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680 582 321Master in Artificial Intelligence Applied to Business
Details of the Master in Artificial Intelligence Applied to Business program
Start: 24/04/2026
Duration: up to 12 months
Modality Online: 4 to 8 hours per week
Campus: Online
Language: Spanish
Artificial intelligence is redefining how companies operate, analyze data, and make decisions. The arrival of advanced systems, intelligent management, and agentic AI is transforming processes, accelerating productivity, and creating new opportunities across all sectors. In this context, organizations need professionals capable of understanding this shift and applying it with judgement, vision, and responsibility.
This program allows you to integrate AI immediately into your professional activity with a practical, results-oriented approach. Throughout 9 modules, you will master tools such as ChatGPT, Gemini, Claude, Copilot, and Make; you will learn to create custom assistants, automate tasks, design AI strategies, generate digital content, enhance your personal brand, and develop solutions based on language models. You will gain comprehensive, applicable training that prepares you to lead AI initiatives within your organization.
Online Master in Artificial Intelligence Applied to Business: Euncet Business School
Academic Information
Online Master in Artificial Intelligence Applied to Business
Start date:
13th Edition: 24/04/2026
Spots:
Limited spots
Languages:
Spanish
Price:
1.300 €. The first 100 places have a 20% discount.
Objective of the Master in Artificial Intelligence
The main objective of the master's degree in Artificial Intelligence Applied to Business is to train participants to understand and master the methods, techniques and resources that artificial intelligence offers today in order to apply them strategically in business. This will allow them to apply these tools effectively in various business areas, from decision making to process optimization.
This will prepare professionals to face new business challenges and challenges, focusing on results and acquiring the business skills and artificial intelligence techniques necessary to overcome competitors and stand out in the business sector.
The master's degree prepares participants to:
- Master more than 100 AI tools, essential to transform different aspects of the business world.
- Optimize operations and increase efficiency by automating and scaling processes.
- Improve the online presence and visibility of the company by applying advanced SEO techniques and digital marketing strategy.
- Maintain an updated competitive profile in the market, knowing the trends and technologies in AI, ensuring continuous professional growth.
Master in Artificial Intelligence Modalities
The Master's in Artificial Intelligence is offered in an online format to make specialized AI training accessible to any professional profile, regardless of location or time, thanks to the virtual campus that includes all recorded sessions for participants to review according to their individual needs.
It is the first master's program created with the Speed Master method by Carles Argemí, an innovative learning system that combines visual, demonstrative, and hands-on learning. Each capsule includes a video with a practical demonstration, a quick tools guide, a real-world case, and a short challenge to apply what has been learned. There are no exams or final projects: validation is based on completed actions and achieved results.
Study Plan
Program of the Master in Artificial Intelligence Applied to Business
This program is designed to provide you with a learning experience to take your artificial intelligence and data skills to a new level. Focusing on machine learning, natural language and machine learning, the master's degree will provide you with the necessary tools to understand and interact in this new ecosystem focused on Big Data, data science and digital transformation.
The curriculum of the master's degree in Artificial Intelligence Applied to Business is conceived from a global vision of AI, covering a broad spectrum of topics ranging from strategy and digital visibility to the creation of multimedia content. In addition to learning techniques for using this innovative technology, the management of social networks and other sales and communication channels through AI-based tools is also explored.
Who is the Master's in Artificial Intelligence aimed at?
This program is designed for professionals and graduates who want to opt for advanced training in artificial intelligence and need to expand their skills in big data, deep learning and artificial intelligence with a program tailored to the needs of today's demands, easily accessible and with a comprehensive vision.
The Master in Artificial Intelligence Applied to Business of Euncet Business School is aimed at different profiles:
- Working professionals. Managers, IT directors, data analysts, consultants with years of professional experience who want to acquire knowledge and skills in artificial intelligence to make more informed and strategic decisions, improve their performance in their current roles or advance in their careers.
