935 476 066
680 582 321Generative AI for Business Course
Generative AI for Business Course Details
Start: 10/11/2025
Duration: 4 days
Modality Online: 4 sessions from 6 pm to 8 pm.
Campus: Online
Language: Spanish
This course is designed for marketing and business management professionals in the digital environment who want to understand and apply generative artificial intelligence to real-world tasks.
Using tools such as ChatGPT and Copilot, as well as learning how to create personalised GPTs, attendees will discover how to automate tasks, generate content and optimise business processes in a practical way without requiring advanced technical knowledge.
Euncet Business School's own degree.
Academic Information
Generative AI for Business Course
CAMPUS:
Online
SPOTS:
20
DATE:
Monday: 10 and 17 November 2025
Wednesday: 12 and 19 November 2025
PRICE:
390 €. Check the price for company employees and alumni.
Generative AI for Business Course
- 4 DAYS
Monday, November 10 and 17, 2025 and Wednesday, November 12 and 19, 2025. - 8 HOURS
The training lasts for 8 hours. - 4 HOURS A WEEK
The training lasts 8 hours. It is divided into four 2-hour theoretical-practical sessions in the afternoon, from 6 pm to 8 pm. - THEORETICAL-PRACTICAL TRAINING
This course explores how different artificial intelligence tools are used in practice by companies.
Subjects of the Generative AI for Business Course
Introduction to Generative AI in Professional Settings
- What is generative AI and why is it transforming the market?
- Differences between predictive and generative AI.
- Real applications of AI in companies.
- ChatGPT, Copilot, and GPT agents: what they can do for your work.
Prompt Design and Marketing and Business Case Studies
- Prompt engineering fundamentals.
- Prompts for content generation, market analysis, email marketing and reporting.
- Case Study: How to Automate Repetitive Tasks (Summaries, Customer Responses, Follow-Up Reports) Using Generative AI
Custom GPT agents: intelligent assistants for your business
- What is a custom GPT and how is it created (without programming).
- Step-by-step setup of OpenAI's GPT Builder.
- Examples: Customer service GPT, content generation, team briefing, etc.
Guided practical work and strategic vision.
- Creating a personalized GPT for each vision
- Practical application with Copilot (Word, Excel).
- Final thought: Which of your work processes could be improved with AI?
Teaching Time
Generative AI for Business Course
Objectives of the Generative AI for Business Course
This course aims to provide participants with the skills to apply generative artificial intelligence to marketing, communication, and business. During this training course, you will learn strategies designed with AI to improve efficiency, reduce costs, and boost creativity. The course objectives for Generative AI are:
- Understand the potential of generative AI in a business context and its impact on efficiency and innovation.
- Learn how to design and use effective prompts in tools such as ChatGPT and Copilot to obtain accurate and useful results.
- Develop custom agents (GPTs) adapted to specific business tasks, without needing to know how to code.
- Automate key processes such as content creation, customer support, idea generation, reporting, and email writing.
- Integrate these technologies into real work contexts, in a practical and accessible way, without requiring advanced technical knowledge.
What will you find in our Generative AI for Business Course?
The Generative AI for Business course at Euncet Business School is designed to provide practical, applied training in the strategic use of artificial intelligence. During the course, you will gain the knowledge and skills needed to integrate AI into your daily life, regardless of your technical background.
REAL APPLICATIONS OF GENERATIVE AI
You will explore specific cases in marketing, communications and business where AI is already transforming processes. You will learn how to identify such opportunities and apply AI-based solutions.
AI STRATEGIES
You will learn to design strategies that optimise time, reduce costs and boost creativity. You will learn how to use AI to improve decision-making and operational efficiency.
CREATION OF PERSONALIZED ASSISTANTS (GPTS)
You will learn how to create intelligent assistants tailored to specific tasks, without needing to know how to code. You will automate processes and boost your productivity in a straightforward and user-friendly way.
WRITING EFFECTIVE PROMPTS
You will learn the most effective methods for creating prompts that generate useful and relevant responses. You will work on real-life cases to hone your communication skills when interacting with models such as ChatGPT and Copilot.
100% PRACTICAL APPROACH
This is a 100% practical training course, where you can acquire the necessary skills to manage tools in your work environment.
Other Euncet Postgraduate Courses
Frequently Asked Questions
Generative AI for Business Course
It is aimed at professionals, entrepreneurs and executives who wish to integrate generative AI into their processes. It is ideal for those who already use tools such as ChatGPT and want to make more strategic use of them in areas such as marketing, sales, innovation, analytics and business management — no technical knowledge required!
You will learn how to apply generative artificial intelligence to marketing, communication and business, and create personalised assistants without programming. You will master the techniques needed to write effective prompts and automate tasks such as content creation, customer service and report writing. The course takes a practical approach, equipping you with skills that can be applied from day one, regardless of your technical background.
You will receive a degree from Euncet Business School, accrediting your Generative AI training for Business Development.
Yes, the course is 100% hands-on. From day one, you will work with real-life cases and tools such as ChatGPT, enabling you to apply your learning directly to your professional environment.
Yes, we offer the Master's Degree in Artificial Intelligence Applied to Business, which provides advanced training in artificial intelligence for professionals and graduates, as well as an AI for Finance course.
Xavier Fabregat
Executive Education and Corporate Training Advisor
