Global Executive MBA in Barcelona

  • Schedule

    Fri 4 p.m. to 8 p.m. @ Sat 9.30 a.m. to 1.30 p.m.

  • Modality On-site
  • Campus Terrassa Online
  • Starting date

    Consult it

  • Duration

    up to 9 months


The business world is constantly changing and, because of this, highly qualified professionals with a holistic vision of the organization are needed, capable of efficiently handling the different situations that a company goes through. The Global Executive Master in Business Administration (GEMBA) of Euncet Business School is a comprehensive and complete program that will allow you to manage a business and learn to lead with agility and effectiveness in an increasingly digitized scenario, understanding the impact of technologies in the world of senior management.

In addition, it will allow you to develop skills, competencies, knowledge, and attitudes necessary for the strategic and managerial business administration of companies, through new methodologies and practices that minimize risk, streamline decision-making, facilitate processes, and deliver better results.

The master's degree is a global, immersive, and up-to-date program that integrates all key areas of business: business strategy and development, leadership and change management, innovation, entrepreneurship, marketing, and value creation, as well as the cross-application of technology in all business processes.

It also represents an exponential leap in your professional and managerial development, as well as a unique opportunity for the development of your professional networking in a unique environment.



The Global Executive MBA enables you to analyze, understand, and interact in today's increasingly competitive, changing, complex, and digital business environment. All this from a global business perspective so that decision-making is in the most appropriate way and adjusted to the new scenarios.

Get a 360-degree view of the key areas of management and learn how technology can be a relevant factor to optimize business processes.

Develop a business plan that will allow you to detect opportunities and take on new business challenges, as well as define the objectives and strategies of your business, incorporating new technologies into your management.

In addition, with the Global Executive MBA you will develop the skills and tools necessary to lead high-level teams and boost your professional career in business management by designing your own professional development plan and exchanging your professional experience with great professionals in the sector, thus expanding your network of contacts. Get to know our practical and innovative methodology and learn through the study of real business cases (Business Challenges).

Train yourself and acquire the knowledge and skills necessary to manage a company efficiently with the Global Executive Master in Business Administration of Euncet Business School.

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Master's Degree in Global Business Administration from Universitat Politècnica de Catalunya (UPC)

Global Executive Master's Degree in Business Administration by Euncet Business School


Master's Degree in Business Administration from Universitat Politècnica de Catalunya

Starting Date:

Onsite: 18/10/2024

Online: Consult it


up to 9 months

Deadline to finish:



Spanish | English


100 % online (Spanish | English) or on site (Spanish)


60 (184 hours)




This master's degree is not only focused on business skills, but also trains students to promote and develop other skills necessary in the world of management to raise their skills in senior management adapting their profile to increasingly technological and dynamic scenarios.

The Global Executive Master in Business Administration is aimed at:

  • University graduates with professional experience who wish to expand their knowledge in the field of management and the cross application of technology to business processes.
  • Professionals from different areas who wish to know the key areas of management and the importance of technological tools for the optimization of processes.

  • Executives who wish to know the opportunities of new technologies in the development of business models that allow adapting to the challenges of the digital economy.

  • Professionals with managerial potential, whose objective is to boost their professional career and reach positions of greater responsibility.


The Global Executive MBA at Euncet Business School is designed to attract profiles who want to transform their professional career and acquire a competitive advantage in senior management, as well as understand the complexities of business in a globalized context.

Therefore, these profiles focus on engineering, business administration management, and finance. Being an advanced training in senior management and international business, they must also have a certain background in the business world as managers or in similar positions.



Engineering 45%
Business Administration 26%
Finance and Economics 8%
Law 5%
Others 16%

Company position

Management 46%
Administration 16%
Engineering 11%
Commercial & Marketing 11%
Projects 8%
Finance 5%
Law 3%

Average age

36,7 years old

Student satisfaction

9,21/ 10



Euncet Business School's Global Executive MBA prepares professionals in positions of high responsibility to address new business challenges and perform managerial functions efficiently and effectively. This type of program combines key aspects of business administration with a global and

executive approach, thus training students to take on leadership roles globally in multinational companies and organizations.

