Master’s Degree in Business Administration and Management in Barcelona
Program Details
Program Details
Academic Information
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Admission requirements
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Objectives
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Methodology
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Study Plan
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Subjects
Teaching team
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Career Opportunities
Calendars and Schedules
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Calendar
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Schedules
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Tutorials
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Quality
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Quality seals
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Accreditation and reaccreditation processes
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Academic results and satisfaction
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Research Grants
Details of the Master in Business Administration and Management
Start: 19 October 2026
Duration: 9 months
Schedule: Tuesday to Thursday from 5 p.m. to 8 p.m.
The Master’s Degree in Business Administration and Management, specialising in Strategic Management, is a programme that provides a comprehensive understanding of business, its organisational structure, and decision-making from a managerial perspective. Through an integrated vision of all functional areas, you will learn to implement strategies and policies tailored to each situation, ensuring the successful achievement of corporate objectives.
The Master’s in Business Administration and Management at Euncet Business School addresses the professional need for knowledge of techniques, tools, attitudes, and skills essential for effective managerial performance. This programme is designed for professionals with prior training in the field who need to update and deepen their knowledge, and for individuals without formal training in business administration, equipping them with the skills required to make strategic decisions and successfully manage an organisation.
Master’s Degree in Business Administration and Management, specialising in Strategic Management, from the Universitat Politècnica de Catalunya (UPC)
Master's Degree in Business Administration and Management, specialising in Strategic Management, from Euncet Business School
List of Universities, Centers and Degrees (RUCT)
Academic Information
Master’s Degree in Business Administration and Management, specialising in Strategic Management from the Universitat Politècnica de Catalunya (UPC)
Area of expertise:
Social and Legal Sciences
Start: 19 October 2026
End: July 2027
Teaching hours: 225 teaching hours
Credits: 60 ECTS
New entry places: 100
Duration: 1 academic year
Language: Spanish / English
Fee: 14.400 €
Admission requirements
Master’s Degree in Business Administration and Management in Barcelona
Here you will find all the information related to the admission requirements for the Master’s Degree in Business Administration and Management.
To apply for the master’s programmes at Euncet Business School, candidates must hold a university degree and submit a motivation letter, along with a copy of their passport or ID, Curriculum Vitae, and academic transcript.
Our academic committee, chaired by the master’s director, will assess the candidate’s profile and provide a decision on the application.
Further details regarding the admission requirements for the Master’s Degree in Business Administration and Management can be found in the Admissions section.
Objectives of the Master's Degree in Business Administration and Management
The objective of the master's degree is to prepare professionals who are capable of occupying functions and/or responsibilities inherent to the general management of any type of organisation, whether public or private. For this reason, the master's degree provides advanced knowledge in the field of general management of companies based on a global conception of the company, the functioning of organisations and decision-making from a managerial perspective, through an integrated vision of all functional areas, implementing strategies and policies adapted to each situation in order to successfully achieve corporate objectives.
Methodology of the Master’s Degree in Business Administration
The learning process at Euncet Business School - UPC combines a set of methodologies that enable students to acquire the professional competencies established for the master’s degree in a practical and innovative manner, aligned with the digital business environment.
- Theoretical-practical sessions: these are conducted in a physical classroom and streamed online, with recordings available for students to consult as needed. The lecturer dedicates part of the session to presenting course content and another part to solving exercises, analysing case studies, or developing projects.
- Structured learning activities: students have access to a weekly schedule of learning activities, planned and outlined in the course programme by the lecturer. This structure allows them to manage their time effectively, adapting to their learning style to successfully achieve their academic goals.
- Online tutorials: virtual sessions dedicated to answering questions related to theoretical concepts and practical activities.
- Project-based learning: group assignments designed to develop and present tasks and projects, solving real-world challenges.
- Case studies: resolution of business case scenarios to experience the practical application of theoretical content from various subjects.
- Interactive classes: lectures are conducted through continuous interaction between students and faculty. This approach encourages critical thinking and open discussion, supported by real business case studies and simulations.
- Masterclasses: delivered by renowned business executives and experts in the latest management techniques and international business development, as well as specialists in strategic communication.
- Company visits: an opportunity to observe business operations and organisational management in key sectors of the Catalan economy, through visits to local and multinational companies.
Study Plan
Master’s Program in Business Administration and Management
The master’s study plan is structured around three key pillars: a generalist approach to management, providing a comprehensive view of the company through the study of its main areas; an understanding of key business factors, including performance control; and, finally, the internationalisation of companies in evolving markets.
The Master’s Degree in Business Administration and Management is structured over two semesters, following a progressive learning sequence, ensuring that the second semester builds upon subjects introduced in the first. This applies to topics such as finance, marketing, and business strategy, which are further explored and applied in courses on analytics, digital transformation, and Project Management in the digital era.
