Postgraduate in Marketing Management

Programa details

Start: 18/10/2024

Duration: 6 months

Modality Online: At your pace

Campus: Online

Language: Spanish | English

Credits: 30 ECTS

In a highly competitive, complex, and dynamic business environment, the ability to develop marketing strategies and innovative actions to offer added value to the customer is essential. The purpose of the Postgraduate in Marketing Management is to provide students with the knowledge and the digital marketing tools necessary to address the marketing and business communication challenges successfully.

With an analytical, strategic, and creative approach, the program aims to establish marketing fundamentals to provide students with the essential foundations to develop a marketing plan according to business needs.

In addition, the program offers a comprehensive view of the marketing field and its impact on business results. Thus, you will be able to acquire the skills and competencies necessary to lead in the different areas of marketing, as well as the knowledge to develop the commercial and marketing strategy of companies, the negotiation process, connection, and sales channels, and the structure of the sales team.

Postgraduate in Marketing Management. Own title recognised by the Universitat Politècnica de Catalunya (UPC)






3.000 € (Launch price: 1.200 €)

Program of the Postgraduate in Marketing Management

The Postgraduate in Marketing Management at Euncet Business School is designed so that you can develop a 360º marketing strategy focused on the customer. Identify and apply marketing trends that allow directing innovation processes, and understanding the marketing plan as an integrating point of marketing analytics and strategic marketing, as well as a starting point of tactical marketing.

This virtual program offers you a flexible and progressive study plan, allowing you to adapt your pace and learning style to achieve an enriching experience, acquiring comprehensive training in marketing and sales that you will be able to apply immediately.

  • Marketing fundamentals
  • Market research and customer insights
  • Product
  • Price
  • Distribution
  • Communication
  • Sales and commercial management

The Postgraduate in Marketing Management is aimed at:

  • University graduates with professional experience who want to expand their knowledge in the marketing and management fields.
  • Professionals in different areas who want to know the key areas of marketing, sales, and communication.
  • Professionals with managerial potential who seek to boost their professional careers and take on positions with more responsibility linked to marketing.


Director of the Postgraduate Program in Marketing Management
Director of Executive Education
Executive Education Manager



The Postgraduate in Marketing Management focuses on training professionals capable of assuming management roles, as well as experts in marketing consulting. From the position of marketing specialist director, you will be able to make 360º strategic decisions.
Graduates of this postgraduate will be able to assume roles such as the following:

  • Marketing Analyst
  • Comercial Manager
  • Communication Manager
  • Marketing Manager
  • Social Media Manager
  • Customer Service
  • Brand Manager

Why study Marketing Management at Euncet?

Strategic and comprehensive vision
You will acquire a practical and comprehensive vision in marketing and sales to develop a 360º commercial strategy focused on the customer and their products or services.
Management and leadership skills
Students gain the knowledge necessary to play leadership roles in strategic decision-making. They are trained in the management and leadership of projects on market research, marketing strategies, and technological innovation, as well as projects related to other fields of marketing, such as social media marketing and online marketing.
The Postgraduate in Marketing Management is organized so that you can learn and obtain knowledge of the different subjects whenever and wherever you want, and can put it into practice. Likewise, you have a long period to overcome the academic challenges and the program evaluation, making it easier for you to organize your study time.
Updated approach
Each of the subjects is linked to a streaming masterclass to learn about current topics or key aspects that impact the business real world and marketing today.
Innovative virtual training experience
An innovative virtual learning experience to share, discuss, and develop your potential. The virtual program offers a flexible and progressive study plan that allows you to choose your learning pace and boost your academic and professional career.
Prestigious teachers
Teachers with recognized academic and professional careers linked to the business world who are experts in their area.
Euncet Expertise
+40 years of training professionals and managers in management, innovation, and new technologies.

Georgina Navarro

Executive Education Advisor

If you have any questions or queries, I will be happy to help you.