935 476 066
680 582 321Details of the Double Bachelor’s Degree in Marketing and Sports
Start: September 2026
Duration: 5 years
Modality On-Site: Monday to Friday, from 9:30 a.m. to 1:30 p.m.
The Double Bachelor’s Degree in Marketing and Sport integrates two key disciplines to offer students a global and strategic perspective of marketing and the sports sector. The student will be able to design advertising content adapted to digital environments, carry out market research, and apply advanced data analysis techniques, all responding to the current needs and trends of the sports sector.
This interdisciplinary training prepares future professionals with an entrepreneurial spirit to lead innovative projects, identifying their strengths and weaknesses, and facing the challenges of an increasingly digitized and competitive market. Designed to anticipate and respond to the demands of today's business environment, the program provides students with the tools to take advantage of emerging opportunities and excel in the dynamic world of marketing and sports.
Bachelor's Degree in Sport Management and Digitalisation from the UPC
Bachelor's Degree in Marketing, Innovation and Technology from the UPC
Academic Information
Double Bachelor’s Degree in Marketing and Sport from the Universitat Politècnica de Catalunya (UPC)
Branch of knowledge:
Physical Activity and Sports Science
New places:
35 places (Face-to-face)
Pre-registration codes:
31137
PAU/CFGS cut-off mark:
5,000
First year credit price:
134 €
First year price:
8.040 €
Study Plan of the Double Degree in Marketing and Sports
Double Degree Program in Marketing and Sport
The curriculum of this double degree is the union between the Bachelor's Degree in Marketing, Innovation and Technology and the Bachelor's Degree in Management and Digitalization in Sport. In just five years, you will be able to obtain two university degrees where you will acquire a global and strategic perspective in the field of sports and marketing.
This innovative program is designed to equip you with the tools and competencies needed to meet the challenges of today's environment, solve complex problems, and seize opportunities in both fields. You will learn how to create advertising content, conduct in-depth market research and apply advanced data analysis techniques, all enhanced by a system of personalised specialisation itineraries.
Students must choose a mention from the Bachelor's Degree in Marketing: Advertising or Marketing Analytics, and a mention from the Bachelor's Degree in Sports Management: Management of Sports Organisations or Analysis and Processing of Sports Data.
Below, you will find the type of subjects and the distribution of credits:
Basic Training Subjects (FB)
They belong to the block of subjects shared with the Degree in Marketing, Innovation and Technology and the Degree in Business, Innovation and Technology. In this block we establish the solid foundation of fundamentals learning. In addition, the curriculum includes compulsory subjects specific to each degree, which deepen the knowledge of each discipline. These subjects, together with the specialisation subjects, allow students to personalise their training and acquire advanced skills adapted to their interests and professional objectives.
Final Degree Project (TFG)
Students must complete a Final Degree Project for each degree. During the second semester of the fourth year, they will complete the TFG of the Bachelor's Degree in Management and Digitalization in Sport, ending this degree. Subsequently, in the second semester of the fifth year, they will develop the TFG of the Degree in Marketing, Innovation and Technology, consolidating their comprehensive training in both disciplines.
External internships
The curricular internships are part of the curriculum of the Double Bachelor’s Degree in Marketing and Sport and are carried out during the second semester of the fourth year. This period of practical training includes evaluation and final grade, with the accompaniment of two tutors: an academic tutor appointed by the center and a tutor in the company where the internship takes place.
Distribution of credits:
Validations CFGS of the Double Degree in Marketing and Sport
If you have completed a Higher Level Training Cycle (CFGS), you will be able to access the university degree as long as you have obtained the title of higher technician.
Check if you can validate the credits of your CFGS for university credits in the Double Degree in Marketing and Sports.
CFGS Credit Validation Table (pending)
Marketing, management and sports digitalization subjects
The Double Degree is made up of basic training, shared between the Bachelor’s Degree in Marketing, Innovation and Technology and the Bachelor’s Degree in Management and Digitalisation in Sport, and from the third year three speciality itineraries are offered.
