Double Bachelor's Degree BBA + Marketing and Digital Communication

  • Schedule

    9:00 a.m. to 2:00 p.m.

  • Modality Presencial
  • Campus Terrassa
  • Starting date

    September 2023

  • Duration

    5 years

 

Our Double Bachelor's Degree in Business Administration and Management + Marketing and Digital Communication is designed to transform you into one of the best future professionals in the fields of advertising and the business world, providing you with all the necessary skills for business management and direction of all kinds of companies.

The Double Degree in Business Administration and Marketing allows you to consolidate one of the professional careers with the greatest projection in the future, both nationally and internationally, expanding all your faculties necessary for the business world.

If what you prefer is to create your own project and be an entrepreneur, our double degree provides you with all the tools so you can develop quality international relationships and consolidate your own business initiatives. 

It gives you a complete view of how a company works, giving you the ability to see future problems and deal with them before they happen, a key skill for any entrepreneur.

And living in these times, with sectors that are so changing and constantly being renewed thanks to the digital world, our degree in marketing and digital communication will provide you with all the qualities that will allow you to adapt to any future technological revolution, just as social networks did in less than a decade.

UPC Bachelor's Degree in Business Administration and Management from Universitat Politècnica de Catalunya

Register of Universities, Centres and Degrees (RUCT)

UPC Bacherlor's Degree in Marketing and Digital Comunication from Universitat Politècnica de Catalunya

Register of Universities, Centres and Degrees (RUCT)

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DOUBLE BACHELOR'S DEGREE BBA+MKT

Bachelor's Degree in Business Management and Administration from Universitat Politècnica de Catalunya

Bachelor's Degree in Marketing and Digital Communication from Universitat Politècnica de Catalunya

Knowledge branch:

Social and Legal Sciences

New entry spots:

40

Pre-registration code:

31101

Cut-off mark PAU/CFGS 2023:

5,616

Credit unit fee

105 €

First academic year fee:

6.300 €

PROFESSIONAL OPPORTUNITIES FOR DOUBLE BACHELOR'S DEGREE IN BBA + MARKETING AND DIGITAL COMMUNICATION

  • Marketing director
  • Mobile Marketing Manager
  • Brand Manager
  • Product Manager
  • Social Media Manager
  • SEO-SEM Specialist
  • Communication Manager
  • Digital Analyst
  • E-Business Manager
  • Content Manager
  • UX Designer or user experience expert
  • E-commerce Manager
  • CRM & Inbound Marketing Manager
  • Digital Account Manager
  • Social Media Strategist
  • Managing director
  • Entrepreneur
  • Director of international expansion
  • Development of new markets
  • Financial director
  • Operations director
  • Purchasing Manager
  • Business area director
  • Head of department of area, marketing, operations and logistics, human resources, internalization, communication and sales

Why study the BBA Double Degree + Marketing and Digital Communication at Euncet?

  • We prepare qualified professionals with a comprehensive vision of the company and a special focus on marketing and digital communication to help companies adapt to a highly dynamic environment due to the digital revolution and new technologies.
  • We train experts with a high ranking in the labour market and with a highly competitive curriculum.
  • We offer you solid academic training with practical and professional orientation, oriented to the world of work.
  • We work on the development of multidisciplinary profiles and decisive, motivated people capable of making decisions quickly, which are important requirements in the digital environment.
  • The training model is dynamic and experiential: seminars, masterclasses, workshops, business simulators and tutorials.
  • You will be able to experience academic stays in foreign universities through Erasmus programs and bilateral agreements with universities around the world.

DOUBLE BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT + MARKETING AND DIGITAL COMMUNICATION

With the Double Bachelor's Degree in Business Administration and Management + Marketing and Digital Communication you will acquire global knowledge in business administration and management, and you will learn to use marketing, commercialization and digital communication tools in the strategic, tactical and operational spheres. 

In just five years, you will obtain knowledge on strategic management, financial management and accounting, digital marketing and public relations, strategic marketing, international relations and human resources, technology and design and market research and audience analysis, among many others. Moreover, you will develop into a qualified profile to direct any area of the company, both nationally and internationally.

At Euncet Business School you will develop skills thanks to a dynamic and experiential training model in which, through seminars, masterclasses, workshops and simulators, you will be able to acquire the necessary tools and knowledge to become a business leader.

All this will be accompanied by our learning by doing methodology, which is made up of 40% continuous assessment and 60% final exam. During your studies at Euncet Business School, you will also have a tutorial action plan with which you can boost your professional career, improve your performance, and enhance your specific strengths to enter the business world.

 

Study plan

Distribution Of Credits For BBA Double Degree In Marketing And Digital Communication

The study plan of this double degree is the union between the Degree in Business Administration and Management and the Degree in Marketing and Digital Communication. In five years, you will be able to obtain two university degrees that will provide you with a holistic vision of a company's operation, turning you into one of the most complete and qualified profiles in the business and digital marketing field.

Below, you will find the study plan of one of the most requested careers by companies with the greatest professional opportunities and double employability. 