- Recent graduates. Recently graduated university students looking for specialized training in this disruptive technology to acquire a solid foundation on artificial intelligence, big data and deep learning with which to improve their professional profile to adapt to the new needs of the markets and find their first internships in companies.
- Entrepreneurs. Professionals who have the desire to create their own company or startup taking advantage of the potential offered by artificial intelligence and other technological disruptions and need to keep abreast of the latest trends that can be applied to their business models.
- Technology professionals. Professionals with a background in computer engineering and programming languages who want to expand their skills into digital marketing, artificial intelligence and data analytics.
- Marketing and sales professionals. Professionals who want to improve their marketing and sales strategies by taking advantage of the latest developments and trends that are being developed with artificial intelligence and that can become a competitive advantage for brands and organizations.
Subjects of the Master's program in Artificial Intelligence
The study plan consists of 9 modules that deal with artificial intelligence applied to strategy and work methods, the Canva tool, productivity, social networks, design and multimedia, marketing and sales, and the legal framework.
MODULE 1. Applied Fundamentals and Strategic Vision of AI
Objective: Understand the impact of AI on business and how to design an effective adoption strategy.
Key topics:
- What AI can do for your business.
- Current AI tools ecosystem.
- Applied language models (ChatGPT, Gemini, Claude, Perplexity, NotebookLM).
- AI as a competitive advantage.
- How to create a corporate AI strategy.
Tools: ChatGPT, Gemini, Claude, Perplexity, NotebookLM, Poe.
MODULE 2. Advanced ChatGPT and Custom GPT Creation
Objective: Master ChatGPT and create your own assistants for real tasks and business processes.
Key topics:
- Practical prompt engineering.
- ChatGPT as a productivity co-pilot.
- Creation of custom GPTs by function or department.
- Integration with Google Workspace, Notion, and Make.
- Advanced use: reporting, summaries, text automation.
Tools: ChatGPT, Custom GPTs, PromptPerfect, AIPRM, Make, Notion AI.
MODULE 3. Personal and Organizational Productivity with AI
Objective: Integrate AI into the daily management of tasks, teams, and operations.
Key topics:
- AI as an operational assistant.
- Copilot in Microsoft 365 and Google Workspace.
- AI for planning, meetings, and task tracking.
- Routine automation.
- Project management with integrated AI (Notion, ClickUp, Motion).
Tools: ChatGPT, Custom GPTs, PromptPerfect, AIPRM, Make, Notion AI.
MODULE 4. Agentic AI and Business Workflow Automation
Objective: Create agents and workflows that operate autonomously within the organization.
Key topics:
- What agentic AI is and how to apply it.
- Creating agents for CRM, customer service, or sales.
- Workflow automation with Make and n8n.
- Integration of agents into real processes.
- Copilots and internal assistants.
Tools: ChatGPT, Claude, Gemini, Grok, n8n, Make, Voiceflow, Dify, Copilot Studio, AgentGPT.
MODULE 5. Advanced Strategy and Intelligent Analytics
Objective: Make data-driven decisions with AI, automating analysis and opportunity detection.
Key topics:
- Creating dashboards with AI.
- Automated data analysis.
- AI applied to spreadsheets and Power BI.
- Identifying patterns, risks, and opportunities.
Tools: ChatGPT, Gemini, Copilot, Power BI, Google Sheets + AI, Tableau, Looker Studio.
MODULE 6. Marketing, Communication, and Digital Content with AI
Objective: Generate automated and creative digital strategies and content.
Key topics:
- Marketing strategies with AI.
- Automated copywriting and script writing.
- AI for SEO and web content generation.
- Creation of campaigns and multimedia materials.
- Storytelling and message personalization.
Tools: ChatGPT, Gemini, Claude, Freepik, Canva Magic Studio, Midjourney, Synthesia, ElevenLabs, Suno.
MODULE 7. LinkedIn and Professional Networks Enhanced with AI
Objective: Use AI to enhance personal branding and professional communication.
Key topics:
- Professional positioning strategy.
- Automatic creation of posts and articles.
- Profile optimization with AI.
- Networking automation.
