Master in eSports Management

  • Schedule

    4 to 6 hours per week

  • Modality Online
  • Starting date


  • Duration

    3 - 4 months


eSports are revolutionizing the video game and sponsorship industry. These video game competitions have turned players into professionals in the eSports industry. Whether individually or in teams, players compete playing video games, moving large masses in their events, like any other sport.

The organization of these events has a milestone in The Final Master's Project. This new disruption opens the door to new jobs for those who are passionate about digital ecosystems and video games and, is the perfect setting on which to develop their careers.

eSports or electronic sports, despite having been with us for a few years, it still has a long way to grow in this niche. One of its main attractions is the engagement it achieves with the new generations, a great insight for sponsors. These professional video game competitions have the capacity to multiply the advertising conversion ratio, the conversion is stratospheric thanks to its digital potential and use of social networks.

The eSports sector is evolving and requires marketing and communication professionals capable of responding to these new needs and business models presented by the sector. For this reason, it is essential to bet on specialized training capable of providing tools and knowledge for professional development in this booming sector.

eSports are in a phase of exponential growth and in their professionalization stage the entry of properly qualified professionals for their management is crucial.

The new online master's degree in Global eSports Management from Euncet Business School offers a unique training experience for many professionals who must be specially qualified in marketing and communication, and want to expand their knowledge in the eSports industry, as well as going into this sector, learning about the processes and how the ecosystem is defined. We have professionals with extensive experience in eSports management who will share their experiences and the challenges they currently have in their companies.

The program is divided into six blocks: publishers, promoters, teams, distribution platforms, brands and audiences, all of these areas are offering today plenty of professional opportunities.

Spain has positioned itself as the third country with the highest growth in the sector. Given this insight, the Online Master in Global eSports Management arises, offering a university education to gamers and other industry stakeholders so that they are part of this new era and can work in eSports from other perspectives, taking advantage of this new opportunity for the future. 

Go deeper into the eSports business

According to a study by the Spanish Association of Video Games (AEVI), the income of the eSports industry has already exceeded 35 million euros per year in Spain. eSports events are positioning themselves as a strategy for sponsors and collaborating companies in the video game industry due to the great economic potential offered by this new phenomenon, which brings together millions of people.

With the online master's degree in Global eSports Management you will be able to develop your professional career by learning the necessary skills to run these events, how to set up and create an eSports team, the keys to become a manager in the field of sports videogames, as well as understanding the digital communication and sports marketing strategies to be successful in the sector, the organization of eSports events, sponsorships, competitions and the relationship with the big brands...

Its projection is such that it is estimated that in less than ten years eSports will exceed, in terms of audience and final income, the American Super Bowl or the European Champions League, great references nowadays in the organization of traditional sporting events.

Investing on studies in eSports is synonymous with future projection in a market that is still in a growing, but with great potential to revolutionize the sports industry, betting on innovation and digital transformation in order to meet the needs of the new generations.



The main objectives of this online master are:

  • Train and prepare professionals to correctly meet the management needs of activities and relationships linked to the eSports sector.
  • Qualify for the management of different types of companies and institution operating in this activity.
  • Transfer the necessary knowledge to provide participants with resources, tools and skills in accordance with the industry reality.
  • Configure a versatile profile, with the ability to perfectly fulfill both specialized positions and those of management and decision-making.

Online Master in Global eSports Management from Euncet Business School.



Online Master in Global eSports Management








The online master's degree in Global eSports Management is aimed at professionals who are interested in the e-sports industry and are interested in promotion, management and specialized communication in this sector.

In the area of marketing and communication, as well as in team management, is where we find the greatest job offer, today, in this sector. The eSports teams, leagues or brands are examples of categories within the sector that search for professionals with deep and sound preparation in their field, as well as knowledge in the video game and eSports industry.


Digital transformation and digital marketing channels are essential for the emergence of this new ecosystem. Both social networks and the proliferation of technological advances have given rise to new professional profiles to respond to these disruptions. The video game industry has seen how the consumption habits among its users have changed and how the average age is increasing more and more after the professionalization of these games with eSports and all the possibilities it offers.
With the online master's degree in Global eSports Management from Euncet Business School, you can become:

  • eSports manager for clubs, operating companies, and entities.
  • Organizer and manager of digital events and sports projects.
  • Marketing and communication specialized in sports clubs and organizations.
  • Agent representing players, streamers, and influencers.
  • Product Manager in video game design and development studios.
  • Management of the financial department of an eSport club.
  • Community manager and content creation specialized in eSports.

Why study an online Master at Euncet?

  • Initiative, research and creativity in the design and development of the intervention project.

  • Self-demand in the search, realization and elaboration of the project to respond to quality parameters that imply an improvement of the context in which the project is developed.

  • Responsibility and commitment that must be applied both in individual and collaborative work to carry out the challenge that the project entails.