If you want to see in detail the list of subjects of the Double Bachelor’s Degree in Sport and Marketing, click on each course to see more:
| SECOND SEMESTER | |
| Courses | Type |
| Fundamentals of Data | FB |
| Customer-Centric Marketing | FB |
| Innovation and Business Sustainability | FB |
| Impact of Technologies on Business | FB |
| Oral and Written Communication | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Sport and Fitness Ecosystem | FB |
| Sports Training | FB |
| Kinesiology | FB |
| The Impact of Sport on Tourism and Leisure | FB |
| Finance in Sport | FB |
| Consumer Behaviour (Blended learning (on-site flexible)) | FB |
Management of sports organisations + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Sports Facilities and Equipment | FB |
| Sports Law | FB |
| Physical Activity and Training for Specific Groups | FB |
| Management of Sports Organisations, Sports Facilities and Fitness Centres | FB |
| Organisation and Management of Sporting Events | FB |
| Pricing Strategy | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Technologies Applied to Sport and Fitness | FB |
| Innovation in Sports Activities and Equipment | FB |
| Sports Marketing | FB |
| Design and Organisation of Sports Activities | FB |
| Management of Work Teams in Sports Environments | FB |
| Fundamentals of Marketing Data Analytics | FB |
Management of sports organisations + Marketing analytics
| FIRST SEMESTER | |
| Courses | Type |
| Sports Facilities and Equipment | FB |
| Sports Law | FB |
| Physical Activity and Training for Specific Groups | FB |
| Management of Sports Organisations, Sports Facilities and Fitness Centres | FB |
| Organisation and Management of Sporting Events | FB |
| Pricing Strategy | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Technologies Applied to Sport and Fitness | FB |
| Innovation in Sports Activities and Equipment | FB |
| Sports Marketing | FB |
| Design and Organisation of Sports Activities | FB |
| Management of Work Teams in Sports Environments | FB |
| Fundamentals of Marketing Data Analytics | FB |
Sports data analysis + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Sports Facilities and Equipment | FB |
| Sports Law | FB |
| Physical Activity and Training for Specific Groups | FB |
| Sports Data Acquisition and Storage | FB |
| Programming Applied to Sports Data Analysis | FB |
| Brand Management | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Technologies Applied to Sport and Fitness | FB |
| Innovation in Sports Activities and Equipment | FB |
| Capture and Analysis of Sports Audience Data | FB |
| Sports Data Mining | FB |
| Fitness Data Capture and Analysis | FB |
| Strategic Marketing | FB |
Management of sports organisations + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Sports Safety and Protocol | FB |
| Sports Technology Trends | FB |
| Sport Communication | FB |
| Sport Sponsorship | FB |
| Analysis and Valuation of Sport Investment Projects | FB |
| Strategic Advertising Planning | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Strategic Marketing | FB |
| Customer Management and Loyalty Strategies | FB |
| External Academic Internships | PE |
| Annual Sport TFG | TFG |
Management of sports organisations + Marketing analytics
| SECOND SEMESTER | |
| Courses | Type |
| Sports Safety and Protocol | FB |
| Sports Technology Trends | FB |
| Sport Communication | FB |
| Sport Sponsorship | FB |
| Analysis and Valuation of Sport Investment Projects | FB |
| Data Collection and Processing in Marketing | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Strategic Marketing | FB |
| Customer Management and Loyalty Strategies | FB |
| External Academic Internships | PE |
| Annual Sport TFG | TFG |
Sports data analysis + Advertising
| SECOND SEMESTER | |
| Courses | Type |
| Predictive Analytics | FB |
| Artificial Intelligence for Sport Data Analysis | FB |
| Capture and Analysis of Performance Data in Sports Competitions | FB |
| Visualisation and Generation of Sports Reports | FB |
| Sport Analytics Projects | FB |
| Communication and Advertising | FB |
| SECOND SEMESTER | |
| Courses | Type |
| Market Research | FB |
| Fundamentals of Data Analytics in Marketing | FB |
| Customer Management and Loyalty Strategies | FB |
| External Academic Internships | PE |
| Annual Sport TFG | TFG |
Management of Sport Organisations, Facilities and Events + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Technology Trends in Advertising | FB |