To obtain the Master’s Degree in Business Administration and Management, specialising in Strategic Management, students must complete the following subjects:
| Type of subject | ECTS |
| Obligatory | 20 |
| Elective | 25 |
| Master’s Thesis | 15 |
| Total | 60 |
Supplementary courses
Students who meet the qualifications listed under the "Recommended Entry Profile" will generally not be required to take additional coursework.
Students entering the master’s degree with a different academic background must complete a supplementary course:
→ Business Management, 6 ECTS
Master’s Degree in Business Administration and Management Study Plan:
MBA Master Subjects
FIRST SEMESTER
SECOND SEMESTER
Master’s Thesis
Regulations for the Master's Thesis (TFM) in the Master’s Degree in Business Administration and Management
To obtain the Master’s Degree in Business Administration and Management from the UPC, students must complete a Master's Thesis (TFM).
The TFM is a 15 ECTS credit course, primarily consisting of the development of a business plan or an internationalisation plan. However, in exceptional cases, students may undertake an empirical research project on any subject included in the study plan. This includes not only theoretical knowledge but also general, cross-disciplinary, and specialised skills and competencies derived from master’s-level education, university centre guidelines, and programme content.
The project may be completed individually or in teams of up to three students and will be supervised by a PhD professor who will provide guidance. According to TFM regulations, the assessment will be conducted individually.
For more details, consult the TFM regulations:
English Group
2025-26 academic year
Calendar
Spanish Group
2025-26 academic year
Schedules
FIRST SEMESTER 2025-26
SECOND SEMESTER 2025-26
Tutoring schedule
25-26 academic year
- Tutoring schedule
RUCT - Register of Universities, Centres and Degrees
Publication in the BOE 26/10/2016 of the Accord of the Council of Ministers of 7 October 2016 establishing the official status of the Master’s Degree in Business Administration and Management.
Agency for the Quality of the Catalan University System
- Verification assessment - 22/09/2015 – Favorable
- Modification evaluation- 25/10/2018 – Favorable
- Self report of modification - 16/05/2018
- Follow up self report - 12/2019
- External Visit - 09/03/2020 – Favorable
- Accreditation evaluation - 24/03/2020 – Favorable
- Modification evaluation- 17/06/2022 - Favorable
- Follow up self report - 12/2022
- Self report of modification - 03/2023
- Modification evaluation - 05/07/2023 – Favorable
- Follow up evaluation - 15/11/2023
Reaccreditation
Reaccreditation is the verification, based on an external visit, that the degree is being developed as the verification was planned.
All official university degrees must undergo the accreditation process within six years of their initial verification (or last accreditation), in the case of bachelor's and doctoral degrees, and within four years in the case of master's degrees.
Each year, the universities and AQU Catalunya jointly plan the external visits based on the degree programs that are to begin the accreditation process.
The accreditation process is structured in two stages: the external visit and the accreditation:
- The external visit: this is the on-site verification of the operation of the degree program, which is reflected in the external visit report.
- Accreditation: this is the issuing, by the specific commission for the field, of the report assessing the functioning of the degree program, the accreditation report, based on all the evidence available to AQU Catalunya, especially the external visit report.
For the 2024-25 academic year, Euncet is expected to undergo the reaccreditation process for its Master's Degree in Business Administration, for which reason, the programmed calendar is as follows:
- Deadline to submit version 1 self-report to GPAQ for technical review: 28 January 2025
- Incorporate GPAQ comments and elaborate version 2Hearing: February 10 to 14, 2025
- Public exposure and ORG approval: 17 to 25 February 2025
- Delivery of final version to GPAQ: February 26, 2025
- Expected date for external AQU site visit: second half of April 2025
Public exposure
If you want to give your opinion or make a suggestion you can send an e-mail to a acreditacio@euncet.com.
Final report
Once the public exposure period was over, a new meeting of the IAC was called on February 26 in order to evaluate the public exposure phase and any comments or suggestions that may have been made in this regard, and at the same time to give final approval to the self-report in order to submit it to the relevant higher bodies.
Following the approval of the Self-Report by the CAI, the Quality Commission and the Permanent Commission agreed in session on February 26, 2025 to give final approval to the self-report.
Visit
In the second half of April 2025, the visit of the CAE (External Evaluation Committee) is scheduled for the second half of April 2025, and the agreed program is shown below:
The visit to the facilities is made in order to show the most representative spaces of the centre in relation to the accreditation of the degrees (classrooms, teaching laboratories, computer rooms, study rooms, library, offices and common spaces).
The open hearing is a space of time for all those who have not been invited to the meetings of their group to express their opinions to the CAE if they wish.
Accreditation
Accreditation is the verification by means of a formal external visit that the degree is being developed as the programme was planned.