  • High level of self-management both individually and as a group, as expected in a professional context.


eSports and everything that this new industry is capable of generating is revolutionizing sports management and sponsorships. Currently, it is positioning itself as a sector with exponential growth and with great job opportunities. For this reason, from Euncet Business School we have launched the online master's degree in Global eSports Management, together with WESCO, with which you will be able to understand how this new ecosystem works and the existing relationships between its stakeholders and its virality.



In the online master's degree in Global eSports Management at Euncet Business School:

  • You will apply technologies to eSports.
  • You will learn about the consumption habits and motivations of fans, users and viewers of electronic sports.
  • You will discover the characteristics, singularities, purposes and strategies of the operating companies in the sector and you will develop commercial action and league management plans.
  • You will learn the techniques and tools applied to marketing and communication in the world of video games and eSports.
  • You will learn how sponsorships and advertising work in the world of eSports and everything around it.
  • Discover the potential of eSports and why it is having the entry of big players, such as LaLiga eSports.

In addition, with the master's degree in eSports you will obtain the necessary tools and knowledge to start eSports projects for the design of eSports products, services and equipment, as well as learn about its regulatory framework, legal aspects and how to prepare, execute and control budgets in the field. of the activities of these professional video game competitions.

In addition to the numerous professional leagues that currently exist, there are multiple amateur competitions that are played year after year, and that is why eSport management opportunities multiply.


The Publishers: the origin of e-sports and its determining influence in the sector

eSports depend, to a large extent, on the decisions that the creators and owners of the video game make regarding their product. To understand how the industry works, it is necessary to know who the main publishers of the most popular eSports are, how they work and what they look for when developing their eSports area.


  • Main publishers. Where they are going.
  • Publishers' strategies regarding eSports.
  • Development models: regular or non-regular.
  • Competitive vs. Fun.

The Promoters: competitions and events

They were the first to understand that watching video game competitions would generate interest and their business has multiplied in less than a decade. Promoters of eSports tournaments and live events have been the main drivers of the eSports industry. In this course we will analyze the business model of the most relevant eSports promoters and how the most important leagues in the world work.



  • Creation and management of tournaments.
  • Projects management. Own and external.
  • Legal framework.

eSports Audiences: what they are like and how to find them

Brands are increasingly fleeing from global advertising to impact a very specific segment of the population. Knowing and understanding the eSports audiences is the key to developing a successful strategy. Influencers and content creators are linked to eSports and their audiences.


  • Metrics. Evolution and definition of the eSports consumer
  • Trends.
  • Market analysis: Asia, USA, Europe and Latin America.
  • The role of the Spanish-speaking consumer.
  • Content creation and influencers..

Broadcasters: the way to connect with the fan

The objective of this module is to know the main operators and the particularities of each one. Twitch is the main platform to consume eSports but not the only one. Understanding what the broadcasts of eSports competitions are like and their differences with traditional sports is important in order to successfully connect with the fan.


  • Platforms.
  • How are eSports broadcasts.
  • Business model. Fee vs. paid content.
  • The future of broadcasting.
  • Content creation and influencers.

Brands: Why do eSports attract brands?

In this module we will analyze success stories of brands that have become a reference thanks to eSports, to learn about the possibilities for marketing in eSports sponsorships. We will study the type of online and offline activations that are most successful in the sector.


  • Activation of sponsorship in eSports.
  • Which brands are in eSports?
  • Which brands should be in eSports?
  • How to market eSports: main eSports marketing strategies.

Clubs: creating an eSports club

How does an eSports club work? What parameters must be taken into account? What expenses should be considered? What are the main means of income and where is the key to make it profitable?


  • Creation of an eSports club. Key elements.
  • Business model.
  • Sections.

Calendars ans schedules

Teaching team of the master's degree in e-sports management


  • Victor Casanovas
  • Director of the online master's degree in Global eSports Management.


  • Aitor Álvarez
  • Daniel Cossi
  • Max Dalmau
  • Abel Delgado
  • Sergio Mesoreno
  • Patrick Urbano


Details of the methodology:

We know that learning is much more effective when the student moves from being a passive subject to being an active and interactive subject in the knowledge transfer process., Therefore, the online master's degree in Global eSports Management offers a project-based learning ( PBL,) and in a self- adjustable format, that is, participants study according to their own organization.

The project-based methodology allows the student to relate the contents of the master's degree to the reality of the world that surrounds, and, above all, with their professional future, being at the center stage of their learning.

In addition, another important aspect of this methodology is that the exams are self-corrected, the same as the proposed activities-, That is, the teaching staff do not interact with the students once they are carrying out the master's degree, but they do offer feedback on predetermined student work they receive, allowing the student to get their assignments corrected by the teacher.

The subjects that make up the master's degree have been distributed in modules and for each of them a project has been defined aimed at the practical application of the contents linked to the reality of eSports. The student will develop them by working on the different aspects covered throughout the program.

The Final Master's Project

The Final Master's Project

The Final Master's Project (TFM) will be based on the projects that you will carry out
during the master's degree in each of the courses. At the end of the master's degree, you will have a portfolio of the projects developed that make up your TFM.

Course guides