Bachelor's degree in Marketing, Innovation and Technology

Modality On-site
9:30 a.m. to 1:30 p.m.
Modality Part-Time
Mondays and Wednesdays : 6 to 9:45 p.m. @ Every other Friday : 5 to 8:45 p.m.
Campus Terrassa Barcelona 22@
Starting date
September 2024
Duration
4 years

The digital revolution and new technologies are radically transforming our society and the way we live. In response to this dizzying change, the labor market is in a constant search for professionals who are able to adapt to a highly dynamic and competitive environment. In this sense, it is necessary to remember the leading role of marketing.

In the past, marketing was considered an add-on to a company's strategic plan. Today, however, it has become a fundamental pillar for the success of any product or service. The "four P's" are no longer enough; marketing is now part of the value proposition.

Technology has revolutionized the way companies operate, from work organization to customer interaction, placing marketing at the epicenter of this transformation.

The Bachelor's Degree in Marketing, Innovation and Technology addresses these two realities. It prepares students to take on crucial roles in the field of digital marketing, such as Product Manager, Brand Manager, specialist in Digital Marketing and online positioning or director of Digital Communication, thanks to its theoretical and practical approach to knowledge.

The objective of this university degree is to train the leaders of the future to develop effective marketing strategies and achieve tangible goals in a world that is driven by different types of technological innovation while seeking to enhance the entrepreneurial spirit.

UPC Bachelor's degree in Marketing, Innovation and Technology

BACHELOR'S DEGREE IN MARKETING, INNOVATION AND TECHNOLOGY

Bachelor's degree in Marketing, Innovation and Technology from the Universitat Politècnica de Catalunya

Knowledge branch:

Social and Legal Sciences

New entry spots:

Campus Terrassa

70 spots (On-site)

35 spots (On-site Part-time)

Campus Barcelona 22@

70 spots (On-site)

35 spots (On-site Part-time)

Cut-off mark 1 course PAU/CFGS:

5,000

Credit unit fee:

120 € (On-site)

110 € (Partly on-site)

First academic year fee:

7.200 € (On-site)

6.600 € (Partly on-site)

PROFESSIONAL OPPORTUNITIES FOR BACHELOR'S DEGREE IN MARKETING, INNOVATION AND TECHNOLOGY

The Bachelor's Degree in Marketing, Innovation and Technology offers a wide range of career options. These options can range from strategic roles to creative responsibilities in leading companies, disruptive startups, digital marketing agencies and other innovative business environments.

The program multiplies professional opportunities by offering the possibility of choosing between two mentions: Advertising or Marketing Analytics.

Digital Manager
Advertising Director
Digital Analyst
Social Media Strategist
Content Manager
Advertising Creative
Account Manager

Marketing Data Analyst
Marketing Business Intelligence Manager
Market Analysis Specialist
Marketing Automation Specialist
Media Planning Director
Brand or Product Manager
Marketing Data Analyst

Why study the Bachelor's Degree in Marketing, Innovation and Technology at Euncet?

We train qualified marketing professionals to help companies adapt to a highly dynamic environment caused by the digital revolution, innovation and new technologies. We work in the development of multidisciplinary profiles who are able to make decisions quickly, which is an important requirement in the digital environment.
It offers multiple professional options in the Marketing area: Digital Marketing Manager, Digital Communication Manager, Content Manager, Social Media Manager...
The system of majors allows the student to deepen the aspects of one of the following areas: Advertising or Marketing Analytics. In this way, the student obtains a broad knowledge.
The schedules are intensive and one subject is taught per day, which allows a greater depth in the subjects and the use of very practical methodologies, which require more time for its realization.
The training model is dynamic and experiential, allowing you to carry out internships in advertising agencies, communication consultancies and marketing departments.
You will be able to carry out academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.

		2012-2013	2013-2014	2014-2015	2015-2016	2016-2017	2017-2018
Offer of spots
First preference request for offer (July allocation)
Demand of any preference with respect to the offer (July allocation)
	Cut-off mark (July allocation)
Access route	PAU or assimilated
	Graduates, diplomas or assimilated
	CFGS or assimilated with career started
	Other routes
Access mark	5-6
	6-7
	7-8
	8-9
	>9
New students	Women
	Men
	Total
TOTAL students	Women
	Men
	Total
	EETC
Enrolment credits completed	Total ordinary credits enrolled
	Average number of credits enrolled per student
Graduate student
Credit rate
Graduation level
Graduation level
Success rate

ON-SITE AND ON-SITE PART-TIME MODALITY IN BACHELOR'S DEGREE IN MARKETING, INNOVATION AND TECHNOLOGY

ON-SITE

Grado Ade presencial

The on-site mode of the degree in Marketing, Innovation and Technology Euncet Business School allows you to study in person in the morning, combining the theoretical part with the practical.