Distribution of credits:

DEGREE IN BBA

Subject type ECTS
Basic 66
Compulsory 144
Optional 18
Master's Degree Final Project 12
Total 240

 

DEGREE IN MARKETING AND DIGITAL COMMUNICATION

Subject type ECTS
Basic 66
Compulsory 144
Optional 18
Master's Degree Final Project 12
Total 240

Instruction language

Language  
Catalán / Castellano / English   

CFGS validations

Commercial Management and Marketing (LOGSE)

Course ECTS
Marketing Fundamentals 6,00
Strategic Marketing 6,00
English  6,00
Technologies of the information and communication 6,00
Total 24

Management of Sales and Commercial Spaces (LOE)

Course ECTS
Marketing Fundamentals 6,00
English  6,00
Total 12

Marketing and Advertising (LOE)

Course ECTS
Marketing Fundamentals 6,00
English  6,00
Total 12

International Trade (LOGSE)  

Course ECTS
Marketing Fundamentals 6,00
English  6,00
Total 12

International Trade (LOE)

Course ECTS
Marketing Fundamentals 6,00
English  6,00
Total 12

Administration and Finance (LOGSE)

Course ECTS
Business management 6,00
Fundamentals of Financial Accounting 6,00
Financial Accounting for Decision Making 6,00
Technologies of the information and communication 6,00
Total 24

Administration and Finance (LOE)

Course ECTS
Business management 6,00
Fundamentals of Financial Accounting 6,00
Financial Accounting for Decision Making 6,00
English  6,00
Technologies of the information and communication 6,00
Total 30

Administration and Finance, Professional Profile Insurance Manager (LOE)

Course ECTS
Fundamentals of Financial Accounting 6,00
Technologies of the information and communication 6,00
Business management 6,00
English  6,00
Financial Accounting for Decision Making 6,00
Total 30

Secretariat (LOGSE)

Course ECTS
Technologies of the information and communication 6,00
English  6,00
Total 12

Management Assistance (LOE)

Course ECTS
Technologies of the information and communication 6,00
English  6,00
Total 12

Transport Management (LOGSE)

Course ECTS
Technologies of the information and communication 6,00
English  6,00
Total 12

Transport and Logistics (LOE)

Course ECTS
English  6,00
Logistics and Operations 6,00
Total 12

Consumer Services (LOGSE)

Course ECTS
Technologies of the information and communication 6,00
English  6,00
Total 12

Development of Computer Applications (LOGSE)

Course ECTS
Web Technologies and Databases 6,00
Total 6

Computer Systems Administration (LOGSE)

Course ECTS
Web Technologies and Databases 6,00
Total 6

Administration of Computer Network Systems (LOE)

Course ECTS
Web Technologies and Databases 6,00
Total 6

Web Application Development (LOE)

Course ECTS
Web Technologies and Databases 6,00
Total 6

DOUBLE DEGREE COURSES IN BMA+MKT

Calendars and schedules

BACHELOR'S DEGREE FINAL PROJECT FOR THE DEGREE IN BMA+MKT

DFP Regulations For BMA Double Bachelor's Degree In Marketing And Digital Communication

The DFP may cover different modalities, both experimental and academic in all their aspects, according to the different aspects related to the degree.

The content of the DFP will correspond to one of the following types:

  • Experimental or applied work related to the contents of the degree, which may be developed in organizations or companies. In any case, the interest of the institution to collaborate in the DFP must be accredited.
  • Bibliographic review and research work focused on different fields related to studies and related to lines of research and investigation developed by Euncet.
  • Applied and transversal work, of a multidisciplinary and professional nature, which will be carried out on an existing or newly created institution.
  • Other works not adjusted to the previous modalities and that the DFP Commission considers its execution pertinent.

DFP Regulations For BMA Double Degree In Marketing And Digital Communication

Lecturers

Management

  • Dr. Carles Bonet Reves
  • Director of the University Centre
  • Email
  • Dra. Cristina Cáliz Rivera
  • BBA+MKT Degree Director
  • Email
  • Cèlia Pratginestós Pou
  • BBA+MKT Degree Manager
  • Email
  • Marta Roma Rodriguez
  • BBA+MKT Degree Academic Tutor
  • Email

Lecturers

  • Dr. Marina Bannikova
  • Email
  • Dra. Chrysoula Bousiouta
  • Email
  • Dra. Cristina Cáliz Rivera
  • Email
  • Dra. Magda Cayón Costa
  • Email
  • Dr. Antoni Duró Crehuet
  • Email
  • Dr. Alfonso Fernández Pascual
  • Email
  • Dra. Rosa Elizabeth Galleguillos Pozo
  • Email
  • Dr. Victor Giménez García
  • Email
  • Dra. Madelín Gómez León
  • Email
  • Dr. Pere Gómez Ortiz
  • Email
  • Dra. Giovanna Lara Burbano
  • Email
  • Dr. Joan Lázaro Marcé
  • Email
  • Dra. Jessica Lingan Azañedo
  • Email
  • Dr. Víctor López Fandiño
  • Email
  • Dr. Gabriel Gustavo Maresca
  • Email
  • Dra. Mª Paola Mastrantonio Ramos
  • Email
  • Dr. Enric Pociello Garcia
  • Email
  • Dr. Pablo Rial
  • Email
  • Dr. Antoni Tobella Vergés
  • Email
  • Dr. José Torres
  • Email
  • Dr. Joaquim Valls Morato
  • Email
  • Dr. Eduard Vidal Portés
  • Email
  • Dra. Gabriela Zuñiga Zarate
  • Email
  • Ignasi Alcalde Perea
  • Email
  • Daniel Benito Sanchez
  • Email
  • Jaume Bombardó
  • Email
  • Armand Bover
  • Email
  • Ramon Clapés Torrens
  • Email
  • Alejandro Font Ferrer
  • Email
  • Ferran Fontané Yubero
  • Email
  • Víctor Gallego Hidalgo
  • Email
  • Eva Garcia Tobella
  • Email
  • María García Barriga
  • Email
  • Enric Juan López
  • Email
  • Antonio Javier Laserna
  • Email
  • Carolina Llacher
  • Email
  • Agustín López
  • Email
  • Sandra Morillo Mallofre
  • Email
  • Cèlia Pratginestós Pou
  • Email
  • Marta Roma Rodriguez
  • Email
  • Joan Antoni Roncal
  • Email
  • Xavier Royo
  • Email
  • Jordi Sacristán
  • Email
  • Pilar Yépez Molina
  • Email

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