All official university degrees must go through the accreditation process within a period of six years, counting from their initial verification (or last accreditation), in the case of undergraduate degrees and doctorates, and within a period of four, in the case of master’s degrees.
Each year, our universities and AQU Catalunya jointly plan formal external visits on the basis of qualifications to be accredited.
The accreditation process is structured in two stages: the formal external visit and the accreditation itself:
- The external visit is the on-site verification of the functioning of the degree course, which is reflected in the external visit report.
- The accreditation is the issuance by the specific departmental committee of the assessment report on the functioning of the degree, the accreditation report, on the basis of all the evidence available to AQU Catalunya, especially the external visit report.
In the course 2019-20 academic year it is expected that Euncet will undergo the accreditation process of its two master’s degrees (in Business Administration and in Marketing Management), so the schedule is as follows:
- Exhibition/public hearing of the self-report: June 15 to 24, 2019.
- Meetings of CAI, Quality Commission and Permanent Commission for the approval of the final self-report: June 25 to 27, 2019.
- Delivery of the final version to GPAQ: June 28, 2019.
- Delivery of the self-report to AQU: July 2, 2019.
- Scheduled date for the AQU external visit to the centre: November 14 and 15, 2020.
General publication
- Euncet’s own accreditation report.
If you wish to give your opinion or make a suggestion you can send an email to acreditacio@euncet.com.
Definitive report
Once the public exhibition period had ended, a new meeting of the CAI was convened on June 25th in order to assess the general publication phase and any comments or suggestions that had been made in this regard and at the same time give final approval in our own report to take to the relevant higher bodies.
Since the CAI approval of our internal report, the Quality Commission and the Standing Committee agreed in session on October 26th and 27th June, 2019 the final approval of our own report.
- Internal report accreditation Final Report
Formal visit
Coming up: the visit of the CAE (External Evaluation Committee) is scheduled for Thursday, November 15th, 2019 - the programme agreed is that shown below:

The visit to the facilities is carried out in order to show the most representative spaces in the centre (classrooms, teaching laboratories, computer classrooms, study rooms, library, offices and common spaces) in relation to degree accreditation.
The open hearing is an opportunity for all those who have not been summoned to the meetings of their group, if they want, to express any opinions they may hold before the CAE.
Finally, AQU reported favourably. A copy of the report is attached.
Academic results and satisfaction
At Euncet Business School, we always strive to meet the expectations and educational needs of our students. If you want to learn more about our continuous improvement strategies, click here.
Research Grants
This call regulates the Research Grants 2026–2027, aimed at promoting applied research and the development of projects linked to the strategic areas of Euncet Business School.
The call is addressed to undergraduate students, alumni, and individuals linked to the institution who wish to develop a research project associated with an Official Master’s Degree during the 2026–2027 academic year.
For the purpose of submitting the scholarship application, in addition to the application form, the following documentation must be provided:
- Official academic transcript.
- Motivation letter.
- Curriculum vitae (CV).
- Research proposal (provisional title, objectives and thematic justification).
- Commitment to enrolment and academic progress in an Official Master’s Degree during the year 2026.
This document details the priority thematic areas, the participation requirements, the evaluation criteria, the application procedure, the established deadlines, as well as the rights and obligations of the beneficiaries.
Teaching Team
Master’s Degree in Business Administration and Management in Barcelona
Directors
Lecturers
Subject
- Impact of the company's social, cultural, and political environment
Education
- Postgraduate in Political Analysis and Communication, ICPS (Autonomous University of Barcelona), 2004.
- Degree in Political Science and Public Administration, Autonomous University of Barcelona, 2002.
Academic and Professional Experience
- Director of the Catalan Sports Council. Department of the Presidency. Government of Catalonia, 2021 - 2024.
- Secretary General. Department of Foreign Action, Institutional Relations and Transparency, Government of Catalonia, 2019 - 2021.
- Director General of Institutional Relations. Department of Foreign Action, Institutional Relations and Transparency, Government of Catalonia, 2018 - 2019.
- Secretary General of the Department of Foreign Affairs, Institutional Relations and Transparency, Government of Catalonia, 2016 - 2018.
- Deputy Director, Joan Miró Foundation, 2011 - 2016.
- Chief of Staff to the Minister, Department of Culture and Media. Government of Catalonia, 2006 - 2010.
Subject
- Fundamentals of Business Management
Studies
- PhD in Economics, Business and Finance, Universidad Camilo José Cela, 2011.
- Accredited Research Ability, Universitat de Barcelona, 1999.
- Degree in Economic and Business Sciences, Universitat de Barcelona, 1979.
Experience
- Director, Instituto de Formación Directiva, 2012 – to date.
- Director of Research and Permanent Training, Fundación EAE, 2002 – 2011.
