcelona
Area of expertise:
Social and Legal Sciences
Next call:
19 Octubre 2026
End:
July 2027
Teaching hours:
225 teaching hours
Credits:
60 ECTS
New intake places:
100 (Blended learning (on-site flexible))
Duration:
1 academic year
Language:
Spanish, Catalan, and English
Price:
13.260 €
Objectives of the Master's Degree in Communication Management
The Master's in Communication Management aims to train professionals capable of leading comprehensive and effective communication strategies in both public and private organizations. The program offers a strong foundation in strategic planning, reputation management, internal and external communication, media relations, and content creation. With a practical and up-to-date approach, it fosters creativity, critical thinking, and communication leadership in evolving environments.
It seeks to integrate new trends in digital communication and data management, preparing students to tackle the challenges posed by technological transformation. Through the use of innovative tools, audience analytics, and omnichannel strategies, participants will learn to design effective, measurable, and constantly evolving campaigns.
Methodology of the Master's Degree in Communication Management in Barcelona
The learning process at Euncet Business School - UPC combines a set of methodologies that allow the participant to achieve in a practical and innovative way the competencies of the professional profile established in the master's degree and the digital context.
- Case studies: analysis in the classroom of specific business situations, which can be real or simulated, that the teacher raises so that the student can design solutions to the problems detected.
- Learning based on simulators and games: students work in simulated scenarios in which they can put their skills and knowledge into practice, as well as devise, analyze and evaluate their actions in a safe environment.
- Company visits: visits to companies, entrepreneurship projects or startups of interest where they can learn first-hand about the real procedures used in the business world.
- Seminars, conferences, masterclasses and workshops: attendance at events where students can learn about different business ecosystems and have direct contact with professionals with extensive experience in their sector.
- Tutorials: face-to-face and online sessions in which students can meet or contact the teacher to raise problems or doubts about the didactic units or about specific ideas and concepts.
Admission Requirements
Here you will find all the information related to the admission requirements for the Master's Degree in Communication Management.
To apply to Euncet Business School's master's programs, students must have a university degree and must submit a letter of motivation to be sent together with a photocopy of their passport or ID card, Curriculum Vitae and Certificate of Qualifications.
Our academic committee, chaired by the director of the master, will evaluate the profile and will give a resolution to the candidacy.
More information regarding the admission requirements for the Master's in Communication Management can be found in the Admission section.
Study Plan
Master’s Program in Communication Management in Barcelona
The study plan of the Master's Degree in Communication Management consists of 60 credits divided into 9 subjects and the Master's Thesis. They are divided into two semesters, which means one academic year.
The contents of the subjects are structured with the objective of optimally training the student in the knowledge of information technologies and business communication together with the emerging technologies that are transforming the field of communication and the business and social context.
In parallel, the curriculum of this master's degree in communication seeks to equip professionals with the ability to solve problems and work as a team in crisis management. It also aims to improve effective decision making in their professional context and in the internal and external communication of the company, so that they can fulfill all the functions of a communication manager.
Distribution of credits
Below are the different subjects that make up the program, as well as the credits corresponding to each one of them:
| Type of subject | ECTS |
| Compulsory | 45 |
| Master's Thesis | 15 |
| Total | 60 |
Preparatory Courses
Students entering with any of the degrees indicated in the “Student Profile” will not be required to take complementary courses.
The rest of the students accessing the master's degree with a different profile will have to take the following training complements:
- Fundamentals of Business Management, 6 ECTS.
- Fundamentals of Marketing and Applied Technology, 6 ECTS.
The number and content of the credits to be completed will be determined by the Master's Academic Committee.
You can check the content of the possible preparatory courses through this link.
Subjects of the Master's Degree in Communication Management in Barcelona
Master’s Thesis
Regulations for the Final Master’s Project (TFM) in the Master's Degree in Communication Management in Barcelona
To obtain the title of Master's Degree in Communication Management from the UPC, the student must complete a Master's Thesis (TFM).
The TFM is a subject of 15 ECTS credits and consists preferably of:
- Marketing or communication plan in the field of technology and innovation.
- Innovation project, documentary synthesis or intervention and improvement of the current situation of a company.
- Research work related to one of the areas of specialization of the master's degree.
The work, which may be carried out in teams of up to three students, will be tutored by a doctoral professor who will guide them. According to the TFM regulations, the evaluation of this will be done individually.