With this program, a student will develop professionally in senior business management and will obtain a global and holistic vision of the company, in addition to preparing as a director in a versatile and changing environment, providing them with the knowledge and skills necessary to successfully lead a company.

Another of the professional opportunities offered by the Global Executive MBA is strategic consulting, an area increasingly demanded by organizations for its analytical nature and the strategic vision it provides and that is vital in decision-making in today's unstable environments.

All the knowledge acquired during the master's degree is also applicable in the creation and management of a company, that is, in the entrepreneurial ecosystem, thanks to the 360 vision it provides of the functional areas of a company, as well as the current technological scenario.

Thus, this program enhances leadership skills and provides strategic knowledge and a global mindset that makes its students a highly demanded multi-skilled profile in organizations.

Why study the Executive MBA in Barcelona with Euncet?

In the face of dynamic and globalized scenarios, it is important to be updated and, therefore, investing in continuous training is crucial for professional growth.

The Global Executive MBA of Euncet Business School brings:

  • Management overview
    It provides a 360º view of the key areas of management and addresses how technology can impact business and be a relevant factor to optimize business processes.
  • Professional growth
    Both the program and the methodology are designed for students to develop skills and competencies that boost and increase their professional success

  • Leading business transformation
    Designed to facilitate the knowledge, methodology and key tools for students to improve their skills and become the professionals transformative of change that companies demand

  • Immersive experience and networking
    The methodology of the master's degree is based on an immersive and innovative learning experience to share, discuss and develop the potential of students, thus becoming a space in which to connect with other professionals in an exclusive learning environment.

  • Teaching excellence
    The master's degree is taught by professors of recognized academic and professional background, linked to leading companies in their sector that will transform the way students interpret, understand and solve the new business paradigms.

  • Cross training and practical approach
    During the program, theory is combined with practical real-world applications through networking sessions , workshops and conferences.


Aware of the immersive role played by the face-to-face methodology in the learning experience, the Global Executive MBA is taught face-to-face at the Euncet Business School facilities of the Terrassa Campus. 

In this way, students become protagonists thanks to the personalization offered by onsite attendance. This helps to professionalize students’ performance, since it allows direct contact with the teaching team, who can detect the potential and specific needs of each one of them and create action and mentoring plans in order to promote their development.  

In addition, this teaching method encourages socialization and networking among students through participatory dynamics.

On the other hand, we understand the importance of offering professional training for those who want to learn from anywhere and at any time, without having to be in person. 

Therefore, the Global Executive MBA in virtual mode is structured in blocks and content so that students can reconcile working hours with virtual classes.



Grado Ade presencial


The on-site mode of the Global Executive MBA at Euncet Business School allows you to study on-site in the city of Barcelona.

The programme is designed to take on challenges through group methodologies and learning by doing. Real cases and group practices will help you get the most out of this experience.



On site



Fridays: 16 to 20 p.m.
Saturdays (alternate): 9:30 a.m. to 1:30 p.m.








Grado Ade Semipresencial


The virtual mode of the Global Executive MBA at Euncet Business School allows you to study the programme remotely to train as a business leader.

The programme will make it easy for you to learn all the knowledge and tools through case studies, podcasts and videos that will complement your knowledge.                                                      

Modalidad ADE semipresencial




Starting Date

Consult it



Spanish or english



Consult it



The Global Executive MBA of Euncet Business School offers practical and advanced content connected to the business reality, providing a critical and different way of thinking, as well as a global and international vision.

The scheme of studies is composed of 6 subjects: strategy and business development, leadership and change management, marketing and value creation, innovation, entrepreneurship and technologies applied to business, thus offering a comprehensive and updated vision of the functional areas of companies and the factors that are transforming the way of leading.

With this master's degree, students will obtain the qualification they need to reach a peak in their professional career in business management. In addition to getting trained to direct any functional area of the company and acquire the necessary skills from a global and differential vision, becoming one of the most recognized and demanded profiles by organizations worldwide.

