Master's Degree in Communication Management in Barcelona
Program Details
Program Details
Academic Information
Objectives
Methodology
Admission Requirements
Study Plan
Subjects
Teaching Team
Career Opportunities
Calendars and Schedules
Calendar
Schedules
Quality
Quality Seals
Details of the Master's Degree in Communication Management in Barcelona
Start: 16/10/2025
Duration: 8 months
Modality Part-Time: Semi-presential: Tuesday to Thursday from 5 p.m. to 8 p.m.
The Master in Communication Management at Euncet Business School aims to train flexible, creative and analytical communication professionals to design, manage and lead communication in business contexts focused on technological progress.
This university master's degree offers a comprehensive program that covers both communication skills and techniques and the mastery of the most relevant tools, enabling professionals to achieve the goals or objectives set. In the current dynamic and changing context, where technology and innovation are positioned as key drivers for economic and social development, companies and organizations face a number of challenges. The ability to anticipate, understand and take advantage of the opportunities arising in this technological context has become an indispensable requirement for those companies that want to adapt and gain a competitive advantage, a crucial factor for success in the market.

Master's Degree in Communication of Technology and Innovation from the Universitat Politècnica de Catalunya (UPC)
Master's Degree in Communication Management from Euncet Business School.
Register of Universities, Centres and Degrees (RUCT)
Academic Information
Master's Degree in Communication Management in Barcelona
Area of expertise:
Social and Legal Sciences
Next call:
10/16/2025
End:
07/18/2026
Teaching hours:
225 teaching hours
Credits:
60 ECTS
New intake places:
100
Duration:
1 academic year
Language:
Spanish, Catalan, and English
Price:
13.260 €
Objectives of the Master's Degree in Communication Management
The Master's in Communication Management aims to train professionals capable of leading comprehensive and effective communication strategies in both public and private organizations. The program offers a strong foundation in strategic planning, reputation management, internal and external communication, media relations, and content creation. With a practical and up-to-date approach, it fosters creativity, critical thinking, and communication leadership in evolving environments.
Methodology of the Master's Degree in Communication Management in Barcelona
The learning process at Euncet Business School - UPC combines a set of methodologies that allow the participant to achieve in a practical and innovative way the competencies of the professional profile established in the master's degree and the digital context.
- Case studies: analysis in the classroom of specific business situations, which can be real or simulated, that the teacher raises so that the student can design solutions to the problems detected.
- Learning based on simulators and games: students work in simulated scenarios in which they can put their skills and knowledge into practice, as well as devise, analyze and evaluate their actions in a safe environment.
- Company visits: visits to companies, entrepreneurship projects or startups of interest where they can learn first-hand about the real procedures used in the business world.
- Seminars, conferences, masterclasses and workshops: attendance at events where students can learn about different business ecosystems and have direct contact with professionals with extensive experience in their sector.
- Tutorials: face-to-face and online sessions in which students can meet or contact the teacher to raise problems or doubts about the didactic units or about specific ideas and concepts.
Admission Requirements
Here you will find all the information related to the admission requirements for the Master's Degree in Communication Management.
To apply to Euncet Business School's master's programs, students must have a university degree and must submit a letter of motivation to be sent together with a photocopy of their passport or ID card, Curriculum Vitae and Certificate of Qualifications.
Our academic committee, chaired by the director of the master, will evaluate the profile and will give a resolution to the candidacy.
More information regarding the admission requirements for the Master's in Communication Management can be found in the Admission section.
Study Plan
Master’s Program in Communication Management in Barcelona
The study plan of the Master's Degree in Communication Management consists of 60 credits divided into 9 subjects and the Master's Thesis. They are divided into two semesters, which means one academic year.
The contents of the subjects are structured with the objective of optimally training the student in the knowledge of information technologies and business communication together with the emerging technologies that are transforming the field of communication and the business and social context.
In parallel, the curriculum of this master's degree in communication seeks to equip professionals with the ability to solve problems and work as a team in crisis management. It also aims to improve effective decision making in their professional context and in the internal and external communication of the company, so that they can fulfill all the functions of a communication manager.
Distribution of credits
Below are the different subjects that make up the program, as well as the credits corresponding to each one of them:
Type of subject | ECTS |
Compulsory | 45 |
Master's Thesis | 15 |
Total | 60 |
Preparatory Courses
Students entering with any of the degrees indicated in the “Student Profile” will not be required to take complementary courses.
The rest of the students accessing the master's degree with a different profile will have to take the following training complements:
- Fundamentals of Business Management, 6 ECTS.
- Fundamentals of Marketing and Applied Technology, 6 ECTS.
The number and content of the credits to be completed will be determined by the Master's Academic Committee.
You can check the content of the possible preparatory courses through this link.
Subjects of the Master's Degree in Communication Management in Barcelona
FIRST QUARTER
SECOND QUARTER
Master’s Thesis
Regulations for the Final Master’s Project (TFM) in the Master's Degree in Communication Management in Barcelona
To obtain the title of Master's Degree in Communication Management from the UPC, the student must complete a Master's Thesis (TFM).
The TFM is a subject of 15 ECTS credits and consists preferably of:
- Marketing or communication plan in the field of technology and innovation.
- Innovation project, documentary synthesis or intervention and improvement of the current situation of a company.
- Research work related to one of the areas of specialization of the master's degree.
The work, which may be carried out in teams of up to three students, will be tutored by a doctoral professor who will guide them. According to the TFM regulations, the evaluation of this will be done individually.
For more details, consult TFM Regulations:
Calendar
Spanish Group
Academic Year 2025-26
English Group
Academic Year 2025-26
Schedules
Academic Year 2025 (Pending)
Agència per a la Qualitat del Sistema Universitari Català
- Verification evaluation - 7/10/2024 – Favourable
Teaching Team
Master's Degree in Communication Management in Barcelona
Directors
Lecturers

