935 476 066
680 582 321Commercial Management Course
Boost Retail in the Digital Age
Commercial Management and Retail in the Digital Age Course Details
Start: 16/03/2026
Duration: 4 days
Modality On-Site: 4 sessions from 6 pm to 9 pm (or Streaming)
Campus: Terrassa
Language: Spanish
This commercial and retail management course offers you practical, up-to-date and results-oriented training.
You will learn how to design customer-centric business strategies, improve the shopping experience, and combine physical and digital channels effectively. In addition, the training course in Commercial and Retail Management in the Digital Age incorporates key tools such as CRM, commercial automation and loyalty techniques that allow you to improve the customer experience in the business.
Aimed at professionals, entrepreneurs and store managers looking for training in digital transformation, this course will allow you to apply what you have learned directly in your project, with the support of experts in the sector.
Euncet Business School's own degree.
Academic Information
Commercial Management and Retail Fundamentals in the Digital Age Course
CAMPUS:
Campus Terrassa
SPOTS:
20
DATE:
Mondays: 16 and 23 March 2026
Wednesdays: 18 and 25 March 2026
PRICE:
420 €. Check the price for company employees and alumni.
Commercial Management and Retail in the Digital Age Course Format
4 DAYS
16, 18, 23 and 25 March, 2026
12 HOURS
The 12-hour training program will take place in person at the Terrassa Campus.
6 HOURS PER WEEK
The course is divided into 4 theoretical-practical sessions of 3 hours each, held in the afternoons from 6 p.m. to 9 p.m.
THEORETICAL-PRACTICAL TRAINING
You will take part in individual and group activities to practice key techniques and tools that will provide you with the knowledge to understand this new commercial reality and equip professionals with practical tools and updated insights to lead change.
- CERTIFICATE OF PARTICIPATION
To obtain the course participation certificate, it is essential to have attended at least 75% of the scheduled sessions.
Modules of the Course in Commercial Management and Retail Fundamentals in the Digital Age
The new retail and the customer of the 21st century
- The new rules of the game: digitalisation, proximity, sustainability.
- How customers think and decide today: profiles, motivations and behaviors.
- Inspiring cases of reinvention of local businesses.
Sales strategies for an omnichannel environment
- How to design a winning business strategy in a hyper-connected world.
- 360º visual merchandising: create memorable experiences at the physical and digital point of sale.
- Keys to building a coherent, agile and personalized customer experience.
- How to integrate channels without losing coherence.
Essential digital tools to sell more
- What you need to know about e-commerce, marketplaces and social networks to position your business.
- Intelligent use of CRM and omnichannel communication to build customer loyalty and retention.
- Simple digital applications to automate tasks and gain efficiency without being tech-savvy.
Practical workshop - From theory to action
- Analysis of successful real campaigns: what worked and why.
- Step-by-step guide to designing your first business improvement plan adapted to your context.
- Collaborative feedback space between participants and teacher.
Teaching Team
Commercial Management and Retail in the Digital Age Course
Objectives of the Commercial Management and Retail in the Digital Age Course
This course aims to:
- Understand the new consumer behavior, analyzing how their habits, needs, and expectations have changed in the digital age.
- Identify different customer profiles, to connect with them effectively through a personalized and customer-centric value proposition.
- Design omnichannel commercial strategies, coherently combining physical and digital channels to increase sales and improve the shopping experience.
- Build a clear, results-oriented digital business strategy aligned with current retail trends.
- Use key digital tools, such as social media platforms, CRM, automate tasks, and communicate better with your customers.
- Improve communication with customers, using accessible platforms and tools that allow loyalty and long-lasting relationships.
- Apply knowledge in a real case, working on one's own business or project, analysing real campaigns and designing a personalised action plan.
- To promote strategic thinking and innovation, adapting to the challenges of today's retail with vision, agility and practical approach.
What will you find in our Commercial Management and Retail Fundamentals in the Digital Age Course?
The Commercial and Retail Management in the Digital Age Course is designed to offer you a transformative experience that provides you with the key tools to understand the new ecosystem and design effective sales strategies in both physical and digital environments.
Through a practical and multidisciplinary approach, you will acquire up-to-date knowledge in business management, technological innovation and consumer behaviour, which will allow you to make informed decisions and lead with impact.
Here are some of the highlights you'll encounter during your training:
COMPREHENSIVE VISION OF THE NEW RETAILS
Addressing both traditional business fundamentals and emerging trends in digitalization, omnichannel and customer experience.
APPLICABLE TOOLS AND METHODOLOGIES
From the design of commercial strategies to the use of basic digital solutions such as CRM, e-commerce or light automation.
REAL CASES AND PRACTICAL EXPERIENCES
Which allow us to analyse successful transformations in the sector and apply the lessons learned to real contexts.
A CUSTOMER-CENTRIC APPROACH
To understand their behavior, typologies and expectations, and adapt the commercial proposal accordingly.
A SPACE FOR PERSONAL DEVELOPMENT
With activities aimed at designing a first improvement or transformation plan applicable to your own professional environment
Other Euncet Courses
Frequently Asked Questions
Course in Commercial Management and Retail in the Digital Age
This course is aimed at professionals in the commercial field, entrepreneurs, point of sale managers and profiles in the retail sector who wish to update their skills and understand how to lead commercial transformation in a digital environment. It is also suitable for those looking to get started in the world of retail with a practical, strategic and customer-oriented vision.
No need. The course is designed for both experienced professionals looking to update themselves and people who are starting out in the retail sector. It adapts to different levels and offers practical tools accessible to everyone.
You will learn how to use tools such as CRM, e-commerce platforms, social networks, task automation, and omnichannel communication solutions. All with a practical, simple approach and adapted to real businesses.
The course is practical, dynamic and participatory. It combines brief theoretical inputs with exercises, simulations, roleplays and group dynamics.
This course combines theory and practice with a current approach, integrating digitalization, omnichannel and customer experience. This course provides you with tools that can be applied immediately and allows you to work on your own project, with real-world case analysis and a results-oriented strategic vision
Xavier Fabregat
Executive Education and Corporate Training Advisor