- Director of Research, Fundación EAE, 1995 – 2002.
Subject
- Digital Advertising and Social Networks
Euncet Research Line
- Marketing, Communication and Advertising
Education
- PhD in Management Sciences, ESADE, 2024.
- Master’s Degree in Research in Management Sciences, Organizational Behavior Studies, ESADE, 2020.
- Master’s Degree in Business Administration, Northumbria University, 2015.
- Bachelor of Arts (BA), Practical Use of Business English, Musashino University, 2012.
- Bachelor of Arts (BA), Bilingual Studies of English and Japanese, Dalian University of Foreign Languages, 2012.
Academic and Professional Experience
- Lecturer at Euncet Business School (2025 – Present)
- Chief Marketing Officer (CMO), NERA ECO CONSTRUCTION, 2025.
- Program Manager of the Master of Research in Management Science, ESADE, 2025.
- Marketing Consultant, NERA ECO CONSTRUCTION, 2024 - 2025.
- Decision Lab Manager, ESADE, 2024 - 2025.
- PhD in Management, Researcher, ESADE, 2020 - 2024.
Subject
- Finance for Decision-Making and Management Control
- Analytics from the Perspective of the Industry and the Client
- Master's Thesis (TFM)
Euncet research line
- Business, economy and society
Accreditation
- Accredited ANECA Contracted Doctor and professor of Private University.
Studies
- PhD in Business Creation, Strategy and Management. UAB.
- Bachelor’s Degree in Economics and Business Sciences. UAB.
- Diploma in Business Sciences. UAB.
Academic and professional experience
- Professor at Euncet Business School in 2015.
- Coordinator of the Master's Degree in Business at the UAB.
- Professor at the School of Tourism and Hospitality Management since 2000.
- Lecturer and associate professor at the UAB from 1994 to 2014.
- Teacher of several Vocational Training centres from 1989 to 2000.
- Management of MBA Thesis at Il3 UB from 2001 to 2012.
- Lecturer in online courses at IL3 UB from 2000 to 2012.
- Partner-consultant at CCG & S Partners SL.
Most relevant publications
- Cayón, M.; Serarols, Ch. (2011). Success factors and financing of university spin-offs. Revista de Comptabilitat i Direcció, (12), 165-182.
- Cayón, M.; Vergés; J. (2012). The impact of organizational privatization on the performance of publicly owned enterprises, Advances in Management & Applied Economics. (21), 494-508.
- Bou, S.; Cayón, M. (2013). Actived strategies randomness and ability in investment fund’s performance, Journal of Knowledge Management, Economics and Information Technology-e-book, (2).
- Bou, S.; Brandts, J.; Cayón, M. (2016). The Price of Luck: Paying for the Hot Hand of Others, Journal of the Economic Science Association Editorial
- http://link.springer.com/journal/40881 February 2016
- Cayón, M.; Prat, J.M. (2017). Methodology and justification of case studies in Inland Tourism in Spain. Territorial products and dynamics. Publications of the University of Valencia
Subject
- Fundamentals of Business Management
Studies
- PhD in Economics, Business and Finance, Universidad Camilo José Cela, 2011.
- Accredited Research Ability, Universitat de Barcelona, 1999.
- Degree in Economic and Business Sciences, Universitat de Barcelona, 1979.
Experience
- Director, Instituto de Formación Directiva, 2012 – to date.
- Director of Research and Permanent Training, Fundación EAE, 2002 – 2011.
- Director of Research, Fundación EAE, 1995 – 2002.
Subject
- Current Socioeconomic Context
Euncet research line
- Business, economy and society
Studies
- PhD Cum Laude in Human, Social and Legal Sciences, UIC.
- Master’s Degree in Education and ICT (e-Learning), Universitat Oberta de Catalunya, 2011.
- Degree in Geography and History, Universitat de Barcelona, 1987.
Academic and professional experience
- Lecturer at Euncet Business School from 2015 to the present in the Bachelor's and Master's Degrees.
- Professor in the Bachelor of Data Science at the Carlemany University of Andorra since 2012.
- Professor at the Bachelor’s Degree in ADE at IGEMA from 2021 to 2024.
- Professor at the Bachelor’s Degree in ADE at EAE Business School from 2014 to 2023.
- Master's Degree Lecturer at the Universitat Ramon Llull/La Salle from 2014 to 2018.
- Professor of the Bachelor's Degree in Business Administration in Barcelona from 1989 to 2017.
Subject
- Strategic Management and Digital Transformation
- Master's Thesis
Euncet research line
- Business, economy and society
Accreditations
- Accredited AQU lecturer.
- ORCID: 0000-003-0170-9276.
- ID Scopus: 57211000572.
Studies
- PhD in Economics and Business, UdG.
