Master’s Degree in Marketing Management - specialising in Strategic Communication

The Master's Degree in Marketing Management program is designed to train new professionals in the field of strategic marketing and digital marketing. A program aimed at those students who want to develop their professional careers in the world of marketing.

This university degree is focused on training future leaders who will take advantage of changes and turn them into opportunities. The Master's Degree will help you set up a marketing plan with which you can establish different marketing strategies that help you position your products and/or services in a highly competitive market. 

In addition, marketing and sales should not work in isolation since both departments have a common goal: to satisfy consumer needs and create an emotional bond. For this reason, within this Master's Degree you will learn how to establish joint strategies based on the needs of the market and we will understand how companies should not focus their strategy on sales, but rather understand and learn about the wishes of our customers.

With the Master's Degree in Marketing Management from Euncet Business School, students will acquire the necessary tools and knowledge to manage a marketing department. This program will make it possible for you to analyse the marketing mix in order to make strategic decisions that drive your business towards success.

The Master's Degree in Marketing Management study plan is structured in two semesters. Each of them develops the skills and abilities necessary to consolidate your professional career in the field of marketing and communication management, and also allows you to acquire advanced knowledge in digital marketing and e-commerce to successfully tackle the digital economy.

In order to obtain the Master's Degree in Marketing Management, specializing in Strategic Communication, the following subjects must be taken:

Study Plan In University Master's Degree In Marketing Management

The experiential learning process at Euncet Business School-UPC combines a set of methodologies that allow the participant to achieve in a practical and innovative way the competencies of the professional profile established in the Master's Degree to the digital context.

• Theoretical-practical sessions: They are carried out in the physical classroom and are transmitted in streaming, registering a copy of them so that the student can consult them as many times as they may need. The teacher dedicates a part of them to expounding upon the course's contents and another to solving exercises, analysis of practical cases and project development.
• Scheduling of training activities: The student has the weekly schedule of the training activities that the teacher plans and provides in the course's teaching plan. In this way, you can manage the personal time available in the most appropriate way and according to your learning style, to successfully achieve the learning objectives set.
• Online tutoring:  Sessions dedicated to resolving doubts about theoretical concepts and practical activities. They will be scheduled online.
• Project learning: Carrying out group work to develop and present tasks and projects, providing solutions for situations or challenges. 
• Practical cases: Resolution of assumptions of business problems to experience the practical application of the theoretical contents of the different courses. 
• Participatory classes: The class sessions are carried out through constant interaction between the student and teaching staff who give the classes in order to contrast the concepts covered through analysis and open debate with the support of real practical cases and simulations. 
• Masterclass: Taught by renowned company directors and experts in the most advanced international business management and development techniques who are specialists in Strategic Communication
• Visits to companies: Learn about the operations and organizational management of key sectors of the Catalan economy through visits to local and multinational companies.

Here you will find all the information related to the admission requirements for the Master's Degree in Marketing Management.

To apply for the Euncet Business School master's degrees, students must have a university degree and present a letter of motivation that they will send together with a photocopy of their passport or DNI, Curriculum Vitae and Transcript of qualifications.

Our academic committee, chaired by the director of the master's degree, will evaluate the profile and decide on the application.

In Admissions, the information regarding the requirements to access the Master's Degree in Marketing Management is expanded upon.

To obtain the degree of Master's Degree in Marketing Management specializing in Strategic Communication from the UPC, students must complete a Master's Final Project (MFP).

The MFP is a 15 ECTS course and consists of:

• Marketing Plan Development: company description and status, analysis of internal and external determinants, marketing objectives and strategies, action plans and financial projections.
• Creation of a communications plan: Prepare a Communication Plan that captures the mastery of communication organization and planning techniques and of the so-called communication actions in particular.
• Preparation of a research project related to one of the areas of specialization of the master's degree.

The project, which can be done in teams of up to three students, will be supervised by a PhD lecturer who will guide them. According to MFP regulations, its evaluation will be carried out individually.

For more information:

MFP Regulations in University Master's Degree In Marketing Management