935 476 066
680 582 321Franchise Development Course
Franchise Development Course Details
Start: 3/11/2025
Duration: 4 days
Modality On-Site: 4 sessions from 6 pm to 9 pm.
Campus: Terrassa
Language: Spanish
Euncet Business School's Franchise Development Course is designed to provide business owners, entrepreneurs, and professionals with the tools and knowledge necessary to transform their business model into a solid, scalable, and profitable franchise. Through practical and structured training, participants will learn how to design, implement and manage a franchise system aligned with their vision and growth objectives.
This program focuses on training attendees to evaluate the viability of their business model, define their territorial expansion strategy, and establish sustainable relationships with franchisees. At the end of the course, participants will have a clear roadmap to start or consolidate their franchising process with guarantees of success.
Euncet Business School's own degree.
Academic Information
Franchise Development Course
CAMPUS:
Campus Terrassa
SPOTS:
20
DATE:
November 3, 5, 10 and 12
PRICE:
420 €. Special price for employees of companies with an agreement or Alumni: 320€.
Franchise Development Course Format
- 4 DAYS
Monday: November 3 and 10. Wednesday: November 5 and 12 - 12 HOURS
The training lasts for 12 hours. - 6 HOURS A WEEK
The training, lasting 12 hours, will be carried out in person at the Terrassa Campus. - THEORETICAL-PRACTICAL TRAINING
Different group dynamics to work on the essential techniques and tools in the design, expansion and management of a solid and scalable franchise model.
Franchise Development Course Modules
Module 1: Fundamentals of the Franchise Model
- What is and what is not a franchise: myths and realities
- Types of franchise (product, business format, master's degree, etc.)
- Advantages and disadvantages for the franchisor and the franchisee
- Profile of the ideal franchisor
- Requirements to franchise a business
- Basic legal framework and key regulations
Module 2: Franchise Model Design
- Key elements of the franchise model (brand, know-how, operation, support)
- Operational manuals: what to include and how to structure them
- Business model standardisation and replicability
- Definition of the entry fee and royalty structure
- Selection and profile of the ideal franchisee
Module 3: Expansion and Growth Strategies
- Growth strategies (organic, master, multi-franchise)
- Geographical zone selection and market analysis
- Phased expansion plan
- Cultural adaptation and localisation of the model
- Quality control and supervision across the franchise network
Module 4: Management, Support and Sustainability
- Franchisor-franchisee relationship management
- Support systems and continuous training
- Conflict resolution and franchisee disengagement
- Key KPIs for evaluating a franchise's performance
- Current trends in franchising (digitalisation, sustainability, hybrid models)
Teaching Time
Franchise Development Course
Objectives of the Franchise Development Course
This course aims to equip participants with the key competences to:
- Understand the fundamentals of the franchise model, its benefits, challenges, and applicable legal framework.
- Assess whether a business is franchisable and what structure it needs using strategic, operational, and financial criteria.
- Design a sustainable expansion strategy through franchising, including key elements such as: brand, know-how, operating manuals, franchisee support and financial policy.
- Develop competencies to manage a franchise network, including communication, quality control, after-sales support and conflict resolution.
- Apply practical tools to structure, scale, and consolidate a franchise system
What will you find in our Franchise Development Course?
The Franchise Development Course is designed to provide you with a comprehensive and practical training experience, aimed at transforming your business model into a solid, scalable and competitive franchise. Through a combination of strategic content, real-world case analysis, and practical tools, you'll discover how to design, structure, and consolidate a successful franchise system.
Here are some of the key components you'll explore during your training:
FRANCHISE SYSTEM FUNDAMENTALS
Gain insight into the core pillars of a franchise: its definition, types, legal framework, and key roles. This will enable you to understand when and why to franchise your business, assessing its viability and potential for replication.
STRUCTURAL DESIGN OF THE MODEL
Learn how to build the operational and strategic foundations of your franchise. This include developings manuals, defining transferable know-how, setting royalties, and establishing criteria to select your ideal franchisees.
EXPANSION STRATEGIES
Explore how to design a sustainable growth plan through territorial strategies, progressive scaling and market segmentation. You will analyse different expansion models and how to adapt them to your type of business and available resources.
NETWORK MANAGEMENT AND SUPPORT
Understand how to maintain consistency, quality, and strategic alignment across the franchise network. Learn to implement monitoring systems, continuous support, and training initiatives that foster long-term relationships with franchisees.
APPLIED DYNAMICS
Engage in practical activities and exercises to apply your knowledge, share ideas, solve real challenges and collaborate with other participants in the co-creation of strategic solutions.
PRACTICAL VISION AND RESULTS ORIENTATION
The focus of the course is eminently practical. Throughout the sessions you will work on your own business model, which will allow you to come out with an initial franchise plan adapted to your reality, your resources and your growth objectives.
Other Euncet Postgraduate Courses
Frequently Asked Questions
Franchise Development Course
It is designed for business owners, entrepreneurs, managers and professionals seeking to scale their business model through franchising. It is also ideal for consultants wishing to incorporate this knowledge into their services or start-ups interested in replicating their value proposition.
You will learn how to structure a solid franchise model, define territorial expansion strategies, select suitable franchisee profiles and manage sustainable relationships within a franchise network.
It is not essential, but it is highly recommended to have a consolidated business idea or in a growth phase, since the course focuses on applying the content directly to your project or real case.
The course combines applied theory, practical dynamics, analysis of real cases and exercises on own business models. The goal is for you to come away with a concrete and actionable proposal.
It has a strategic approach with a strong operational base. You'll not only see the "what" and "why," but also the "how" to put it into practice in your own franchise model.
It is a compact, hands-on, and results-oriented programme, taught by an expert in business development and franchising. In addition, work is done on real cases and projects of the participants.
Attendance at all sessions is recommended, as it is a face-to-face and short course. In case of not being able to attend one, we will try to facilitate access to support materials so as not to lose the training thread.
Xavier Fabregat
Executive Education and Corporate Training Advisor