- Bachelor’s Degree in Business Administration and Management, Universidad de las Fuerzas Armadas.
- Master's Degree in Quality and Productivity Management, UdG.
Academic and professional experience
- Visiting professor at the UdG since 2000.
- Associate Professor at the Universidad de las Fuerzas Armadas from 2009 to 2022.
- Director of the Centre for Innovation and Business Development (CIDEESPE) from 2003 to 2009.
Most relevant publications
- Lara, G., Arbussà, A., Llach, J. (2023). Exploring the probability of firm cooperation in innovation: The role of technological intensity, knowledge intensity, and size. Journal of Engineering and Technology Management, 69, 101763. ISSN: 0923-4748. DOI: https://doi.org/10.1016/j.jengtecman.2023.101763. (8 citations)
- Lara, G., Arbussà, A., Llach, J. (2020). Innovation performance of the firms that have cooperated with Universities and research Institutes in Spain. International Journal of Innovation Management. Vol. 24, No. 06, 2050053 (2020) ISSN: 13639196. DOI: https://doi.org/10.11142/S136391962050053X (5 citations)
- Lara, G. (2020). Open Innovation in Times of Covid-19: The case of Project OxyGEN. EAMR European Accounting and Management Review. Vol. 7, I. I, 47-65. DOI: 10.26595/eamr.2014.7.1.3. ISSN: 2385-3921
Subject
- Analysis of the Economic and Technological Environment
- Current Socioeconomic Context
Euncet Research Line
- Urban and regional economics: housing markets; economic effects of tourism; urban sustainability and environment; crime-housing market dynamics; urban policy and NEW CITIES.
Studies
- PhD in Economics, University of Barcelona, 2019 - 2024.
- Official Master in Economic Analysis, IDEA - UAB, 2017 - 2019.
- Bachelor's Degree in Economics, University of La Laguna, 2013 - 2017.
Academic and Professional Experience
- Researcher, TecnoCampus University Center, current.
- Associate Professor, Pompeu Fabra University, current.
- Consultant in Quantitative Studies and Empirical Analysis, Freelance, current.
- Pre-doctoral Researcher, University of Barcelona and Barcelona Institute of Economics (IEB), 2019 - 2024.
- External Consultant, World Bank, 2020 - 2021.
Research Projects
- 2022-2024 Ministry of Science and Innovation (Spain); TED2021-131886B-I00. Cities at the forefront of climate change: Evidence-based policy and political backlash. Type of participation: researcher
- 2020-2022 Ministry of Economics and Competitiveness (Spain); PID2019-108265RB-100. Cities’ challenges: inequalities, migrations and the environment. Type of participation: researcher
- 2018-2020 Generalitat de Catalunya (Spain); 2017SGR796. Fiscal Federalism and Urban Economics. Type of participation: researcher
Publications
- Book chapter: Spain once-substantial rental market is now one of the smallest in Europe, in J. Schuetz & S. Crump (eds.), Brookings (2021) (with E. Viladecans-Marsal).
Research Works
- Real estate developers in politics: Their impact on housing supply (with A. Solé-Ollé & E. Viladecans).
- A country of waiters: the economic consequences of tourism specialization.
- The impact of housing costs on labour market trajectories (with A. Lapierre).
- New cities in developing countries (with N. Elashmawy, H. Selod & R. Zárate).
- Short-term rentals and urban air pollution: evidence from Barcelona and Madrid (with V. Bernardo, C. Llaneza Hesse & J. M. Raya).
- The Impact of P2P Rentals on the Housing Market in Barcelona: Difference Between Short-Term and Medium-Term Rentals (with J. M. Raya).
- Can You Hear It? Airbnb’s Impact on Urban Noise in Barcelona (with V. Bernardo, C. Llaneza Hesse & J. M. Raya).
- Impact of crime on housing market dynamics (with D. Montolio & J. M. Raya).
- Impact of the Green Axes Initiative on Rental Prices in Barcelona (with J. M. Raya & P. De Solà-Morales).
Subject
- Strategic Management and Digital Transformation
Euncet research line
- Business, economy and society
Studies
- PhD, ESADE.
- MBA, ESADE.
- Master's Degree in Strategic Marketing, UPF.
- Senior Industrial Engineer from the UPC.
Academic and professional experience
- General Management and Innovation at EAE Business School
- Founder and CEO of Elsebits, a strategic-technological consultancy specialised in digital competition environments and entrepreneurship.
- Head of digital strategy at ACCIÓ.
- Mentor of startups.
- Member of several boards of directors of technology companies.