This way, the curriculum and its subjects allow the student to deepen his/her knowledge on one of the most important functional areas of the company, the marketing area, being able to identify and anticipate new changes and trends of the digital transformation.

Modality

On-Site

Schedule

9.30 a.m. to 1.30 p.m.

Spots

140 spots

Fee

7.200 €

ON-SITE PART-TIME

Grado Ade Semipresencial

The on-site part-time mode of the degree in Marketing, Innovation and Technology of Euncet Business School allows you to study at your own pace by combining on-site and online training. Attending only two classes a week in the evening (Monday and Wednesday from 6:00 to 9:45 p.m.) and one on Friday every 15 days.

Thanks to the curriculum and subjects, students will learn about fields such as technology applied to marketing, market research, advertising and public relations and all digital marketing strategies, combining their job with the academic environment to achieve their official degree.

Modality

On-site Part-time

Schedule

Mondays and Wednesdays: 6 to 9:45 p.m. Every other Friday : 5 to 8:45 p.m.

Spots

70 spots

Fee

6.600 €

PROGRAM FOR BACHELOR'S DEGREE IN MARKETING, INNOVATION AND TECHNOLOGY

The Bachelor’s degree in Marketing, Innovation and Technology is structurally organized in two blocks. The first one is the initial fundamentals block (semesters 1, 2 and 3), with 90 ECTS, which is shared with the degree in Business, Innovation and Technology. This shared itinerary facilitates the realization of double degrees between the two variants: marketing and business.

In the second block (semesters 4, 5, 6 and 7), with 120 ECTS, the student enters fully into the marketing ecosystem. In this sense, this block focuses on three aspects:

The fundamentals of marketing.
The speciality chosen by the student.
Technology, which permeates and affects all the aspects mentioned above.

At the same time, at the end of the second year each student must begin the course of the chosen specialization:

Advertising: this speciality teaches students to plan and learn about technological trends in advertising, create and manage campaigns on different platforms, work in agencies, develop creativity and execute successful advertising projects.
Marketing analytics: in this speciality, students learn to use analytical tools and techniques to measure and analyze the impact of marketing strategies in business, identify opportunities for improvement, make informed decisions and optimize marketing investment.

All the courses in this block, both the fundamentals and those of the majors, are defined around the knowledge and application of the most current technologies so that the student is able to discern their use with strategic criteria in each professional challenge that arises.

Finally, there is semester 8, which is composed of the TFG and elective subjects.

Study plan

Distribution of credits of the Bachelor's Degree in MKT

The degree consists of the basic module, compulsory training, two majors to choose from and optional training.

The subjects that make up the basic module total 90 ECTS credits and are taught in semesters 1, 2 and 3. The objectives to be met once the basic subjects have been taken are mainly two:

The acquisition and consolidation of knowledge related to data management, the company and the variables of the economic, legal, social, political and technological environment.
The acquisition of the competencies inherent to university studies in the branch of social and legal sciences, which include digital competencies, self-knowledge and professional development, oral and written communication and leadership and team development strategies.

The subjects that make up the compulsory training total 60 ECTS credits and are taught in semesters 4, 5 and 6. Their main objective is to provide students with essential knowledge in marketing, as well as more applied and advanced skills, supported by the learning previously acquired in basic subjects: market research, consumer behavior, strategy, innovation and development of products and services, communication and advertising, distribution channels, e-commerce, customer management, pricing and brand management.

Students can choose between Advertising or Marketing Analytics as specializations. Each of them is composed of 10 subjects of 6 ECTS credits (60 ECTS in total). These subjects are taught in semesters 5, 6 and 7 and are electives.

Finally, elective training consists of a total of 18 ECTS credits of elective subjects. These credits can be obtained by passing elective subjects of another speciality different from the one chosen by the student, by completing non-curricular academic internships, by completing a mobility program in a foreign university and recognizing the credits passed in this university, by recognizing subjects or credits taken in other university studies, by carrying out university extension activities or any combination of the above.