Global Executive MBA study plan in Barcelona

Strategy and business development

Objectives and competencies

  • Understand the importance of business strategy and business models in highly changing, uncertain and complex environments.
  • Obtain an analytical view of the business environment to identify opportunities and threats that may impact the company.
  • Understand how to perform an internal analysis of the company's resources and capabilities (strengths and weaknesses) in order to define the best strategy and business models.
  • To learn how to use tools and conceptual frameworks for the analysis of the different strategic options and the selection and formulation of the most appropriate strategies and business models to ensure the sustainability and competitiveness of the company.
  • Understand the fundamental role of business models and finance in the creation, delivery and capture of value for the company.
  • Understand the importance and impact of strategic operations management on the company's competitiveness.
  • Evaluate and apply financial tools and techniques to evaluate strategic investments and make sound decisions that support business strategy.


  • Fundamentals of business strategy.
  • Strategy definition.
  • Business model design.
  • Financial analysis.

Teaching Guide Global Executive MBA On-Site

Teaching Guide Global Executive MBA Virtual

Leading people and change

Objectives and competencies

  • Understand the importance of leadership in environments of high complexity and uncertainty, and how it influences organizational performance and success.
  • Explore different leadership styles and theories, and evaluate their applicability in situations of uncertainty and change.
  • Understand the importance of building people-centered organizations, where a culture of collaboration, empowerment and personal development is fostered, creating an environment where people can thrive and contribute fully to organizational goals.
  • To deepen in methodologies and tools to maximize team productivity and build high performance teams.
  • Know and correct the dysfunctions of our teams, identifying the key dimensions of high-performance teams.
  • Become familiar with the challenges and opportunities associated with change management in organizations, and develop effective strategies to successfully manage and lead change.
  • To foster the development of soft skills required to lead situations with a high level of uncertainty and to implement and manage change effectively.
  • Reflect on the role of the leader as a change agent, promoting motivation, commitment and adaptability in teams and throughout the organization.
  • Critically appraise current leadership and change management practices and approaches, and propose improvements and recommendations b


  • Leadership and change management skills.
  • Leadership and team management.

Teaching Guide Global Executive MBA On-Site

Teaching Guide Global Executive MBA Virtual

Applied business technologies

Objectives and competencies

  • Acquire a comprehensive understanding of disruptive technologies and their impact on traditional businesses.
  • Understand and analyze how disruptive technologies relate to each other to generate innovative use cases and their impact on different business sectors.
  • Study the digital transformation of value chains, business value proposition and product development.
  • Explore the use of artificial intelligence tools in different departments of a company to improve productivity.
  • Analyze ethical and practical considerations in the use of these tools in the business environment.
  • Obtain an overview of relevant technology trends in the business world and understand their potential impact on business.
  • Develop knowledge and skills in information security and cybersecurity to protect enterprise systems and networks.
  • Use Business Intelligence and data analysis as key tools in business decision making.
  • Learn to identify relevant data sources, integrate data from different sources and use visualization tools to create interactive reports.
  • Explore the concept of Growth Hacking and acquire skills to approach Growth Hacking projects successfully.
  • Prepare to face the challenges of the digital paradigm, apply disruptive technologies, protect information and use artificial intelligence tools in your business.


  • Digitalization of the company.
  • Technological tools applied to the company.
  • Information and security.
  • Data analytics.

Teaching Guide Global Executive MBA On-Site

Teaching Guide Global Executive MBA Virtual

Marketing and value creation

Objectives and competencies

  • To become familiar with the fundamentals and key concepts of marketing in the current context.
  • To deepen the management of customer relationships and identify strategies to create value.
  • Understand the importance of implementing an effective marketing plan.
  • Know market research techniques and understand consumer behavior.
  • Determine the main steps in the design of a customer-oriented marketing strategy: segmentation, target audience, differentiation and positioning.
  • Understand the relevance of the marketing mix in the company.
  • To understand the role of commercial management and its relationship with the marketing area.
  • Develop communication, negotiation and sales management skills to achieve commercial objectives.


  • Marketing analytics and strategic marketing.
  • Marketing mix.
  • Strategic sales management.