Studies
- Degree in Mathematics, UAB, 1976.
- PhD in Mathematics, UAB, 1984.
Experience
- Lecturer in charge of a course, UB Teacher Training School, 1976-1978.
- Lecturer in charge of course, UAB, 1978-1981.
- Assistant professor, UAB, 1981-1983.
- Lecturer in charge of course, UPC, 1983-1984.
- Assistant Professor, UPC, 1984-1986.
- Full Professor, UPC, 1986-1999.
- Special Service Commission, Senate, 1999-2011.
- Reincorporation as Full Professor, UPC, 2011.

Subject
- Marketing and Commercialisation in International Environments
Euncet research line
- Business, economy and society
Research
- ORCID: 0009-0004-9622-7716.
- Communication and women's health.
Studies
- Bachelor’s Degree in Audiovisual Communication, URL.
- Master's Degree in Film and Television Production and Directing, URL.
- PhD student in Communication Sciences, URL.
Academic and professional experience
- Executive Education Director at Euncet Business School.
- Professor and researcher at Euncet Business School since 2018.
- Associate professor at Tecnocampus UPF from 2011 to 2024.
- Lecturer on the Master's Degree in Communication at the URL from 2017 to 2020.
- Business Director, Abacus Cooperativa from 2022 to 2024.
- Director of Innovation at Alguna Pregunta SL from 2017 to 2019.
- Founder and Executive Producer of Gordon Seen Agency from 2009 to 2013.
- Television presenter, Corporació Catalana de Mitjans Audiovisuals from 2009 to 2012.
- Director of advertising and sponsorship at El Terrat de Produccions SL from 2004 to 2009.
Studies
- PhD in Communication, Blanquerna, 2015 – 2019.
- Master’s Degree in Cultural Production and Communication, Universitat Ramon Llull, 2014 – 2015.
- Bachelor's Degree in Audiovisual Communication, UPF, 2000 – 2005.
Experience
- Associate Professor, Blanquerna, 2015 – present.
- Director and Audiovisual & Cultural Producer, Clack Audiovisual, 2005 – present.
- Associate Professor, Escola Superior de Música de Catalunya, 2024 – 2024.
- Associate Professor, Tecnocampus, 2010 – 2022.
- Associate Professor, Universitat de Vic, 2010 – 2011.
Studies
- Bachelor's Degree in History, Autonomous University of Barcelona, 2002 – 2004.
- Bachelor's Degree in Journalism, Pompeu Fabra University, 1997 – 2001.
- Certificate of Pedagogical Aptitude (CAP).
Experience
- Editor-in-Chief of the magazine "Cuina" and Cuina.cat, 2021 – present.
- Staff Writer for the magazine "Cuina", 2013 – 2021.
- Freelance Writer, Larousse Spain, 2015.
- Editor-in-Chief and Community Manager of gallinablanca.es, Ara Llibres – Sàpiens Publicacions, 2012 – 2014.
- Editor-in-Chief, MC Ediciones, 2005 – 2012.
- Producer – Writer, Catalunya Ràdio, 2004 – 2004.
- Contributor, RAC 1, 2003 – 2004.
Studies
- Degree in Market Research and Techniques (ITM), Universitat Oberta de Catalunya (UOC).
- Telecommunications Engineer, Universitat Politècnica de Catalunya (UPC).
Experience
- Advisor for High Performance Teams in Innovation, GrownInnMinds, 2023-actualidad.
Studies
- Bachelor's Degree in Market Research and Techniques from ESCI, Pompeu Fabra University, 2009.
- Postgraduate Course at CIS: “Training of Researchers in Methods and Techniques of Applied Social Research”, 2006.
- Bachelor's Degree in Sociology, University of Barcelona, 2005.
Experience
- Founder and Manager of Milimetricmkt, digital marketing agency, 2010 – present.
- Senior Consultant at a digital marketing agency, 2009 – 2010.
- Quantitative Market Research Analyst at Synovate (now Ipsos), 2006 – 2009.
Studies
- Executive MBA specialising in Strategic Marketing, Euncet Business School, 2017- 2020.
- Degree in Research and Market Techniques, UAB, 2006 - 2008.
- Degree in Business Management and Administration, UAB, 2002 - 2006.
Experience
- Market research, Brand & Image, SEAT S.A. Martorell, 2012 – to date.
- Technical Expert in Sensory Analysis and Perceived Quality, Applus, 2008 – 2012.
- Marketing Assistant, CCS Agresso, 2008.
Studies
- Digital Marketing, ESADE, 2020.
- Digital Fundamentals, ISDI, 2019.
- Master’s Degree in Communication Management, IDEC, 2009–2010.
- Postgraduate Degree in Digital Project Management, UOC, 2003.
- Exchange Program at the University of Missouri, 1995–1996.
- Bachelor’s Degree in Information Sciences, University of Navarra, 1991–1996.
Experience
- Founder and Director of Leukkers, Communication Consulting, 2020 – present.
- Freelance Communication Consultant, 2020.