For more details, consult TFM Regulations:
Master's Degree in Communication Management Calendar
Spanish Group
Academic Year 2025-26
English Group
Academic Year 2025-26
Master's Degree in Communication Management Schedules
FIRST SEMESTER 2025-26
SECOND SEMESTER 2024-25
Research Grants
This call regulates the Research Grants 2026–2027, aimed at promoting applied research and the development of projects linked to the strategic areas of Euncet Business School.
The call is addressed to undergraduate students, alumni, and individuals linked to the institution who wish to develop a research project associated with an Official Master’s Degree during the 2026–2027 academic year.
For the purpose of submitting the scholarship application, in addition to the application form, the following documentation must be provided:
- Official academic transcript.
- Motivation letter.
- Curriculum vitae (CV).
- Research proposal (provisional title, objectives and thematic justification).
- Commitment to enrolment and academic progress in an Official Master’s Degree during the year 2026.
This document details the priority thematic areas, the participation requirements, the evaluation criteria, the application procedure, the established deadlines, as well as the rights and obligations of the beneficiaries.
Teaching Team
Master's Degree in Communication Management in Barcelona
Career opportunities
Master's Degree in Communication Management in Barcelona
Graduates of the master's degree will be able to demonstrate their knowledge in the labor market by adopting some of the most in-demand positions in the field and department of communication today. In addition, they will be able to work with the latest technological tools and social networks within this field, whether in public administration or in the private sector.
This master's degree in communication trains students to create communication strategies that integrate digital tools to the business communication plan and marketing.
The student will be able to perform in roles such as those listed below:
- Director of Communications
- Corporate Communication Manager
- Communication Analyst
- Specialist in Communication in the Technological Field
- Marketing Director
- Specialist in Digital Communication Tools
- Brand Manager in Technology Companies
- Communication Consultant
Yerko Lise
Graduate of University Master's Degrees
"I chose to study a master’s at Euncet Business School for the quality of its faculty and its connection with the Universitat Politècnica de Catalunya. The blend of theory and practice prepared me to face professional challenges, highlighting its comprehensive approach and commitment to students."
Why study a Master's Degree in Communication Management in Barcelona?
The Master’s in Communication Management at EUNCET prepares information and communication technology professionals to navigate today’s technological and innovation-driven landscape. It offers a practical approach that helps develop key skills for designing, managing, and leading corporate communication projects.
PRACTICAL APPROACH
The program's curriculum combines theory and practice, allowing professionals to learn how to carry out a real communication project from scratch or design campaigns specifically tailored for the field of technological innovation.
COMMUNICATION MANAGEMENT
The master's program provides communication professionals with the fundamentals of management in their field, training them in coordinating and communicating with multidisciplinary teams, tracking progress, resolving conflicts, and understanding the factors involved in business decision-making.
ACCESS TO DOCTORATE
The master’s program provides communication professionals with the fundamentals of management in their field, training them in coordinating and communicating with multidisciplinary teams, tracking progress, resolving conflicts, and understanding the factors involved in business decision-making.
PRESTIGIOUS PROFESSORS
Teachers of recognized academic and professional trajectory linked to the world of marketing.
Master's Degrees practical information
Other Euncet Master's Degrees
Frequently Asked Questions
Master's Degree in Communication Management in Barcelona
The master's degree is preferably aimed at graduates, graduates and diploma holders with studies in the branch of Social and Legal Sciences whose degrees have incorporated the development of knowledge, skills and competencies in the field of business, communication and marketing. Likewise, official university graduates in the branches of knowledge of Engineering and Architecture with specific training or experience in the aforementioned disciplines may also apply.
Upon completing the master’s program, you will receive the Master's Degree in Communication of Technology and Innovation awarded by the Universitat Politècnica de Catalunya (UPC) and the Master's Degree in Communication Management from Euncet Business School.
Yes, the Master in Communication Management is designed to be compatible with professional activity, thanks to its blended learning modality and adapted schedules, with classes from Tuesday to Thursday from 5:00 pm to 8:00 pm. This allows students to balance their work and academic responsibilities.
The program lasts 8 months and is taught in blended mode, with classes from Tuesday to Thursday from 5:00 pm to 8:00 pm at the Barcelona Campus.
During the master's program, generative artificial intelligence tools (ChatGPT, Gemini, Perplexity, Krea, Ideogram, Gamma), design and collaboration tools (Canva, Notion, Trello, Slack, Asana, Miro, Mural, Jamboard, FigJam), as well as online analytics and traffic platforms (Flourish, Datawrapper, Brandwatch, Semrush, Sistrix, Brand24) are used to develop digital competencies applied to professional communication management.
Miriam Barón
University Master's Degree Advisor