- GPTs for personal brand development.
Tools: ChatGPT, Gemini, Notion AI, Taplio, Hypefury, Buffer, Canva Magic Write.
MODULE 8. Multimedia Design and Intelligent Branding
Objective: Create brands, visual materials, and professional presentations with AI.
Key topics:
- Visual identity design with AI.
- Creation of corporate materials.
- AI for video, image, and presentations.
- Design and branding automation.
Tools: Canva, Freepik, Recraft, Runway, Midjourney, Ideogram, Leonardo.ai, Descript.
MODULE 9. Ethics, Responsibility, and Business Usage Framework
Objective: Understand and apply ethical and governance principles in the business use of AI.
Key topics:
- Applied ethics and transparency.
- Privacy and data protection.
- Best practices in corporate AI.
- Compliance and current regulation.
Tools: ChatGPT, Perplexity, Claude, AI Policy Builder, NIST AI Framework.
Teaching Team
Master in Artificial Intelligence Applied to Business
Career opportunities
Master’s Degree in Artificial Intelligence Applied to Business
AI has become an indispensable discipline for many industries, and companies are constantly looking for professionals trained to apply AI techniques to improve their operations and make strategic decisions.
Euncet Business School's Master's Degree in Artificial Intelligence prepares participants for a wide range of career opportunities in the field of technology and business management.
Among the most demanded professional opportunities for this master's degree are:
- Data scientist.
- Business analyst with a focus on AI.
- AI Consultant.
- AI Project Manager.
- Technology entrepreneur.
Why to study the Master In Artificial Intelligence at Euncet?
Euncet's online Master in Artificial Intelligence is positioned as one of the pioneering masters in theoretical and practical training in artificial intelligence techniques applied to the world of business and companies.
Artificial Intelligence is a tool that is constantly evolving and whose potential is unlimited. This new technology is revolutionizing today's society and the way organizations operate in the markets.
Therefore, studying the master's degree in Artificial Intelligence at Euncet Business School can make your professional profile take a qualitative leap, making it one of the most demanded by companies today. Among its main benefits, the following stand out:
BOOMING JOB DEMAND
There is a growing demand for professionals with knowledge of this tool.
BEST PROFESSIONAL OPPORTUNITIES
It allows access to professional roles of greater responsibility and better remuneration as there is a shortage of specialized profiles in this technology.
PRACTICAL APPLICATION
The practical profile of the master's degree helps to implement AI solutions that solve real business problems by applying theoretical and practical knowledge.
STAND OUT FROM THE COMPETITION
In an increasingly competitive job market, having a master's degree in artificial intelligence can set you apart from other candidates and make you more attractive to employers.
BUSINESS INNOVATION
Having training in AI equips participants with better preparation to lead innovation projects and identify opportunities that can be integrated into business strategies.
CONTINUOUS LEARNING
Artificial intelligence technology is constantly changing. Therefore, it is essential to be up to date with the latest trends and new developments that are appearing through updated and practical training.
INFORMED DECISION-MAKING
Knowing how to analyze large amounts of data and extract relevant information from it with the help of AI tools helps in strategic decision making and improves organizational efficiency.
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Frequently Asked Questions
Artificial Intelligence Applied to Business
No, with our online master's degree in AI you will acquire all the necessary knowledge to understand the basics of programming language and intelligent systems that are currently being handled in the digital ecosystem.
Yes, at Euncet Business School we are committed to deep learning through updated training and practical application that will help students understand the computer systems that make possible the implementation of AI artificial intelligence solutions that solve real business problems by applying theoretical and practical knowledge.
Of course. The main objective of the Master in Artificial Intelligence Applied to Business is to train students to understand and master the methods, techniques and resources offered by artificial intelligence today to apply them strategically in business, whether or not they have previous professional experience.
This program is designed for professionals and graduates who want to opt for advanced training in artificial intelligence and need to expand their skills in big data, deep learning and artificial intelligence with a program adapted to the needs of today's demands, easy to access and with a comprehensive vision.
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