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Details of the Master in Artificial Intelligence Applied to Business program
Start: 16/09/2026
Duration: Access for 12 months
Modality Online: At your own pace
Campus: Online
Language: Spanish
Online training in Artificial Intelligence applied to business is a program designed so that professionals, teams and companies can understand, integrate and apply AI in their daily activity in a practical, progressive and results-oriented way.
The course combines an introductory foundation on the fundamentals of artificial intelligence with content applied to productivity, marketing, communication, design, management, finance, soft skills and legal framework. The objective is for the participant not only to understand how AI works, but also to learn how to use it as a real tool for professional and business improvement.
Throughout the program, aspects such as the strategic use of ChatGPT, prompting techniques, personal and organizational productivity, content creation, social networks, multimedia tools with AI, Canva, Google Workspace, financial dashboards, automation of daily tasks, LinkedIn and the legal framework of artificial intelligence in the European context are worked on.
Online Master in Artificial Intelligence Applied to Business: Euncet Business School
Academic Information
Online Master in Artificial Intelligence Applied to Business
Start date:
14th Edition: 16/09/2026
Spots:
Limited spots
Languages:
Spanish
Price:
1.300 €.
Early bird registration fee: 899 € (until 31 July)
Early bird registration fee for Alumni and partner companies: 690 € (until 31 July)
Objective of the Master in Artificial Intelligence
The main objective of the course is to train participants to incorporate artificial intelligence into real work processes, increasing efficiency, analytical capacity, creativity and decision-making.
More specifically, training allows:
- Understand the fundamentals of AI applied to business and its impact on the company.
- Learn how to use ChatGPT and other AI tools to improve daily productivity.
- Master prompting techniques to obtain better results in professional tasks.
- Apply AI in marketing, communication, social media and content creation.
- Explore AI-powered design and multimedia tools, including Canva.
- Use AI resources for financial management, dashboarding, and information analysis.
- Enhance professional skills such as organization, planning, communication, and task management.
- Know the legal framework of AI, especially in relation to the European Union regulation.
- Identify opportunities for improvement and innovation within the organization through the use of AI.
Master in Artificial Intelligence Modalities
The Master's in Artificial Intelligence is offered in an online format to make specialized AI training accessible to any professional profile, regardless of location or time, thanks to the virtual campus that includes all recorded sessions for participants to review according to their individual needs.
It is the first master's program created with the Speed Master method by Carles Argemí, an innovative learning system that combines visual, demonstrative, and hands-on learning. Each capsule includes a video with a practical demonstration, a quick tools guide, a real-world case, and a short challenge to apply what has been learned. There are no exams or final projects: validation is based on completed actions and achieved results.
Study Plan
Program of the Master in Artificial Intelligence Applied to Business
The curriculum of the Applied Artificial Intelligence for Business program is designed to provide a practical, hands‑on understanding of AI in professional and corporate environments. The program combines core foundations of artificial intelligence with applications focused on productivity, management, marketing, communication, content creation and process optimization.
Throughout the training, participants learn to use tools such as ChatGPT, Canva and Google Workspace, incorporating prompting techniques, automation and AI resources to improve efficiency, decision‑making and professional positioning. The program also covers applications in social media, financial dashboards, soft skills and day‑to‑day task management.
In addition, the program includes content on the legal framework and the European AI Act, offering a comprehensive and up‑to‑date view of the strategic use of AI within organizations.
Who is the Master's in Artificial Intelligence aimed at?
This training is aimed at professionals, managers, area managers, entrepreneurs, marketing, communication, administration, finance, human resources, operations teams and, in general, anyone who wants to incorporate artificial intelligence into their professional environment.
Advanced technical knowledge is not required, as the program is planned progressively, combining a clear introduction to the AI ecosystem with practical applications aimed at the business world.
It is especially recommended for people who want to improve their productivity, optimize processes, create content with greater agility, explore new digital tools and understand how artificial intelligence can bring real value to their professional day-to-day.
Subjects of the Master's program in Artificial Intelligence
The study plan consists of 9 modules that deal with artificial intelligence applied to strategy and work methods, the Canva tool, productivity, social networks, design and multimedia, marketing and sales, and the legal framework.
MODULE 1. Applied Foundations and Strategic Vision of AI
Objective: Understand the fundamentals of artificial intelligence and its practical application in the business environment.
- Introduction to artificial intelligence and its impact on business.
- Key AI concepts and tools.
- Basic AI applications in professional environments.
- Opportunities for improvement and innovation in organizations.
- Overview of digital transformation with AI.
MODULE 2. Advanced ChatGPT and Custom GPT Creation
Objective: Learn how to use ChatGPT and artificial intelligence tools to improve professional tasks and processes.
- How ChatGPT works and online methodology.
- Prompting and tips to make the most of ChatGPT.
- Practical applications of ChatGPT at work.
- Basic and advanced techniques for interacting with AI.
- Use of AI for productivity and content generation.
MODULE 3. Personal and Organizational Productivity with AI
Objective: Integrate artificial intelligence tools to improve productivity and organization in daily work.
- AI applied to daily productivity.
- Task organization and planning.
