935 476 066
680 582 321Sales Management Course
Commercial Leadership and essentials KPIs in Retail
Details of the Sales Management, KPIs and Commercial Leadership in Retail Course
Start: 20/04/2026
Duration: 4 days
Modality On-Site: 4 sessions from 6 pm to 9 pm (or streaming)
Campus: Terrassa
Language: Spanish
EIn a retail sector marked by digital transformation, competitive pressure and the need to connect with an increasingly demanding customer, operational efficiency and strategic leadership have become fundamental pillars to generate sustainable and competitive results.
Euncet Business School's Sales Management, KPIs and Business Leadership Course provides you with the key tools to optimize your business's operational processes, define and apply relevant business KPIs, lead purposeful teams, and tackle industry challenges from a practical, innovative, and results-oriented approach.
During the program, you will work with real cases from the retail sector, applied technologies and management methodologies that you can implement directly in your store, commercial chain or business project. In addition, you will reflect on your leadership style and learn how to align your decisions with your company's strategic objectives, sustainability (ESG) and organizational culture, enhancing your ability to lead high-performance teams and improve the profitability of your business.
Euncet Business School's own degree
Academic Information
Sales Management, KPIs and Commercial Leadership in Retail Course
CAMPUS:
Campus Terrassa
SPOTS:
20
DATE:
April 20, 22, 27 and 29, 2026
PRICE:
420 €. Check the price for company employees and alumni.
Sales Management, KPIs and Commercial Leadership in Retail Course Format
4 DAYS
Monday: April 20 , 27. Wednesday: April 22, 29.
12 HOURS
The training, lasting 12 hours, will be carried out in person at the Terrassa Campus.
6 HOURS A WEEK
It is distributed in 4 theoretical-practical sessions of 3 hours each, in the afternoons from 6 pm to 9 pm.
THEORETICAL-PRACTICAL TRAINING
You will participate in individual and group dynamics to directly apply operational management tools, KPIs and commercial leadership in your retail business.
CERTIFICATE OF PARTICIPATION
To obtain the certificate of participation in the training course, it is an essential requirement to have attended at least 75% of the scheduled sessions.
Sales Management, KPIs and Commercial Leadership in Retail Course Modules
Module 1: Smart Operations and Technology Driving Retail
- Optimize stock, procurement and logistics to improve profitability and service
- Keys to using an ERP and POS terminal efficiently
- Essential Cybersecurity Fundamentals: Protect Information
Module 2: KPIs and management control to make better decisions
- How to build and control realistic and profitable business budgets.
- Margins, churn, average ticket, profitability per customer: what should you look at and why?
- Practical exercise: define your own key management indicators (KPIs) with a clear methodology.
Module 3: Leadership and Team Management
- Motivation, commitment and high-performance culture in commercial teams.
- How to lead with clarity and empathy in scenarios of uncertainty.
- Adaptive leadership styles: Discover your style and how to evolve it according to the context.
Module 4: Sustainability, Strategic Vision and Personal Roadmap
- Practical Introduction to ESG in Retail: Why Is It Profitable to Think Long-Term
- How to incorporate environmental, social and governance criteria into business strategy.
- Development of an individual roadmap with goals, actions and strategic focus.
Teaching Team
Sales Management, KPIs and Commercial Leadership in Retail Course
Objectives of the Sales Management, KPIs and Commercial Leadership in Retail Course
The Sales Management, KPIs and Commercial Leadership in Retail Course aims to equip participants with the essential competencies to drive efficiency, performance and leadership in the retail sector. Upon completion of the course, participants will be able to:
- Optimize the operational management of the point of sale or commercial unit, using key technological tools (ERP, POS) and applying criteria of logistics efficiency, stock control and digital security.
- Design and apply commercial dashboards with their own KPIs, aligned with business objectives and oriented to achieving measurable results.
- Lead and motivate commercial teams through an adaptive approach, fostering productivity, commitment and resilience in contexts of uncertainty.
- Incorporate sustainability principles (ESG) into the business strategy, understanding their competitive value and their practical applicability in the retail environment.
- Develop a personal and professional improvement plan, based on diagnosis, reflection and commitment to change, to enhance skills and performance.
What will you find in our Sales Management, KPIs and Commercial Leadership in Retail Course?
The Sales Management, KPIs and Commercial Leadership in Retail Course is designed to offer you practical and strategic training experience, aimed at transforming the management of your business and enhancing your leadership capacity in the retail sector.
Here are some of the highlights you'll encounter during your training:
PRACTICAL AND PARTICIPATORY METHODOLOGY
You will learn by doing, with real exercises, simulations and group dynamics that will allow you to directly apply what you have learned to your business or retail project.
KEY TOOLS FOR OPERATIONAL MANAGEMENT IN RETAIL
From stock control and procurement to the integration of technological systems (ERP, POS), you will learn to manage your operations with efficiency, security and focus on results.
DEFINITION AND OPTIMIZATION OF COMMERCIAL KPIS
You will learn about methodologies to measure and optimize key performance indicators, applying them to real scenarios of your business to make data-driven decisions.
BUSINESS LEADERSHIP STRATEGIES AND TEAM MOTIVATION
You will develop adaptive leadership skills, promoting your team's productivity, commitment and resilience in contexts of high demand and constant change.
FOCUS ON SUSTAINABILITY (ESG) APPLIED TO RETAIL
You will learn to incorporate principles of social responsibility, environmental responsibility and good governance as an integral part of your business strategy, generating competitive value and trust in your customers.
PERSONAL AND PROFESSIONAL IMPROVEMENT PLAN
You will reflect on your leadership style, evaluating strengths and areas for improvement, and you will design an action plan to align what you have learned with your strategic objectives within the retail sector.
Other Euncet Courses
Frequently Asked Questions
Sales Management, KPIs and Commercial Leadership in Retail Course
The Course on Sales Management, KPIs and Commercial Leadership in Retail is aimed at operations managers, store managers, area managers, retail business managers, entrepreneurs, human resources professionals and profiles in the retail sector who aspire to occupy positions of responsibility in commercial, operational or team management areas.
It is not mandatory. The course is designed both for professionals who are starting to manage teams or business units, as well as for those who already have experience and want to hone their strategic and leadership skills.
Upon completion, you will know how to optimize operational processes, define and apply relevant KPIs, lead teams effectively, incorporate sustainability principles (ESG) into your commercial management and develop a personal and professional improvement plan within the retail sector.
The course combines practical theory with group dynamics, simulations of real situations, individual exercises and practical cases. All learning is oriented towards results applicable in the real world of retail, with personalized feedback from instructors.
Yes. You will work with real retail cases and practical simulations that will allow you to apply KPIs, make operational decisions and lead teams in environments similar to those of your business or project.
This course is not limited to theory: it integrates operational management, KPI analysis, commercial leadership and sustainability (ESG), providing practical and strategic tools to improve real results in retail. In addition, learning is highly personalized and action-oriented.
Yes. All the dynamics, tools and methodologies are designed to be applied directly in your commercial unit, store or retail project from day one.
No problem. The course includes basic and practical training in commercial KPIs, stock control, ERP and POS, adapting to the level of each participant and ensuring that everyone can keep up and apply what they have learned.
Xavier Fabregat
Executive Education and Corporate Training Advisor