- Head of External Communication, Deutsche Bank Spain – Communication Department, 2004 – 2019.
Studies
- Negotiation and Communication, ESADE, 2019 - 2020.
- Certificación PMP, Project Management Professional, 2017.
- Posgrado Advanced Project Management, UPC, 2012 - 2013.
- Ingeniería Técnica de Telecomunicaciones, La Salle, 2001 - 2008
Experience
- Biometrics Portfolio Manager, Inetum, 2022 - present.
- PMO Manager Digital Transformation,Italtel, 2021 - 2022.
- Deputy Director IT Division, Costaisa, 2017 - 2021.
- PMO Manager IT Area, Egarsat, 2014 - 2017.
- Project Manager, Telefónica, 2014.
- Engineer Project Manager, Cellnex, 2008 - 2014.
Studies
- B2B Sales and Management Programme, ESADE Business & Law School, 2016.
- People Management North Programme, Cambra de Comerç de Terrassa, 2012.
- Degree in Law, UOC, 2010.
- Postgraduate Degree in Business Creation, UAB, 2009.
- Degree in Economics, UAB, 2002.
Experience
- Head of expansion of Alqvimia, Inmaculada García, To Growfy, today.
- Founder and Manager, Top Ten Franchises, 2015 – to date.
- Project Coordinator, Business Creation, 2002 - 2015.
Studies
- Master's Degree in Online Communication and Marketing, UAB, 2014 - 2016.
- Bachelor's Degree in Journalism, UAB, 2004 - 2009.
- Bachelor's Degree in Humanities, Contemporary History Track, UPF, 1999 - 2003.
Experience
- CEO & Founder, Agencio Vilo Comunicación, 2022 - present.
- Communications Manager, Wefight, 2020 - 2022.
- Press Manager Spain, Tokenchampions, 2021 - 2022.
- Brand Content Specialist, NOW, 2020 - 2022.
- Content Project Manager, Dear Content, 2019 - 2019.
- Digital Account Manager, Goalplan, 2018 - 2019.
- Press Relations Officer, ICEERS, 2019 - 2019.
Studies
- Postgraduate Degree in Relationship Marketing, ICEMD, 2005.
- Bachelor's Degree in Advertising and Public Relations. School of Information Sciences, University of Seville, 1992 – 1998.
Experience
- Executive Creative Director and Founding Partner, creating and developing online and offline marketing campaigns, ÚbicaBelow, Barcelona. BTL Marketing Agency, 2008 – Present.
- Promotional and Relationship Marketing Agency. Executive Creative Director, creating and developing promotional and relationship marketing campaigns for clients both online and offline, Sidecar SGM, Barcelona, 2005 – 2008.
- 360 Promotional Marketing Agency. Online Creative Lead and Executive Creative Director, creating and developing integrated promotional and relationship marketing campaigns (online/offline) for a variety of clients, MC Comunicación, Barcelona, 2003 – 2005.
- Interactive Agency. Creative Director leading a team of 5 creatives. Strategic analysis, focus groups, competitor analysis, project structure, content proposals, and web information architecture for clients in different sectors, Barcelona Virtual, 2000 – 2003.
- Internet Consultancy. Project Manager from conceptual development to technological execution and launch (design, production, programming, databases, online media campaigns, etc.), Global Limpio Consulting S.L., Barcelona, 1998 – 2000.
Career opportunities
Master's Degree in Communication Management in Barcelona
Graduates of the master's degree will be able to demonstrate their knowledge in the labor market by adopting some of the most in-demand positions in the field and department of communication today. In addition, they will be able to work with the latest technological tools and social networks within this field, whether in public administration or in the private sector.
This master's degree in communication trains students to create communication strategies that integrate digital tools to the business communication plan and marketing.
The student will be able to perform in roles such as those listed below:
- Director of Communications
- Corporate Communication Manager
- Communication Analyst
- Specialist in Communication in the Technological Field
- Marketing Director
- Specialist in Digital Communication Tools
- Brand Manager in Technology Companies
- Communication Consultant
Why study a Master's Degree in Communication Management in Barcelona?
The Master’s in Communication Management at EUNCET prepares information and communication technology professionals to navigate today’s technological and innovation-driven landscape. It offers a practical approach that helps develop key skills for designing, managing, and leading corporate communication projects.


