935 476 066
680 582 321Digital Transformation Course
AI as a Strategic Tool
Digital Transformation Course Details
Start: 20/04/2026
Duration: 4 days
Modality On-Site: 4 sessions from 6 pm to 9 pm (Or streaming)
Campus: Terrassa
Language: Spanish
In a business environment driven by digital transformation and artificial intelligence, leaders must be able to identify opportunities, manage risks, and redesign business models to stay competitive. The emergence of generative AI, big data, and new AI tools are redefining the way organizations make decisions, innovate, and create value.
Euncet Business School's Digital Transformation Course for Leaders prepares you to understand what artificial intelligence is, the types of AI that exist, and how to integrate them into your company's strategy. Through a practical approach and real cases, you will learn to evaluate the impact of predictive AI, design effective digital strategies and lead technological innovation projects, aligned with your business objectives. Learn how to apply AI and lead your company's transformation.
Euncet Business School's own degree.
Academic Information
Digital Transformation Course
CAMPUS:
Campus Terrassa
SPOTS:
20
DATE:
20, 22, 27 and 29 April
PRICE:
390 €. Special price for workers of companies with an agreement or Alumni: 290 €
Format of the Digital Transformation Course
4 DAYS
20, 22, 27 and 29 April
12 HOURS
The 12-hour training will take place in person at the Terrassa Campus.
6 HOURS PER WEEK
It is divided into 4 theoretical-practical sessions of 3 hours each, held in the evenings from 6 p.m. to 9 p.m.
THEORETICAL-PRACTICAL TRAINING
You will participate in individual and group dynamics where you will analyze the strategic and operational impact of AI, evaluating real opportunities and risks for the company. You will develop criteria to lead technology adoption processes, applying the knowledge acquired through the analysis of real cases and practical simulations.
Digital Transformation Course Modules
Module 1: Digital Transformation Strategic Framework
- What do we mean by digital transformation today?
- Social, technological and economic changes in 2025.
- The role of leadership: from disruption to redesign.
- The new digital culture: learning mindset and agility.
Module 2: Artificial Intelligence as a Strategic Tool
- What AI is (and isn't): from science to strategy.
- Types of AI: generative, predictive, operational.
- Real applications by sectors (retail, health, education, finance, logistics).
- Adoption models: pilots, scalability, governance.
Module 3: Risks, ethical dilemmas and leadership in the face of AI
- Automation, job displacement, and bias.
- Governance ethics and responsible use.
- Privacy, surveillance, and algorithmic transparency.
- Lead in environments of uncertainty.
Module 4: Strategic Execution and Final Simulation
- Tools to design a digital strategy with AI.
- Digital maturity framework.
- Role of the Chief AI Officer and adoption structure.
- How Lead a realistic technological change.
Teaching Team
Digital Transformation Course
Objectives of the Course in Digital Transformation
The Digital Transformation Course aims for students to develop competencies to lead technological innovation in their organization. Upon completion of the course, participants will be able to:
- Integrate artificial intelligence into the business strategy.
- Make decisions based on data and scenario analysis , using clear criteria to assess risks and opportunities of digital transformation in business models.
- Design and implement digital transformation processes, guiding teams towards technological innovation.
- Apply technological and AI solutions to real business situations, through case study analysis and simulations.
- Develop an action plan, aligning digital transformation with the company's strategic and operational objectives.
What will you find in our Digital Transformation Course?
The Digital Transformation Course is designed to offer you a practical and strategic training experience, aimed at understanding digital transformation in the business environment and analyzing the strategic and operational impact of Artificial Intelligence on the business.
Here are some of the highlights of your training:
PRACTICAL AND PARTICIPATORY METHODOLOGY
You will learn with individual and group dynamics, analysis of real cases and practical simulations that will allow you to directly apply what you have learned in your company.
UNDERSTANDING THE CURRENT AND FUTURE DIGITAL CONTEXT
You will explore the trends and challenges of digital transformation, understanding how technology impacts business models and the business operations.
ANALYSIS OF THE STRATEGIC AND OPERATIONAL IMPACT OF AI
You will learn how artificial intelligence can transform processes, optimize decisions, and generate value at different levels of the organization.
ASSESSMENT OF REAL AI OPPORTUNITIES AND RISKS
You will develop skills to identify specific opportunities and anticipate possible risks associated with the implementation of AI in your company.
LEADERSHIP
You will acquire criteria and tools to lead digital transformation processes, promoting innovation and technological adaptation within your team and organization.
ACTION PLAN APPLIED TO BUSINESS REALITY
You will reflect on the lessons learned, designing strategies and action plans that integrate AI and digital transformation into your business.
Other Euncet Postgraduate Courses
Frequently Asked Questions
Digital Transformation Course
The course is aimed at professionals, managers and entrepreneurs who seek to lead innovation processes and technological adoption in their organizations. It is ideal for those who want to understand the impact of artificial intelligence and digital transformation on business strategy and decision-making.
You will learn to analyse the current and future digital context, assess opportunities and risks of artificial intelligence, lead technology adoption processes and apply practical solutions through real cases and simulations. Upon completion, you will be able to integrate digital transformation into the company's strategy.
Artificial intelligence makes it possible to automate processes, improve data-driven decision-making and streamline processes. Its correct implementation transforms the way companies manage, innovate and adapt to market changes.
Yes, the course combines theory and practice through real-world case analysis, simulations and applied exercises that will allow you to understand artificial intelligence and learn how to use it in your company.
C.A.I.O. (Chief Artificial Intelligence Officer) is responsible for leading the strategy, supervision and implementation of AI projects. Its main function is to take advantage of the potential of artificial intelligence, ensuring that its implementation is aligned with the objectives of the organization.
Generative AI creates new content such as texts, images, or music. Predictive AI analyzes past data to anticipate future outcomes. One focuses on creativity, the other on informed decision-making.
Xavier Fabregat
Executive Education and Corporate Training Advisor