The degree in Marketing and digital communication is divided into the following credits:

Course type	ECTS
Basic (FB)	90
Compulsory (OB)	60
Optional (OP)	78
Master's Degree Final Project (PR)	12
Total	240

Instruction language

Language
Catalán / Castellano / English

CFGS validations

Download table of validations of the Bachelor's Degree in Marketing, Innovation and Technology

Table of credit validations for CFGS credits

DEGREE COURSES IN MKT

First academic year

FIRST TERM
Courses	Type
Mathematical Tools for Business Management	FB
Digital Productivity Tools	FB
Fundamentals of Business Management	FB
Impact of the Social, Cultural and Political Environment on Business	FB
Self-knowledge and Professional Development	FB

SECOND TERM
Courses	Type
Fundamentals of Data	FB
Innovation and Business Sustainability	FB
Impact of Technologies on Business	FB
Oral and Written Communication	FB
Customer-Centric Marketing	FB

Second academic year

FIRST TERM
Courses	Type
Digital Communication Tools	FB
Data Analysis and Visualization	FB
Data Management	FB
Impact of the Economic Environment and Legal Framework on Business	FB
Team Leadership and Development	FB

SECOND TERM
Courses	Type
Market Research	OB
Consumer Behavior	OB
Strategic Marketing	OB
Products and Services Innovation and Development	OB
Fundamentals of Data Analytics in Marketing	OB

Third academic year

FIRST TERM
Courses	Type
Pricing Strategies	OB
Communication and Advertising	OB
Brand Management	OB
Major in Advertising*	OP
Major in Marketing Analytics*	OP

SECOND TERM
Courses	Type
E-Commerce and Omni-channel Management	OB
Customer Management and Loyalty Strategies	OB
Major in Advertising*	OP
Major in Marketing Analytics*	OP

Fourth academic year

FIRST TERM
Courses	Type
Major in Advertising*	OP
Major in Marketing Analytics*	OP

SECOND TERM
Courses	Type
Bachelor's Thesis (TFG)	PR
Optional Courses	OP

Majors

Major in Advertising*
Courses	Course
Strategic Advertising Planning	3
Technological Trends in Advertising	3
Advertising Campaigns	3
Communication Media and Platforms	3
Social Media Advertising	3
Advertising Agencies	4
Creativity and Advertising Projects	4
Advertising Metrics and Analytics	4
AI Applied to Advertising	4
Digital and Audiovisual Production	4

Major in Marketing Analytics*
Courses	Course
Data Collection and Processing in Marketing	3
Predictive Analytics and Data Mining	3
Marketing Analytical Models	3
Customer Metrics and Analysis	3
Market Trends Metrics and Analysis	3
Digital Marketing Metrics and Analytics	4
Marketing Mix Metrics and Analysis	4
Artificial Intelligence Applied to Marketing	4
Marketing Visualization and Reporting	4
Marketing Analytics Projects	4

Calendars and schedules

Calendars

Academic Year 2024-25

Bachelor's degrees Tech

Bachelor's degrees Plan 21
- Calendar On-Site - Terrassa Campus
- Calendar On-site Part-Time - Terrassa Campus

Schedule

Campus Terrassa

Campus Barcelona 22@

First Quarter

Schedules and Exams - On-site
Schedules and Exams - On-site Part-time

Second Quarter

Schedules and Exams - On-site
Schedules and Exams - On-site Part-time

FINAL DEGREE PROJECT

TFG Regulations for the Bachelor's Degree Marketing, Innovation and Technology

The Final Degree Project (TFG) will be evaluated based on the information obtained by the professor during the tutorials and through the presentation and defense of the work before a tribunal. For the evaluation of the TFG, the TFG Commission will appoint a Tribunal that will be formed by three people from the PDI: the president, the secretary and the member.

The secretary of the Tribunal will be the director of the TFG. Specifically, the evaluation panel will evaluate the following aspects: the correlation between the proposal and the result, the consolidation of knowledge, the multidisciplinary integration, the contribution of new knowledge, the quality of the report and the quality of the oral and audiovisual presentation.

TFG Regulations of the Degree in Marketing, Innovation and Technology