PRACTICAL APPROACH
The program's curriculum combines theory and practice, allowing professionals to learn how to carry out a real communication project from scratch or design campaigns specifically tailored for the field of technological innovation.


COMMUNICATION MANAGEMENT
The master's program provides communication professionals with the fundamentals of management in their field, training them in coordinating and communicating with multidisciplinary teams, tracking progress, resolving conflicts, and understanding the factors involved in business decision-making.


ACCESS TO DOCTORATE
The master’s program provides communication professionals with the fundamentals of management in their field, training them in coordinating and communicating with multidisciplinary teams, tracking progress, resolving conflicts, and understanding the factors involved in business decision-making.


PRESTIGIOUS PROFESSORS
Teachers of recognized academic and professional trajectory linked to the world of marketing.
Master's Degrees practical information
Other Euncet Master's Degrees
Frequently Asked Questions
Master's Degree in Communication Management in Barcelona
The master's degree is preferably aimed at graduates, graduates and diploma holders with studies in the branch of Social and Legal Sciences whose degrees have incorporated the development of knowledge, skills and competencies in the field of business, communication and marketing. Likewise, official university graduates in the branches of knowledge of Engineering and Architecture with specific training or experience in the aforementioned disciplines may also apply.
Upon completing the master’s program, you will receive the Master's Degree in Communication of Technology and Innovation awarded by the Universitat Politècnica de Catalunya (UPC) and the Master's Degree in Communication Management from Euncet Business School.
Yes, the Master in Communication Management is designed to be compatible with professional activity, thanks to its blended learning modality and adapted schedules, with classes from Tuesday to Thursday from 5:00 pm to 8:00 pm. This allows students to balance their work and academic responsibilities.
The program lasts 8 months and is taught in blended mode, with classes from Tuesday to Thursday from 5:00 pm to 8:00 pm at the Barcelona Campus.
Contact with us

Daniela Da Veiga
University Master's Degree Advisor
