Start of AI Applied to Marketing & Sales Course

On October 6, 2026, the Artificial Intelligence Applied to Marketing and Sales Course begins at Euncet Business School, a training program designed for professionals seeking to prioritize, measure, and scale artificial intelligence in their business with real impact.

Over four sessions (October 6, 8, 13, and 15) from 18:00 to 21:00, participants will learn to apply AI strategically, designing a responsible governance framework and measuring results using executive OKRs and KPIs. The program covers everything from selecting use cases with ROI to implementation under compliance regulations such as TCF and GDPR.

The course, taught in-person at Campus Terrassa and via Streaming, is directed and led by Dr. Gabriel G. Maresca and Xavier Forcadell.

An essential opportunity to transform commercial processes, minimize risks, and turn the potential of AI into measurable business results.