- Google tools for advanced productivity.
- Automation of routine work tasks.
- Personal and organizational management supported by AI.
MODULE 4. Agentic AI and Business Workflow Automation
Objective: Learn how artificial intelligence can help automate tasks and improve work processes.
- Introduction to task automation with AI.
- Virtual assistants and smart tools.
- Practical applications in everyday processes.
- Basic workflow automation.
- Use of AI to optimize simple operations.
MODULE 5. Marketing, Communication and Digital Content with AI
Objective: Discover how to apply artificial intelligence in marketing, communication and digital content creation.
- Introduction to marketing and communication with AI.
- Creation of digital content and posts.
- Social media and digital positioning.
- Basic applications for campaigns and communication.
- Use of AI to enhance creativity and productivity.
MODULE 6. Multimedia Design and Smart Branding
Objective: Use design and visual content tools to improve communication and professional image.
- Introduction to multimedia tools with AI.
- Creation of images, presentations and visual content.
- Canva applied to design and content creation.
- Digital resources for branding and communication.
- Creative applications of AI in professional environments.
MODULE 7. LinkedIn and Professional Networks Enhanced with AI
Objective: Boost your professional positioning and personal brand using artificial intelligence tools.
- Optimization of professional profiles.
- Creation of posts and content with AI.
- Basic professional positioning strategies.
- Networking and digital visibility.
- Personal branding applied to the workplace.
MODULE 8. Advanced Strategy and Intelligent Analytics
Objective: Learn how to use AI tools to organize information and support business management.
- Introduction to data analysis with AI.
- Basic use of dashboards and management resources.
- Decision-support tools.
- Data organization and visualization.
- Simple AI applications in business management.
MODULE 9. Ethics, Responsibility and Business Use Framework
Objective: Understand the ethical and legal aspects related to the use of artificial intelligence in organizations.
- Introduction to responsible AI use.
- Privacy and data protection.
- Good practices in professional environments.
- Legal framework for AI and EU regulation.
- Ethical impact of artificial intelligence.
Teaching Team
Master in Artificial Intelligence Applied to Business
Career opportunities
Master’s Degree in Artificial Intelligence Applied to Business
The Applied Artificial Intelligence for Business program prepares professionals and managers to integrate AI in a practical and strategic way within business environments, enhancing productivity, decision‑making, communication and process optimization through the use of artificial intelligence tools.
The main career paths include:
- Consulting in business‑applied artificial intelligence.
- Management of digital transformation and AI projects.
- Marketing, communication and content creation with artificial intelligence.
- Entrepreneurship in digital and technological environments.
Why to study the Master In Artificial Intelligence at Euncet?
Euncet's online Master in Artificial Intelligence is positioned as one of the pioneering masters in theoretical and practical training in artificial intelligence techniques applied to the world of business and companies.
Artificial Intelligence is a tool that is constantly evolving and whose potential is unlimited. This new technology is revolutionizing today's society and the way organizations operate in the markets.
Therefore, studying the master's degree in Artificial Intelligence at Euncet Business School can make your professional profile take a qualitative leap, making it one of the most demanded by companies today. Among its main benefits, the following stand out:
BOOMING JOB DEMAND
There is a growing demand for professionals with knowledge of this tool.
BEST PROFESSIONAL OPPORTUNITIES
It allows access to professional roles of greater responsibility and better remuneration as there is a shortage of specialized profiles in this technology.
PRACTICAL APPLICATION
The practical profile of the master's degree helps to implement AI solutions that solve real business problems by applying theoretical and practical knowledge.
STAND OUT FROM THE COMPETITION
In an increasingly competitive job market, having a master's degree in artificial intelligence can set you apart from other candidates and make you more attractive to employers.
BUSINESS INNOVATION
Having training in AI equips participants with better preparation to lead innovation projects and identify opportunities that can be integrated into business strategies.
CONTINUOUS LEARNING
Artificial intelligence technology is constantly changing. Therefore, it is essential to be up to date with the latest trends and new developments that are appearing through updated and practical training.
INFORMED DECISION-MAKING
Knowing how to analyze large amounts of data and extract relevant information from it with the help of AI tools helps in strategic decision making and improves organizational efficiency.
Other Euncet Online Studies
Frequently Asked Questions
Artificial Intelligence Applied to Business
This program is designed for professionals and graduates who want to opt for advanced training in artificial intelligence and need to expand their skills in big data, deep learning and artificial intelligence with a program adapted to the needs of today's demands, easy to access and with a comprehensive vision.
No, with our online master's degree in AI you will acquire all the necessary knowledge to understand the basics of programming language and intelligent systems that are currently being handled in the digital ecosystem.
Yes, at Euncet Business School we are committed to deep learning through updated training and practical application that will help students understand the computer systems that make possible the implementation of AI artificial intelligence solutions that solve real business problems by applying theoretical and practical knowledge.
Of course. The main objective of the Master in Artificial Intelligence Applied to Business is to train students to understand and master the methods, techniques and resources offered by artificial intelligence today to apply them strategically in business, whether or not they have previous professional experience.
Georgina Navarro
Executive Education Advisor
