Double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology

  • Schedule

    9:30 a.m. to 1:30 p.m.

  • Modality Presencial
  • Starting date

    September 2024

  • Duration

    5 years

In an ever-changing business world, the digital revolution and new technologies have radically transformed the way we live and work. Faced with this challenge, the labor market is looking for versatile professionals capable of adapting to a global, dynamic and competitive environment marked by technological disruptions.
 

The Double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology at Euncet Business School is the perfect combination for students to acquire an international, transversal and unique perspective that will enable them to lead in the administration and management of companies using the potential of innovation and technology.
 

Marketing is no longer just an addition to the strategic plan, but a fundamental pillar for the success of any product or service. The degree in Marketing, Innovation and Technology trains students for crucial roles in digital marketing, from Product Manager to Director of Digital Communication.

At the same time, the degree in Business, Innovation and Technology merges business management with technology, offering students a managerial approach and the ability to make strategic decisions in a world driven by technological innovation. 
 

The convergence between marketing and business with technology is fundamental in the era of data and artificial intelligence. Euncet Business School students acquire new knowledge and skills that enable them to anticipate opportunities and manage projects in complex and changing business environments, whether in public or private administration.
 

In addition, our educational approach fosters international experience, preparing tomorrow's leaders to operate in a global context. The double degree in Marketing, Business, Innovation and Technology offers students the opportunity to develop effective marketing strategies at an international level and equips them with the skills necessary for strategic leadership and management of organizations.

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Bachelor's degree in Business, Innovation and Technology 

Bachelor's degree in Marketing, Innovation and Technology 

Register of Universities, Centres and Degrees (RUCT)

DOUBLE BACHELOR'S DEGREE IN BUSINESS, INNOVATION AND TECHNOLOGY + MARKETING, INNOVATION AND TECHNOLOGY

Bachelor's Degree in Business, Innovation and Technology from UPC

Bachelor's Degree in Marketing, Innovation and Technology from UPC

Knowledge branch:

Social and Legal Sciences

New entry spots:

Campus Terrassa

35 places

Campus Barcelona 22@

35 places

Cut-off mark 1 course PAU/CFGS 2021:

5,000

Credit unit fee

120 €

First academic year fee:

7.200 €

 

PROFESSIONAL OPPORTUNITIES FOR DOUBLE BACHELOR'S DEGREE IN BUSINESS, INNOVATION AND TECHNOLOGY + MARKETING, INNOVATION AND TECHNOLOGY

Studying a double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology  provides students with twice as many job opportunities:

  • General Manager
  • Entrepreneur
  • CFO
  • Project Manager
  • Financial Analyst or Consultant
  • Director of International Expansion
  • Business Consultant
  • Data Analyst
  • Business Analyst
  • Department Director of the Marketing, HR, Communication and Sales Areas
  • Business Intelligence Director
  • Digital Manager
  • Advertising Director
  • Digital Analyst
  • Social Media Strategist
  • Content Manager
  • Advertising Creative
  • Account Manager
  • Marketing Business Intelligence Manager
  • Market Analysis Specialist
  • Marketing Automation Specialist
  • Media Planning Director
  • Brand or Product Manager
  • Marketing Data Analyst

Why study the double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology?

  • We prepare qualified professionals with a comprehensive vision of the company and a special focus on marketing, innovation and technology to help companies adapt to a highly dynamic environment due to the digital revolution.
  • We offer you a solid academic training, with a practical and professional orientation.
  • We train experts with a high demand in the labor market and with a highly competitive curriculum thanks to the double degree in these two areas.
  • We work in the development of multidisciplinary profiles and resolute, motivated and agile decision makers, important requirements in the digital environment and essential in the professional fields of Marketing and Business.
  • You will be able to carry out academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.
  • It offers multiple career options in the Marketing area: Digital Marketing Manager, Digital Communication Manager, Content Manager, Social Media Manager...
  • The training model is dynamic and experiential: seminars, masterclasses, workshops, business simulators and tutorials.
  • By understanding how innovation and technology impact organizations, you will be prepared to lead and adapt to change in any business or marketing agency.
  • Obtain the double degree in only 5 years and specialize your profile thanks to the different mentions offered by each course.

PROGRAM FOR DOUBLE BACHELOR'S DEGREE IN BUSINESS, INNOVATION AND TECHNOLOGY + MARKETING, INNOVATION AND TECHNOLOGY

The curriculum of the Double Degree in Business, Innovation and Technology + Marketing, Innovation and Technology at Euncet Business School is designed to provide students with a solid foundation in two key areas such as Business Administration and Management (MBA) and Marketing, while integrating the key concepts of innovation and technology. This curriculum is comprised of a wide variety of subjects that allow students to acquire knowledge and skills crucial to today's business world.


Students will be trained in business fundamentals with which they will establish the foundations of business administration, including accounting, finance, human resources and business strategy; strategic marketing (which will allow them to learn how to develop effective strategies to meet customer needs and compete in the market), marketing plan with different promotion strategies, inbound marketing, email marketing, etc.
 

This curriculum is also designed to train highly skilled and versatile professionals, capable of leading in a constantly evolving business world and adapting to the demands of the digital era. With the combination of theory and practice, this dual degree will provide the tools and skills necessary to excel in the competitive world of business and marketing.

 

Study plan

Distribution of credits of the Double Degree in Business, Innovation and Technology + Marketing, Innovation and Technology

The study plan of this double degree is the union between the Degree in Business Administration and Management and the Degree in Marketing and Digital Communication. In five years, you will be able to obtain two university degrees that will provide you with a holistic vision of a company's operation, turning you into one of the most complete and qualified profiles in the business and digital marketing field.

