The 4th Management Day by Euncet Business School is an event aimed at business owners, executives and active professionals, focused on the main challenges of senior management and business transformation.

This edition will feature the special participation of renowned economist and professor Xavier Sala i Martín, who will deliver the conference “The Economy of Artificial Intelligence”.

During the session, Xavier Sala i Martín will explore how companies can use artificial intelligence to boost creativity, adapt to today’s competitive landscape and address new strategic business challenges.

The event will take place on May 14, from 9:30 AM to 3:00 PM, at Euncet’s Terrassa Campus. Places are limited.

TerrassaTech 2026 is an international congress on artificial intelligence, optimization and data analytics held at Euncet Business School’s Terrassa Campus.

The event will bring together experts, professionals, researchers and students to share knowledge on the latest trends and applications of artificial intelligence in business, academia and technology.

A meeting point to connect talent, innovation and knowledge around digital transformation and the strategic use of data.

Leadership and Management Skills: Comprehensive transformation for the 21st-century manager.

Euncet Business School presents the Postgraduate Diploma in Management Skills, a 30 ECTS program designed for leaders operating in high-uncertainty and complex environments. Using a humanistic and practical approach, participants integrate strategic knowledge with the development of the "managerial self," enhancing their influence and the effective leadership of high-performance teams.

Spanning 6 months with sessions in a hybrid format (on-site and streaming), this training ensures immediate transfer of learning to the workplace. The program covers critical areas such as strategic negotiation, impact communication, and people management through conscious leadership. Inquire about our scholarship program and join our executive networking community.

On October 21, 2026, the Consumer Psychology Course begins at Euncet Business School, a practical training aimed at understanding how people decide and applying behavioral science to improve conversion rates.

Over four sessions (October 21, 23, 28, and 30) from 18:00 to 21:00, participants will gain a framework to detect cognitive biases, apply choice architecture strategies, and design rigorous A/B experiments. Actionable tools will be used to optimize messages, offers, and digital assets without resorting to manipulative practices.

The course, taught in-person at Campus Terrassa and via Streaming, is directed by Dr. Gabriel G. Maresca and Xavier Forcadell.

A unique opportunity to elevate the quality of marketing decisions and apply Behavioral Design with direct business impact.

On October 6, 2026, the Artificial Intelligence Applied to Marketing and Sales Course begins at Euncet Business School, a training program designed for professionals seeking to prioritize, measure, and scale artificial intelligence in their business with real impact.

Over four sessions (October 6, 8, 13, and 15) from 18:00 to 21:00, participants will learn to apply AI strategically, designing a responsible governance framework and measuring results using executive OKRs and KPIs. The program covers everything from selecting use cases with ROI to implementation under compliance regulations such as TCF and GDPR.

The course, taught in-person at Campus Terrassa and via Streaming, is directed and led by Dr. Gabriel G. Maresca and Xavier Forcadell.

An essential opportunity to transform commercial processes, minimize risks, and turn the potential of AI into measurable business results.

On May 7, 2026, the Transformational Leadership Course begins at Euncet Business School, a program focused on deploying your professional impact and moving from strategy to action in complex environments.

Throughout four sessions (May 7, 11, 14, and 18) from 5.30 PM to 8.30 PM, participants will work with collaborative methodologies and the DISC model to discover their leadership style. In addition, they will design their own Leadership Impact Plan (LIP) to apply real improvements in their organization.

Delivered face-to-face at the Terrassa Campus and with an Euncet Business School proprietary degree, this training is ideal for coordinators and executives looking to influence with purpose and manage change effectively.

On May 11, 2026, the Course for Business Angels begins at Euncet Business School, an investment laboratory designed to activate your investor role and learn to evaluate startups using agile methodologies.

Throughout four sessions (May 11, 14, 18, and 21) from 6:00 PM to 9:00 PM, participants will build their own deal-flow, analyze key metrics, and simulate real negotiations. The program includes the use of Term Sheets and strategies to diversify investment portfolios.

Delivered face-to-face at the Terrassa Campus and with an Euncet Business School proprietary degree, this training is essential for executives and entrepreneurs who want to understand the logic of Venture Capital and make impactful decisions.

On April 20, 2026, the Digital Transformation Course begins at Euncet Business School, a strategic training program to face technological disruption and lead the adoption of Artificial Intelligence in organizations.

Throughout four sessions (April 20, 22, 27, and 29) from 6:00 PM to 9:00 PM, participants will learn to identify the risks and opportunities of AI, address ethical dilemmas, and design a digital transformation roadmap adapted to their professional goals.

Delivered in a hybrid format (face-to-face at the Terrassa Campus and streaming) and with an Euncet Business School proprietary degree, this program is essential for consultants and leaders who need to turn technological uncertainty into a competitive advantage.

On April 20th, 2026, the Sales Management, KPIs and Commercial Leadership in Retail Course begins at Euncet Business School, an in-person program designed for retail professionals aiming to optimize performance, apply key commercial indicators and enhance leadership skills in dynamic sales environments.

Throughout four sessions (April 20, 22, 27 and 29) from 6:00 p.m. to 9:00 p.m. at the Terrassa Campus, participants will learn to define and apply sales KPIs, improve operational management, lead sales teams and implement sustainability (ESG) strategies in their organizations.

With a degree awarded by Euncet Business School, this course offers a practical and strategic approach combining technology tools, data-driven methodologies and leadership techniques to increase efficiency and profitability in the retail sector.

On November 28th, 2025, the Data Science, Algorithms and Automation Course begins at Euncet Business School, an in-person program designed for professionals who want to understand how applied artificial intelligence, data science and process automation are transforming modern business environments.

Throughout three sessions (November 28, December 5 and 12) from 6:00 p.m. to 9:00 p.m. at the Terrassa Campus, participants will learn to analyze data, understand algorithmic logic, automate repetitive tasks and apply AI-based solutions in a practical and accessible way — no prior technical experience required.

With a degree awarded by Euncet Business School, this program offers a hands-on and strategic introduction to the potential of data science and automation in business decision-making.