Most relevant publications
- Most relevant publications
- Sansó, M. (2015). The Value Trail: How to Effectively Understand, Deploy and Monitor Succesful Business Models, Routledge (Taylor&Francis Group), ISBN 978-1-47-245256-6 (Hardback), 978-1-4724- 5258-0 (eBook)
- Sansó, M. (2018). Tesla: the challenge of disrupting. EAE Business Case Center
- Sansó, M. (2018). Nokia: missing disruption. EAE Business Case Center
- Sansó, M. (2017). Futbol Club Barcelona Vs Real Madrid: Global competition and strategic fronts of the football industry. Presented at the 52º Asamblea Anual Cladea
- Sansó, M. (2015). Shaping competition: a cross-industry approach to successful business models. Presented at the 31st International Business Research Conference. Toronto, Canada.
- Sansó, M. (2015). The Hotel Sector in Spain: macro figures and evolution 2008-2015. Ostelea Tourism and Hospitality-Strategic Research Center
- Sansó, M. (2013). Mobile on Creative Industries Mapping: an approach on the impact of digital-based technologies on traditional business models in Catalonia. Available at: http://bit.ly/H3zskr Government of Catalonia, Corporate Development& Strategy Area.
- Sansó, M. (2012). Mobile on Mobility Mapping: business challenges and key players in Catalonia. Available at: http://bit.ly/H3zskr Government of Catalonia, Corporate Development & Strategy Area.
Studies
- PhD in Business Economics, Universitat de Barcelona, 2016.
- Master’s Degree in Business Administration, EADA, 2004.
- Degree in Economic and Business Sciences, Universitat Autònoma de Barcelona, 1993.
Experience
- Founding partner, SANTANDREU CONSULTORS, 1993 – to date.
- Lecturer in Strategy and Finance, several Business Schools, 2005 – to date.
- Full-time lecturer, Director of masters’ degrees, EADA, 1994 – 2005.
- Sales, Banc Sabadell, 1993 – 1994.
- Sales, Caixa Sabadell, 1989 – 1992.
Studies
-
Doctor in Social Psychology, UAB, 2012.
-
Master’s Degree in People Management, UAB, 2009.
-
Degree in Psychology, UAB, 2008.
Experience
-
Internship Program Co-ordinator, UAB, 2011 – to dat.
-
Lecturer in Organizational Psychology and Labour Psychology, 2011 – to date.
-
Co-ordinator of Modules, Master’s Degrees, 2011 – to date.
-
Consultant, Theda, 2014 – to date.
Subject
- Consumer behavior, shopping trends and personalization
Euncet Research Line
- Marketing, communication and advertising
Accreditations
- ANECA-accredited assistant professor.
Education
- PhD in Audiovisual Communication and Advertising, Universitat Autònoma de Barcelona (UAB), 2016.
- Executive Education Program in General Management (PDG), Escola d’Alta Direcció i Administració (EADA), 2015.
- Postgraduate Degree in Strategic Planning of Corporate Communication, Blanquerna School of Communication Sciences, URL, 2005.
- Bachelor’s Degree in Advertising and Public Relations, Blanquerna School of Communication Sciences, Universitat Ramon Llull, 2002.
Academic and Professional Experience
- Director of Strategy, Ray Tesser (2020 - Present)
- Euncet University (UPC) (2016 – Present) — Associate Professor | Department of Business Administration / Marketing.
- Various Universities (URL, UdG) (2016 – Present) — Associate Professor | Department of Advertising, PR and Marketing / Tourism.
- ADVISIUM (2013 – Present) — Brand Innovation Strategy Director & Member of the Strategic Advisory Board.
- Relevance & Mediasport (Mediapro) (2009 – 09/2012) — Marketing Consultant & Project Manager.
- Atlético International (Grey London BCN) (2005 – 07/2008) — Account Planner.
Research Projects
- Member of the Research Group on Strategy and Creativity in Advertising and Public Relations at URL (2014 SGR 671). Currently working on the project “New Forms of Interactive Advertising in Television, Internet and Digital Media. Real Applications in HbbTV”, funded by the Ministry of Economy, Industry and Competitiveness, reference: CSO2017-88895-R (MINECO/FEDER).
Publications
- Fondevila-Gascón, J.-F.; Vidal-Portés, E.; Muñoz-Sánchez, O.; Polo-López, M. Interactive Advertising on HbbTV: An Experimental Analysis of Emotions. Sustainability 2021, 13, 7794. https://doi.org/10.3390/su13147794
- López, M. P., Francesc Fondevila-Gascón, J., Vidal-Portés, E., Muñoz Sánchez, O., & Vilajoana Alejandre, S. (2023). Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising. American Behavioral Scientist, 68(1), 26-42. https://doi.org/10.1177/00027642231166872 (Original work published 2024)
- Vidal, E. & Roca, D. (2016). How junior creatives construct their identity through symbolic consumption. (ICORIA 2016 Conference)
- Vidal, E. (2017). The role of symbolic consumption in the construction of professional identity. (Blanquerna Emerson Global Summit on “Cross Cultural Diplomacy, Engaging in Diplomacy, Sports and Politics across Cultures”)
Subject
- Finance for Decision-Making and Management Control
Euncet research line
- Business, economy and society
Studies
- Bachelor of Business Sciences, ESADE.