Below, you will find the study plan of one of the most requested careers by companies with the greatest professional opportunities and with double employability. 

Distribution of credits:

Subject type ECTS
Compulsory (FO) 312
Master's Degree Final Project (TFG) 24
Total 336

Instruction language

Language  
Catalán / Castellano / English   

CFGS validations

Download table of validations of the Double Bachelor's Degree in Business and Marketing

DOUBLE DEGREE COURSES IN BUSINESS+MKT

First academic year

FIRST QUARTER  
Courses Type
Mathematical Tools for Business Management FB
Data Fundamentals FB
Fundamentals of Business Management FB
Impact of the Social, Cultural and Political Environment on the Enterprise FB
Self-knowledge and Professional Development FB
SECOND QUARTER  
Courses Type
Data Fundamentals FB
Innovation and Business Sustainability  FB
Impact of Technologies in the Company FB
Oral and Written Communication FB
Customer-Centric Marketing FB

Second academic year

FIRST QUARTER  
Courses Type
Data Analysis and Visualization FB
Data Management  FB
Leadership and Team Development FB
Impact of the Economic Environment and Legal Framework on the Company  FB
Digital Communication Tools FB
SECOND QUARTER  
Courses Type
Financial Accounting FB
Introduction to Finance FB
Business Law FB
Economic Analysis applied to Business FB
Business Strategy and Management FB
Consumer Behavior FB

Calendars and schedules

Schedule

teRRASSA cAMPUS

barcelona 22@ campus

Bachelor's degree in Business, Innovation and Technology

FIRST QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

SECOND QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

Bachelor's degree in Marketing, Innovation and Technology

FIRST QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

SECOND QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

Bachelor's degree in Business, Innovation and Technology

FIRST QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

SECOND QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

Bachelor's degree in Marketing, Innovation and Technology

FIRST QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

SECOND QUARTER

  • Schedule and Exams - On-site
  • Schedule and Exams - On-site Part-time

 

FINAL PROJECT FOR THE DOUBLE BACHELOR'S DEGREE IN BUSINESS + MARKETING

DFP Regulations for Double Bachelor's degree in Business, Innovation and Technology + Marketing, Innovation and Technology

The Final Degree Project (TFG) will be evaluated based on the information obtained by the professor during the mentoring and through the presentation and defense of the work before a tribunal. For the evaluation of the TFG, the TFG Committee will appoint a Tribunal that will be formed by three people: the president, the secretary and the member. 


The secretary of the Tribunal will be the director of the TFG. Specifically, the evaluation panel will evaluate the following aspects: the correlation between the proposal and the result, the consolidation of knowledge, the multidisciplinary integration, the contribution of new knowledge, the quality of the report and the quality of the oral and audiovisual presentation.  


As this is a double degree, the student must do one project for the Marketing degree and another for the Business degree.

 

Lecturers

Management

  • Dr. Carles Bonet Reves
  • Director of the University Centre
  • Email
  • Dra. Cristina Cáliz Rivera
  • Director of the Double Bachelor's Degree in Business, Innovation and Technology + Markeitng, Innovation and Technology
  • Email
  • Cèlia Pratginestós Pou
  • Coordinator of the Double Bachelor's Degree in Business, Innovation and Technology + Markeitng, Innovation and Technology
  • Email
  • Marta Roma Rodriguez
  • Tutor Academic of the Double Bachelor's Degree in Business, Innovation and Technology + Markeitng, Innovation and Technology
  • Email

Lecturers

  • Dr. Marina Bannikova
  • Email
  • Dra. Chrysoula Bousiouta
  • Email
  • Dra. Cristina Cáliz Rivera
  • Email
  • Dra. Magda Cayón Costa
  • Email
  • Dr. Antoni Duro Crehuet
  • Email
  • Dr. Alfonso Fernández Pascual
  • Email
  • Dra. Rosa Elizabeth Galleguillos Pozo
  • Email
  • Dr. Victor Giménez García
  • Email
  • Dra. Madelín Gómez León
  • Email
  • Dr. Pere Gómez Ortiz
  • Email
  • Dra. Giovanna Lara Burbano
  • Email
  • Dr. Joan Lázaro Marcé
  • Email
  • Dra. Jessica Lingan Azañedo
  • Email
  • Dr. Víctor López Fandiño
  • Email
  • Dr. Gabriel Gustavo Maresca
  • Email
  • Dra. Mª Paola Mastrantonio Ramos
  • Email
  • Dr. Enric Pociello Garcia
  • Email
  • Dr. Pablo Rial
  • Email
  • Dr. Antoni Tobella Vergés
  • Email
  • Dr. José Torres
  • Email
  • Dr. Joaquim Valls Morato
  • Email
  • Dr. Eduard Vidal Portés
  • Email
  • Dra. Gabriela Zuñiga Zarate
  • Email
  • Ignasi Alcalde Perea
  • Email
  • Ramon Clapés Torrens
  • Email
  • Alejandro Font Ferrer
  • Email
  • Ferran Fontané Yubero
  • Email
  • Víctor Gallego Hidalgo
  • Email
  • Eva Garcia Tobella
  • Email
  • Enric Juan López
  • Email
  • Antonio Javier Laserna
  • Email
  • Carolina Llacher
  • Email
  • Agustín López
  • Email
  • Sandra Morillo Mallofre
  • Email
  • Cèlia Pratginestós Pou
  • Email
  • Marta Roma Rodriguez
  • Email
  • Joan Antoni Roncal
  • Email
  • Xavier Royo
  • Email
  • Jordi Sacristán
  • Email
  • Pilar Yépez Molina
  • Email