| Digital and Audiovisual Production | FB |
| Advertising Agencies | FB |
| Creativity and Advertising Projects | FB |
| Advertising Metrics and Analytics | FB |
| AI Applied to Advertising | FB |
| SECOND SEMESTER | |
| Courses | Type |
| E-Commerce and Omnichannel Management | FB |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Media | FB |
| Annual Marketing TFG | TFG |
Management of Sport Organisations, Facilities and Events + Marketing analytics
| FIRST SEMESTER | |
| Courses | Type |
| Predictive Analytics and Data Mining | FB |
| Analytical Models in Marketing | FB |
| Customer Metrics & Analytics | FB |
| Market Trend Metrics and Analysis | FB |
| Digital Marketing Metrics and Analysis | FB |
| Marketing Mix Metrics and Analysis | FB |
| SECOND SEMESTER | |
| Courses | Type |
| E-Commerce and Omnichannel Management | FB |
| Artificial Intelligence Applied to Marketing | FB |
| Marketing Visualisation and Reporting | FB |
| Marketing Analytics Projects | FB |
| Annual Marketing TFG | TFG |
Analysis and Processing of Sports Data + Advertising
| FIRST SEMESTER | |
| Courses | Type |
| Pricing Strategies | FB |
| Strategic Advertising Planning | FB |
| Technology Trends in Advertising | FB |
| Digital and Audiovisual Production | FB |
| Advertising Agencies | FB |
| Creativity and Advertising Projects | FB |
| SECOND SEMESTER | |
| Courses | Type |
| E-Commerce and Omnichannel Management | FB |
| Advertising Campaigns | FB |
| Media and Communication Platforms | FB |
| Advertising and Social Media | FB |
| Annual Marketing TFG | TFG |
Final Degree Project
Regulations of the TFG of the Double Bachelor’s Degree in Marketing and Sport
The Bachelor’s Thesis (TFG) may contemplate different modalities, both experimental and academic in all its aspects, according to the different aspects related to the degree.
The content of the TFG will correspond to one of the following typologies:
- Experimental or applied work related to the contents of the degree, which may be carried out in organisations or companies. In any case, the institution's interest in collaborating in the TFG must be accredited.
- Bibliographic review and research work focused on different fields related to the studies and related to lines of research developed by Euncet.
- Applied and transversal work, of a multidisciplinary and professional nature that will be developed on an existing or newly created institution.
- Other works not adjusted to the previous modalities whose execution the TFG Committee considers relevant.
To find out more, download the Regulations of the TFG of the Double Bachelor’s Degree in Marketing + Sport
Majors of the Double bachelor’s Degree in Sports Marketing
The Double Bachelor’s Degree in Marketing and Sport is distinguished by a system of specializations, which allows students to specialize and deepen their knowledge in specific areas of marketing and sport. With this, they will be able to create a professional sports marketing profile personalized according to the chosen specialization, specializing in areas such as advertising, marketing analytics or sports data and the management of sports organizations.
Specialization in Management of Sports Organisations, Sports Facilities, Fitness Centres and Sports Events + Advertising
The specialisation in Management of Sports Organisations, Sports Facilities, Fitness Centres and Sports Events offers a strategic vision for managing and administering sports facilities, events and sports brands. In addition, thanks to the mention in Advertising, you will be able to design and execute creative advertising campaigns, adapted to various media, connecting with the target audience and responding to the demands of an increasingly digitized and competitive sports sector.
- Director of Sports Facilities
- Digital Manager
- Sports Marketing Manager
- Director of Advertising
- Sports Events Coordinator
- Content Manager
Specialization inManagement of Sports Organisations, Sports Facilities, Fitness Centres and Sports Events+ Marketing Analytics
With the mention in Management of Sports Organisations, Sports Facilities, Fitness Centres and Sports Events, the student will acquire the skills to successfully manage and administer all types of sports facilities. In addition, the major in Marketing Analytics will allow students to collect and analyze marketing data, design the research process of any organization and make marketing decisions encouraged by a previous analysis.