- Master’s Degree in Business Administration and Management, ESADE.
- Certified Auditor-Accountant, UB.
Academic and professional experience
- Lecturer at ESADE from 1993 to the present in Bachelor's and Master's Degrees.
- Lecturer at Euncet Business School from 2002 to the present in Bachelor's and Master's Degrees.
- Collaborating professor in the Financial Area at the Universitat de Vic in Bachelor's and Master's Degrees.
- Tutor of Bachelor's and Master's Degree’s Thesis at ESADE, Euncet Business School, Universitat de Vic and the College of Chartered Accountants.
- Three years as an Auditor at Arthur Andersen & Co.
- Senior Auditor at Acordia ACR SL from 1993 to the present.
Most relevant publications
- Benito, D., Bosch, S., Bover, A., Cabello, L., Jorba, J., & Mastrantonio, M. (2017). Cases of Costs (1st ed.). OmniaScience. ISBN: 978-84-942118-7-4
Studies
- Industrial Engineer (ETSEIB, UPC).
- MBA (IESE, University of Navarra).
- Master’s in Education (UNIR).
Experience
- (non-teaching) T-Systems: management of technical teams for the provision of Data Center services.
- (non-teaching) AXA Partners: CIO, responsible for the Contact Center platform with 700 agents.
- (teaching) La Salle: lecturer in information systems subjects in the master’s degree in architecture.
- (teaching) Teamlabs: coach of entrepreneurial teams in the LEINN university degree program.
Subject
- Intellectual Capital and Talent Management.
- Project Management in the Digital World.
Euncet research line
- Business, economy and society
Research
- Director of the project for the design and construction of the home automation of the future. Winner of several awards for innovation and development of the information society within the framework of the Vallehermoso Telecom company.
Studies
- Industrial Engineer.
- Master in Business Administration and Management, ESADE.
- MBA International Business, Columbia Business School, NY.
Academic and professional experience
- Professor since 2019 at the EU Business School in various Master's and Bachelor's programs and Head of the Department of Management and Social Sciences.
- Professor at Euncet Business School since 2021.
- Partner/Director at Alfa Beta Consultants SL.
- He has been a director of several companies in the last 30 years such as Westaco SL, Vallehermoso Telecom, Telechoice, Ray & Berndtson International HR Consulting, Pepsico Restaurants International (KFC), Bertelsmann-book & music club división and Fimotor, as well as consultant at Arthur Andersen & Co.
Studies
- Agricultural Technical Engineer, specialization in Agricultural and Food Industries (Polytechnic University of Catalonia).
- Digital Business Executive Program (ISDI).
- AoEC Executive Coach.
Experience
- Associate Professor in Supply Chain Strategy (EAE) and Customer Relations (OBS-UB).
- Factory Manager at Ramón Baró (Girona).
- Supply Chain Manager at Döhler Fraga (Lleida).
- Factory and Supply Chain Manager at Mars Inc. - CAFOSA (Barcelona).
- Various roles as Factory and Supply Chain Manager in FMCG companies in China, Kenya, and Spain.
Subject
- Project Management in the Digital World
- Business Innovation and Sustainability
Euncet research line
- Business, economy and society
Studies
- Bachelor's Degree in Market Research and Techniques, UOC.
- Bachelor’s Degree in Economics and Business Sciences, UAB.
- IESE Management Expert.
Academic and professional experience
- Euncet Business School professor from 2018.
- Lecturer in the Bachelor's Degree in Business Administration and Management at IQS since 2020.
- Professor of Financial Management and Banking Management at the UAB from 2013 to 2018.
- Partner and administrator of the following startups: IOTIP SL (from 2016 to 2018 ), GALCA ATLANTIC SL (since 2019), KIPLOC EUROPE SL (from 2018 to 2021), GSATEK SL (since 2021), INFINITUM HUB SL (since 2018), BLOCKCHAIN ENKI SL (since 2019).
- Director of Organization at Caixa Sabadell from 2008 to 2013.
- Director of the consulting firm Progreso y Perspectivas from 2003 to 2008.
- Director of Operations at Relats SA from 2000 to 2003.
- PPC Consulting Engineer from 1995 to 2000.
- Barcelona Provincial Council Award: Winners of the DIBA 2016 IoT Contest. Smart City Expo World Congress
- Digital Catalonia Alliance Award for the Best Project of 2024.
Subject
- Marketing and Commercialisation in International Environments
Euncet research line
- Business, economy and society
Research
- ORCID: 0009-0004-9622-7716.