Teaching Guide Global Executive MBA On-Site

Teaching Guide Global Executive MBA Virtual


Objectives and competencies

  • Understand the importance of innovation in the business environment and its role in differentiation and adaptation to change.
  • Deepen in the various innovation methodologies and be able to apply them effectively in problem solving and idea generation.
  • Master design thinking techniques, including empathy, problem definition and the generation of creative solutions.
  • Acquire knowledge in innovation management, including challenge identification, project portfolio management and collaboration with other external entities.
  • Learn the skills necessary for efficient product management, including requirements gathering, data analysis, prioritization and roadmapping.
  • Explore agile methodologies, such as Scrum and Kanban, and be able to apply them to innovation project management.
  • Develop leadership skills to manage change processes and promote innovation within organizations.
  • Acquire a comprehensive understanding of teamwork skills, effective communication and decision making in innovation environments.


  • Fundamentals of innovation.
  • Product Management: Instrumentation, Roadmaps and Postmortem analysis.

Teaching Guide Global Executive MBA On-Site

Teaching Guide Global Executive MBA Virtual


Objectives and competencies

  • Understand the fundamentals of entrepreneurship and the characteristics of the current entrepreneurial ecosystem, including the figure of the entrepreneur and the necessary leadership skills.
  • Explore the process of creating a startup, from idea generation to the growth phase, with emphasis on the design of business models and the development of minimum viable products (MVP).
  • Analyze the investment ecosystem and gain knowledge on tools and strategies to access funding and understand the key metrics used to evaluate the progress and success of entrepreneurial projects.
  • Learn about the platform economy and understand the role of digital platforms, their business models, the services they offer and the associated responsibilities.
  • Explore social and ethical entrepreneurship, including topics such as business ethics, corporate social responsibility and social impact measurement.
  • Develop skills to identify opportunities for entrepreneurship with a social and ethical approach, promoting the generation of a positive impact on society.
  • Encourage reflection on values and integrity in business, promoting the integration of social responsibility in the entrepreneurial business model.
  • Assess practical cases of social entrepreneurship and discuss ethical challenges in entrepreneurship, through debates and examples that promote ethical decision making in business.


  • Startup ecosystem.
  • Digital platforms and monetization.

Teaching Guide Global Executive MBA On-Site

Teaching Guide Global Executive MBA Virtual

Final Master Thesis

The objectives of the Final Master's Thesis are:

  • Promote knowledge and managerial skills in strategy, finance, operations, supply chain, marketing, sales and people to make the best decisions from a cross-cutting vision that allows responding to customers and the technological transformation of the company.
  • Know the agile development of business models to innovate the company or start a business in the digital context.
  • Understand the impact of technologies in the business world and how to achieve sustainable and sustainable results.
  • Develop and improve management skills with leadership and communication tools.


  • Business case.
  • Creation of a business model.

Teaching Guide Global Executive MBA On-Site

Teaching Guide Global Executive MBA Virtual

Calendars and schedules

Global Executive MBA Professors


  • Dra. Jessica Lingan Azañedo
  • Executive Education Director
  • Email
  • Enric Bayó
  • Co-director of the Global Executive MBA
  • Email
  • Xavier Lamote de Grignon
  • Co-director of the Global Executive MBA
  • Email
  • Olga Villa
  • Executive Education Manager
  • Email


  • Dra. Mónica Utrera Jordán
  • Email
  • Mar Alarcón Batlle
  • Email
  • Jordi Arrufí Hernández
  • Email
  • Marta Bacardit
  • Email
  • Catalina Balseiro
  • Email
  • Alex Barangé Corachán
  • Email
  • Enric Bayó
  • Email
  • Eduard Bellés
  • Email
  • Anna Esquius Figols
  • Email
  • Carles Gómara
  • Email
  • Xavier Lamote de Grignon
  • Email
  • Genís Margarit
  • Email
  • Marc Milian i Rueda
  • Email
  • Judit Miret
  • Email
  • Ramon Montanera
  • Email
  • Carme Nova
  • Email
  • Aina Palacios Corral
  • Email
  • Oriol Pastor Utzet
  • Email
  • Rafael Richart Ferri
  • Email
  • Cecilia Richero Wilson
  • Email
  • Anna Ripoll
  • Email
  • Jordi Sacristán
  • Email
  • Raúl Sánchez
  • Email
  • Carlos Temprano Hidalgo
  • Email

Global Executive MBA Methodology

Details of the methodology of the Global Executive MBA On-site

The experiential learning process at Euncet Business School combines a set of methodologies that allow the participant to achieve in a practical and innovative way the competencies of the professional profile established in an executive program.