- Director of Sports Facilities
- Digital Analyst
- Market Analysis Specialist
- Marketing Automation Specialist
- Sports Events Coordinator
Specialization inSports Data Analysis and Processing + Advertising
The specialization in Advertising will allow you to create a marketing plan based on strategic advertising campaigns and attractive content adapted to different platforms. With the mention in Analysis and Processing of Sports Data, the student will be able to collect, process and visualize sports data, and will learn to use advanced applications to generate reports and obtain key information that drives decision-making in the sports sector and the marketing field.
- Sports Data Analyst
- Predictive Analytics Technician
- Social Media Strategist
- Advertising creative
- Sports Technical Analyst
- Senior Sports Technician
Calendar
Academic Year
Teaching Team
Double Bachelor’s Degree in Marketing and Sports
Career opportunities in sports marketing
Double Bachelor's Degree in Marketing and Sport
The Double Degree in Marketing, Innovation and Technology and Sports Management and Digitalisation at Euncet Business School provides students with twice as many career opportunities thanks to the solid training in marketing strategies in the sports sector. This multidisciplinary approach, together with specialisation pathways, prepares graduates to excel in competitive and innovative environments.
Among the professional opportunities of the double university degree in Marketing and Sport are the following:
- Marketing or Advertising Director
- Digital Manager
- Media Strategist Partner
- Content Manager
- Advertising Creative
- Market Research Specialist
- Marketing Automation Specialist
- Brand or Product Manager
- Director of Sports Facilities and Fitness Centres.
- Coordinator of Sports Events.
- Head of Sports Marketing.
- Sports Data Analyst.
- Technician in Predictive Analysis for Sport.
- Sports Analytics Consultant for Sports Teams and Organisations.
- Sports Technical Analyst for Competition Teams.
Why study the Double Degree in Marketing and Sport at Euncet?
2 DEGREES IN 5 YEARS
You will obtain two official degrees, Bachelor's Degree in Marketing, Innovation and Technology and Bachelor's Degree in Management and Digitalisation in Sport, combining comprehensive training in sports management with a strategic specialisation in marketing.
INTERNATIONAL MOBILITY
Participate in Erasmus programmes and spend time at one of the more than 35 international partner universities. Live an enriching experience getting to know new cultures and broadening your global vision.
SPECIALISATIONS
Customize your professional career with Euncet Business School's specialization system. You will be able to choose a mention from each university degree to develop a unique profile adjusted to current demands.
SMALL GROUPS
Enjoy closer, more personalized learning with classes designed to encourage interaction and individual development.
PRACTICAL TRAINING
Learn with a methodology based on real practice, which includes seminars, business simulators, analysis of specific company situations and personalized tutorials. A dynamic experience that prepares you for the challenges of the job market.
ACCESS TO THE EUNCET NETWORK
Be part of our extensive network of contacts to be in contact with professionals and experts in the area of studies, as well as to establish valuable relationships that can be useful in your professional career.
Bachelor's Degrees practical information
Other University Degrees from Euncet
Frequently Asked Questions
Double Degree in Marketing and Sports Management
Yes, it has twice as many career opportunities. The sports industry increasingly requires marketing experts to manage and administer brands, events, and digital content. This training prepares you for key roles in sports marketing management.
If you study the Double Bachelor’s Degree in Marketing and Sport, you will obtain two official degrees from the Polytechnic University of Catalonia. The Bachelor's Degree in Marketing, Innovation and Technology and the Bachelor's Degree in Management and Digitalisation in Sport.
Sports marketing is a specialized branch of marketing that combines advertising strategies and techniques to promote sports services, products, or brands. Over time, sports marketing has become an essential tool for reaching a specific target audience and building a brand image.
The program includes 6 credits of compulsory external internships, which will be carried out in the second semester of the fourth year. These internships are part of the curriculum of the Degree in Management and Digitalization in Sport and must be carried out in a company in the sports sector.
Xevi Vidal
Bachelor’s Degrees Advisor