- Communication and women's health.
Studies
- Bachelor’s Degree in Audiovisual Communication, URL.
- Master's Degree in Film and Television Production and Directing, URL.
- PhD student in Communication Sciences, URL.
Academic and professional experience
- Executive Education Director at Euncet Business School.
- Professor and researcher at Euncet Business School since 2018.
- Associate professor at Tecnocampus UPF from 2011 to 2024.
- Lecturer on the Master's Degree in Communication at the URL from 2017 to 2020.
- Business Director, Abacus Cooperativa from 2022 to 2024.
- Director of Innovation at Alguna Pregunta SL from 2017 to 2019.
- Founder and Executive Producer of Gordon Seen Agency from 2009 to 2013.
- Television presenter, Corporació Catalana de Mitjans Audiovisuals from 2009 to 2012.
- Director of advertising and sponsorship at El Terrat de Produccions SL from 2004 to 2009.
Career opportunities
Master’s Degree in Business Administration and Management
The Master’s Degree in Business Administration and Management (MBA) at Euncet Business School prepares students to take on leadership and management roles across various sectors and business environments. Through a practical academic approach, the programme equips future professionals with the skills to tackle business challenges and step into key positions in all types of companies.
Upon completing the master’s degree, graduates can pursue careers such as:
- General Manager, CEO
- Functional Area Director
- Business Analyst
- Consultant
- Director of Strategy and Planning
- Director of International Expansion
- Branch/Delegation Manager
- Project Manager
Clara Ycart
Graduate of the Master's Degree
"I chose the MBA in Strategic Management at Euncet Business School to specialize in the business field. This program has given me a global and practical view of the business world."
Why study the Master’s Degree in Business Administration and Management at Euncet?
This programme not only prepares you to successfully lead in the business world, but also opens the door to new academic and professional opportunities.
COMPREHENSIVE AND STRATEGIC MANAGEMENT APPROACH
The first semester provides a global perspective on business, exploring key areas and essential environments through practical knowledge and advanced management techniques.
SPECIALISATION IN BUSINESS CREATION, OPERATIONS, AND CONTROL
During the second semester, you will delve deeper into key aspects such as business creation, logistics operations optimisation, and strategic performance control, equipping you to lead effectively.
RENOWNED FACULTY
You will learn from lecturers with an outstanding academic and professional background, closely linked to the business sector, ensuring a learning experience connected to real market needs.
EUNCET: 40 YEARS OF EXCELLENCE
With four decades of experience, Euncet Business School has trained professionals and executives in management, innovation, and emerging technologies, establishing itself as a leading educational institution.
ACCESS TO DOCTORAL STUDIES
A mixed-profile academic programme that combines practical professional training with the necessary tools for those wishing to pursue research.
OFFICIAL ACCREDITATION AND INTERNATIONAL RECOGNITION
You will earn an official degree from the Universitat Politècnica de Catalunya (UPC), alongside an Euncet Business School qualification, both of which are recognised nationally and internationally.
Master's Degrees practical information
Other Euncet Master's Degrees
Frequently asked questions
Master’s Degree in Business Administration
If you already have a background in Business Administration and Management (ADE), the Master’s Degree in Business Administration and Management (MBA) is an excellent option for specialisation. This programme deepens knowledge in project management, business model analysis, and strategic problem-solving, preparing students for senior management roles.
This master’s degree covers areas such as:
- Advanced business strategies
- Project management and team leadership
- Analysis of innovative business models
- Solving complex problems in dynamic business environments
The programme is designed to equip students with both practical and theoretical skills to lead in a competitive market.
Yes, this MBA is designed to accommodate working professionals. It offers flexible schedules and a blended learning format, allowing students to combine studies with work or other commitments, ensuring a balance between education and professional life.
The highest qualification is the Doctorate in Business Administration (DBA). However, the MBA is the gold standard for those who wish to develop advanced leadership and management skills without pursuing an academic research pathway.
This MBA includes a focus on global strategies and problem-solving in international markets. It also provides practical tools to analyse global business models, and to lead projects in multicultural teams.
This master’s degree is designed for:
- Experienced professionals seeking to lead teams or develop their own business.
- Graduates in Business Administration or related fields looking to deepen their knowledge in project management and strategic problem-solving.
- Entrepreneurs who want to optimise their business models and develop leadership skills.
This MBA stands out for its limited places, ensuring personalised attention, a hands-on approach, focusing on project management and complex problem-solving, and intensive training in innovative business models and strategic leadership.
The master’s degree enhances your leadership skills, decision-making abilities, and your project management expertise. It helps students solve strategic business challenges and positions them for key roles in national and international organisations.
Contact with us
Miriam Barón
Master's Degrees Advisor