  • Participative classes: The teaching sessions are carried out through permanent interaction between the students and the teaching staff in order to contrast the concepts discussed through analysis and open debate with the support of real case studies and simulations aimed at decision making.
  • Case studies: Resolution of business problem cases to experience the practical application of the theoretical contents of the different subjects.
  • Project-based learning: Group work to develop and present tasks and projects, solving situations or challenges.

Details of the methodology of the Global Executive MBA Virtual

The Global Executive Master in Business Administration (GEMBA) is organized in such a way that students can acquire knowledge from different subjects, apply it in practice, and develop a proactive attitude and critical thinking towards them.  

The virtual program offers a flexible and progressive curriculum that allows participants to choose their learning pace. Due to this, the teaching methodologies employed are:

  • LEARNING RESOURCES. This space provides the main materials for each subject, as well as other sources of information relevant to the study. While each student sets their own study pace, a suggested timeline is provided to adequately follow the assessment established for the subject.
  • MICRO LEARNING. Audiovisual materials that introduce, complement, or expand on key concepts in a simple and practical manner.
  • LEARNING CHALLENGES | LEARNING BY DOING. Learning oriented towards solving real practical cases that encourage the practical application of theoretical content covered in different blocks of each subject. The resolution of these business scenarios is presented to verify that the objectives of the subject have been achieved.
  • FORUM. A consultation space for students to clarify any concepts that may not have been clear during individual study or work on the subject.
  • DEBATES. A discussion space promoted by the faculty to comment on current topics.
  • MASTERCLASS. Sessions delivered in streaming format by expert professionals, aimed at delving into specific topics within the business field, applying theoretical knowledge to practical situations, and promoting learning. 

Evaluation of the Global Executive MBA On-Site

The Executive Education programs are based on a competency-based evaluation model, in which the student's progress in achieving the objectives set out in the study program is assessed. It is based on reflection and analysis of real-life case studies, projects, debates, exercises, or presentations carried out individually or in groups, which contribute to business decision-making.

The evaluation system of this course aims to ensure both the understanding of the contents and the student's ability to put them into practice, valuing progress and continuous effort.

The final grade of the course is obtained by adding the value of the arithmetic mean of the grades of the learning challenges. The grade will be expressed, for each student, in the following scale, with mention of the corresponding qualitative grade:

  • 0-49: Fail
  • 50-69: Pass
  • 70-89: Good
  • 90-100: Excellence

A failed subject prevents the student from obtaining the Master's degree, therefore, the student must re-enroll in that subject.

Evaluation of the Global Executive MBA Virtual

The Global Executive Master in Business Administration is based on a competency-based assessment model, in which the student's progress in achieving the objectives set in the master's program is evaluated. It relies on validating the knowledge acquired through tests and learning challenges. 

  • Test: At the end of each unit corresponding to a course, the student will demonstrate the assimilation of the contents by completing a multiple-choice test. 
  • Learning Challenges: This involves the analysis, reflection, and resolution of real practical cases individually, contributing to business decision-making. The situations presented aim to contextualize the training activities and are based on competencies and learning outcomes to be achieved. 

The final grade for each course is obtained by adding the arithmetic mean of the scores from the tests and learning challenges. The grade will be expressed, for each student, on the following scale, with the corresponding qualitative grade mention:

  • 0-49: Fail
  • 50-69: Pass
  • 70-89: Good
  • 90-100: Excellence

Failing a course prevents the attainment of the Master's degree; therefore, the student must re-enroll in that subject.